In dangerous times quality has even

GREATER REWARDS Photoflex® 2010 catalog volume1

cherie steinberg coté

www.photoflex.com | sales@photoflex.com | Se habla español | 1-800-486-2674
®
Copyright Photoflex®, Inc. 2010
1
 About Photoflex ® FirstStudio® Products
Photoflex® is dedicated to delivering

Continuous Lights > FirstStudio® Products

25
Information
For a quarter century Photoflex® has produced lighting CELEBRATING
high-quality lighting solutions to
products that are driven by: Innovation, Quality,
Versatility and Durability. We’re proud to present our photographers and videographers of
products to the photo, film and video industries worldwide. YEARS all levels. The FirstStudio® line of
lighting products is an affordable
We base our products around three simple, but crucial rules. product line perfect for beginner
1. Quality. Produce the finest, most versatile product at a fair price and back professionals or hobbyists interested
it up with the best warranty possible. We take personal pride in in exploring the exciting world of
putting the Photoflex® name on a product that you pay money for. That photographic lighting.
pride is reflected and backed up by giving you a warranty that is at least
two to five times longer than almost all other manufacturers in the These FirstStudio® products are both
industry. We will not sacrifice the credibility of our products simply to cut durable and affordable. Photoflex®
prices. Quality has its rewards.
stands behind the FirstStudio® line as
2. No Gimmicks. We won’t build something that we wouldn’t use ourselves. the highest quality economical lighting
We have two photo/video studios where we test the prototypes and shoot solutions on the market. We back this
all of our product photos, instruction sheets, and product demonstration
up by providing a three year
lessons for PhotoflexLightingSchool™. If the products don’t pass the test
there, they don’t go to market. Over 25 years of customer education. Free! warranty on FirstStudio® LiteStands
At Photoflex® we have always believed that it is and FirstStar™ light heads and a
Other “manufacturers” shop the trade shows and buy products off the our responsibility to demonstrate the uses and one year warranty on the LiteIgloo®.
shelf from factories that they then put their labels on. Not Photoflex®.
benefits of our products and to educate our
We design and build our products from scratch. We produce our own
customers…for free!
fabric, build our own molds, and create our own designs into prototypes
to be tested in our own studios, sometimes taking over a year to get the We now have more than 300 lessons Photo by Ben Clay
finished product. including lighting lessons, usage instructions for
product demonstrations and comparisons to help FirstStudio® Product Kit [DP-FSPDKT]
This is why products such as the LiteDome®, LiteDisc®, and LitePanel you learn more about Photoflex® products. Once
have been in production for over 20 years virtually unchanged. They This is an ideal kit for shooting products or collectibles
you know how to use these tools, it’s easy to
were designed correctly the first time, and all have five or six year to feature on websites or online auction sites as well as
develop and expand your image-making abilities.
warranties because of it. catalogs for sales purposes. It’s easy to set up in your
New lessons are constantly in the works and are
home or business. The Product Kit, a two-light
posted regularly. Sign up for our mailing list to have
3. Customer Service. We don’t make the customer pay for our mistakes. setup, features our shooting enclosure, the
We believe that you, the customer, signs our paycheck. Therefore, our them automatically sent to you!
LiteIgloo® and also uses the FirstStar™ light
goal is to provide the finest customer service in the business. We have PhotoflexLightingSchool™ has gone global! We head, lamp and LiteStand: small.
always had real people answer the phone to help you with your issues now have satellite websites presenting our lessons
and questions and we will continue to pursue our goal of being there for in 11 different languages in 23 countries. Now our 12 feet, 6 inches
you in the future.
customers worldwide can learn lighting techniques
The top professionals in the world have been using Photoflex® products for 25 in their own language!
years and continue to do so because Photoflex® is driven by these three rules. Go to http://global.photoflexlightingschool.com

FirstStudio® LiteIgloo®
SoftBox Size Specifications Visit Us Online at The LiteIgloo® is a tabletop shooting enclosure for
achieving soft, even, nearly shadowless lighting for your
Available SoftBox Grids
www.photoflex.com® products. The LiteIgloo® provides a wide range of camera
Type of SoftBox

Extends to 10 feet
positioning options and super soft results unlike other
Our catalog provides a brief overview of our shooting enclosures that limit creativity. With the
products. We encourage you to visit our website LiteIgloo® it's easy to create a smooth white background
for more detailed specifications and features and for your product shots. It includes a white sweep for
benefits of our products. a seamless background, as well as a blue sweep for
Warranty 6 Year 6 Year 6 Year 5 Year 5 Year 5 Year
ChromaKey knockouts. The LiteIgloo® folds compactly for
Extra 12x16x9" 18x18x9" • Visit the Photoflex® LiteBlog easy transport and storage.
(30.48x40.64x not available (45.72x45.72x not available not available 18x18x9"
Small at blog.photoflex.com
22.86cm)

17x21x13" 34.5x10x17.5"
22.86cm)

32.5x32.5x12.5" 16x22" 9.5x35" • Review our entire product line large [DP-LC3150] FirstStudio® Portrait Kit
32.5x32.5 [DP-FSPTKT]
Small (43.18x53.34x (87.63x25.4x (82.55x82.55x (40.64x (24.13x
x1" H • Take FREE photo and video
medium
33.02cm) 44.5cm) 31.75cm) 50.88cm) 88.9xcm)

24.5x32x17" 52.5x16x23" 55x55x16" 24x32" 15x55" lighting lessons [DP-MC1975] The FirstStudio® family includes the
Medium (62.23x81.28x (133.35x40.64x (139.7x139.7x (60.96x (38.1x 55x55 x1" H Portrait Kit, which features a two-light
• Find detailed instructions on
43.18cm) 58.42cm) 40.64cm) 81.28cm) 139.7cm) setup for creating well-lit portraits.
34x45x24.5" 80x80x24.5" 36x48" how to assemble and FirstStudio® BackDrop Support Kit The FirstStudio® Portrait Kit features
Large (62.23x81.28x not available (203.2x203.2x (91.44x not available 80x80 x1" H use our products [DP-FSBGSPKT]
43.18cm) 62.3cm) 121.92cm) the FirstStar™ light head and 250 watt
53x70x35" • Learn from Pro Showcase
The BackDrop Support Kit is an easy-to-use economical background support for hanging halogen lamp, along with our 45 inch
Extra
Large
(134.62x177.8x not available not available not available not available not available photographers who use Photoflex® products
fabric backgrounds or seamless paper sweep. The kit includes our BackDrop Pole, two adjustable silver-lined umbrellas for
88.9cm)
• Follow us on Twitter: twitter.com/photoflex LiteStands and a rugged carry bag. professional results.
SoftBox grids are available for SilverDome® nxt, MultiDome®, LiteDome®, HalfDome™, OctoDome®, SoftBoxes.

• Become a fan and follow us on Facebook

www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010
2 FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 3
 Continuous Lighting SoftBoxes for Continuous/Hot Lights
Our continuous lighting systems or Strobe/Cool Lights
Continuous Lights > StarLite® QL | Constellation®3

Light Modifiers > SilverDome® nxt | HalfDome™ nxt | OctoDome® nxt SoftBoxes
are perfect for digital imaging, Photoflex® produces a variety of SoftBoxes designed
still photography, video, film and to work specifically with continuous hot lights such
HD video. Continuous lighting as the StarLite® QL and Constellation®3. Designed
is a great option for those who with our proprietary silver heat-resistant BrimStone
 WARRANT
EST want to “see” the final image fabric, these boxes ensure maximum reflectivity and

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before taking the shot. Switch light output and can handle temperatures up to 400
between our StarLite® degrees. Our larger SoftBoxes have two layers of
tungsten-balanced lamps and removable diffusion to keep the light smooth and
AR WARRAN
YE our CoolStar™ daylight lamps even, as well as to prevent hot spots. The

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within seconds! When doing removable face attaches to the SoftBox via
portrait work, you’ll find your high-grade Velcro®. This allows you to increase the
subjects more comfortable and contrast of your light for a variety of applications.
AR WARRAN
 YE relaxed without the ever-present The removable baffle is suspended in the middle of

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jarring flash of strobe lights. the SoftBox, also allowing you the option to create
soft, diffused buttery light or high-contrast light. The
 YE
AR WARRAN recessed face has two inches of Velcro®, which
allows for the addition of a grid and/or diffuser.

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Photo by Cheri Steinberg Coté  YE

AR WARRAN Photo by Jay P. Morgan
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StarLite QL ®
[FV-BSL3200]
StarLite® shown with StarLite®
SilverDome® nxt ARR
The StarLite® QL 500 watt lamp ST W ANT
E product and video lighting. Our medium,
The SilverDome® nxt is perfect for portrait,

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continuous light source is large and extra large SoftBoxes are designed with our patented QRC
uniquely designed to be used AR WARRAN
StarLite® Lamp (quick-release corners) that we developed in order to create quick and easy
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with a SoftBox to give you even, [FV-SL500] [FV-SL1000] assembly and tear down. With the use of higher wattage lamps, comes higher heat
soft and natural lighting. Its unique from your light setup. Because of this, Photoflex® was the first company to develop
one-piece aluminum housing quickly dissipates heat, allowing set
 WARRANT vents in SoftBoxes. The SilverDome® nxt is designed with four vents on each side
EST
up and tear down within minutes after shooting, even if the light The StarLite® Lamp is the heart of our popular StarLite® QL
of the SoftBox that allow convection cooling.
lighting system.
B

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has been on for hours.

The revolutionary design of the StarLite® lamp features a extra large [FV-SD4XL] AR WARRAN
Features and Advantages of StarLite® QL
double-envelope bulb for care-free handling when cool. The inner YE
large [FV-SD3L]

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• For digital photography, HD and video applications
halogen lamp is protected by a shatter-resistant outer shell. Also

 
• Fits all sizes of our heat-resistant SoftBoxes available in 220volt – 240volt. medium [FV-SD2M]
• Compact design measures AR WARRAN6 inch x 4 inch and
YE small [FV-SD1S]
weighs 2.7 pounds
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StarLite® Connector
6  

[FV-BSLOCTOCON]
 

• Accepts tungsten and fluorescent lamps extra small [FV-SD0XS]

• Quick Lock (QL) quickly attaches to SoftBox connector The StarLite® Connector is designed for our
StarLite® QL continuous light source. It can be
• 3 year warranty
used with any of our SoftBoxes designed for OctoDome® nxt AR WARRAN HalfDome™ nxt
• Detachable power cord AR WARRAN continuous lights, including the SilverDome®,  YE
 YE

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• Also available for 220volt - 240volt use OctoDome® nxt, HalfDome® (silver) and WhiteDome®. The OctoDome® nxt is our eight-sided SoftBox designed for use with the The HalfDome™ nxt features a narrow profile,
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StarLite® QL continuous light source. The octagonal shape perfect to use as a hairlight for portraits or
produces a wider angle of light spread than our traditional getting sleek, elongated catchlights in product
SoftBoxes, resulting in a soft, even natural wrap- photography. Its slim size is also a great space
Constellation®3 shown
around light that is perfect for traditional head saver when shooting in tight
with CoolStar™ CFLs
AR WARRAN and shoulder portraiture, as well as group spaces. Easy to shoot over
 YE
portraits. The OctoDome® nxt also has a when used as a
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AR WARRprofile
narrower AN than a traditional SoftBox, foreground light.
Constellation®3  YE which is ideal for tight spaces. The Features two vents that

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[FV-SLCNSTKT] OctoDome® nxt creates beautiful allow convection cooling.
The Constellation®3 is our multi-lamp, continuous catchlights in the eyes of the subject. A removable StripMask is
lighting solution, perfect for AR WARRA The OctoDome® nxt has two layers of included for reducing the dome
 YE thoseNdemanding big light output.
CoolStar™ 150 CFL [FV-SLCFL150KT] removable diffusion to keep the light width by half.
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The Constellation®3 will accept our CoolStar™ CFL lamps

(daylight-balanced), our StarLite® lamps (tungsten), or our BiPin smooth and even.
The CoolStar 150 is the brightest CFL (Compact
™

Adapter for ceramic-based, 2-pin G9.5 lamps. The Constellation®3 Fluorescent Lamp) available for photographic lighting. medium [FV-HDMS]
features three lamps sockets each with an individual power switch. One Color-balanced to 5600 degrees Kelvin, allowing Rsmall
 WARRAN[FV-SOD3]
power cord can supply power for two sockets; two power cords supply daylight-balanced shooting for both photo and video Y  EA extra small [FV-SODXS] small [FV-HDSS]

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full power to all three sockets.
EAR Also
 WARRAN available in 220volt – 240volt. applications. Also available in 220volt – 240volt.
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www.photoflex.com | sales@photoflex.com | Se habla español | 1-800-486-2674

®
Copyright Photoflex®, Inc. 2010
4 FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 5
 Video Light Modifiers Light Modification with SoftBoxes Grids
The MovieDome™ and CineDome® SoftBoxes, designed to work Photoflex® grids provide directional control of

Light Modifiers > WhiteDome® nxt SoftBoxes | Grids

Light Modifiers > MovieDome™ | CineDome® SoftBoxes

specifically with continuous lights such as PARs, Fresnels, HMI’s, your SoftBox allowing you to keep the light on
open faced and bare bulb. Designed with a silver heat resistant your subject and off the background. Photoflex®
fabric, our SoftBoxes can accept various lights from 200 watts produces a variety of grids for the SilverDome®,
and up to 10,000 watts. These SoftBoxes come with two layers of LiteDome®, MultiDome™, CineDome®,
removable diffusion to keep the light smooth and even, as well as to MovieDome™, HalfDome™ and OctoDome®. Our
prevent hot spots. Our MovieDome SoftBoxes come with full, ½ and grids are made out of nylon-webbed fabric to be
¼ stop fabric diffusers, giving great versatility with light control. lightweight, portable and durable. Photoflex® grids
The WhiteDome®, is a translucent omni-directional, multi- easily attach to the front face of the SoftBoxes
dimensional SoftBox that achieves almost shadowless lighting and are a 40 degree shaft of light. A handy carry
results, designed to work specifically with continuous hot lights such bag is included to make transport and storage
as the StarLite® QL and Constellation®3. The WhiteDome has an a snap.
even light coverage perfect for videographers and conventional
photographers. It is designed with a set of four black and silver
panels to block one, two, three or four sides for a full range of
lighting options. Designed with a silver heat resistant BrimStone
 WARRANT
EST
fabric, these SoftBoxes ensure maximum reflectivity and light output
 WARRANT
EST
and can handle temperatures up of to 400 degrees. It can be called

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a two-in-one SoftBox, as it can be used as an omni-directional or
B

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regular SoftBox.
Photo by Tom McGhee Photo by Gene Kester

OctoDome® Grid

AR WARRAN
HalfDome® Grid

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WhiteDome™
The Photoflex® WhiteDome is a translucent SoftBox that produces
soft, nearly shadowless lighting. With its bright, diffused light, it is an
CineDome® MovieDome™
AR WARRAN
ideal SoftBox to be used for video conferencing lighting and for
E
The Photoflex® CineDome is a narrower, deeper profile AR WAproduction
RRAPhotoflex MovieDome SoftBox is designed for movie and video
The ®
N when high output / high heat light fixtures are required.  Y
architectural photography. The WhiteDome is made with our
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SoftBox designed to maximize the light projection of your Brimstone fabric to handle lights up to 2000 watts. It works ideally
LiteDome® Grid
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Fresnel lights. Made with Photoflex® designed “Silver The MovieDome features Photoflex®’s proprietary KilnStone fabric, with our StarLite® QL, however, it will work with most continuous
5  

Brimstone”, the CineDome will easily take most Fresnel light which is an exceptionally heat resistant oxidized industrial grade lights, as well as our StarFlash® and other strobe lights. xs OctoDome Grid
®

fixtures up to 2000 watts and soften the light to look more
natural. The CineDome now comes with an industry best
6 year manufacturer’s warranty.
The diffusion face and interior baffle are each easily removed,
allowing you to go from soft, diffused lighting to high-contrast
without changing your setup. Now the CineDome comes
standard with 1-stop, 1/4-stop and 1/2-stop diffusion faces to
provide the widest range of soft light options. R WARRAN
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fabric. The MovieDome accommodates Fresnel, PAR or tungsten SoftBox Grids
The advantage of the WhiteDome is that it comes with black side
fixtures up to 10,000 watts. Because PAR and Fresnel lights were not
panels to prevent unwanted light spillage. Panels made from our
developed with SoftBoxes in mind, they make soft lighting a Nylon Grids provide directional control of SoftBox light,
BrimStone fabric; durable and heat-resistant. The side panels
challenge; Photoflex® has optimized the MovieDome line to take best producing a 40 degrees light spread which lets you keep light
attach and separate easily to the outer skin of the WhiteDome,
advantage of these lights, transforming very directional, hard light into on your subject and off the background. Sewn 100% at every
allowing you to block any unwanted light emission. This makes the
super soft controllable flattering light. cross point, providing the most durable and dependable Soft-
WhiteDome a big advantage as you can use it for a omni-directional
R WARRAN Box grid on the market.
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light SoftBox (removing the side panels) and a regular SoftBox
(attaching all the side panels). You can attach one, two, three or all Easy fit Velcro® lining makes installation quick. Folds into a
compact storage bag, which can be hung from your LiteStand.

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four side panels.

3  
large extra large [FV-QD4XL] Grids are available for HalfDomes, OctoDomes and most of
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[FV-CD3L]
3  

large [FV-WD3L] our other rectangular SoftBoxes.

medium [FV-CD2M] large [FV-QD3L] Note that grids are not available for the extra small LiteDome,
medium [FV-WD2M] Extra Large LiteDome, SilverDome or any WhiteDomes.
small [FV-CD1S] medium [FV-QD2M]
small [FV-WD1S]

www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010

6 FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com 7
 WARRAN
™

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 StarFlash® SoftBoxes for Strobe/Cool Lights
The StarFlash® family of Our strobe/cool light SoftBoxes are intended for use with strobe or cool lights such

Light Modifiers > LiteDome® | HalfDome™ SoftBoxes

Flash/Strobe Lights > StarFlash®

all-inclusive, self-contained as the StarFlash® and CoolStar™. They are designed with the highest quality
monobloc strobes is the materials on the market. The DuraCloth interior provides optimal reflections, is color-
industry leader in high-quality balanced, and prevents light from traveling through the fabric. Each SoftBox has two
strobe lighting solutions. Made layers of removable diffusion, (except LiteDome®: small and extra small) to keep the
out of aluminum housing, our light smooth and even. The removable face attaches to the SoftBox via high-grade
line of strobes are the Velcro®. This allows you to increase the contrast of your light for a variety of
perfect complement to the applications. The removable baffle is suspended in the middle of the SoftBox, also
most inspired photographer’s allowing you to create soft, diffused buttery light or high-contrast light. The recessed
toolkit. Each light head comes face has two inches of Velcro®,
with our Tilt SwivelMount, which allows for the
allowing for a tilt range of 170 addition of a grid and
degrees when attached to a diffusers. Our larger SoftBoxes
LiteStand. are designed with our patented
QRC (quick-release corners)
technology that we developed
to create quick and easy
assembly and tear down.

Photo by Steve Kurtz Photo by David Perry

HalfDome™
The HalfDome™ features a narrow profile, perfect to use as a hairlight for
portraits or getting sleek, elongated catchlights in product photography.
 W Its
AR RAslim
N
size is also a great space-saver when shooting in tight spaces.
EST EasyT to shoot over when used as a foreground light. Features two vents

B
that allow heat to dissipate quickly. A removable StripMask is included for

Y 
creating an even narrower light source, reducing the dome width by half.
StarFlash® 150 [SB-SF150W]
medium [FV-HDMW]

small [FV-HDSW]

StarFlash® Kits & Accessories AR WARRAN

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Consumers, “prosumers,” and professionals alike will discover new shooting

 
opportunities with our wide variety of kits. Kits are available paired with SoftBoxes,
umbrellas and transportation cases in one-light and two-light setups. StarFlash®
StarFlash® 300 accessories include reflectors, a snoot, gels and grids. 110volt or 220volt - 240volt.
[SB-SF300W] LiteDome®
The LiteDome® is our most popular SoftBox model due to its
simplicity and high-performance design. The LiteDome® is R WARRA
A
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Photoflex’s® original SoftBox model, designed over 20 years
StripMask

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Perfect for every photography application, the LiteDome consistently
®
included with
delivers even, natural light from your strobe unit. the HalfDome™
Choose full or and the
proportional modeling
extra large [XT-4XLLD293]
HalfDome™ nxt
light brightness.
large [XT-3LLD293]
StarFlash® 650 [SB-SF650W]
medium AR WARRAN
[XT-2MLD293]  YE

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StarFlash® Connector Tilt SwivelMount is secure, easily Sync directly or as a slave.
small [XT-1SLD293] Vent
Aluminum housing allows heat
with durable rubber adjustable and accommodates SoftBox Features fast recharge and audio
for SoftBoxes paint finish. weight, with a tilt range of 170°. and visual ready light indicators. xs [XT-20XTXS] Basic connector included to escape
[SB-B9017SFC]

www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010 AR  WARR
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8  YE PHOTONLESSONS on our products at http://global.photoflexlightingschool.com
FREE 9
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 Creative Light Modifiers
for Strobe/Cool Lights

Light Modifiers > MultiDome® SoftBoxes

Light Modifiers > OctoDome® SoftBoxes

Photoflex® has a history of design

innovation to provide customers
with the best light modifiers on the
market. The epitome of this
standard is evident with the design
of our OctoDome® and MultiDome®.
all gold with face all gold no face half silver half gold with face
These SoftBoxes break the
boundaries of typical white interior
SoftBoxes with the addition of our
exclusive gold and silver
removable interior panels. These
accessory panels allow a wide
degree of contrast, cooling and
warming effect for your lighting.
They attach easily with Velcro®.
You won’t find this SoftBox
anywhere else!

all silver with face all silver no face all white no face
Photo by Gene Kester Photo by Ben Clay

Gold and silver panel inserts—modify light to

OctoDome® varying degrees of contrast and warmth MultiDome®
The OctoDome produces supremely soft, broad, wrap-around light for
®
The MultiDome® is the ultimate versatile
glamour, fashion, full-length runway model and group portraiture. The
OctoDome® series was primarily developed for the photographers and Removable baffle and face—allow the lighting solution, giving photographers the
videographers who want “natural” light, but with full control. Its octagonal adjustment of natural, soft light to most extensive creative control of any
shape produces soft, beautiful wrap-around light. create ideal diffusion and contrast SoftBox in the world. The MultiDome®
Large OctoDome®
shown with The OctoDome® produces light more efficiently than traditional rectangular features the same white interior as the
StarFlash® Kit SoftBoxes, while achieving a soft effect. It has a broader light output than original LiteDome® and goes one step
traditional SoftBoxes 120 degrees vs. 90 degrees, allowing more complete further with the addition of gold and silver
subject lighting without additional SoftBoxes and reflectors. This softer, broader
Velcro® recessed face—for interior panels. These reversible panels
light wraps around the subject, producing a natural window light effect that  WARRANeasy
photographers and videographers love. EST T assembly and allows attach to the box with Velcro®. The internal
for the addition of grids or

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Its narrower profile (about half the depth of traditional SoftBoxes) and small baffle and diffusion face are each
accessories
footprint allow it to be used in areas where space is limited without easily removed as well, allowing you to
T WARRANT
compromising the quality of the lighting.
S go from soft, diffused light to high-contrast
E Suspension loops—allow hanging SoftBox in seconds.
B

Y 

large [FV-MOD7] large [MD-3L293]

AR WARRAN
medium [FV-MOD5] YE medium [MD-2M293]

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small [FV-MOD3]

EAR WARRAN
Y All panels shown
AR WARRAN
 YE
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here come
 

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standard with the

5  
MultiDome® and
OctoDome®.
Capture a
variety of looks
with one SoftBox!
1. Diffuser / Baffle 2. Silver Panel 3. Gold Panel 4. White Face and Interior
AR WARRAN
 YE
R WARRAN

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www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010

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EA FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 11
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 AR WARRAN
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Umbrellas LitePanels

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Designed by photographers LitePanels offer a variety of

Light Modifiers > LitePanel

Light Modifiers > Umbrellas

for photographers, these reflection and diffusion options

umbrellas all use state-of for enhancing light on your
the-art coatings, fabrics and metals, providing the photography and video
 WAR®RAN
best in functionality and durability. Photoflex production shoots. We offer a
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umbrellas have an unheard of best warranty in the wide variety of reversible

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industry. All ribs and strut pivots are now made of fabrics, giving you two colors
fiberglass composite, which is stronger and lighter, for the price of one. LitePanels
with greater resiliency than steel or aluminum. are designed with a shock-
 WARRANT
Photoflex® always uses color-corrected fabrics, EST corded frame so they can be

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which means all of our fabrics have the exact same set up and torn down in
color temperature, so when mixing our umbrellas, minutes. The square tube
SoftBoxes and reflectors, all will emitEAthe ARRA
R Wsame frame prevents twisting, while
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whites. Our reflective umbrellas have an opaque the rounded edges make it

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black backing that will not allow light spill. easy to position two panels
Photoflex® umbrellas are the highest quality and together. Fabric wraps over the
 WARRAN corners for a secure fit.
best value on the market. Our umbrellas adapt to
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various needs based on your artistic vision,

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shooting location and space limitations.

Photo by Vered Koshlano Photo by John Beckett

LitePanel Product Line 77 x 77 inch

Photoflex offers LitePanel systems in AR WARRAN
three sizes: 39 x 39 inch, 39 x 72 inch  YE

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and 77 x 77 inch.
LitePanel frame: (available in
aluminum and PVC) holds
LitePanels.
NEW
GripJaw™:
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LitePanel clamp  YE

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We completely redesigned this

Umbrella:
silver adjustable
This is the ultimate in
versatility! Adjustable ribs
allow you to customize the
umbrella’s shape for a variety
Umbrella:
white adjustable
This umbrella also features
adjustable ribs. Its soft white
interior will minimize
contrast and give optimal
Umbrella:
shoot through
This shoot through umbrella
creates SoftBox quality
lighting at an economical
price. Can also be used as
Umbrella:
convertible
The best of both worlds: a
shoot through umbrella and
white reflective umbrella in
one! Its black opaque
3  
all-metal, heavy-duty clamp to
positively position and securely
39 x 72 inch
hold all sizes of our LitePanel
frames so that you get the lighting
result that you want, every time.
LitePanel accessory Main &
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T-Clamp: allows you to attach or
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suspend LitePanels to LiteStands

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of shooting needs. The silver soft lighting results. Switch a mild reflex light or kick removable cover allows you

2  
interior maximizes contrast from round to oval to square lighting setup. to use this umbrella both or other supports.
and light transmission. in seconds! ways. The perfect umbrella LitePanel accessory
LitePanel Kit: 39 x 72 inch
Create dramatic catchlights 45 inch [UM-RUD45] for multi-purpose users. connector clips: (set of six) allow LitePanel in its various sizes 39 x 39 inch [LP-PANELKIT1]
in three different shapes! 45 inch [UM-ADW45] you to secure two or more This kit is designed to help you create and
30 inch [UM-RUD30] 60 inch [UM-RUT60] LitePanels together. LitePanel Kit: 77 x 77 inch control reflections easily. It is an effective
45 inch [UM-ADH45] 30 inch [UM-ADW30]
LitePanel accessory crossbar: and economical reflector solution that is
45 inch [UM-RUT45]
[LP-PANELKIT77]
easy to use
Rand easy to transport. Use the
30 inch provides extra support and stability
AR WAor
Routdoors
AN
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kit indoors for any
[UM-ADH30] This brand new kit is ideal for outdoor sets!
for LitePanel frames.
30 inch [UM-RUT30] Diffuse sunlight to create soft light. It has photography or video application. Use with

Q U I C K
Photoflex Adjustable Umbrellas are the only umbrellas
in the industry that morph shape from round to oval to
square in just seconds. Offers great versatility.
LitePanel accessory legs: allow
you to position LitePanels upright
without using stands or clamps;
T I P easily attach to frames.
Adjustable umbrella in
LitePanel accessory carry bag:
square form setup
holds frames and LitePanels for
easy storage and transport.
the effect of a cloud overhead when used
above the subject, reducing the harsh
contrast of the sun. This kit features a
translucent panel with aluminum frame,
crossbar, two LiteStands, RockSteady®
sandbag, two Main & T-Clamps, connector
clips and carry bag.
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lighting setups or modify natural light. Our
original LitePanel Kit features two fabrics:
soft gold reversible with white and
translucent—providing you with reflective
options, as well as diffusion. This kit
features an aluminum frame, LiteStand,
Main & T-Clamp, crossbar and carry bag.

www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010

12 FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 13
 LiteDiscs® and MultiDisc®
Reflectors are amazing complements to natural
Light Modifiers > LiteDisc® & MultiDisc®

Light Modifiers > LiteDisc® & MultiDisc®

and artificial light. Our reflectors are designed
to be durable and dependable. At Photoflex®,
we concentrate on the details; like making
the rim of the reflector white so our product
photographers can minimize the contrast at
the edge of the reflector in mirrored objects.
We also know that a good fill reflector must
be flat, or the reflection will be skewed and
uneven. We use a heavy-duty, double riveted
steel frame, guaranteed not to break for the
life of the product. This allows it to stand up to
professional use and always open flat.
We are so confident in the quality of our
LiteDiscs® and MultiDiscs® that they have a
five year warranty, guaranteeing that the fabric
will not peel and the frame will not warp! All
LiteDiscs® and MultiDiscs® fold down to 1/3
their size into a durable protective fabric case
that's great for storage or transport.
Photo by Brian McCarty Photo by Matt Brandon

LiteDisc Holder [DL – BHOLDER]

® LiteDisc , MultiDisc and LitePanel Styles
® ®
LiteDisc ®
 WARRANT
EST
Available in a variety of sizes including circular and oval shapes.
For hands-free use with Our gold, silver and soft gold materials have a double-lamination MultiDisc® Kit: 42 inch [DL-42MULTIKIT]

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Our LiteDisc reflectors are designed to be durable and
LiteDisc® and MultiDisc®, that increases light efficiency and extends the life of the product. dependable. High quality materials and construction make
this all-aluminum holder our diffusers and reflectors the most popular in the world.
NEW MultiDisc® Kit: 32 inch [DL-32MULTIKIT]
features spring clamps Guaranteed to be flat, ensuring a smooth, even reflection.
that are rubberized to All-metallic foil surfaces are double-laminated for longevity
NEW MultiDisc® Kit: 22 inch [DL-22MULTIKIT]
be gentle on your and maximum reflection. The double-riveted frame lets the This MultiDisc kits includes our five most popular reflector
valuable equipment. The end LiteDisc stand up to tough abuse while maintaining its fabrics in one convenient system: gold, soft gold, silver,
of the holder has a stud for shape and flexibility. The white outside rim eliminates AR WARRAN white and translucent. This kit also includes our new
mounting small lights, so it can be used as a mini-boom. unwanted shadows or reflections. YE compact disc holder (LiteDisc® Holder: compact) and a

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There is also a hole at the opposite end of the holder to 12 inch Great for small product or macro photography. LiteStand™ (LiteStand: medium).

 
attach a weight bag as a counterbalance.
22 inch Ideal for headshots and small objects. The heavy-duty steel frame is guaranteed not to break
NEW LiteDisc® Holder: compact [DL – BHLDRCOMP] for the life of the product. The MultiDisc comes in its own
32 inch Use for shooting head and shoulder portraits and pet portraits.
protective, durable fabric case for storing and transporting.
42 inch Perfect for shooting ¾-length shots.
39" 52 inch Provide enough light coverage for full-length portraits.
AR WARRAN
White Translucent Oval: 41x74 inch Ideal for taller objects and full-length portraits.  YE

Reflects direct sun where mirrored
28.5" surfaces would be too strong, or use in
the studio to reflect a soft neutral light
into shadows.
Silver  Produces a strong warming effect or
LiteDisc® Holders side by side comparison
Increases specular highlights and yields
a high-contrast image. Perfect for video
NEW QuikDisc : 12 inch white balancing tool [DL-1712QD]
™
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Diffuses light. Produces a broad light source
and soft effect.
Gold MultiDisc®
Not sure which reflector to buy?
creates a sunset effect. Gold is used in If you only want one reflector, but
open shade or with studio SoftBoxes. It is need a variety of options, try our AR WARRAN
often used in direct or indirect sun as a rim  YE
popular MultiDisc® 5-in-1 reflector.

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and black and white photography. Use light bounced from behind the subject.
The grey disc is ideal for white balancing in open shade or with studio SoftBoxes This gives you a translucent
for more reflectivity with a neutral tone. LiteDisc wrapped in a reversible 42 inch 32 inch 22 inch
digital cameras. To appeal to the video Soft Gold  fabric cover with four reflective
market, this product comes in a
reversible carry bag with a white interior Black Combines silver and gold in a zigzag pat- options of white, translucent, gold,
that can be used for white balancing a tern for a warm, summery feel that works soft gold and silver.
Absorbs light rather than reflecting it. great with skin tones. Use in open shade or
video camera.
Perfect for creating negative fill. with studio SoftBoxes for a slight warming 22 inch
AR WARRAN
[DL – 22MULTI]
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effect. Great for medium to darker skin
tones or for reducing the green cast in 32 inch [DL – 32MULTI]

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open shade. 42 inch [DL – 42MULTI]

www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010

14 FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 15
 ShoeMount Flash Kits
For today’s modern photographer
and videographer, Photoflex® has
Accessories > ShoeMount Flash Kits

Accessories > ShoeMount Flash Kits

created a variety of compact lighting
solutions for use with ShoeMount
flashes and compact video lights.
These kits are ideal for the
“on-the-go” user. Whether you use
one at a time, or many, these
small-scale kits will provide big,
impressive light. Plus, paired with a
Photoflex® SoftBox, your compact
lights will produce soft diffused light
on your subjects.

Photo by Ben Clay Photo by Ben Clay

DualFlash ShoeMount
Hardware [AC-DUALSMKT] (OctoDome
and flash sold
(Flash sold separately) OctoDome®: extra
This hardware kit features our
separately) small kit [FV-SODXSKIT]
brand new DualFlash designed for This kit combines our  WARRANT
use with two ShoeMount flashes.
The hardware also accepts two
OctoDome® nxt: extra small with EST

B
the Adjustable ShoeMount

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radio triggers. Pair with an umbrella Hardware and Basic
or SoftBox (requires a separate OctoConnector. This kit will give
connector) for soft diffused light! you optimum portability and
Includes a HeavyDuty Swivel for flexibility on your location shoots.
attaching to a LiteStand. Features heat-resistant material
for up to 500 watt lamps.

Adjustable ShoeMount Small LiteDome® Kit WAR

OctoDome extra ®: AR  [FV-XT1SLDKIT]
RAN
Hardware [AC-B222SM] YE
with Swivel and Stand
small basic kit [FV-XSACKIT]

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This compact kit is ideal for location work or

 
The heart of our ShoeMount kits, this
all-metal hardware allows you to mount a
(Umbrella and flash sold separately) Upgrade to this kit that includes shooting in tight spaces. Features our LiteDome®:
SoftBox to your ShoeMount flash. Features our ShoeMount MultiClamp and small 17 x 21 inch SoftBox for soft diffused
two cold shoes, facilitating the ability to LiteStand! Easy to pack and use lighting. Set up in mere minutes!
quickly add a radio trigger to your setup. on location.

DualFlash 45 inch
AR WARRAN
Adjustable Silver NEW LiteReach ™
[LS-B2200KIT]  YE
OctoDome®: small

Umbrella Kit
[SK-DSADH45KIT]
This kit features our DualFlash
hardware which will allow the
mounting of two ShoeMount
flashes and two wireless
triggers for maximum power.
Paired with our silver
adjustable umbrella for
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Now on location or at weddings, your assistant can place your
ShoeMount flash and radio slave up to 34 inches above the ShoeMount flash kit LiteDome®: extra small kit
subject or the crowd with our NEW LiteReach kit. You can now [FV-MOD3KIT] [FV-XTXS222KIT]
position your light to achieve photos you didn’t think possible on The kit features our OctoDome: This kit is lightweight and portable, giving
location before. small SoftBox with the inter- you studio-quality lighting wherever you
Can be used with our 30 inch umbrellas, extra small OctoDome® changeable silver and gold need it. Add a LiteStand or use with a camera bracket.
Great for weddings and meetings where W portability
or LiteDome® for beautiful light quality. The kit consists of: inserts for added creative
A ARRA ®and
R LiteDome
LiteReach, SwivelMount and ShoeMount bracket for your options on the set (learn more great lighting are essential. FeaturesEthe
 Y N : extra
flash and radio slave. on page 10). This is the portable small 12 x 16 inch SoftBox.

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maximum output and versatility. solution you need!

www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010

16 FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 17
 B. C.
LiteRoom® TransPacs™
The LiteRoom® Photoflex®’s TransPac™ line of equipment cases
Accessories > FlexDrop®2 | BackDrops | Shooting Enclosures

Accessories > TransPac™ Cases | LiteStands

is a tabletop
shooting enclosure
designed to produce
consistent results in your
product photography. The bottomless design of the
LiteRoom® allows the photographer to easily pick up
the LiteRoom® to make adjustments to the set. This
bottomless design also allows for infinite BackDrop
possibilities, including clear glass and Plexiglas® for
special effects. There are Velcro® tabs inside to
facilitate hanging your own backgrounds. Just line up
includes six high-quality, durable cases that are
undoubtedly the best value on the market. They
A.
will give you the confidence in knowing that your
equipment is being stored and transported safely
and securely in a rugged (and surprisingly
affordable) case.
With over twenty years of development and
refinement of our TransPac™ cases, we’ve made
sure to combine a protective exoskeleton with a
D.
soft fleece interior to cradle your valuable gear, no  WARRANT
EST
matter where you’re traveling. This offers you

Y 
and fasten Velcro® to the back of your favorite durability and safety in one piece. With adjustable
materials to suspend as BackDrops. Use with polymer reinforced Velcro® compartments, you can
Photoflex® SoftBoxes to achieve nearly shadow-free customize these cases for whatever gear you may
product shots. Double-zippered front allows for be carrying.
product switch-out without moving any lights.
AR WARRAN
F. YE
medium

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[ST-MD]

 
E.

Photo by Ben Clay

Chroma Green [DP – MCK007A] 10 feet x 12 feet [DP – MCK007] 10 feet x20 feet

12 feet, 6 inches
ProDuty™ BackDrop Support Kit NEW IMPROVED WHEEL DESIGN
AR WARRAN B.
[DP-SHDBGSPKT]  YE
A. TransPac SingleKit Case
™ ™
White [DP – MCK002A] 10 feet x 12 feet [DP – MCK002] 10 feet x 20 feet

[FV-SLBAG1KIT] A.
Black [DP – MCK001A] 10 feet x 12 feet [DP – MCK001] 10 feet x20 feet

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This kit includes a telescoping background
pole that extends from 4 feet, 7 inches to 12 Exterior Dimensions 38.5 x 13.5 x 10 inches
feet, 6 inches. This pole does not exhibit the (98 x 34.5 x 25.5cm) with wheels LiteStands
C.
Grey [DP – MCK003A] 10 feet x 12 feet [DP – MCK003] 10'x20'

sag found with cheaper products. Hang fabric Interior Dimensions 34.5 x 12 x 8.5 inches Our newly improved all-aluminum
backgrounds or seamless paper. (88 x 30.5 x 21.5cm) LiteStands now have aluminum collars.
Supported by two heavy-duty LiteStands that
B. TransPac™ DualKit™ Case AR WARRAN
allow you to shoot from low angles and still [FV-SLBAG2KIT]  YE
A. LiteStand: extra small [LS – B2200]

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keep the background in frame. These are ex-

3  
ceptionally sturdy stands with a maximum load Exterior Dimensions 50 x 13.5 x 12 inches
(127 x 34.5 x 30.5cm) Weighs only 2.4 pounds and extends to 33 inches
rating of 40 pounds.
Extends to 12 feet Interior Dimensions 45 x 12 x 10.5 inches B. LiteStand: small [LS – B2212] D.
(114.5 x 30.5 x 27cm)
Weighs 3 pounds and extends to 8 feet, 2 inches
C. TransPac™ MultiKit™ Case [FV-MULTIBAG]  WARRAN
C. LiteStand: medium [LS – B2214]  YEAR
NEW & IMPROVED Exterior Dimensions 51 x 13.5 x 14.5 inches

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Weighs 3.5 pounds and extends to 8 feet, 1 inch
FlexDrop®2 [BG – FLEXDROP2] (129.5 x 34.3 x 36.8cm) with wheels
Interior Dimensions 46 x 12 x 6 inches D. LiteStand: large [LS – B2218] F.
The wrinkle-free FlexDrop®2 is
a fast and easy-to-use (each half) (116.8 x 30.5 x 15.2cm) E.
Weighs 4 pounds and extends to 10 feet, 10 inches
reversible portable BackDrop D. DigitalMedia Transport Case
™
[FV-SLCASE]
you can take anywhere. One E. LiteStand: extra large [LS – B2320Y]
side is chroma blue and the Exterior Dimensions 20.5 x 14 x 9.5 inches AR  WARRAN
Weighs 6 pounds and extends to 12 feet
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other side is chroma green (52 x 35.6 x 24.1cm) with wheels

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BackDrops to facilitate two variations Interior Dimensions 19.25 x 12.5 x 8 inches F. BoomStand [LS – K003B]
of ChromaKey technique. (48.9 x 31.8 x 20.3cm)
Photoflex BackDrops are ®
Measures 5 x 7 feet, collapses Weighs 15.5 pounds and extends to 7 feet, 3 inches
available in grey, white, black down to 1/3 its size and comes E. TransPac™ OutBound™ Case [TP-842]
and chroma green. Available G. Boom [LS – BBOOM]
in a carry bag. Finely woven  WARRANT
in 10 x 12 feet and fabric prevents bleed-through EST Interior Dimensions 8 x 8 x 47 inches
Boom arm adjusts from 5 feet to 6 feet, 7 inches
G.
B

(20 x 20 x 119cm)
Y 

10 x 20 feet. Each has two from the other side. The matte
sewn-in channels that slide fabric prevents colored light
F. TransPac™ GigBag™ [TP-GIGBAG]
H. RockSteady® Bag [LS-1885SB]
over our BackDrop Pole for from reflecting back on your
easy installation. All Incredibly versatile, our new RockSteady Bag can be
subject, which means better Interior Dimensions 36 x 10 inches
BackDrops are made from stored and transported empty, then filled with sand
control of your background (91 x 25cm)
muslin fabric. or other ballast to the exact weight needed.
drop-in image. H.
www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright ARRA ®, Inc. 2010
AR WPhotoflex
18 YE N FREE PHOTO LESSONS on our products at http://global.photoflexlightingschool.com™ 19
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 Serious Comparingcomparing
Photoflex warranties to the competition is like®

PrOTECTION these guys to school crossing guards

We encourage you to research and compare ST WARRANT

E
our warranties to those of other manufacturers.
B

Y 

If our warranties are two to five times longer,

then clearly Photoflex® is the wiser investment.
We proudly publish our warranties.

BEST WARRANTY IN THE INDUSTRY

YEAR ★★★
WARRAN
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6 Year Warranty 5 Year Warranty 3 Year Warranty 2 Year Warranty

 

SoftBoxes LiteDiscs ®
Umbrellas Constellation®3
LitePanels StarFlash®
LiteStands StarLite®
MultiDisc® TransPacs™
www.photoflex.com® | sales@photoflex.com | Se habla español | 1-800-486-2674 Copyright Photoflex®, Inc. 2010
20
AR WARRAN