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CR Rules - of - Engagement
CR Rules - of - Engagement
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Intro 7 Steps to Turning Your CSR Report Into a Year of Communications Content 7 Signs Youve Got a Great CSR Report 10 Outstanding CSR Reports Behind the Scenes on Corporate Responsibility Communications Burts Bees Abuzz Over Colony Collapse Disorder Top 10 Mistakes in CSR Communications Why Communication Should Be at the Heart of Any CSR Strategy 2 Reasons Why Your CSR Program Should Engage Employees 5 Reasons Why You Need a CSR Communications Road Map Why Do More Than Report? About AHA!
At AHA!, we love reading corporate responsibility reports. Theyre chock full of amazing stories of human impact and progress. But as we page through report after report, we cant ignore the missed opportunity staring back at us: Too many of the stories we find so compelling remain bottled up, invisible to most audiences. Companies are pouring a lot of resources into producing outstanding CR reports, but they arent necessarily getting the best return on their investment. The fact is, not everyone loves reading reports as much as we do. Isnt there a way to use such a trove of valuable information and insights more effectively, to reach a broader audience? We think so. We outlined our solution in a white paper we debuted at the COMMIT!Forum in 2011, titled How to move beyond the corporate responsibility report. The idea is to unlock the value of a reports content throughout the year. By customizing stories to address stakeholders interests and media preferences, companies can get more from their investment while deepening engagement. When we shared this idea with our friends at TriplePundit, one of the leading sustainability news and information sites on the web, they suggested an editorial series addressing the possibilities of CR communications. The articles from that series, published in 2012, were so thought provoking, we decided to collect all 10 of them in this publication. So pleasedig in and enjoy. And if this sparks any ideas for you, wed love to hear them.
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IS A BEAST.
First of all, its big. Virtually no area of your company is off limits. It often covers a year or more of activity. Some reports are well over 100 pages and packed with information. Second, its hairy. Most CR reports take on complex and controversial issues that dont have clear-cut solutionsdealing with climate change, designing products to be safe and environmentally responsible, and protecting human rights in the supply chain, to name just a few. And third, its got a huge appetite. It takes a lot of time and effort to gather and vet information from every corner of the organization, write (and rewrite) and design the report, and navigate the maze of reviews and approvals. Thats why managing the CR report can be the top to-do for one or more employees for months on end. It can also involve dozens of internal content providers as well as a stable of sustainability consultants, creative agencies and verification services. Add it all up, and producing a CR report makes for a dauntingand costlychallenge. The tab can reach hundreds of thousands of dollars. But make no mistake: It can also deliver tremendous value.
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Heres how to maximize all that great content to promote your companys corporate responsibility all year round.
This approach offers a couple of notable advantages. First, you can make the most of the goldmine of content your companys CR initiatives are constantly creating. And second, by shifting your emphasis from merely informing stakeholders to engaging with them, youre in a better position to widen your audience, open up dialogue, deepen understanding and build goodwill. Once youve decided to go from publishing a single report to managing a broader communications platform, how do you turn intent into action? Begin with these seven steps:
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statement that expresses your companys position, approach and activities. Consider how the messages align with your companys business strategy and brand positioning, and get buy-in from content experts and decision makers in your organization. Finally, develop an editorial calendar. This is your tactical roadmap for the year, plotting how your CR communications platform will unfold. It doesnt necessarily need to include every detail, but it should give you a birds-eye view of what you want to say, to whom and by what means.
Make the most of what you have by managing your editorial calendar with an eye on repurposing content. For example, stories for NGOs about how your company is helping suppliers reduce their carbon footprint can be fodder for an item in a customer newsletter or a blog post.
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7. Embrace dialogue
Of the seven steps, this might be the most important to the ongoing success of your CR communications platform. Embracing dialogue requires a shift not just in how you develop and deliver content, but also in why youre developing and delivering it in the first place. Dont be afraid of inviting criticism. Youll get more from a CR communications platform if you approach it as an opportunity to engage, listen and learn. Your company is grappling with issues that extend well beyond its walls and people. Bringing others into the mix is an acknowledgment that your actions have a ripple effect and that you alone dont have all the answersan idea at the very heart of corporate responsibility. Sound like a lot of work? It is. But fear notit pays big dividends. By dedicating the time up front to create a strong CR content strategy, youll have the foundation for an integrated communications platform with the power to shape how stakeholders view and interact with your company.
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There are plenty of signs that you have a lousy CSR report. Bloggers (including us!) might tell you, and if they dont, you can take any radio silence that comes after your report launches as a sign that it was not as groundbreaking as it could have been. But how do you know when youve got a successful report? Here are seven signs Christian Hicks, creative director of corporate responsibility at AHA!, uses to determine if a company has a great report:
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3. It builds trust.
A CSR report is an opportunity to create a connection with your audience. Trust is about being vulnerable and honest. Use CSR communications as a way to admit your shortcomingsso long as you focus on what youre going to do about them.
6. It borrows a halo.
A great CSR program will associate the company with others who are doing good work, like well-regarded nonprofits in a similar field. If your connection is sincere and multifaceted, your company will be perceived as one that does good and also one that is willing to work with othersa great asset!
7. Its social.
A CSR report is made up of more than the stories and the people who wrote them. Its for every member of the stakeholder community. CSR cant be done alone. Recognize that once its out, its not your story anymore. Its not exclusively yours. A successful report builds on that by giving readers ways to engage and build on the contents of the report.
Dont forget to
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In an earlier post, Christian Hicks, creative director of corporate responsibility at AHA!, listed seven signs he uses to determine if a company has a great CSR report, including simplicity, engagement, trustworthiness and a positive forecast. Many reports are released every year, and according to GreenBiz and Ernst & Young, the number is growing. Here are 10 reports that impressed our TriplePundit writers. To Hicks list, well add our own signs, ranging from innovation to interactivity to arresting visuals to positive, proven results. Not coincidentally, many of the companies that generated these creative accountings are strong CSR leaders themselves, although a few on the list might surprise you. 1. Nike. Veteran writer Leon Kaye, who has reviewed several reports on this list, called Nikes 2011 report, quite possibly one of the most compelling and engaging I have ever come across. Although aesthetics couldnt hide some of the issues Nike admitted to in the pages, like excessive overtime and hazardous chemical management, Kaye ultimately gave this report a big thumbs-up for innovation, education and how it managed to bring sustainability alive, using demonstrations and accessible language to engage users. 2. Patagonia. Its no surprise to find Patagonia on this list, as the company has long been a CSR trailblazer. Patagonia goes far beyond a simple report to demonstrate its commitment to CSR. This year alone it has stood at the front of the line to register as a B corp, told customers to consume less, and most recently, released The Footprint Chronicles, tracking its product materials from cradle to consumer. Simply putting the name Patagonia on any CSR report is guaranteed to inspire trust, show positive results and look forward to the next groundbreaking goal.
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3. Seventh Generation. Its 2008 report was named Best Small and Medium-Sized Enterprise SME report by Ceres, and its 2009 report pleased Deborah Fleischer by being entirely web-based and interactive. However, as with Nike, we arent fooled by a little fun. Seventh Generations reports also deliver solid data on its goals, clear measurement, transparency and the ability to drill down into the details. 4. Coca-Cola Enterprises (CCE). Not to be confused with CocaCola, CCE is its European bottling cousin, who, last year, released a CSR report that is not only chock full of case studies and human interest stories, but it is also full of quantitative data that allows the reader to decide whether the company is making enough impact on the environmental, social, and governance fronts. Kaye reports that on top of that, CCE released an engaging video that nutshells it all for you. You can learn more about CCEs sustainability work here. 5. GE. GE, like Patagonia, has long been known as a green innovator. Its Ecomagination initiative all but eclipses any annual report with its extensive web and social media presence and steady stream of innovative green news all year long. The annual report connects the dots and forecasts what new challenges the company is aiming for in the future. Rather than a single article about GEs sustainability report, Kaye wrote a series about its accomplishments. 6. LOral. As you might expect, the cosmetic giants report is gorgeous, but once you get past its glossy exterior, the inner data beauty shines through. LOral shows it has technological depth by its focus on plant-based materials, and heart by its development of artificial skin. The company has increased production of this reconstructed biological tissue, which it uses to discontinue animal testing. The company has also shared this breakthrough with hospitals to benefit burn victims. Far from superficial, LOrals report shows real depth.
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7. Philips. As with LOral, Philips CSR report shows stakeholders a whole new side to the company. Literally. The CEO letter begins, Dear Stakeholder. Reviewer Raz Godelnik reminds us that although most conjure images of LED lighting when thinking of Philips, there is much more to the company. Green products comprise 39 percent of its total sales, and one of its standout items in 2011 was a recycled designer coffee machine made from old electronic appliances (Ill bet you didnt see that one coming). Philips also showed a sensitive social side with their dedication to oral healthcare, light therapy, water and air purification products and solar-powered lamps. 8. H&M. Fashion and cosmetics are two unlikely CSR candidates, yet, here they are. Although they both face industry challenges to being sustainable, both have shown dedication and improvement. Fashion is fraught with consumption and waste, yet H&Ms report went against the grain to impress Kaye, addressing many industry criticisms. Despite being the largest user of organic cotton, the company streamlined its processes to conserve 13.2 million gallons of water. A whopping 71 percent of management positions are held by women, and the company has supported educating Bangladesh workers on their rights and developed an ethical clothing line. Fashion will always have resource consumption issues and room for improvement, but this report shows that H&M has taken some great strides.
9. GM. In its first CSR report after the automobile industry shakeup, GM comes off as a phoenix rising from the ashes. This report really needed to inspire trust and have a strong forward vision in order to dispel any lingering ire taxpayers have about bailing out the car company. The fact that Leon Kaye, who often writes about Detroits transformation, is giving the reports claims the benefit of the doubt says something for the persuasiveness of the content. GMs stated focus on (water) conservation and reducing waste, while slightly ironic, shows that the company is moving in the right direction. GMs commitment to give back to Detroit, a community struggling due to the auto industrys mismanagement, also helps its sincerity efforts. 10. SAP. RRP Siegel had high expectations for the information titans annual sustainability report, and he was not disappointed. One would expect their annual sustainability report to be a highly readable and information-rich document, which is exactly what it is. In keeping with the companys transition from physical installation to cloud computing, the report has morphed from a PDF to an interactive, web-based format. SAP goes beyond describing its own conservation efforts and demonstrates how its products help other companies achieve their sustainability goals.
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To get the full story on CR communications its important to look behind the scenes at how a communications firm operates. How do they supportand influenceclients CR communications? I sat down with Christian Hicks, creative director of corporate responsibility at AHA!, to get the inside scoop.
CH: CR should stand on its own. When its done well, its influencing
the strategic direction of the company, so if you pigeonhole it in the communications department, you lose out on the chance to have it influence the company at a larger level. That doesnt mean there isnt a huge connection between CR and communicationsthats why were here. CR gives companies an opportunity to engage meaningfully and authentically with their audiences, and we want to help companies do that better.
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CH: Social media may not be the most important way for them to
get their messages out. If youre a mining company, you have a very different set of stakeholders than McDonalds. There are regulators and policymakers, and so your communication strategies have to take that into account. Right now social media is mostly communication from consumers. You just have to rethink your strategy: Figure out who you want to talk to, what you want to say, and then create the means by which you can share that story. Make sure theres an opportunity for feedback. Maybe it means more face-to-face communications, maybe you host a forum where you bring everyone together. Maybe you have to do more speaking in places where your stakeholders are meeting. Its still engagementits just a different way of doing it.
3p: Do you have any advice for companies that are feeling that
burden of reporting?
CH: The report gets the lions share of CR attention and resources
within a company, and what I would say is that the report is important, its necessary, but dont let it dominate your approach to CR communications. Great information from the report may also turn out to be fodder for a blog post or a video down the road, or an example that gets inserted into a presentation being given by executives.
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Burts Beesthe natural line of skincare productsproudly claims beeswax as a key ingredient. Beeswax is a natural ingredient with moisturizing and antiseptic attributes, and this core ingredient gives Burts Bees a competitive advantage as well as a place in the sustainable business club. Which is why it makes total sense that the brand should be concerned about Colony Collapse Disorder (CCD)or disappearing bees. If the bees keep dying, Burts key ingredient is going to get a lot more expensive. Burts latest ad campaign takes on CCD and reinforces the brands unique ingredients in one go. Wild for Bees educates consumers on the importance of bees to pollination in clear and concise language. Then it delivers an amusing and educational series of videos about the role of different bees in the colony. The videos are produced by Isabella Rossellini (remember her line of bug porno videos?) and include her characteristic wit and high production value. At Burts Bees, weve always taken Colony Collapse Disorder and the health of the honeybees very seriously, says Burts Bees Vice President of Customer Strategy and Marketing Jim Geikie. The opportunity to work with Isabella on this film project has given us the chance to shed light on this important issue in an incredibly artful and theatrical new way that I think viewers will really enjoy. One of the easiestand most authenticways for a brand to show its sustainability cred is to align itself with a carefully chosen cause. However, the cause marketing strategy can backfire when it feels inauthentic to consumers. The cause must be aligned with the brand values, and the engagement must go beyond the superficial for the causes good benefits to rub off on the brand.
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The Wild for Bees campaign makes that case clearly by reminding visitors that Burt is a bee man through and through. The website explains:
Burt Shavitz, the epically bearded co-founder of Burts Bees, was a beekeeper. His bees made the wax in our first Beeswax Lip Balm. So bees arent just in our name. Theyre part of our history, our culture and our future, too. For starters, we offer our employees a stipend to learn how to become beekeepers (just like Burt), and we get our hands in the dirt as a group to support sustainable agriculture in the community surrounding our Durham, North Carolina, headquarters.
From a branding perspective this is a key addition, as it makes the case for the cause campaign and further distinguishes the brand in one fell swoop. Not every brand has a unique and interesting founder like Burt, and the company is wise to capitalize on his background to distinguish the brand. Finally, the campaign concludes with a call to action telling folks how they can get involved and help save the bees. While Clorox purchased Burts Bees in 2007, the brand continues to operate independently and maintains a solid reputation as a sustainable company. This reputation comes not only from its natural ingredients, but also its employee education program and waste reduction strategies. Ad campaigns like last years Be Like Burt and this one, which focuses on the importance of bee health to the brand, only solidify that sustainability message. Burts Bees has hit the jackpot with this campaign by reinforcing its brand message and fighting to protect its key ingredient with one powerful message.
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We covered the seven signs of a great CSR report a few weeks ago, but the truth of the matter is we see a lot more grounders and fouls than home runs when it comes to corporate sustainability communications. Here are 10 common mistakes your company might be making with its CSR communications and how to fix them.
1. Great stuff is happening, but you dont want to talk about ityet
When I run into sustainability professionals at conferences, I hear a lot of great and exciting stories about the projects they are working on. When I ask why I havent heard about their initiative yet, I hear, Oh, its not public yet. I completely understand the need to keep things under wraps until you have the kinks worked out, but some of these projects have been going on for years. 3p recommendation: Get out there and tell your story. Well appreciate the transparency. Even if its not perfect, dont you want some advice about how to improve?
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One solar panel manufacturing company regularly sends me press releases about their financial donations to the Boys and Girls Club. Its a worthy cause, for sure, but its a cause that is misaligned with the brand. Receiving these announcements only makes me wonder why they arent donating time and panels to Habitat for Humanitythat would be a better use of their money and expertise, and it would give them a branding benefit from a cause marketing standpoint as well. 3p recommendation: Make sure the sustainability news you promote is tied into an overall strategy. If you dont have a CSR strategy, get one.
your products have helped, but were a bit less interested in whether you put solar panels on your factory. We also want to hear about your stance on animal testing and your work on water contamination from unused meds. 3p recommendation: Focus on the issues that are material for your company in your CSR strategy and all CSR communications.
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energypowered data center, which was likely in the works in the middle of Greenpeaces research, the announcement read as too little too late, or worse, a decision borne of the green giants pressure rather than a proactive move. If Apple had been more upfront with Greenpeace or more open about its plans to improve its energy use, it might have avoided all that bad press. 3p recommendation: The secrecy that works so well for product launches is lost on the public when it comes to CSR communications. Communicate openly and honestly, and you wont need a defense quite as often.
3p recommendation: Pictures and breakout quotes do a great job of setting the stage, but its important to have a second and third act, too. Those pictures should inspire me to read further, and hopefully I should find quantitative goals and results to back up the story told by the beautiful pictures.
9. Lack of comparability
You might have all the graphs in the world, but how do you compare with other companies in your industry? Other companies with a CSR strategy? Reporting comparatively is indeed a tall order, but its something that should be in your companys long-term sustainability plan. And not just for feel-good reasons, but because if your sustainability performance suffers compared with your competitors, youre opening yourself up to a lot of risk. 3p Recommendation: Its hard to know where you stand unless you are using a framework like the Global Reporting Initiative or the Carbon Disclosure Project to track your progress.
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At its heart, CSR is really about how your company engages with the worldthe communities where it does business. Do you give back or do you suck out natural resources and leave only pollution behind? Are you helping to enhance the local community with great jobs that help build healthy families, or are you paying as little as possible? Does your company exist to benefit the community or just the shareholders? If its the former, how do you define your contributions? Without a clear communication strategy, no one really knows. Now, when I say communication, Im not talking about the department with a capital C, Im talking about truly communicating not just putting your message out there, but making sure that the person you are talking to can hear you. True communication requires both a speaker and a listener, ideally taking turns. You might have the best story in the world to tell, but if no one is listening, then your communication strategy is not very effective. The most effective CSR reporting will be mindful both of the companys achievements and the priorities of the people who will read the report: employees, customers, community representatives, NGOs and, yes, shareholders. Integrating their priorities into your CSR strategy can help you maximize the impact of your reporting. But how?
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actually talk about the things that the people you hope will read the reportemployees, investors, media, NGOs and customerscare about. If youve talked to them about CSR strategy and their ideas show up in the report, I promise you, they will not only read the report, but share it on social media networks and maybe even blog about it. (We would!)
Two-way communication
This means a transition from just communicating your CSR efforts to listening to stakeholders and then communicating your effortsfrom one-way communication to two-way communication. But this simple shift in focus has numerous positive impacts, from increasing the impact of your CSR reporting efforts to risk mitigation to meeting the demand for increased transparency that all companies are currently feeling in this brave new world of social media.
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The phrase employees are our greatest asset seems to be a common platitude at CSR conferences and in annual reports. But corporate responsibility communications are often outwardly focused, aimed at the media, investors, customersthe external community. There is much to be gained by focusing that lens inward, but when it comes to resource allocation, employee communications and engagement are often low on the list. Here are two good reasons why your CR communications should aim to educate, inspire and engage employees.
Cost savings
The Corporate Leadership Council reports that companies that enjoy high engagement rates have 87 percent lower staff turnover rates and 20 percent better performance. Need another? A survey by Ipsos MORI found that 75 percent of employees with a favorable impression of their companys CSR efforts plan to stay two years, compared with 50 percent for those with an unfavorable opinion. In the technology space, median recruitment costs were over $4,000 in 2011, and can range much higher for business services and other industries. Multiply by several thousand employees worldwide and investment in employee engagement begins to look like a bargain. Sustainability-engaged employees are more satisfied twoto-one, according to a nationwide study by Rutgers University.
Employee ambassadors
Customer relationships are often lorded over, cultivated and prized. But today, many customers are seeping through the seamsconnecting with your company through mobile devices, social media and the web. Interconnection is powerful but not easy to control. Business models must respond to this by meeting customers where they are, not where one might want them to be.
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Embed CSR into the brand from the inside out and theres a bottom line perk. Employees who viewed their employer as environmentally responsible were 50 percent more likely to recommend their company, according to a study by the World Business Council for Sustainable Development. Communicate how your company supports an employees personal values and theyre more willing to carry your brand beyond the offices walls.
adopted it is simply a given. Though this vision might appeal to you, stop for a second and consider how far your organization is from that ideal. Even leading companies at the forefront of many CSR efforts, like those present at the EDF roundtable, sometimes feel like novices in this area. There are no road maps and so few best-in-class case studies that it is premature to codify best practices. But they realize they cant stop there. Employees and culture are just too important to the long-term enterprise of embedding sustainability throughout a company. As practiced storytellers, CSR communicators have a special role to play in organizations at the ground stages of developing employee engagement around sustainability. Good communication is the core of engagement. Raters and rankers may only want the raw data, but employees need vivid and compelling episodes that provoke deeper reflection, response and engagement. If youre not communicating your corporate responsibility in an authentic and compelling fashion to your internal audience, you are overlooking your greatest asset (they call it a truism for a reason). The most robust triple bottom line strategy lives beyond the walls of your presentation deck; it becomes the culture.
Melanie Colburn is part of the sustainability team at Autodesk, where she leads internal communications and employee engagement on sustainability. She has a degree with honors from the University of California at Berkeley and is pursuing an MBA in sustainable business at San Francisco State University. She has published in Mother Jones, GreenBiz.com, Reason magazine and Hyphen magazine and contributed to the World Business Council for Sustainable Developments Vision 2050 Pathway. The views expressed herein are solely those of the author/presenter and are not those of Autodesk, Inc., its officers, directors, subsidiaries, affiliates, business partners or customers.
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Like any corporate process, a good CSR strategy takes time and involves many stakeholders. Its very important to have clear shortand long-term goals. This CSR strategy should be developed hand in hand with a plan for communicating your goals, and your record on meeting them. Without a plan, your CSR communications will be at best ineffective and at worst actually damage your companys image as a CSR leader. Here are five reasons why a CSR road map will help your communications team for years to come:
1. Avoid surprises
When we talk about making the business case for CSR, we often talk in terms of carrots (positive things CSR can do for your company) and sticks (bad things that might happen if you dont consider CSR). The first reason why you need a CSR communications road map is a stick. If you dont have a plan, and your CSR communications are not aligned with the rest of the organizations CSR activities, you risk being hung out to drypromoting something that is not in line with what your company is already doing. If you do that, you open up your organization to charges of greenwashing. Your CSR communications must be integrated with the overall CSR plan for the organization. That means your organization also needs a CSR plan. And the communications imperative for having a cohesive story to tell is often one of the driving forces for creating one.
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communities by providing great jobs. If you are MillerCoors or Coca-Cola Enterprises, you are in the business of providing tasty beveragesbut your business also uses a lot of water. These issues should all be heavily featured in each companys CSR plan. In GRI terminology this means looking at whats materialand using that to drive a CSR strategy, which will determine which CSR projects have the highest priority for your company. The communications plan should come out of the CSR strategy, using all of those great projects to tell the story.
The CSR communications plan can help you promote those arenas where you have a lot to be proud of while keeping folks updated on those projects that are still in progress. While many CSR communications focus on the strengths, with good reason, its also important to plan for how to talk about the things that arent going so well. This helps your company frame the conversationand it heads off potential negatives at the pass. You wont be opened up to negative attention from NGOs or media if you were the first one to share the information.
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Stories in this series have explored ways to increase the reach and effectiveness of your CR communications. Moving beyond an annual CR report to an ongoing communications platform is a promising strategy, but how can you make the case that the investment will be worth it? Quantifying impact is a challenge for all marketing communications. But it looms especially large for CR, an area that many consider a place for transparency rather than an opportunity for engagement. Common metricssuch as visits to your companys CR blog or followers of your Twitter feedare a start, but they measure activities rather than outcomes. To make your strongest case for an integrated, year-round CR communications strategy, you need to lay out the tangible benefits to your business. To wrap up our CR communications series on a forward-looking note, here are three opportunities to link CR communications to business success.
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3. Mobilized stakeholders
When CR communications change behavior or compel action, its a powerful measure of impact. A good example is Levi Strauss & Co.s efforts to save water, which it has identified as an issue thats core to the sustainability of its business as well as the environment. In 2010, Levis partnered with Goodwill to develop care tags that tell consumers not only how to wash the clothes, but where to take them for recycling. As part of its Water<Less campaign, Levis has sold more than 13 million products that need less washing and teamed with Water.org to get thousands of people in more than 1,300 cities to pledge their support in providing clean water for life to more than 4,000 people worldwide.
This is the sort of program that NGOs, partners, employees and other stakeholders are interested in learning about, but your CR report is the wrong tool for the job. A CR communications platform can be finely tuned to share tailored stories through different channels with each of those groups, helping a company like Levis mobilize its diverse audiences toward a common goal. A marathon, not a sprint Of course, a CR communications platform cant claim full credit for these results. But make no mistake: It can be a valuable part of the mix. Keep in mind that the point isnt to get a spike of attention through quick exchanges of information. The value of a CR communications platform is its ability to open up lines of dialogue with stakeholders through stories and ideas that reflect your shared interests. Over time, engaging with the people who matter most to your success will pay off in a stronger brand and business.
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ABOUT AHA!
AHA! works with leaders to develop engaging, strategic communications that accelerate progress on their most important business strategies. We champion clarity, bringing journalistic rigor and thoughtful information design to complex communications challenges for global clients. With a sharp focus on the audience, we find fresh approaches that shift thinking, drive innovation, deepen loyalty and inspire action. Thats why, when the stakes are high, forward-thinking organizations count on us to help shape and share their social and environmental responsibility stories.
Greg Netzer
Managing Director Corporate Responsibility
Christian Hicks
Strategy Director Corporate Responsibility
ABOUT AHA!
SUSTAINABILITY CLIENTS
Hewlett-Packard Microsoft Green Mountain Coffee Roasters NBCUniversal Simply Organic Levi Strauss & Co. Starwood Hotels Waste Management Net Impact
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The articles in this book originally appeared on triplepundit.com and were reprinted here with their permission.