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1. ., ., ., ., .,

(Management) .
, , 1999.
2. .,

, . Rosili, ,

2002.
3.

.,

. . , , 2002.

15

4.

P.,

et

all,

, , 1999.
5. ., & .

medical arts, , 2007.


6. ., ., /

, . ,
, 1999.
7. ., , .

, 2006, 23(1):72-83.
8. ., .

seminars.physics.auth.gr/old_htm_files/Seminar6-

Mpamidis.pdf.
9. preStandard ENV 13606
10. . 3235, ,

, 2004.
11. : http://www.2dype.gr/
12. ., E., -, .,

:
. , 2012, 17(1):32-35.
13. : http://el.wikipedia.org/wiki/%CE%91%CE%BD%CE%AC%CE

%BB%CF%85%CF%83%CE%B7_SWOT
14. ., PhD, ,

, .
. , ,
, 2007.
15. ., : PEST, SWOT.

, ,
2005-2006.

16

16. ., .

, 2009.

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