INTRODUCTION Comparative research, simply put, is the act of comparing two or more things with a view to discovering something

about one or all of the things being compared. This technique often utilizes multiple disciplines in one study. When it comes to method, the majority agreement is that there is no methodology peculiar to Comparative research. The multidisciplinary approach is good for the flexibility it offers, yet Comparative programs do have a case to answer against the call that their research lacks a seamless whole. There are certainly methods far more common than others in comparative studies, however. Quantities analysis is much more frequently pursued than qualitative, and this is seen in the majority of comparative studies which use quantitative data. The general method of comparing things is the same for comparative research as it is in our everyday practice of comparison. Like cases are treated alike, and different cases are treated differently; the extent of difference determines how differently cased are to be treated. The point here is that if one is able to sufficiently distinguish two cases, comparative research conclusions will not be very helpful. Secondary analysis of quantative data is relatively widespread in comparative research, undoubtedly in part because of the cost of obtaining primary data for such large things as a countrys policy environment. This study is generally aggregate data analysis. Comparing large quantities of data is prevalent. A typical method of comparing welfare states is to take balance their levels of spending on social welfare. In line with how a lot of theorizing has gone in the last century, comparative research does not tend to investigate grand theories, such as Marxism. It instead occupies itself with middle-range theories theories that do not

purport to describe our social system in its entirety, but a subset of it. A good example of this is the common research program that looks for differences between two or more social systems, then looks at these differences in relation to some other variable coexisting in those societies to see if it is related. The classic case of this is Esping-Andersons research on social welfare systems. He noticed there was a difference in types of social welfare systems, and compared them based on their level of decommodification of social welfare goods. He found that he was able to class Welfare states into four types, based on their level of decommodification. She further theorized from this that decommodification was based on a combination of class coalitions and mobilization, and regime legacy. Here Esping-Anderson is using comparative research: he takes many western countries and compares their level of decommodification, then develops a theory of the divergence based on his findings. Comparative research is a research methodology in the social sciences that aims to make comparisons across different countries or cultures. A major problem in comparative research is that the data sets in different countries may not use the same categories, or define categories differently. Comparative research can take many forms. Two factors are space and time. Spatially, cross-national comparisons are by far the most common, although comparisons within countries, contrasting different areas, cultures or governments also subsist and are very constructive, especially in a country like New Zealand, where policy often changes depending on which race it pertains to. Recurrent interregional studies include comparing similar or different countries or sets of countries, comparing ones own country to others or to the whole world. The historical comparative model involves comparing different time-frames. The two main choices within this model are comparing two stages in time (either snapshots or time-series), or just comparing the same thing over time, to see if a

policys effects differ over a stretch of time. When it comes to subject matter of comparative enquiries, many contend there is none unique to it. This may indeed be true, but a brief perusal of comparative endeavors reveals there are some topics more recurrent than others. Determining whether socioeconomic or political factors are more important in explaining government action is a familiar theme. In general, however, the only thing that is certain in comparative research issues is the existence of differences to be analyzed.

CONSUMER PREFERENCE
All marketing starts with the consumer. So consumer is a very important person to a marketer. Consumer decides what to purchase, for whom to purchase, why to purchase, from where to purchase, and how much to purchase. In order to become a successful marketer, he must know the liking or disliking of the customers. He must also know the time and the quantity of goods and services, a consumer may purchase, so that he may store the goods or provide the services according to the likings of the consumers. Gone are the days when the concept of market was let the buyers beware or when the market was mainly the sellers market. Now the whole concept of consumers sovereignty prevails. The manufacturers produce and the sellers sell whatever the consumer likes. In this sense, consumer is the supreme in the market. As consumers, we play a very vital role in the health of the economy local, national or international. The decision we make concerning our consumption behavior affect the demand for the basic raw materials, for the transportation, for the banking, for the production; they effect the employment of workers and deployment of resources and success of some industries and failures of others. Thus marketer must understand this. Preference a concept in the social sciences, particularly economics. It assumes a real or imagined "choice" between alternatives and the possibility of rank ordering of these alternatives, based on happiness, satisfaction, gratification, enjoyment, utility they provide. More generally, it can be seen as a source of motivation. In cognitive sciences, individual preferences enable choice of objectives/goals. The study of the consumer preference not only focuses on how and why consumers make buying decision, but also focuses on how and why consumers make choice of the goods they buy and their evaluation of these goods after use. So for success of any company or product promotion it is very necessary to depart its concentration towards consumer preference.

ICE CREAM The origins of ice cream can be traced back to at least the 4th century B.C. Early references include the Roman emperor Nero (A.D. 37-68) who ordered ice to be brought from the mountains and combined with fruit toppings, and King Tang (A.D. 618-97) of Shang, China who had a method of creating ice and milk concoctions. Ice cream was likely brought from China back to Europe. Over time, recipes for ices, sherbets, and milk ices evolved and served in the fashionable Italian and French royal courts. After the dessert was imported to the United States, it was served by several famous Americans. George Washington and Thomas Jefferson served it to their guests. In 1700, Governor Bladen of Maryland was recorded as having served it to his guests. In 1774, a London caterer named Philip Lenzi announced in a New York newspaper that he would be offering for sale various confections, including ice cream. Dolly Madison served it in 1812.

First Ice Cream Parlor In America - Origins Of English Name The first ice cream parlor in America opened in New York City in 1776. American colonists were the first to use the term "ice cream". The name came from the

phrase "iced cream" that was similar to "iced tea". The name was later abbreviated to "ice cream" the name we know today. Methods and Technology Whoever invented the method of using ice mixed with salt to lower and control the temperature of ice cream ingredients during its making provided a major breakthrough in ice cream technology. Also important was the invention of the wooden bucket freezer with rotary paddles improved ice cream's manufacture. Augustus Jackson, a confectioner from Philadelphia, created new recipes for making ice cream in 1832. Nancy Johnson and William Young - Hand-Cranked Freezers

In 1846, Nancy Johnson patented a hand-cranked freezer that established the basic method of making ice cream still used today. William Young patented the similar "Johnson Patent Ice-Cream Freezer" in 1848. Jacob Fussell - Commercial Production In 1851, Jacob Fussell in Baltimore established the first large-scale commercial ice cream plant. Alfred Cralle patented an ice cream mold and scooper used to serve on February 2 1897. Mechanical Refrigeration The treat became both distributable and profitable with the introduction of mechanical refrigeration. The ice cream shop or soda fountain has since become an icon of American culture. Continuous Process Freezer

Around 1926, the first commercially successful continuous process freezer for ice cream was invented by Clarence Vogt.

ICE CREAM INDUSTRY IN INDIA Ice cream industry occupies important place in India. It is one of the consumer goods industries its products is important popular diet. India is an agriculture-based country because of the large number of cattle and large milk production most of the dairy and ice-cream industries has developed and India is well ranked in the world. Ice cream industry has brought magnificent change in the rural economy. It provides employment to the marginal farmers. It has an important role in employment generation and reducing the migration of villagers towards the town and cities for live hood. Today the competition in ice-cream of players like amul, Kwality walls , Vadilal etc. as ice cream has been a regular edible item the consumption of ice cream is more.

HISTORY AND BACKGROUND OF THE COMPANY

Small Beginning, Big Vision, Great Ambitions. Havmor Ice Cream began its branded life in 1944 in Karachi, in undivided India. By 1947, it was a popular local brand there. But in 1947, in the wake of the partition, its founder Satish Chona had to join the exodus into India, with virtually no moveable assets. Searching for a new turf, he tried out Dehra Dun and Indore, and finally, settled down in Ahmedabad. No, it was not a case of Brand Relocation, or anything else as fanciful. He had to start the venture from scratch again. In fact, he had to begin from a hand-cart at the Ahmedabad Railway Station, churning out the Ice Cream manually. He called this fledgling brand 'Havmor' - a neologism for 'Have More' - which meant the customer got more value for money, and more taste to relish from his Ice Creams. Perhaps he didn't know it then, but he had laid the foundation for one of Western India's most enduring market legends. And good quality, like good character, wins over the situation sooner or later. Today, Havmor Ice Cream is a delicious facet of Western India's daily life and part of its market lore. It reaches hundreds of thousands of consumers through 50 main outlets and 12000 plus dealers. That's a very very long way from a hand-cart. Good Old Values, New Generation Leadership Mr.Pradeep Chona, son of Late Shri Satish Chona, today heads the Havmor conglomerate. He has continued his father's quality obsession and streak of innovation. To his father's motto - 'Achchai, Sachchai, Safai'. He added a suffix - Navu Su

Che?

Now that is quite simple, but a powerful reason for taste innovation. In fact, that is not even a corporate axiom. It is the question regular Havmor customers ask at frequent intervals. Because they expect Havmor to keep pleasing their palates in new way, always. Mr.Pradeep Chona set off a series of Changes at Havmor - in technology, in quality & hygiene standards, in management, in HRD and in the overall corporate environment. This re-engineering was complemented by capacity expansions and a flurry of promotional activities, to maintain the company's market presence intact in competitive times... Sometime back, Ankit Chona, Mr.Pradeep Chona's son also joined the business after completing his graduation from the United States. He has been a driving force in expanding the Restaurant division as well as popularizing the Company owned Ice Cream & Fast Food par lours known as HAV FUNN. He has brought a lot of innovation and standardization in the business.

PRODUCTS PROFILE OF TOP N TOWN

CANDIES Raspberry Dolly Mango Dolly Zulu Bar Classic Chocobar Kacchi Keri SMALL CUPS Vanilla Plain Pista Royal Gulab JUMBO CUPS Butter Scotch Chocolate Chips Lonavali Pina Chips Almond Carnival

BIG CUPS Vanilla

Cashew Treat

Cherry Berry Butter Scotch Pina Chips Kaju Draksh Kesar Pista

READY SUNDAES Strawberry Sundae Choco Sundae Super Sundae Chic Choc Sundae Mango Sundae

SINGLE SUNDAE TUBS Black Current Caramel Crunch Mocha Brownie Fudge

TOPO CONES Ringo Bingo Chic Choc Butter Scotch Chocolate Raja Rani

NOVELTIES Bon Bon Bouncer Ball Sandwich Ice Cream Slice Cassata Black Forest I/C Pastry

ROLL CUT Malai Kulfi American Nuts Dry Fruit Katri Sun Moon Star Fifty Fifty

PREMIUM TUBS Fruit Salad Ice Cream Rose Petal Sancha Kulfi Nut PARTY PACKS Raja Rani (Roll) Swiss Cake Mocha Brownie Fudge Pan Ice Cream

Pudding Ice Cream (Tub) Kesar Malti Kesar Ras Malai Rich Coffee/Chocolate Chocolate Chips Raj Bhog

SUGAR FREE BIG CUPS Vanilla

BULK PACKS Cashew Treat Chocolate Chips Raspberry Ripple Pista Malai Mocha Brownie Fudge Pan Ice Cream

Pina Chips PARTY PACKS Vanilla Strawberry

 Chocolate Anjir

DEFINITION AND MEANING OF DISTRIBUTION

The commercial activity of transporting and selling goods from a producer to a consumer Distribution may not be restricted to physical products alone. They may be just as important for moving a service from producer to consumer in certain sectors, since both direct and indirect channels may be used. Hotels, for example, may sell their services (typically rooms) directly or through travel agents, etc The act of distributing or dispensing, the act of dividing or apportioning among several or many, apportionment.

DISRTIBUTIONAL STRUCTURE OF AN ICE CREAM COMPANY

MANUFACTURER

DISTRIBUTOR

DEALER

FRANCHISEE

PARLOURS

RETAILERS

CONSUMER

CONSUMER

DIFFERENT METHODS OF DISTRIBUITON

Wholesalers and Jobbers A wholesaler, or jobber, is a firm that typically buys goods from manufacturers and resells them to retailers. A wholesaler stocks goods from many different manufacturers in one or more warehouses and ships those goods as one combined order under one invoice. In highly competitive industries, such as those selling consumer products through retailers, several wholesalers might stock identical merchandise, putting much pressure on profit margins. As a result, wholesalers are unlikely to offer ancillary services to you, such as advertising or sales solicitation and service unless you pay for these services in addition to the basic wholesaling charges.

So, selling your product to a wholesaler doesn't necessarily mean your merchandise will automatically end up on a store shelf. You and your sales force and/or independent representatives will have to take on the responsibility of creating order demand. Wholesale, however, does have advantages. Retailers hesitate to buy direct from new, small vendors and just feel safer purchasing from established wholesalers. Even if you offer a very deep discount, retailers won't be anxious to buy from you direct. They won't see any value in processing the paperwork associated with establishing and doing business with a small account.

Distributors Distributors usually serve a multipurpose role. They will perform in a manner similar to that of an independent representative in that they will solicit orders from the retailer for your products. They also act as wholesalers in that they stock your merchandise, too. Distributors may provide other services as well, such as catalogue creation, trade advertising, and trade-show representation. Usually distributors represent manufacturers on an exclusive basis only within their territory. In many industries a distributor will also sell to wholesalers in addition to retailers. In this case, the distributor is called a master distributor. Because a distributor acts as your salesperson and often sells to both wholesalers and retailers, it will require a deeper discount rate when purchasing your merchandise than would be the rule with a wholesaler.

Most manufacturers don't use distributors. They prefer to sell direct to wholesalers, retailers, consumers, or some combination of all three. However, a good distributor can be an excellent way for a small firm to instantly establish credibility and a presence within either their industry's domestic or foreign marketplaces. Importers The term importer means different things to different people. Often it is used to describe a firm that serves as an exclusive distributor to an overseas territory and provides sales solicitation, warehousing, and invoicing services.

Sometimes it refers to a firm that arranges to buy merchandise from a foreign manufacturer and resells the merchandise to one or more distributors who then handle the domestic sales functions. Typically, the importer will arrange to have the merchandise cleared through customs, and may also arrange for shipment from the country of origin.

INTRODUCTION DINSHAWS
In consumer market commitment to quality & customer satisfaction in the basic success of any organization. Market share indicates the position of organization in market as compare to its competitor. Who are engaged in a same business or industry. DINSHAWS ICE-CREAM is a well organized company. DINSHAWS ICECREAM a wide range of ice-cream .As the DINSHAWS ICE-CREAM is newly launched company. The management reviews the over all position of the company

in this one year and this available data and information the management adopt a perfect strategy to acquire more growth in the market. Therefore I have selected this company to study the market share of DINSHAWS ICE-CREAM in Jalgaon territory. I conducted market research in a systematic manner by applying all management tools to find out the market share of DINSHAWS ICE-CREAM. I a person who sales DINSHAWS ICE-CREAM and its competitors too with the help of personal interview is collected about sales, rates,quality,service & schemes.

OBJECTIVES OF STUDY Every study is being conducted with a purpose in it. The study of market of DINSHAWS ICE-CREAM is carried out to achieve the objectives listed below. 01. To study the market share analysis and potential. 02. To have comparative study of value of the product among the other brands in the market. 03. To determine the market share of the product through research and survey. 04. To determine the customer awareness about the product.

05. To identify the competitor and determine their share and position.

SIGNIFICATION OF THE STUDY

The market share analysis and potential to be studied. 01. The study of market share analysis would enable the manufacturer to reach a decision from the fact collected. The decision can be regarding the increase in an advertising campaign. 02. The study will focus on the real picture of the customers awareness about the product.

03. It will help the company to build a judgment regarding its competitor and their position. 04. The study will unravel the stage in which the company is at present. If it has reached the boom stage of the trade cycle it can direct its efforts towards extending the boom stage. 05. The study of market potential will help the company to canalize its resources in accordance with the estimated potential market.

DINSHAW
Ice-cream today seems to have captured the fancy of taste buds, the world over caste, color, creed, age society and most of all season is absolutely no bar to its environment, new flavors and color combination. Responding to this, established taste psyche, DINSHAWS DAIRY FOODS LTD. have introduced DINSHAWS ICE-CREAM which established in the year1932. DINSHAWS ICE-CREAM is 77years old organization. The parameters of Indian consumers want the superior quality and taste have grown tremendously over last decade and the one benefit most has been to the ice-cream industry. DINSHAWS ICE-CREAM comes as a pure change to take its place among the settled brands. Having understood the demand of good refrigeration for the last 77years, thanks to Mrs.Kashmira Bafna the director of

DINSHAWS DAIRY FOODS LTD. seems to have mastered the ratty-gritty of quality production along with refrigeration. DINSHAWS ICE-CREAM is distributed through over 5000 retail outlets in the states of Maharashtra, Goa, Delhi, Karnataka, Andhra Pradesh, and Tamilnadu. PLANT & EQUIPMENT DINSHAWS ICE-CREAM and dessert are created in a state of the art, sophisticated plant that is equipped with latest technology and top of the line amenities. The plant is located in Nagpur. They use advanced international technology to create ice-cream with strict adherence to server quality controls and hygiene norms. This ice-cream is a super premium ice-cream whit natural ingredients and available only in selected parlors.

Headquarters B/212, Oberoi Chambers.Opp.Sab.TV, off. New Link Road, Andheri (W), Mumbai-400 053. Telefax: 26733604/14. E-mail:Mumbai@dinshaws.co.in Factory Dinshaws Dairy Food Ltd., Plot No.41/42.,Ayurs Park. Five Star industrial area, Botti-Bori, Nagpur, Ph.No:07102265085.

Dock Yard Dinshaws Dairy Food Ltd., Opp.Hotal Sai Palace, Near Shayadri Nager Bus Stop, Mumbai Agra Haiway, Nasik-9. Tel: 02533254347, Mob: 09823595520. Siddhkala Enterprises, Distributor of Bedekar Pickle, Masale, Bansiram Namkin & Dinshaws Ice-Cream, Shop No.03, Kshitish Apartment, Rane Nagar, Chetna Nagar Nasik.-9. Ph No: 02532390286. Mob: 09860813954.

LIST OF REGIONAL & AREA OFFICE Since the business of the company has Captured the major share in index & also in capital cities market the company has to go for efficient networking channels , so that business dealing do not fall victims in time. Company divided in Maharashtra in nine regions as listed below, Mumbai Nagpur Nasik Dhule Jalgaon Kolhapur

 Pune Solapur Aurangabad In Nasik region following cities are included, Nasik city Sinner Trambak Iagatpuri Ghoti Ozar Pimpalgaon Chandvad Yevela In Nasik market 117 Ice- cream points. 12 Main Ice - cream parlors. ORGANISATION CHART MANAGING DIRECTOR

DIRECTOR PRODUCTION

DIRECTORMARKETING DIRECTOR FINANCE

REGIONAL SALES MANAGER AREA SALES MANAGER AREA SALES EXICUTIVE

PILOT DISTRIBUTION NETWORK MANUFACTURING UNIT DISPATCH SECTION NASIK OZA R GHOT I IGATPUR TRAMBA I K SINNA R CHINCHVA D YEVAL A

DISNSHAW
DINSHAWS ICE CREAM is a super premium ice cream made with natural ingredients and is available only in selected parlors DINSHAWS ICE CREAM dealing with various categories given below & each one having various flavors TAKE HOME 750ml packs Kesar Pista 70/Choco-Chips 60/Kaju Kismis 60/-

Butterscotch 60/Mello-Jello 60/Mango Tango 60/Three-in-One 55/Vanilla 50/Strawberry 50/Pista 50/400ml Packs Butterscotch 45/Mango 45/Strawberry 32/Pista 32/Vanilla 32/Raspberry Ripple 32/DOUBLE DELIGHT (750ml+750ml) 1500ml Butterscotch+ Vanilla 110/Chocolate+ Vanilla 99/Strawberry+ Vanilla 95/UTSAV PACKS Butterscotch 110/Vanilla 80/Strawberry 80/PREMIUM TUBS Belgium Chocolate (New) 100/Jamaican Malt n Almond (New) 80/-

Praline & Cream (New) 80/Anjeer Badam 80/Nice-Spice 80/King Alphonso 80/Fruit Overload 80/Kesar Kamal 80/Sitafal 80/Choco Chips 70/Butterscotch 70/Pineapple Supreme (New) 70/Vanilla classic 50/IMPULSE ICE LOLLIES Mango 5/Katchi Kairei 5/Orange 5/Nimbu Pani 5/Ripe Strawberry 5/TWINS BARS Mango 12/Raspberry 12/Lychee 12/SUNDAES Kesar Kamal 20/Mocha Almond 20/Double Fundae 15/BAR NOVELTIES Choc-O-Nut (New) 20/Kaju Fudge 20/Heart Beat 20/-

Rainbow 10/LARGE CUPS Kesar Pista 18/Butterscotch 16/Mango Alphonso 16/Vanilla 10/Strawberry 10/Pista 10/SMALL CUPS Butterscotch 6/Strawberry 5/Vanilla 5/CHOCO BAR Champ Choco Bar 14/Choco Bar (New) 10/Choco Bar 8/KULFI Mango Malai 10/Kesar Malai 10/NOVELTIES Maha Sundae 25/Cassata 25/Yorker 12/CARNIVAL Choco Chips 20/Butterscotch 20/Badam Roasted 20/Strawberry-Pista 15/Choco-Delight (New) 15/-

CONCEPTUAL FRAMEWORK Marketing research is the collection and interpretation of data that help the marketing management to get the products more efficiently in to the hands of the consumers. AMERICAN MARKETING ASSOCIATION DEFINES Marketing research as systematic collection, recording, analysis, interpretation and reporting of information about existing or potential markets marketing strategies and tactics etc.Marketing research and market research should not be confused. Market research is one of the market it self that is its size no. of competitor active in it and their market share.

Market research can be used for estimating the market share but in reality there may have to be eliminated because of certain factors. Market research is very much significant in determining the market potential. One of the method used by business marketers in determining the market potential is build up method. In this method the first step is identify all the potential buyers in each market and then to estimate their potential purchase. In the research undertaken the potential buyers of DINSHAWS ICE-CREAM are various shopkeeper market research has played an important role. Thus marketing research can help the manufacturer and dealer in deciding his potential market in the context of size of market any manufacturer or dealer seeking a new market would be interested in getting this information because this will help to decide whether or not it will be profitable to enter the market. In this way research plays an important role firstly find out market share & how to the increase the market share. To analyze the primary data and then decide strategy for increase the market share. any manufacturer or dealer seeking a new market would be interested in getting this information because this will help to decide whether or not it will be profitable to enter the market. In this way research plays an important role firstly find out market share & how to the increase the market share. To analyze the primary data and then decide strategy for increase the market share.

SUGGESTIONS

REPRESENTATIVES
o o

Visit at each and every retail shop. Regular visits every week should be there.

RESEARCH/ SURVEY
o o

More emphasis on research and survey Better understanding of market demand More emphasis on product diversification

PROMOTIONAL ACTIVITIES Promotional activities for sale should be increased.

 Promotional be enhanced.

activities

like

posters,

dangler,

and

hoardings

should

T.V. advertisements should be increased. Local newspaper advertisement should be there i.e. advertisement in Dainik Bhaskar, Nai Duniya, etc.

SERVICES o Damaged product should be taken care of efficiently and seriously. o Machine & Refrigerator must be provided to the retailers.

BIBLIOGRAPHY

Books:o

Kotler Philip Marketing Management prentice Hall of India Pvt.

Ltd. New Delhi,1999

o

Kothari, CR Research Methodology vishwa publication, New

Delhi, 2001. Websites:o

www.yellowpages.webindia123.com

www.geetanjaligroup.com

www.geetanjalijewelers.in.com

www.smpsahd.com/smps3d/geetanjali.htm

www.wikipedia.com

RESEARCH METHODOLOGY
WHAT IS RESEARCH METHODOLOGY? It is the science that tells the method of doing research .It mainly consists of following steps; Developing research design Determining the data collection method Developing sampling plan Conducting field work Research in common parlance refers to a search for knowledge. One can also define research as a scientific and systematic search for pertinent information on a specific topic.

The word research has been derived from French word Researcher means to search. DEFINITION OF RESEARCH METHODOLOGY: Research may be defined as "a careful investigation or enquiry specially through search for new facts in any branch of knowledge "in a technical sense research comprise defining &redefining problems, formulating hypothesis or suggested solutions; collecting ,organizing &evaluating data; making deductions & reaching conclusion & at last carefully testing the conclusion to determine weather they fit the formulating hypothesis. RESEARCH DESIGN: Research Design is the conceptual structure within which research is conducted. It constitutes the blueprint for collection, measurement and analysis of data. The design used for carrying out this research is Descriptive. RESEARCH DESIGN USED IN THE SURVEY: Considering the objectives of the study and also the importance of the decision it was decided to undertake an exploratory survey. DATA COLLECTION: Types of data: 1. Primary data- primary data are those which are fresh and collected for the first time and thus happen to be original characters. 2. Secondary data - It is the data that is already been collected by someone else. In this survey I used both primary and secondary data. All information collected through questionnaire. DATA SOURCE: The sources of collection of secondary data are:

Questionnaire Books Websites Magazine Brochure

SAMPLING PLAN: It is very difficult to collect information from every member of a population .As time and costs are the major limitation that the researcher faces. A sample of 30 was taken the sample size of 30 individuals were selected on the basis of convenient sampling technique. The individuals were selected in the random manner to form sample and data were collected from them for the research study.

SUGGESTION
Prizes of Indian Toys should be reduced. Prizes of China toys should be lower down. Innovation should also be brought in the toys of India and China. Marketing strategies should be made with the consideration of lower class Indian Should adopted more technical toys in their range.

 China should increase size of the toys with more durability.

CONCLUSION
The Indian toy industry is growing at an average rate of 20%and is now convinced with the fact that it needs to investin: Technology, Marketing, Safety aspects, Tooling and brand building, if they want to grow further.

European

quality

at

Chinese

cost

is the

formula forgrowth. Prizes of China toys should be lower down. Innovation should also be brought in the toys of India and China. China should increase size of the toys with more durability.