Investor Meenng

March 6, 2012
Disclosure Regarding Forward-Looking Statements

1hls presenLauon conLalns forward-looklng sLaLemenLs wlLhln Lhe meanlng of Lhe federal
securlues laws. CLher Lhan sLaLemenLs of hlsLorlcal facLs, all sLaLemenLs whlch address
acuvlues, evenLs, or developmenLs LhaL Lhe Company expecLs wlll or may occur ln Lhe fuLure,
lncludlng, buL noL llmlLed Lo, such Lhlngs as fuLure caplLal expendlLures, expanslon, sLraLeglc
plans, dlvldend paymenLs, sLock repurchases, growLh of Lhe Companys buslness and
operauons, lncludlng fuLure cash ows, revenues, and earnlngs, and oLher such mauers, are
forward-looklng sLaLemenLs. 1hese forward-looklng sLaLemenLs are based on many
assumpuons and facLors deLalled ln Lhe Companys llngs wlLh Lhe Securlues and Lxchange
Commlsslon, lncludlng Lhe eecLs of currency ucLuauons, cusLomer demand, fashlon
Lrends, compeuuve markeL forces, uncerLalnues relaLed Lo Lhe eecL of compeuuve producLs
and prlclng, cusLomer accepLance of Lhe Companys merchandlse mlx and reLall locauons,
Lhe Companys rellance on a few key vendors for a ma[orlLy of lLs merchandlse purchases
(lncludlng a slgnlcanL poruon from one key vendor), unseasonable weaLher, furLher
deLerlorauon of global nanclal markeLs, economlc condluons worldwlde, any changes ln
buslness, pollucal, and economlc condluons due Lo Lhe LhreaL of fuLure LerrorlsL acuvlues ln
Lhe unlLed SLaLes or ln oLher parLs of Lhe world and relaLed u.S. mlllLary acuon overseas, Lhe
ablllLy of Lhe Company Lo execuLe lLs buslness and sLraLeglc plans eecuvely wlLh regard Lo
each of lLs buslness unlLs, and rlsks assoclaLed wlLh forelgn global sourclng, lncludlng pollucal
lnsLablllLy, changes ln lmporL regulauons, and dlsrupuons Lo LransporLauon servlces and
dlsLrlbuuon. Any changes ln such assumpuons or facLors could produce slgnlcanLly dlerenL
resulLs. 1he Company underLakes no obllgauon Lo updaLe forward-looklng sLaLemenLs,
wheLher as a resulL of new lnformauon, fuLure evenLs, or oLherwlse.
1

ken n|cks
Chairman of the Board
President and Chief Executive Officer
D|ck Iohnson
Executive Vice President and Group President - Retail Stores
Iake Iacobs
President and Chief Executive Officer
Foot Locker/ Lady Foot Locker/ Kids Foot Locker/ Footaction
Dowe 1|||ema
President and Chief Executive Officer
Footlocker.com/Eastbay/CCS
Lauren eters
Executive Vice President
Chief Financial Officer
2

rogress agalnsL 2010-2014 lans

2012-2016 SLraLeglc lan

new 2016 Coals

3
8e the ower Merchand|ser
of ath|enc footwear and
appare| w|th c|ear|y-dehned
8rand 8anners
Make our stores and Internet
s|tes Lxc|nng |aces to shop
and buy
Increase the roducnv|ty
of a|| of our assets
Deve|op a compe|||ng Appare|
Assortment
Aggress|ve|y pursue Growth
Cpportun|nes
8u||d on our Industry Lead|ng
keta|| 1eam
Sa|es: 56.08
Sa|es per gross square foot: 5400
L8I1: 8
Net Income: S
kCIC: 10
Inventory 1urns: 3.0
Strategic Priorities
Long-Term Financial Objectives
Strategic Vision
8e the |ead|ng g|oba| reta||er of
ath|enca||y |nsp|red shoes and appare|.
2010 5ttoteqlc lloo
4
lowet MetcbooJlset
8e the ower Merchand|ser
of ath|enc footwear and
appare| w|th c|ear|y-dehned
8rand 8anners
Dehned our banners,
|nformed by
segmentanon study
Improved presentanon
and broadened product
m|x w|th stronger
kunn|ng and Casua|
oer|ngs
roduced markenng
campa|gns that to|d
our brand stor|es
S|gn|hcant|y strengthened
vendor partnersh|ps,
comm|ued to w|nn|ng
together
Lxtended Markenng
capab|||nes |n New Med|a
and k
Strategy key Accomp||shments
5
compellloq Appotel Assottmeot
Deve|op a compe|||ng
Appare| Assortment
artnered w|th vendors,
de||vered |mproved
product and doub|e d|g|t
ga|ns
Introduced techn|ca|
features |n owned
brands, began sh|h away
from commod|ty |tems
Improved producnv|ty,
both marg|n and turn
Created Actra, Champs
Sports Gear brands, and
LVACk techno|ogy as
pr|vate |abe|s
6
Strategy key Accomp||shments
xcluoq lloces to 5bop ooJ 8oy
Make our stores and
Internet s|tes Lxc|nng |aces
to shop and buy
Upgraded webs|te
features and
funcnona||ty, store
connecnv|ty and cross-
channe| exper|ence
Introduced new se|||ng
sk|||s tra|n|ng focused on
customer needs
Imp|emented customer
product ranngs
Insta|||ng new hxtures to
beuer present
merchand|se
Lxpanded Customer Serv|ce
tra|n|ng and measurement
7
Strategy key Accomp||shments
Ctowtb Oppottoolues
Aggress|ve|y pursue Growth
Cpportun|nes
Drove doub|e-d|g|t growth
|n store banner .com sa|es
through cross-channe|
eorts
Acce|erated new store
open|ngs |n Lurope
Lxpanded successfu|
nouse of noops shops
App||ed |earn|ngs from
kUN concept to Ioot
Locker doors
8
Strategy key Accomp||shments
locteose ltoJocuvlty
Increase the roducnv|ty
of a|| of our assets
Ach|eved mean|ngfu|
|mprovement on key
measures:
Sa|es per square foot
Inventory turn
Marg|n
Sa|es per hour
Lxpense rate
Convers|on
Loss stores
I|ow-through
Lxpanded tramc counters to
prov|de performance
measurement
Improved market pos|non to
grow share and |mprove
store producnv|ty

9
Strategy key Accomp||shments
loJostty leoJloq ketoll 1eom
8u||d on our Industry
Lead|ng keta|| 1eam
Upgraded key ta|ent
processes:
Annua| appra|sa|
Lxecunve deve|opment
Success|on p|ann|ng
kevamped assoc|ate
se|||ng sk|||s tra|n|ng,
focused on meenng
customer needs
Deve|oped, commun|cated
and re|nforced Company
Va|ues
10
Insta||ed new store d|v|s|on
|eadersh|p
Strategy key Accomp||shments
cote voloes
Integr|ty
act honest|y, eth|ca||y and honorab|y

Leadersh|p
respect, |nsp|re, deve|op and empower

Lxce||ence
str|ve to be the best |n everyth|ng we do

Serv|ce
sansfy our customers every nme

1eam Work
co||aborate, trust, support, comm|t

Innovanon
be a student of the bus|ness to |n|nate and foster new |deas

Commun|ty
embrace d|vers|ty, act respons|b|y for our customers, assoc|ates, |nvestors and commun|nes

11
2011 loll eot lloooclol kesolts
12
2009 - 2011
2009 2010 2011 B/(W)
Sales 4,854 $ 5,049 $ 5,623 $ 769 $
Comp store sales -6.3% 5.8% 9.8%
Gross margin 1,332 1,516 1,796 464
Gross margin rate 27.4% 30.0% 31.9%
SG&A expenses 1,099 1,138 1,244 (145)
Depreciation and amortization 112 106 110 2
Impairment Charge 41 10 5 36
Interest / other income 7 5 2 5
Pretax profit, GAAP basis 73 $ 257 $ 435 $ 362 $
Income Tax Expense 26 88 157 (131)
Income from continuing operations 47 $ 169 $ 278 $ 231 $
Net Income 48 $ 169 $ 278 $ 230 $
Earnings per share: 0.30 $ 1.07 $ 1.80 $ 0.73 $
Cash and cash Equivalent 589 $ 696 $ 851 $ 262 $
Long Term Debt 138 137 135 3
Cash Position, net of Debt 451 $ 559 $ 716 $ 265 $
Operating Cash Flow 346 $ 326 $ 497 $ 151 $
Capital Expenditures 89 97 152 (63)
Free Cash Flow (Non GAAP) 257 $ 229 $ 345 $ 88 $
2011 loll eot lloooclol kesolts
13
2009 - 2011
+ 16 %
2009 - 2011
+ 22 %
Sales ($M)
$4,854
$5,049
$5,623
$4,000
$4,500
$5,000
$5,500
$6,000
2009 2010 2011
Sales Per Square Foot
$333
$360
$406
$0
$100
$200
$300
$400
$500
2009 2010 2011
2011 loll eot lloooclol kesolts
14
EBIT Margin
2.8%
5.4%
7.9%
0.0%
2.0%
4.0%
6.0%
8.0%
10.0%
2009 2010 2011
Net Income Margin
1.8%
3.4%
5.0%
0.0%
2.0%
4.0%
6.0%
2009 2010 2011
Oot cote 8osloess nos loteouol lot coouooeJ, 5teoJy Ctowtb
15
Strategy

Cpportun|nes for Connnued Growth

8e the Power
Merchondiser of
oth/enc footweor ond
oppore/ with c/eor/y-
defned 8rond 8onners

Connnue to d|erennate and strengthen our brand banners
Create 360 degree markenng that dr|ves customer engagement
Deve|op a mean|ngfu| Women's bus|ness
Improve our customer Loya|ty rogram
Increase kunn|ng and Casua| footwear penetranon
Improve presentanon to beuer dehne footwear and |ncorporate
appare|
ueve/op o compe//inq
4ppore/ 4ssortment

8u||d a |eadersh|p pos|non |n branded ath|enc appare| w|th mu|np|e
brands
keestab||sh our r|vate Labe| and exc|us|ve oer|ngs
Leverage 1eam Ld|non capab|||nes

Moke our stores ond
lnternet sites xcinnq
P/oces to shop ond buy

Deve|op compe|||ng new store formats for Ioot Locker and Champs
8u||d beuer connecnv|ty between a|| of our channe|s
Lnhance customer engagement too|s |n-store and on||ne
Increase |eadersh|p pos|non |n on||ne and mob||e shopp|ng
16
Strategy

Cpportun|nes for Connnued Growth

4qqressive/y pursue
6rowth Opportunines
rogress toward banner.com 10 goa|
Lxpand .com capab|||nes |nternanona||y
Support further expans|on |n Lurope
1est new concepts and products

lncreose the
Producnvity of o// of
our ossets


Dr|ve producnv|ty measures to best-|n-|ndustry standards
Improve |ann|ng & A||ocanon, |mp|ement Space |ann|ng
Upgrade our |abor schedu||ng systems to support |ncreased
producnv|ty

8ui/d on our lndustry
Leodinq ketoi/ 1eom
Connnue to |mprove our Assoc|ate se|||ng sk|||s
Improve D|vers|ty at a|| |eve|s, to beuer reect our customer base
Lvo|ve to a h|gh-performance cu|ture and team
||ot store assoc|ate h|r|ng assessment too|
Oot cote 8osloess nos loteouol lot coouooeJ, 5teoJy Ctowtb
Ach|eved
11.8* 10
8ClC
Ach|eved 3.0*
3.0 neL lncome
2012 7.9* 8.0 L8l1
Ach|eved $406 $400 Sales/ Cross Square looL
2013


$3.68 $68 Sales
ro[ected 1|m|ng
to keach Goa| 2011

Goa|
we Ate close to Acblevloq Mooy of Oot Cools
17
*Adjusted, excludes impairment

2009

$4.98
$333
2.8*
1.8*
3.3*

rogress agalnsL 2010-2014 lans

2012-2016 SLraLeglc lan

new 2016 Coals

18
2012 - 2016. Oot key 5ttoteqles nove volveJ

key 5troteqies

1. Create a c|ear customer focus, to dr|ve performance |n our core ath|enc banners

2. Make our stores and |nternet s|tes more exc|nng, re|evant p|aces to shop and buy

3. De||ver excepnona| growth |n h|gh-potenna| bus|ness segments

4. Aggress|ve|y pursue brand expans|on opportun|nes

S. Increase the producnv|ty of a|| of our assets

6. 8u||d on our |ndustry |ead|ng reta|| team
19
2012 - 2016. 5ttoteqles & Mojot loluouves
1. Create a c|ear customer focus, to dr|ve
performance |n our core ath|enc banners
a) Amp||fy our brand banners, to be the |eader |n each of our segments
b) 8ecome a power p|ayer |n each of our product categor|es
c) 8u||d a h|gh|y compe|||ng, |oca||y-re|evant assortment
d) 1arget customers w|th |nnovanve, 360 degree markenng, across a||
our customer touch po|nts


20

a) Amp||fy our brand banners, to be the |eader |n each of our segments

21
core
Proposinon
1he sporL-lnsplred
P21 Pookup
lL's whaL Lhe pros
wear
World revolves
around sneakers
new urban Mlx:
Clean, lresh,
Accessorlzed & 8old
wordrobe
Must noves
5ty/e
SLyle Lhrough
sneakers
SLyle Lhrough
aLhleuclsm
SLyle LxperL
SLyle Lhrough
performance
1. cteote A cleot costomet locos,
1o utlve letfotmooce lo Oot cote Atbleuc 8oooets

b) 8ecome a power p|ayer |n each of our product categor|es
22
8ui/d kunninq
6row
cosuo/
Mointoin Leodinq Posinon in 8osketbo//

1. cteote A cleot costomet locos,
1o utlve letfotmooce lo Oot cote Atbleuc 8oooets
c) 8u||d a h|gh|y compe|||ng, |oca||y-re|evant assortment

the riqht product.
riqht motchinq qeor.
riqht store.
riqht site.
riqht quonnty.
riqht nme.
23
1. cteote A cleot costomet locos,
1o utlve letfotmooce lo Oot cote Atbleuc 8oooets
d) 1arget customers w|th |nnovanve, 360 degree markenng,
across a|| our customer touch po|nts
24
1. cteote A cleot costomet locos,
1o utlve letfotmooce lo Oot cote Atbleuc 8oooets
2012 - 2016. 5ttoteqles & Mojot loluouves

2. Make our stores and |nternet s|tes more
exc|nng, re|evant p|aces to shop and buy
a) 1e|| powerfu| product stor|es and c|ear|y commun|cate to the
customer across channe|s
b) Create dynam|c, producnve, engag|ng store env|ronments
c) Imp|ement programs to |mprove customer serv|ce and sa|es
producnv|ty
d) Increase customer engagement, w|th compe|||ng d|g|ta| and store
customer exper|ences



25
2. Moke Oot 5totes ooJ lotetoet 5ltes Mote xcluoq,
kelevoot lloces to 5bop ooJ 8oy
a) 1e|| powerfu| product stor|es and c|ear|y commun|cate to the customer
across channe|s
26
2. Moke Oot 5totes ooJ lotetoet 5ltes Mote xcluoq,
kelevoot lloces to 5bop ooJ 8oy
b) Create dynam|c, producnve, engag|ng store env|ronments
Iootacnon graph|c 1ees Champs ad|das
feature wa||
Ioot Locker N|ke "Iresh A|r" wa||
27
28

2. Moke Oot 5totes ooJ lotetoet 5ltes Mote xcluoq,

kelevoot lloces to 5bop ooJ 8oy
b) Create dynam|c, producnve, engag|ng store env|ronments
c) Imp|ement programs to |mprove customer serv|ce and sa|es producnv|ty


29
2. Moke Oot 5totes ooJ lotetoet 5ltes Mote xcluoq,
kelevoot lloces to 5bop ooJ 8oy
2. Moke Oot 5totes ooJ lotetoet 5ltes Mote xcluoq,
kelevoot lloces to 5bop ooJ 8oy
d) Increase customer engagement, w|th compe|||ng d|g|ta| and store customer
exper|ences

30
2012 - 2016. 5ttoteqles & Mojot loluouves

3. De||ver excepnona| growth |n h|gh-
potenna| bus|ness segments
a) Deve|op a |eadersh|p pos|non |n the Ath|enc Appare| bus|ness
b) Lxpand k|ds' to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses
c) Lxpand Women's to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses
d) 8u||d a mean|ngfu| 1eam Serv|ces and Sa|es bus|ness

31
J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
a) Deve|op a |eadersh|p pos|non |n the Ath|enc Appare| bus|ness
32
Connnued opportun|ty to |ncrease appare| penetranon
Apparel/Accessories Penetration
30.7%
28.0%
27.5%
26.3%
24.8%
23.7%
22.8% 22.8%
23.6%
20.0%
24.0%
28.0%
32.0%
2003 2004 2005 2006 2007 2008 2009 2010 2011
J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
33
6row 8ronded keoct loster - 1eom dinon
ueve/op Privote Lobe/
a) Deve|op a |eadersh|p pos|non |n the Ath|enc Appare| bus|ness
J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
34
b) Lxpand k|ds' to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses

k|d's Ioot Locker penetranon opportun|ty - US store d|str|bunon

35
b) Lxpand k|ds' to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses

J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots

c) Lxpand Women's to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses
0
20
40
60
80
100%
5hore of survey respondents oth/enc / cosuo/ ftness spend, /ost 12 months
Top 5 Tot al
Foot wear and
Apparel Sales
Foot
Locker
banners
FL/ LFL
FL/ LFL
Foot w ear ( $10B) Appar el ( $10B)
~5208 women's ath|enc appare| and footwear market
Appare|-dr|ven
n|gh|y fragmented
S|gn|hcant unmet customer needs
36
Other retailers with <1% share Other retailers with <1% share
J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
37
J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
c) Lxpand Women's to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses
38
d) 8u||d a mean|ngfu| 1eam Serv|ces and Sa|es bus|ness

J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
1eam Sa|es penetranon opportun|ty
39
Seven sporLs
accounL for abouL
2/3 of Lhe markeL
LasLbay has a
sLrong assorLmenL
ln all seven
J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
d) 8u||d a mean|ngfu| 1eam Serv|ces and Sa|es bus|ness

2010-11 NFHS Participation by Sport
Track & Field -
1,637K
Football -
1,136K
Basketball -
985K
Soccer - 760K
Baseball - 472K
Volleyball -
459K
Softball - 401K
Other
Boys/Girls -
1,820K
40
Develop field sales force
Expand assortment
Strengthen private label capability
Provide online tools for coaches and teams

J. uellvet xcepuoool Ctowtb lo nlqb-loteouol 8osloess 5eqmeots
d) 8u||d a mean|ngfu| 1eam Serv|ces and Sa|es bus|ness


4. Aggress|ve|y pursue brand expans|on
opportun|nes
a) Dr|ve D|g|ta| sa|es and markenng for a|| br|ck-and-mortar
banners and Lastbay
b) Strengthen our presence |n Lurope
c) Invest strateg|ca||y |n new country opportun|nes
d) Grow potenna||y s|gn|hcant bus|nesses
e) Innovate by tesnng new formats and merchand|se |deas

2012 - 2016. 5ttoteqles & Mojot loluouves
41
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
a) Dr|ve D|g|ta| sa|es and markenng for a|| br|ck-and-mortar banners and Lastbay
42
Direct-to-Customer Sales
300
350
400
450
500
550
2007 2008 2009 2010 2011
2009 - 2011
CAGR = 12.4%
Direct-to-Customer Sales Penetration
6.0%
7.0%
8.0%
9.0%
10.0%
2007 2008 2009 2010 2011
ONLlN / MO8lL 51Ok cONNc1lON
SLore lnvenLory vlslblllLy
SLore locaLor
Send Lo sLore shlpplng opuon
roducL 8aungs
43
lN 51Ok
-C8 codes
-SLock
LocaLor
8uY ONLlN/MO8lL, Plck uP lN 51Ok - otly 2012
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
a) Dr|ve D|g|ta| sa|es and markenng for a|| br|ck-and-mortar banners and Lastbay
44
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
b) Strengthen our presence |n Lurope
45
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
b) Strengthen our presence |n Lurope
46
urope
lronchises
New Morkets
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
c) Invest strateg|ca||y |n new country opportun|nes
47
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
d) Grow potenna||y s|gn|hcant bus|nesses
48
New Merchandise Ideas New Formats
The Locker Room, U.K.
4. Aqqtesslvely lotsoe 8tooJ xpoosloo Oppottoolues
e) Innovate by tesnng new formats and merchand|se |deas

S. Increase the producnv|ty of a|| of our assets
a) Dr|ve space p|ann|ng & performance
b) Increase se|||ng sta producnv|ty and serv|ce
c) Improve our |nventory turns and merchand|se ow
d) Connnue to |ncrease kCIC
e) Invest |n techno|ogy upgrades to |ncrease our eecnveness


2012 - 2016. 5ttoteqles & Mojot loluouves
49
5. locteose tbe ltoJocuvlty of All of Oot Assets
a) Dr|ve space p|ann|ng & performance

50
Sales / GSF
$372
$352 $350
$333
$360
$406
$0
$50
$100
$150
$200
$250
$300
$350
$400
$450
2006 2007 2008 2009 2010 2011
b) Increase se|||ng sta producnv|ty and serv|ce

51
5. locteose tbe ltoJocuvlty of All of Oot Assets
c) Improve our |nventory turns and merchand|se ow
52
5. locteose tbe ltoJocuvlty of All of Oot Assets
d) Connnue to |ncrease kCIC

53
5. locteose tbe ltoJocuvlty of All of Oot Assets
ROIC Rate
5.3%
8.3%
11.8%
0%
2%
4%
6%
8%
10%
12%
14%
2009 2010 2011
SG&A Rate
22.6%
22.5%
22.1%
18%
19%
20%
21%
22%
23%
2009 2010 2011

6. 8u||d on our |ndustry |ead|ng reta|| team
a) Auract, deve|op and reta|n the best peop|e |n reta||
b) Cu|nvate a more sa|es-or|ented and customer-centr|c cu|ture and
sk||| set
c) Increase d|vers|ty at a|| |eve|s, to beuer reect our customer base
d) kecogn|ze and re|nforce Assoc|ate behav|ors that support our core
va|ues

2012 - 2016. 5ttoteqles & Mojot loluouves
54
6. 8ollJ Oo Oot loJostty leoJloq ketoll 1eom
55
1. Create a c|ear customer focus, to dr|ve performance |n our core ath|enc banners
a) Amp||fy our brand banners, to be the |eader |n each of our segments
b) 8ecome a power p|ayer |n each of our product categor|es
c) 8u||d a h|gh|y compe|||ng, |oca||y-re|evant assortment
d) 1arget customers w|th |nnovanve, 360 degree markenng, across a|| our customer touch po|nts

2. Make our stores and |nternet s|tes more exc|nng, re|evant p|aces to shop and buy
a) 1e|| powerfu| product stor|es and c|ear|y commun|cate to the customer across channe|s
b) Create dynam|c, producnve, engag|ng store env|ronments
c) Imp|ement programs to |mprove customer serv|ce and sa|es producnv|ty
d) Increase customer engagement, w|th compe|||ng d|g|ta| and store customer exper|ences
3. De||ver excepnona| growth |n h|gh-potenna| bus|ness segments
a) Deve|op a |eadersh|p pos|non |n the Ath|enc Appare| bus|ness
b) Lxpand k|ds' to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses
c) Lxpand Women's to p|ay a more s|gn|hcant ro|e |n a|| of our bus|nesses
d) 8u||d a mean|ngfu| 1eam Serv|ces and Sa|es bus|ness
4. Aggress|ve|y pursue brand expans|on opportun|nes
a) Dr|ve D|g|ta| sa|es and markenng for a|| br|ck-and-mortar banners and Lastbay
b) Strengthen our presence |n Lurope
c) Invest strateg|ca||y |n new country opportun|nes
d) Grow potenna||y s|gn|hcant bus|nesses
e) Innovate by tesnng new formats and merchand|se |deas
S. Increase the producnv|ty of a|| of our assets
a) Dr|ve Space |ann|ng & performance
b) Increase se|||ng sta producnv|ty and serv|ce
c) Improve our |nventory turns and merchand|se ow
d) Connnue to |ncrease kCIC
e) Invest |n techno|ogy upgrades to |ncrease our eecnveness
6. 8u||d on our |ndustry |ead|ng reta|| team
a) Auract, deve|op and reta|n the best peop|e |n reta||
b) Cu|nvate a more sa|es-or|ented and customer-centr|c cu|ture and sk||| set
c) Increase d|vers|ty at a|| |eve|s, to beuer reect our customer base
d) kecogn|ze and re|nforce Assoc|ate behav|ors that support our core va|ues
56
2012 - 2016. 5ttoteqles & Mojot loluouves

rogress agalnsL 2010-2014 lans

2012-2016 SLraLeglc lan

new 2016 Coals

57
2012 - 2016. key 5ootces Of Ctowtb
Grow Appare|
Grow k|ds'
Grow Women's
8u||d 1eam Serv|ces & Sa|es
Grow D|g|ta|
Lxpand Lurope
New Countr|es
nouse of noops




Growth Cpportun|nes
58
Increase banner d|erennanon
Dr|ve runn|ng and casua|
Loca||ze assortment
8u||d 360 degree markenng and
customer |oya|ty
Increase channe| connecnv|ty
Deve|op compe|||ng new store
formats
Improve se|||ng and engagement sk|||s
Dr|ve space producnv|ty
Improve p|ann|ng and a||ocanon
Imp|ement new techno|ogy



In|nanves to 8u||d the Core
2012 - 2016. New Cools
8e o top quorn/e performer
Sales of 57.S b||||on
Sales per Cross Square looL 5S00
Larnlngs 8efore lnLeresL and 1axes 11
neL lncome 7
8eLurn on lnvesLed CaplLal 14
lnvenLory 1urnover 3+ nmes
59
lloooclol Objecuves 1btooqb 2016
60
*Adjusted, excludes impairment
5-Year
2011 Objective
Gross Margin Rate 31.9% 33% - 34%
SG&A Rate 22.1% 20% - 21%
Depreciation Rate 2.0% 2.0%
EBIT Profit Rate 7.9%* 11.0%
Net Income Rate 5.0%* 7.0%
copltol Allocouoo 5ttoteqy 1btooqb 2016
Cap|ta| Structure Cb[ecnve
MalnLaln nanclal exlblllLy requlred Lo execuLe sLraLeglc plan

Current |an kequ|rements
CaplLal expendlLures

- Average $160 mllllon per year
- Average 60 - 70 neL new sLores worldwlde - 2013 and beyond
lund shareholder dlvldends

Share repurchase program

enslon conLrlbuuon requlremenLs
61
Create a c|ear customer focus
to dr|ve performance |n our
core ath|enc banners
Make our stores and Internet
s|tes more exc|nng, re|evant
p|aces to shop and buy
De||ver excepnona|
growth |n h|gh-potenna|
bus|ness segments
Aggress|ve|y pursue brand
expans|on opportun|nes
Increase the producnv|ty of
a|| of our assets
8u||d on our Industry Lead|ng
keta|| 1eam
Sa|es: 57.S8
Sa|es per gross square foot: 5S00
L8I1: 11
Net Income: 7
kCIC: 14
Inventory 1urns: > 3.0
EXECUTE STRATEGIES
ACHIEVE RESULTS
OUR VISION
8e the |ead|ng g|oba| reta||er of ath|enca||y
|nsp|red shoes and appare|.
62
2012-2016 5ttoteqlc lloo