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Canteen
Canteen
IBS Mumbai
Date: 29/06/2012 Time: 22:00:08
QM0001
2009, IBS Case Development Center. All rights reserved. To order copies, call +91-08417-236667 or write to IBS Case Development Center (IBSCDC), IFHE Campus, Donthanapally, Sankarapally Road, Hyderabad 501 504, Andhra Pradesh, India or email: info@ibscdc.org
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QM0001
After he collected the data through feedback forms, he computed simple statistical measures for analysing the data. First, he divided the entire sample into two broad categories based on gender, i.e. Male & Female and assigned numeral 1 for male numeral 2 for female (Exhibit I). To find out the actual interests of the students with respect to the beverages (Pepsi and Coke) and brewed beverages (Coffee and Tea), the students were asked to rank the four beverages based on their preferences. Respondents had to rank the most preferred beverage as 1 and the least preferred as 4. The reasults are given in Exhibits II (a) and II (b). Exhibit I
Exhibit II (a)
Student 2 3 4 2 1
Student 3 1 3 4 2
Student 4 3 2 1 4
Student 5 1 1 3 2
Student 6 1 4 3 2
Student 7 1 3 4 2
..
1 2 4 3
Exhibit II (b)
Frequency 18 12
% 30.0 20.0
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4 2 2
Prepared by the author
Coke Tea
12 15 15 60
Coffee Total
Raghu analysed his percentage of profits with the sales of the beverages, including Pepsi, Coke, Coffee and Tea. He also observed that most of the students prefer the cold beverages particularly Pepsi. He has tabulated his observations (Exhibit III). Exhibit III
% Profit Margin
18 12 15 15
He came to understand that most of the students like Pepsi to any other beverage. He also wanted to find out the service quality of his staff as he believed that it would help himto improve the quality of service. Respondents were asked to state their degree of agreement or disagreement with the statement - Quality of service is good - by selecting a response from the following: l. Agree very strongly, 2. Agree fairly strongly, 3. Agree, 4. Undecided, 5. Disagree, 6. Disagree fairly strongly, and 7. Disagree very strongly (Exhibits (IV (a) and IV (b)). With all his observations, Raghu wants to implement certain measures later on to increase the sales by improving his product mix and marketing mix to get better profit without investing into new ventures. Exhibit IV (a)
Student 2 3
Student 3 1
Student 4 5
Student 5 2
Student 6 3
Student 7 2
Student 8 4
Student 9 3
Student 10 3 -
Student..
Exhibit IV (b)
Frequency 10 15 17 15 3 0 0 60
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