Professional Documents
Culture Documents
Unit 4
Unit 4
Organisation
A Complete the gaps in the text with words from the box.
advertisements customers fewer pays margins online newspaper paper book revenue
Traditionally, publishing companies sell ideas and information in the form of words printed on 1________. The paper may be sold in the form of a 2________, or it may be published as a 3________ or magazine. A customer who buys a book 4________ the full price for the intellectual property (ideas and information), printing, marketing and distribution. With newspapers and magazines, part of the publishers 5________ comes from the money paid by the buyer, and some from the 6________ in the newspaper or magazine. Today, it is difficult to sell advertising space and also 7________ do not want to pay more money for newspapers and magazines. There are also 8________ customers, because many people are getting access to ideas and information through radio, television and 9 ________. So, it is difficult for print publishers to get the revenue and profit 10________ they need.
comprehension
Watch the video. Complete the interviewers questions. Choose the correct words.
1 What has ________ bought? (Choice Point / Reed Elsevier / Reed Business
Information)
3 Has the company ________ well recently? (performed / done / profited) 4 What is the ________ for the companys future? (future / news / forecast)
Watch the video again. Mark the statements true (T), false (F) or (?) if there is no information.
1 Choice Point is a large business in the USA. (T) (F) (?) 2 2.1 billion pounds is the same as 4.1 billion dollars. (T) (F) (?) 3 Choice Point is an insurance company. (T) (F) (?) 4 Reed Business Information is a print and advertising based publisher. (T) (F) (?) 5 Reed Business Information made good profits last year. (T) (F) (?) 6 Reed Elsevier has saved money by restructuring. (T) (F) (?) 7 They are going to reduce their profits by 100 million each year. (T) (F) (?) 8 Reed Elsevier want to sell Reed Business Information immediately. (T) (F) (?) 9 They cant get a good price in current market conditions. (T) (F) (?) 10 Reed Elsevier are going to stop print publishing. (T) (F) (?)
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uniT 4 organisaTion
Watch the video again and choose the best answers to the questions.
1 What is the main US business of Reed Elsevier?
a) publishing magazines about underwriting b) online publishing of information about restructuring businesses c) print publishing of risk management information
7 Which parts of the Elsevier Group made good profits last year?
a) online subscriptions for risk management b) advertising for insurance companies c) all different sectors of the business
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uniT 4 organisaTion
vocabulary
Look carefully at the words and phrases in italics. Choose the phrase which has the same meaning.
1 This fits in well with its US business.
a) is in competition to b) can easily be integrated with c) fills gaps in
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