Sony-Ericsson is a joint venture by the Japanese consumer electronics company Sony Corporation and the Swedish telecommunications company

Ericsson to make mobile phones. The stated reason for this venture is to combine Sony's consumer electronics expertise with Ericsson's technological leadership in the communications sector. Both companies have stopped making their own mobile phones. EDIT [03/03/2012]: This joint venture agreement is no more available. Virgin Mobile India Limited is a cellular telephone service provider company which is a joint venture between Tata Tele service and Richard Branson's Service Group. Currently, the company uses Tata's CDMA network to offer its services under the brand name Virgin Mobile, and it has also started GSM services in some states.

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Home Case Studies Lessons Learned From High Profile Joint Venture Examples

Lessons Learned From High Profile Joint Venture Examples

by CHRI STI AN on SEPTEMBER 23, 2011 0 COM M ENTS

joint venture examples

Business news headlines feature successful joint venture examples throughout the marketplace, and across industries. Their success showcase reasons why joint ventures make sound business sense for companies. One reason includes the ability to share the expenses of launching a new product line related to research and development. Pooling their technological resources is another significant advantage. Additionally, joint ventures dont usually face the same stringent government regulation that normally haunts mergers. Driving to joint venture success In the automobile industry recent joint venture examples include the successful teaming of Ford and Mazda. Dubbed The Auto Alliance International, which began with Fords idle body-casting

center located in Michigan. When Mazda embarked on an expansion program, they paid for the plant and used it to build their vehicles. Later, Ford wanted a piece of the action and reached an agreement with Mazda to buy back a 50 percent stake in the property. Today this site produces both Ford Mustangs and the Mazda RXs. This is a picture perfect model for those looking for an example of how even competitors can work harmoniously toward their own goals. A prescription for joint venture success The pharmaceutical sector in recent years has seen several successful joint venture examples as the industry continually seeks ways to reduce the costs of research and marketing. Novartis and Procter & Gamble joined up and brought the drug Enablex to the marketplace together. At one point, Novartis was marketing the drug as Emselex, a prescription offered to patients for the treatment of incontinence. Eventually, Novartis sold the U.S. rights exclusively to Warner Chilcott. By saving money on the front end with their first joint venture agreement, Novartis was able to make their business attractive to other bidders. Currently, Enablex has an estimated 25 percent market share globally. When considering a joint venture partnership, its necessary to keep your eye on moving the ball down the field toward success. If the long-term goal is to sell off the separate entity, remaining lean but sound is critical to attract future offers.

Mobile industry joint ventures Successful joint venture examples in the fast growing mobile industry include Sony Ericsson. Sony, the popular company from Japan, is well known for its excellence in marketing electronics globally. The hallmark of the Swedish company Ericsson is the technology they have produced aimed at telecoms. The two formed a hard to beat alliance producing high quality mobile phones. The two companies tapped into their extensive marketing network, and stellar reputations to create a strong alliance. Look around your community or industry to identify market leaders, which offer products, or services that can compliment your business efforts. A bookkeeping provider does not have the same expertise as a tax professional. They perhaps would consider forming a partnership with a tax firm because their clients need this service. On the other hand, a tax attorney or firm does not want the daily or monthly management responsibilities related to bookkeeping. Together, a joint venture will allow the two partners to expand their knowledge, personnel and customer base.

christian fea is CEO of Synertegic, Inc. A joint venture marketing firm. He exemplifies how to profit from Joint Venture relationships by creating profit centers with minimal risk and maximum profitability. To discover more joint venture marketing Strategies join his free report on joint venture marketing.

Airtel to buy Alcatel Lucents stake in joint venture company

The joint venture company manages the fixed-line telephone network of Airtel; financial details remain undisclosed
Shauvik Ghosh

First Published: Tue, Feb 05 2013. 05 40 PM IST

In April 2009, Bharti and Alcatel had announced the formation of a joint venture that would manage Airtels fixed line and broadband services. Photo: Pradeep Gaur/Mint

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We need a balance between consumer interest and corporate profitability Bharti Airtel to buy Alcatel-Lucent stake in India JV Cut in discounts not of much help for Bharti Airtel Bharti Airtel posts 72% drop in Q3 net profit
Updated: Wed, Feb 06 2013. 11 01 AM IST New Delhi: Bharti Airtel Ltd said it would buy Alcatel Lucent SAs stake in a joint venture company that manages the fixed-line telephone network of Indias largest telecom service provider. The companies didnt disclose financial details of the transaction. It will operate independent of Bharti and going forward, will invite other operators to join in with equity participation and bring the management of their broadband and fixed line networks under its fold, a joint statement issued by the two companies said. The change will be similar to the Indus Towers venture in which rivals Bharti and Vodafone India Ltd hold 42% each and Idea owns the remaining 16%. In April 2009, Bharti and Alcatel had announced the formation of a joint venture that would manage Airtels fixed line and broadband services as well as the migration to next-generation networks to offer advanced services, including high-speed Internet. The venture had the responsibility to design, plan, deploy, optimize and manage Bharti Airtels broadband and fixedline telephone network across India.
Shishir Kumar, chief executive of Upper North, Bharti Airtel, has been appointed as the CEO of

the entity.

Bharti Airtel provides broadband, data and fixed-line telephone services in 87 cities across India with 3.3 million customers, of which 1.4 million subscribe to Internet services.

rakes India, a joint venture between TRW Automotive and TVS Group, Celebrates Golden Jubilee
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PADI, India, Jan. 31, 2013 /PRNewswire/ -- Brakes India Limited, a 51:49 joint venture based in Padi, India, between TVS Group and a subsidiary of TRW Automotive Holdings Corp. (NYSE: TRW), that manufactures a range of foundation brake, brake actuation, electronic braking systems and ferrous castings, today celebrated its 50 anniversary Golden Jubilee. "We are proud that Brakes India has achieved the significant milestone of completing 50 years in business," said R. Ramanujam, chairman and managing director, Brakes India. "The journey has been interesting, challenging, and extremely fulfilling. This could not have been possible without the support and guidance from a very supportive joint venture partner in TRW and the commitment of an excellent team of dedicated and loyal employees who have made this company what it is today." John Plant, chairman and CEO of TRW Automotive, said "Today marks a very special occasion for one of India's most successful joint ventures. Brakes India has grown to an annual turnover of more than $600 million US dollars during its first half-century and we look forward to further success in partnership with the TVS Group in one of the world's fastest growing markets." Since its inception in 1962, Brakes India has steadily expanded its product range and manufacturing footprint and now comprises 17 manufacturing locations that includes a Foundry operation. About TVS The TVS Group is India's leading supplier of automotive components and one of the country's most respected business groups. With a combined turnover of more than US$ 6 billion, the TVS Group employs a total workforce
th

of more than 25,000 and comprises around 30 companies. These operate in diverse fields that range from twowheeler and automotive component manufacturing to automotive dealerships, finance and electronics. About Brakes India Brakes India Limited was founded in 1962 as a joint venture between TV Sundram Iyengar & Sons and Lucas Industries Limited of the UK, and is the largest manufacturer of braking components and systems in India with an annual turnover of more than $600 million USD. The company manufactures braking equipment for automotive and non-automotive applications. Besides exporting products to 35 countries worldwide, Brakes India caters to over 60% of the domestic OEM market. Its manufacturing sites have been assessed at ISO 9001,TS16949,ISO 14001, ISO 18001, and the Foundry division has received the prestigious Deming prize . About TRW With 2011 sales of $16.2 billion, TRW Automotive ranks among the world's leading automotive suppliers. Headquartered inLivonia, Michigan, USA, the Company, through its subsidiaries, operates in 26 countries and employs over 60,000 people worldwide. TRW Automotive products include integrated vehicle control and driver assist systems, braking systems, steering systems, suspension systems, occupant safety systems (seat belts and airbags), electronics, engine components, fastening systems and aftermarket replacement parts and services. All references to "TRW Automotive", "TRW" or the "Company" in this press release refer to TRW Automotive Holdings Corp. and its subsidiaries, unless otherwise indicated. TRW Automotive news is available on the internet at www.trw.com. Forward-Looking Statements This release contains statements that are not statements of historical fact, but instead are forward-looking statements within the meaning of the U.S. Private Securities Litigation Reform Act of 1995. We caution readers not to place undue reliance on these statements, which speak only as of the date hereof. All forward-looking statements are subject to numerous assumptions, risks and uncertainties which could cause our actual results to differ materially from those suggested by the forward-looking statements, including those set forth in our Report on Form 10-K for the fiscal year ended December 31, 2011(our "Form 10-K"), and our Reports on Form 10-Q for the fiscal quarters ended March 31, June 29 and September 28, 2012, such as: any developments related to antitrust investigations adversely affecting our financial condition, results, cash flows or reputation; any shortage of castings or other supplies causing a production disruption for any customers or us; general economic conditions causing a material contraction in automotive sales and production adversely affecting our results or the viability of our supply base; the unsuccessful implementation of our current expansion efforts adversely impacting our business and results; commodity inflationary pressures adversely affecting our profitability or supply base; strengthening of the U.S. dollar and other foreign currency exchange rate fluctuations impacting our results; pricing pressures from our customers adversely affecting our profitability; increasing costs negatively impacting our profitability; the loss of any of our largest customers materially adversely affecting us; risks associated with non-U.S. operations, including economic and political uncertainty in some regions, adversely affecting our business, results or financial condition; any inability to protect our intellectual property rights adversely affecting our business or our competitive position; costs of product liability, warranty and recall claims and efforts by customers to adversely alter contract terms and conditions concerning warranty and recall participation; costs or liabilities relating to environmental, health and safety regulations adversely affecting our results; work stoppages or other labor issues at our facilities or at the facilities of our customers or suppliers adversely affecting our operations; any disruption in our information technology systems adversely impacting our business and operations; and other risks and uncertainties set forth in our Form 10-K and in our other filings with

the U.S. Securities and Exchange Commission. We do not undertake any obligation to release publicly any update or revision to any of the forward-looking statements.

The Indian car enthusiasts are infamous throughout the world for their obsession with no frills, affordable and mileage friendly models. Maruti Suzuki India Limited (MSIL), the country's largest passenger car manufacturer, is the most convincing example of that. Evidently, Maruti Suzuki stable has thrived with unparalleled sales of their low cost, value-for-money and basic carlines in the Indian auto market. The immense success and popularity of Maruti Suzuki witnessed amid domestic audience is popularising the trend of introducing no frills and low cost models among other multinational car makers of the country.

Top auto makers resorting to low cost models to pull volumes Evidently, top global car makers namely Daimler, Renault, Nissan, Volkswagen are resorting to introducing affordable Indian market oriented models, so as to catch the imagination of domestic car enthusiasts. The companies have learnt that mostly low cost and value-for-money vehicles become best sellers and mass volume pullers in the country. Renault India Private Limited (RIPL), a completely owned subsidiary of French multinational auto major Renault SA, introduced its Duster model in India last year. Evidently, the Duster compact Sports Utility Vehicle is actually a product of Renault's low cost sub-brand Dacia. At present, Renault is in a joint venture partnership with Japanese multinational auto majorNissan Motor Company in the country and the two companies share a manufacturing plant in Chennai as well. As per reports, Nissan is also working towards introducing products under its low cost Datsun brand, just like its French partner in the Indian auto market. Expressing his views on the possibility of Datsun cars in India, Toru Hasegawa, Corporate Vice President (VP), Africa, Middle East and India, Nissan Motor Co., was quoted as saying, Datsun is a global brand, with local products. It is not necessary that global cars can succeed in all markets. For some markets, we need specific local products. This is where we believe Datsun brand will come to help us in India. Nearly 2,000 engineers are working in our Chennai design centre getting the India specific Datsun ready. It is also a myth that just a cheap car will sell in India. Datsun will be entry for a customer to get into our family as he moves to Nissan next and possibly Infiniti (the luxury car brand of Nissan).

Further, the Indian arm of Volkswagen, the well-appreciated German auto major, has also revealed intentions to soon begin developing a no frills and affordable product pertaining with the taste and liking of domestic audience. Toyota and Hyundai are also considering bringing their Daihatsu and Kia subsidiaries in the country. Daimler Commercial Vehicles already operates in Indian auto market as Bharat Benz, while General Motors offers models developed with its Chinese joint venture partner- SAIC Motor Corporation under Chevy badging.