A Report of Summer Training At Gujarat Mitra Press Gujarat Mitra Bhavan, Sonifaliya.

Surat-395003 :: Training Period:: 20th April to 10th June 2012

:: Prepared By :: Bhatt Prutha M. S.Y.B.B.A. Roll No:-105

:: SUBMITTED TO:: Prof V.B. Shah Institute of Management

Declaration:
I am here by declaring that Project Report on Summer Training is based on our own work and has been carried out under the supervision and guidance of the Prof. V.B. Shah Institute of .Management; submit this report to the Veer Narmad South Gujarat University, Surat.

I also declare that this project report is the result of my own effort and that it has not been copied from any of the earlier reports submitted by anybody to any other University or to any other Institution for the award of the degree of BBA.

Date: 20th, April, 2012 Place: Surat BBA SEM: 4th Sign:

Bhatt Prutha M.

ACKNOWLEDGEMENT
I am very thankful to Veer Narmad South Gujarat University for conducting a summer training part in our BBA syllabus which increases our practical knowledge. I express my sincere thanks to all teaching and non-teaching staff members for their guidance and help whenever I required. I express my heartiest gratitude to following people in the GUJARATMITRA Pvt. Ltd. For completion of my training. It would not have been possible without their help, support, guidance and co-operation. Especially to following Person:- Mr. Bharat Reshamwala (Managing Director) - Mr. Ruchir Reshamwala (Business director)

Mr. G. P. Solanki to allow me to undergo training the in GUJARATMITRA. Mr. Raju Patel and Mr. Nitinbhai for the permission of undertaking the study. Mr. Solanki provides me guideline how to make a good report. Mr. Raju Patel (production), Mr. Nitinbhai (finance), Mr. Ramesh Patel (Packaging), Mr. Atindar Zaveri (Advertising), Mr. Jignesh (Process) for giving me necessary information related to the department at which they are working and giving their valuable time for guiding and providing lots of information concerning.

 Mr. Anand to one and all who have directly or indirectly helped me to make my training fruitful. I will also like to Thanks of some members of the Gujaratmitra Press, The people who helped us there are:

Mr. G.P. Solanki (Managing Director) Mr. Anand Upadhyay (Administrative Officer) Mr. Rajeshbhai Patel (Production Manager) and Mr. Manojbhai Mistri (Chief Reporter & Editor) All the employees of Gujaratmitra Press.

Sign:

PREFACE
Practice makes man perfect.
The Career of the Person depends upon many things. One of them is the knowledge. He/She acquires through theory is not sufficient to develop. His/Her personality and to develop some skills, but now a days, it is no more. Practical training is necessary to implement the theories & acquire the knowledge, so for this purpose our institute Prof. V. B. Shah Institute of Management two affiliated by Veer

Narmad South Gujarat University, Surat, arranged

months of summer

training programmed which is necessary for any B.B.A. Student. That is in order to sharpen our skills and to bridge the gap of the theory and practice. I completed my training at Gujaratmitra Pvt. Ltd., Surat. The training report is made with clear objective of study of

Gujaratmitra,

its working. The report will give the

brief details of all the

department of Gujaratmitra. My report provides you all the information related to the various department of Gujaratmitra, (Production, Finance, HRM,

Marketing) its current affairs and working. I receive all information and co-operation from the staff members. I hope so this report fulfills need of the educational requirements. The last part of the report is the SWOT analysis. Which gives you the Opportunities and Threats of

information about the Strengths, Weaknesses, organization?

Bhatt Prutha M. S.Y.B.B.A. Roll no. 105

Table of Contents:

Particular Industry Profile Company Profile Marketing Department Production Department Human Resources Department Finance Department SWOT Analysis & Conclusion Bibliography Annexure

Page no. 01 08 19 44 72 101 120 123 -

Page: 1

Introduction of the Industry:Where it left to me to decide Whether we should have a government Without newspaper or newspaper without government, I should not hesitate a moment to prefer the latter -Thomas Jefferson

What is a Newspaper?
A newspaper is a regularly published print product containing information vital to the function of the market it service. Definitions become more important as traditional newspaper companies move from single-product management (newspaper) to multi-product management often under the companys brand, typically the title of the newspaper. What newspaper companies are learning is that the value of what they produce is not the ink on paper, but the content, depth, segmentation choices, credibility, and emotional attributes that are delivered in any distribution channel they choose.

History of Newspaper :The newspaper as we know it today is a product born of necessity, invention, the middle class, democracy, free enterprise, and professional standards. Choose your historical marker to begin the history of newspapers. The first news sheet? The first newspaper? The first daily newspaper?

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Pre-history Newspaper was one-to-one in nature. The earliest variation on a newspaper was a daily sheet published in 59 BC in Rome called acts Diurnal (daily events), which Julius Caesar ordered posted throughout the city. The earliest known printed newspaper was in Beijing in 748. In 1451, Johannes Gutenberg uses a press to print an old German poem, and two years later prints a 42-line bible- the significance being the mass production of print products, ushering in an era of newspaper, magazines, and books. By 1500, the genesis of a postal system can be seen in France, while book publishing becomes popular throughout Europe and the first paper mill can be found (England). With the basic technical groundwork for the modern newspaper in place by the late 19th century, the story of newspaper in the 20th century was about professional development and adaptation to changing consumer and media markets. The story also involved an evolving business model that rode an ever-growing wave of mass market advertising. Increased profitability and higher revenues attracted publicly owned corporations interested in buying newspapers from descendants of company founders, while simultaneously exposing newspaper to the whims of cash- and profit-hungry stock markets. Media in India especially news media, are undergoing significant changes, one needs to have some idea of the road traversed so far. It is useful to look at media in the two phases of Indias history-per-colonial and post-colonial. Each medium has taken its own evolutionary path. William bolts, an ex-employee for the British east India Company attempted to start the first newspaper in India way back in 1776.Bolts had to beat a retreat under the disapproving gaze of the court of directors of the company.

Print Media :Media planners and buyers have thousands of media choices. Creating a media strategy that works for require an understanding the options. Media buyers should have a detailed working knowledge of media that allows them to make evaluations.

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Advertisers need enough information to talk intelligently with media planners and buyers, to assess suggested media plans. The media can be broadly categorized into typesprint media. Broadcast media and electronic media. Print is the keeper of records, the vault of great literature, and the storehouse of historic accomplishment. Print media are media that deliver messages on one topic at a time and on one thought at a time. In contrast, television and electronic media use a simultaneous approach, delivering a great deal of information quickly, using sound, motion, and text. Because of the structured nature of print message delivery, people tend to trust print more than broadcast and absorb it more carefully. Print media also target audiences selectively. When Johannes Gutenberg began building his press in 1436, he was unlikely to have realized that he was giving birth to an art form, which would take centre stage in the social, and industrial revolutions, which followed. For example, those wishing to capture a college-age audience may be inclined to advertise in popular college newspaper or magazines. These differences have important consequences for advertisers and media planners.

News Agencies :PTI (press trust of India) and UNI (united news of India) are the two primary Indian news agencies. The former was formed after it took over the operation of the associated press of India and the Indian operation of Reuters soon after independence on august 27, 1947. PTI is a non-profit cooperative of the Indian newspapers. UNI began its operation on March 21, 1961 though it was registered as is company in 1959 itself. If any press have license of DAVP so they give news about any political and government.

List of popular Gujarati dailies Surat: GujaratMitra Gujarat Samachar Sandesh Divya Bhaskar

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Newspaper competes with a broad range of media for audience share and advertising rupees. Advertisers can choose between newspaper, network television, cable, radio, point of purchase advertising, electronic media, and direct mail, to name but a few. The high costs of competition, combined with the increased costs of newspaper production, have resulted in a general consolidation in the newspaper industry. This consolidation has helped in the industry implement new technologies to alleviate the most glaring deficiencies of the medium, such as poor reproduction and lack of sound, movement, and color. Some technology advance includes the introduction of computerized type, online circulation information system, electronic libraries, database publishing, and satellite transmission. Example of market selectivity is special interest newspaper and freestanding inserts. The wall street journal and the financial times are considered special newspaper because both concentrate on financial business information. Advertisers can place freestanding inserts in certain newspaper that are delivered to certain neighborhoods or even certain people. What have these changes meant for newspaper? The declines in daily readership are tapering off and Sunday readership is high. Newspaper has learned that Sunday morning is one of few times when they have their audience almost entirely to themselves. People usually are not watching television them.

Classification Of Newspapers :Newspaper can be classified into three types-frequencies of publication (daily, weekly, and so on), size, and circulation.

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1.

Frequency of Publication :Newspaper is published either daily or weekly. Daily newspapers usually are found in

cities and larger towns. Dailies have morning editions, evening editions, or all-day editions. Daily papers printed in the morning deliver more complete records of the previous days events, including detailed reports on local and national news, and on business, financial and social reports of the events.

2.

Size :Newspaper typically is available in two sizes. The first, called the tabloid, consists of

seven or eight columns, each of which is about 2 inches wide and has length of approximately 18 inches. This form makes tabloids look similar to an unbound magazine. The standard size, or broadsheet newspaper, is twice as large as the tabloid size, usually eight columns wide and 300 lines deep or 22 inches deep by 14 inches wide. More than 90 percent of all newspaper use standard size. Apart from the size and format of the newspaper, advertisers pay close attention to newspapers required advertisement format.

3.

Circulation :For the most part, newspaper is a mass medium, attempting to reach either a reach

either a regional or national audience. The word circulation refers to the number of newspaper sold. A few newspapers have a national circulation. A far greater number have only regional circulating. As it the case with mainstream newspaper, most advertisers are local retailers, especially ethnic restaurants, travel agents, banks, and stores. Special newspaper also exists for special interest groups, religious denominations, political affiliations, and labor unions, professional and fraternal organization.

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Newspaper Readers :Newspaper readers encompass all income brackets, educational level, age groups and ethnic backgrounds. They live in cities, suburbs, towns, resorts and rural areas. By all demographic standards the newspaper is a solid mass-market medium, representing a major percent of adults. Historically, newspaper reading tends to be lowest among people in their late teens and early 20s. then it always bumps back up as people reach 30 and settle into homes and need access to the kind of information that newspaper provide.

Measuring the newspaper audience :Newspaper need to measure their audiences to assess their performance and spot growing opportunities. They also use the measurements to attract advertisers that want to reach readers. Newspaper obtains objectives measures of newspaper readership by subscribing to the ABC, an auditing company.

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Page: 8

Introduction of the Company:Established from Published from Founder Belong to : : : : 1863 Surat Shri Dinshaw Ardeshir Taiyarkhan Reshamwala Family from their generation Total Employees Circulation Pages : : : 220 around 4,00,000 to 5,00,000 14 to 16 pages daily & 16 to 18 on Wednesday, Saturday, and Sunday. Price Colors Printing Passivity : : Rs. 2.00 for daily & Rs. 2.50 Sunday. full color facility in all issued and supplement. Registered office Other office : : Surat New Delhi, Mumbai, Ahmadabad, Baroda, Pune. Advertising Management Local Soil-Selling Agent : : Gujaratmitra olds partnership firms. Gujaratmitra sales services proprietary firms. Representative : large number of representative and reports in important of the company. Distribution : An agent & wonders is every centre.

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Introduction of the Company of India Level:In Surat Gujaratmitra have main office and their other branches in different cities. There are required at bellow:Head office : Gujaratmitra &Gujarat Darpan Gujaratmitra Bhavan, Near old civil hospital, Post Box no.297 Surat, Gujarat: 395003 Other is at : Puna Kumbhariya Near, Sardar market, Surat : Language Category Periodically City Contact : : : : : Bhatar road, Surat. Gujarati News paper Daily Surat +912612599992/3/4 FAX: +91261 2599990 mitra@gujaratmitra.in

Branches

Ahmedabad, Baroda, Mumbai, Chennai, New Delhi, Calcutta, Bangalore, Pune

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AHEMEDABAD

Gujaratmitra Karyalaya, 16-17 National Chambers, 2NDfloor, Near Deepali cinema, Asharam road AhmedabadAhmedabad-380009 Ph.079-6589901, 6588914

MUMBAI

Sujay media service, Gujaratmitra, 32, Rajgir chambers, 4Th floor, Old custom house fort, Mumbai-40023 Ph: 022-22664064, 22661312

BARODA

Gujaratmitra Karyalaya, 1st floor, Amardeep shopping center, Falshruti nagar,, station road, Baroda

NEW DELHI

J.Smalhotra A/4,nabha house, College road, New delhi-110001 Ph: 011-23711016, 2310727

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CALCUTTA

Mr.P.K.viswanathan,79.shantiniketan colony, Madam Parkkam, Chennai-600079 Ph:-044-2375088

PUNE

Mr.Narendra Shinde, 759/12A, gymkhana, opp. Lucky restaurant Lane, Pune-411004 Ph: 020-370474

About Gujaratmitra :GujaratMitra Published from Surat is one of the leading dailies of Gujarat. It is the oldest in the country. In all these years it has earned a lot of fame not only in South Gujarat but also in the rest of the state because of its reliability and credibility. Its unbiased news and neutral views have been appreciated by one and all. With an average daily circulation of around 1, 00,000 copies it is not merely a newspaper, but has become an institution for the people of South Gujarat where it has penetrated not only the region but also the minds and hearts of its readers.

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History of GujaratMitra Press:Established in 1863, the 'Gujaratmitra is one of the oldest newspapers in the country. A bi-weekly named 'Gujaratdarpan' was amalgamated in 1894 with the 'Gujaratmitra' and therefore the paper is known as 'Gujaratmitra & Gujaratdarpan'. Initially started as a weekly in 1936 the paper was converted into a daily. The spirit of patriotism and missionary zeal established by its founder Shri Dinshaw Ardeshir Talyarkhan was at its Zenith during the freedom struggle and has been maintained even today. In 1998, the alliance of the Reshamwala family with the 'Gujaratmitra' completed its 100 years as Shri Uttamram Reshamwala joined it as sub-editor in 1898. Deeply concerned about the noble and idealistic policies of the paper and its future, in 1920, the aging and feeble Parsi owner could not find anyone more worthy and devoted than Shri Uttamram and urged him to purchase the press and take over the reins of the newspaper. Since then the 'Gujaratmitra' belongs to the 'Reshamwala' family. 1n 1937 Pravinkant, the younger son of Shri Uttamram Reshamwala had to take over the reins of the newspaper at the tender age of 19 on the sudden and untimely demise of his elder brother Shri Champaklal. With his strong determination, progressive policies and devoted love towards the 'Gujaratmitra', the late Shri Pravinkant Reshamwala nurtured the paper to a sound footing. After his demise in 1983 the 'Gujaratmitra' is in the hands of his son Shri Bharat Reshamwala.

Postal Address:
GUJARATMITRA Gujaratmitra Bhavan Near Old Civil Hospital, Soni Falia Surat - 395003 Ph: +912612599992/3/4 Fax: +91261 2599990 E-mail: mitra@gujaratmitra.in

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Editions :Though, it is published from just one center, Surat. It has a separate Baroda edition which is also published from Surat. Thus there are main editions viz. Surat , Baroda, Mumbai The surety edition again has two sub editions i.e. the city edition and the up country edition. While the Baroda edition has two sub edition i.e. the city edition and the North Gujarat edition.

Price :
From Monday through Saturdays (all editions) RS. 2 On Sundays (all editions) RS. 2.50

The Journey Of Gujaratmitra (Chronology) :1863 1864 1894 : : : Established as Suratmitra Changed into GujaratMitra to increase the scope Gujaratdarpan was amalgamated, so the newspaper began to be known GujaratMitra & Gujaratdarpan. 1920 1936 1937 : : : Sheri Uttamram Reshamwala took over the newspaper GujaratMitra become a daily newspaper from a weekly Sheri Pravinkant Reshamwala took over the newspaper as its editor age of 19 1958 : GujaratMitra changed to a web fed Rotary Flat-bed machine from a sheet fed one to be able to offer more no. of pages with a higher speed. 1963 : GujaratMitra started using a High speed Stereo Rotary machine to cope with the rising print order.

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1968

New unit added was added to the machine. This gave GujaratMitra the capability to give more no. of pages.

1981

GujaratMitra imported a converted second hand Di-litho machine from U.S.A. to replace the old letterpress technology.

1983

Sheri Bharat Reshamwala took over as the editor after the demise of Sheri Pravinkant.

1986

GujaratMitra changed to computerized photo typesetting from the convention hand-composing.

1987

GujaratMitra imported its first offset printing machinery from Germany, made plumage, considered to be state of the art equipment that could give world class color printing.

1990

GujaratMitra become one of the first daily newspapers in the country to introduce the Full-PageMaker, which was a step towards eliminating the paste-up.

1991

GujaratMitra brought in a new high-speed offset machine, which had more units to print more no. of page with higher color capability.

1992

GujaratMitra become one of the very few daily newspapers, which had an in house color scanning and separation facility.

1996

GujaratMitra started its Vadodara edition by publishing it in Surat and central Gujarat.

1998

Gujaratmitra imported its first heat-set printing machine, which would give the newspaper capability to print glossy pages.

2002

Gujaratmitra imported its first binding machine, which would give the newspaper, capability to print in magazine format.

2004

Gujaratmitra started its Mumbai edition by publishing it in Surat and distribute it in Mumbai.

2005

Gujaratmitra held on educational event for the doubt clearing about GUJ CAT.

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2007

An editor of Gujaratmitra awarded by the hand of Narendra Modi, because of good & loyal work in the organization since last 15 to 17 years.

Details of Promoters and Owners :Chairman Director : : Mr. Bharat Reshamwala Mr. Ruchir Reshamwala Mr. Bharat Reshamwala Mr. Milin Reshamwala General Manager Promoters : : Mr. G.P.Solanki Surat District Bank Bank of Baroda Central Bank Bank of India Owners : Mr. Bharat Reshamwala

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Organizer Structure of Gujaratmitra Press:Chairman [Bharat Reshamwala Managing Director [Ruchir Reshamwala] Director [Milin Reshamwala] General Manager [G.P.Solanki] Production Manager Officer Supervisor Worker Helper Personnel Manager Officer Accounting Manager Peon

Finance Manager Jr. Clerk

Export Manager Officer Clerk Peon

Marketing Manager Officer Clerk Peon

Clerk

Peon

Peon

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Future Plans & Objectives Of Gujarat Mitra Press :GUJARATMITRA has many objectives from different angles. The main objective of it is to spread its business internationally. It means that to start producing papers in other countries. Secondly, it is trying to make the papers very attractive by using good quality of printing machine. It also tries to sharpen its selling strategies by making good marketing strategies. It also tries to cover all the news which is important for public interest. It also tries to restructure its marketing and selling department for further growth in the revenue stream.

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Structure of Marketing Department:Chairman [Bharat Reshamwala] Managing Director [Ruchir Reshamwala] Directors [Milin Reshamwala] General Manager [G.P. Solanki] Branch Manager [G.P. Solanki] Surat Manager Ahmedabad Manager Baroda Manager Delhi Manager Calcutta Manager Pune Manager

Marketing Manager [G.P. Solanki] Sales Manager Agent Vendors Consumers

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Introduction :Market means where buyers and sellers interact to establish price and exchange goods and services. Marketing occupies an important position in the organization of business unit. Marketing is so basic that it cannot be considered as separate function. It is the whole business seen from the point of view of its final result that is from customers point of view. Traditional point of view of marketing assets that the customers will accept whatever product the seller presents to him. In this way the main concern of product is to produce without considering the choice of the customers but the modern concept may be viewed from the customers point of view marketing deals with identifying and meeting human and social needs. Thus the prime objective of modern marketing is the satisfaction of customers need. One of the shortest definition of marketing is the Meeting need profitability product does not produce whatever he likes but whatever customer wants. Marketing Management is the process of planning and executive the conception, pricing, promotion and distribution of ideas, goods and services to create exchange that satisfy individual and organizational goals. Marketing has often been described as The art of selling product. But people are surprised when they hear that the most important part of marketing is not selling. Selling is only the tip of marketing iceberg. The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself. Ideally, marketing should result in a customer who is ready to buy. In short marketing covers all those activities involved in providing customer satisfaction it is to give customer at a right place, at a right time and at a right quality.

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Here, Gujaratmitra Pvt. Ltd. is one of the press companies. So their main product is newspaper and their main activity is selling newspapers with true and correct information. So providing good marketing department in their organization is their prime responsibility. They have to provide all other facilities in the marketing department to increase their service network. Here, they cannot increase their level of readers but they have to maintain their level of readers by good marketing policies.

Marketing Concept :The marketing concept emerged in the mid-1950s and challenged to the proceeding concepts. Instead of a product- centered, make and sell philosophy, we shift to a customercentered, sense and respond philosophy. Instead of hunting, marketing is gardening. The marketing concept holds that the key to achieving its organizational goals consist of the company being more effective than competitors in creating, delivering, and communicating concepts rests on the four pillars :( 1.) ( 2.) ( 3.) ( 4.) Target Market Customer Needs Integrated Marketing Profitability

Sales Force Training :Organization has a permanent employee so, company recruit more employee. But recruit an employee for short term / long term. And when company recruit new employee at the time senior member of the organization gives a training to an new recruiters. Training involves change in attitude, behavior, knowledge & skills.

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Record of Customer Base :It is depend on the subscriber and agent. Subscriber collect a premium for how long time and note down an address of daily customer. And agent note down a record a number of a copy, rupees, remaining premium.

System Approaching Customer :It is given by a gift, lucky draw, give a better quality paper, better satisfaction, give existing news, and attack a customer by the color picture and big front on the first page of newspaper and also which information it is not boring for a reading. Also provide a supplementary and it should be interested.

Area :Gujaratmitra covers a wide area of Gujarat and its main or other district, city, village and also covers a other area. But a main city likes as a main branch office at a Surat but also provide in the Baroda, Ahmedabad, and Pune & Mumbai.

Follow up System :Its networking or channels of distributions are mention here. Office to agent, agent to wholesalers, wholesalers to retailers and then customers so agent, wholesalers, retailers, customers are involves in this process. Gujaratmitra sells a 90,000 to 1, 00,000 copies per day. In last two years its selling raise to the 25% to 30%. But its target is selling a more and more copies of the Gujaratmitra in to the future.

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Packaging & Labeling :Packaging:In Gujaratmitra packaging method is a very simple. Because in Gujaratmitra for packaging only used a plastic thread. It is used for tying the bunch of papers. Its consumption is 10 kg. per day.

Labeling:In the Gujaratmitra labeling means company send a news paper in 100 newspapers, bundles, so then the company keep a one labeling on the these bundles. Like as, sample of, label.

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GUJARATMITRA & GUJARATDARPAN ESTABLISHED IN : 1863 NEAR, OLD CIVIL HOSPITAL, SURAT. TO, Mrs. Ketanbhai Patel News Paper Agent (Vadodara) Station : Vadodara Date : District : (Way : Railway)

Vadodara [Ketanbhai Patel.]

Date.

These types of label use in the Gujaratmitra Press.

4PS of Gujaratmitra Press :-

( 1.) Product of the Company(Product Mix) :Product :What you are designing, developing, manufacturing, providing and selling in the Gujaratmitra?

Product Causes of the areas :1. 2. 3. 4. 5. 6. Performance Aesthetics Quality Qualify Production cost Delivery

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Product Types :( 1.) Newspaper ( 2.) ( 3.) ( 4.) Information Entertainment Business Opportunity Knowledge

Magazine Supplementary Advertisement

Marketing Mix By the Gujaratmitra Press:Gujaratmitra being a press its main product is daily newspapers, magazines, supplementary. Newspaper includes the local news, national news, international news, editorial section, market section, sports section, movie in theaters the above types of news is provided in the newspaper. And news paper provides much important information about any event and business opportunity likewise advertisement related to any business and news paper provide lot of knowledge about anything. Besides newspaper the supplementary is also published by the Gujaratmitra press each & every supplementary belongs to a specific target market.

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Different types of Magazines & Supplementaries are produced the Gujaratmitra Press and they are given below:-

in

( 1.) Satsang :Satsang supplementary is given on the Monday. It is a religion supplementary for the old readers. getting

( 2.) Aaspaas Chopas :Aaspass Chopas is the Tuesday supplement. It is published with a social cause of developing near by the villages of south Gujarat. It is all about problems of villages. Its forget are villagers.

( 3.) Darpan Purti :Darpan Purti publishes articles by the different to all the people. authors. Its forgets

( 4.) Manoranjan :Manoranjan is all about to the entertainment supplementary. It contains entertainment news. This supplementary belongs to the Bollywood & Hollywood. It focuses mainly on youth. It is given on the Thursday.

(5.) City plus:Page: 27

City plus is a Friday supplement. Which is related to a person who has archival something. It is again targeting youth as a youth is more achievement related.

( 5.) Sannari :Sannari is a Saturday supplement which targets is women. Its all about the women.

( 6.) Ravivariya Purti :Ravivariya Purti is the Sunday supplement. They also have a children column which also prepared by the Children themselves. Its target customers are children are as well as the whole family.

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Products differentiation with other competitors of Gujaratmitra Press :Name of the Product
Sunday

Competition In the Product

GujaratMitra Gujarat Samachar Ravivariya Purti Ravipurti Divya Bhaskar Rasrang Sanskar Sandesh

Monday

Satsang

Science Knowledge

Dharma Darshan Madhurima

Vignan Darshan Garima

Tuesday

Aaspass Chopas

Sahiyar

Wednesday Thursday Friday Saturday

Darpan Purti Manoranjan City Plus Sannari

Shatdal Dharmlok Chitralok Zagmag

Kalash Bajar Bhaskar Navrang Bal Bhaskar

Ardh Saptahik Jivan Jyot Cine Sandesh Bal Sandesh

( 2.) Price of the Company(Product Mix) :Pricing of the Gujaratmitra newspaper is done with a lot of thinking as it is priced cheap than all its competitors its price is Rs.2 while its competitors are all priced at the Rs. 2.50 or more while its price on Sunday is Rs. 2.50 as more pages are to be printed the pricing differs on product sold at the different places in outstations the yearly prices are introduces on a discounted basis there are three terms of payments out of Surat, Pricing out of Surat.

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Duration One year Six months Three months

Price 800 410 210

Gujaratmitra also supplies its papers out of India its price or price of exported papers are: Duration One year Six months Three months Price 20,500 10,300 5150

Thus in this international competition of newspaper of Gujaratmitra has got its pricing strategy in the right way from the its lowest price it is clear that Gujaratmitra wants to penetrate market by conquering competitors share.

Pricing Policy:Price may be defined as, the value of product attributes expressed in monetary terms which a customer pays or is expected to pay in exchange and anticipation of the expected or offered utility. Therefore, price is a link that binds customers and the company. Market Price is the price determined by the forces of demand and supply. The market Price of the product affects the price paid to the factor of production. One of the important P in marketing mix is PRICING. Pricing is the most important as well as difficult decision in marketing. It is the firm who has to decide where the position its product on quality and price. Pricing Policy provides general framework within which managerial decisions are made on pricing. It must adopt changes with changing environment and changing marketing objectives.

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Pricing policies depend upon the different circumstances. They give discount to vendors and distributors for newspapers. They give 25% discount to distributor and 20% discount to vendor. For magazines they give 30%to 40% discount and when the subscription is done they give gift to the customers. No taxes or octroi is charged on newspapers and magazines. Now the firm considers certain factors in setting its pricing policy i.e. Selecting the pricing objective. Determining the demand. Establishing the cost. Analyzing the competitors prices, costs and offers. Selecting a pricing method. Selecting the final price. In Gujaratmitra, They produce their daily product of newspapers so they have different price of their daily product. Here, the top level of managers and directors decide their pricing policy. Sometimes they have to increase their price when some circumstances like earthquake, flood etc. are happened. They prepare their pricing policy by considering following matters. Manufacturing cost Competition Government policy Marketing segmentation

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Price differentiation with other competitors of Gujaratmitra Press :Name of the days
Sunday Monday Tuesday Wednesday Thursday Friday Saturday GujaratMitra

Competition In the Price

Gujarat Samachar 2.50 2.00 2.00 2.00 2.00 2.00 2.00 3.00 2.00 2.00 3.00 2.00 3.00 2.00 Divya Bhaskar 2.50 2.00 2.00 2.50 2.00 2.50 2.00 3.00 2.00 2.00 3.00 2.00 3.00 2.00 Sandesh

( 3.) Place of the Company(Product Mix) :The daily Gujaratmitra is manufacturer only at Surat and is supplied to the whole of Gujarat from to the Bhuj to Vapi. The place where Gujaratmitra is supplied in the huge, bulk or key market of Gujaratmitra are Vapi, Navsari, Surat, Ankleshwar, Bharuch, Anand, Ahmedabad & Mumbai and many other such places to Gujaratmitra distributes its newspaper by the Geep, truck, by train or any other ways. There are also competitors in the placement whenever different organization newspapers are to be reached or not.

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Place differentiation with other competitors of Gujaratmitra Press :Name of the cities
Surat Valsad Vapi Saputara Navsari Bardoli Bilimora Pardi Atul Songath Vyara Kosamba Olpad GujaratMitra

Competition In the Place

Gujarat Samachar Divya Bhaskar Sandesh

( 4.) Promotion of the Company(Product Mix) :Gujaratmitra does not do promotion of its own the best promotion of a news paper is it gives best news moreover it is a 150 year old company is well established in markets and thus it does not require high advertising expenses. A press is for advertising other brands. It has to contact or maintain relations with big corporation and other business personals for advertising as they are main source of income. The marketing department of Gujaratmitra is constantly doing the work of procuring ads.

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Gujaratmitra does not have any marketing schemes like its other competitors such as Gujarat Samachar, Sandesh and Divya Bhaskar of giving free gifts as their price is inefficiently low. Thus price cutting is adjusted by the promotion cutting at Gujaratmitra.

Promotional Activity in the Gujaratmitra Press :In every organization required promotion system in the marketing. Gujaratmitra have also provided to the promotion and here specified the competition between their competitions.

Promotional Activities are differentiate with other competitors of Gujaratmitra Press :Name of the Activities GujaratMitra Competition In the Place Gujarat Samachar Circulation Increment Advertising Personal Selling Free Gift Hoardings Surveys Special day Winches Media Partner in Events Gift Coupon System Divya Bhaskar Sandesh

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In Gujaratmitra promoting is not much better than the Gujarat Samachar and Divya Bhaskar. Gujaratmitra has not provided gift system. According to them they system is not gave profit. But Gujaratmitra organize the Navratri festival and organize to the competitions. They organized programmed national group with collaborating and organized programmed. Like as seminar for the student S.S.C. and H.S.C. and also informs about to the bank services in to the Surat.

Advertisement Rates of Gujaratmitra :Thank you for showing interest in our publication. Bellow is our advertisement rates applicable for our Surat edition with effect from October 1, 2006.

Display &Commercial:
Rs. 500/- per col.cm.

Public notice, classified &other advertisements:

All govt. Municipal and other public notices, announcements, auction sales, tenders, box numbers, classified, entertainment, housing society and inaugural or launching advertisements etc. @ Rs.500/- per col.cm.

Ear panels:
Casual: Rs.2100/-per insertion Contract: Rs. 1900/-per insertion, for 26 insertion and more in a year

Election:
Rs.500/- per col.cm.

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Color Advertisements:
Rs.800/- per col.cm.

Special position:
Front page: 100% extra Special position: 25% extra Strip ads: 25% extra Box charges & print charge extra Last page: 50% extra Special position on special page: 50% extra Other than language of newspaper: 25% extra

Channels of Distribution:Distribution channels play a very important role in achieving the marketing objective of a company. According to Ducker, Both the market and the distribution are often more crucial than the product. Most of the producers do not sell their goods directly in the market to ultimate users; hence there are some channels of distribution through which they sell their goods. Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for the use or consumption. Marketing channel decisions are among the most critical decisions facing management.

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Marketing channel may be defined as, a pathway composed of intermediaries, also called middle man, who perform such functions as needed to ensure smooth and sequential flow of goods and services from the manufacturing ends to the consuming ends in order to achieve marketing objectives of a company.

The concept of marketing channel is not limited to the distribution of services and ideas also face the production of physical their output available, accessible to target population.

Producer

Producer

Distributors Vendors Vendors

Consumer

Consumer

1st Tier: It means company sells directly to reader. It is mainly for magazines. The company sends magazine directly to reader through subscription. There is no intermediary in this tier.

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Company

Reader

2nd Tier: It means company to vendor to reader. In this tier company sends the newspaper and magazine to the vendor like to the road side seller or book stalls and through them it reaches to the reader. There is one intermediary between the company and the reader.

Company

Vendor

Reader

3rd Tier: It means company to distributor to vendor to reader. In this tier from the production center the vans are ready to take the lot to the different distribution center and from their newspapers are given to the vendors and then it reaches to the customers through door to door sellers.

Company

Distributor

Vendor

Reader

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Marketing & Sales Department at a Glance:They have only produces news papers so they other product provide like daily news paper with magazine &magazine is daily different. GujaratMitra daily production is 1, 00,000 or more copies. In Gujaratmitra provide daily sales volume of their product. Weekly sales volume 7, 00,000 or more. Gujaratmitra their monthly sales volume is 28, 00,000 or more copies. Yearly sales volume is 340, 00,000 or more copies. The sales volume is minimum is that numbers but sometime in any circumstances their sales volume is increase.

Marketing Strategy:Once the company has obtained an adequate understanding of the customers base and its when competitors position in the industry marketing management are able to make key strategic decisions and develop a marketing strategy designed to the maximized the revenues and profits of the firm. The selected strategy management aims for any of a variety of specific objectives including optimizing short term unit margins, revenue growth market share long term profitability or other goals.

Customer Segmentation :Marketer can rarely satisfy everyone in a market not everyone likes or needs the same type of reading content. Therefore, marketers start by dividing up the market. They identify and profile distinct groups of buyers who might prefer or require varying products and service mixes.

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Market segments can be identified by examining demographic, psychographic, and behavioral difference among buyers. The GujaratMitra can do segmentation on the basis of demographic factor like age, gender and education. There is particular segmentation for newspaper that is general and business. For magazines they make segmentation according to age gender and Education. Put this Segmentation only when became effectively if consumers do have goods awareness. Her age, gender and education wise classification is shown below. That represents who prefer more newspaper, magazines or both.

Age wise classification :The different age group of people read what kind of material and magazines is being shown with the help of column chart. The column chart is therefore representing ting 4 age groups, which are: < 30, 31-45, 46-60 > 60. Three columns under each age group show number of people reading newspaper, magazines and both.

Newspaper Below 30 31-45 46-60 Above 60 14 13 2 1

Magazine 4 8 1 0

Both 3 4 0 0

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Age Wise Classification

16 14 12 10 8 6 4 2 0 Below 30 31-45 46-60 Above 60 Newspaper Magazine Both

Education wise classification:

The column chart is representing 3 groups having different qualification: Graduates, Undergraduates, Postgraduates

Three columns under each age group show number of people reading newspaper, magazines and both.

Newspaper Graduates Undergraduates Postgraduates 15 5 12

Magazine 5 3 6

Both 3 0 1

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Education Wise Classification

16 14 12 10 8 6 4 2 0 Below 30 31-45 46-60 Above 60 Newspaper Magazine Both

Gender wise classification:

The columns chart representing gender wise classification that is: Female Male

Newspaper Male Female 8 15

Magazine 9 10

Both 3 5

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Gender Wise Classification

16 14 12 10 Newspaper 8 6 4 2 0 Below 30 31-45 46-60 Above 60 Magazine Both

Target Market :The target market is the part of the qualified available market the company decides to pursue. The company might decide to concentrate its marketing and distribution effort in the north. The company will end up selling to a certain number of buyers in its target market. Having evaluated different segments, the firm can consider five patterns of target market selection shows below: ( 1.) ( 2.) ( 3.) ( 4.) ( 5.) Single- Segment Concentration Selective Specialization Product Specialization Market Specialization Full Market Coverage. The main target market of Gujaratmitra is EDUCATED PEOPLE.

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Page: 44

Introduction :Production Department is the place where all units convert the raw-materials or semi finished goods into finished goods. This is done with the help of manpower and machines. In some organization, production is done only with help of machines where as in some it is done with the help of workers. The Production function of a business is concerned with the creation of a Production of service required to satisfy customer needs, wants and desires. In any business that supplies a needed product or service, it is quite obvious that activities of production system must be closely related to customer demanded as reflected in the continuous flow of orders. Production must operate primarily to satisfy customer demands particularly relating to quality, quantity, prices and above timing of delivery as scheduled in the orders. It must permit production activities to operate in economical and efficient manner because cost of Production is a vital factor in facing the market competition and in ensuring normal profit or return on the investment higher costs may be wipe off normal profit and sooner or later enterprise will be priced out in the market. Production means creation of utilities and converse all the activities of procurement, allocation and utilization of resources such as labor energy materials, equipment, machinery etc. Production Management is called upon to develop and establish close relationship between market demand and Production capabilities of enterprise day. In a day out Production management assures the accomplishment of twin organization goods viz. satisfaction and productivity mainly through the function of Production planning, Production control, quality control and inventory control.

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Structure of Production Department:-

Directors [Milin Reshamwala]

General Manager [G.P. Solanki]

Production Manager [Rajeshbhai Patel]

Machinery Director

Page Setting

Plate Setting

Image Setting

Ads Designing

Helper

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Manufacturing (Production) Process Of Gujaratmitra Press:-

Various Stages Of Manufacturing Process :Page Setting

Advertising Designer

Page Setup Plate Making Printing Machine Finished Goods The production process of GujaratMitra is lengthy and hard working, as it has to print 1, 00,000 to 1, 20,000 copies a day. Moreover it prints newspaper so it has to update and bring latest news for printing. Firstly the circulation starts from the editorial department. They send it to the advertisement department. Over here all the ads to be given in the next edition are properly set according to the page; color whether they are black & white or colorful. After the ads are set by they and they send it to the editorial department for adding the latest news, happing and the articles according to the space. After the work is done, they format the page the way they want it to be printed and send it to the head of the department.

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In Surat system department, the pages form Baroda is received from Server Rack machine. This machine has two more modem. In built monitor to access server rack, this server is known as Mounted Server and it has no. of switches to operate it. These pages are in PDF Format in which they cannot any change in this setting.

Now, through this server rack it is taken into computer which has special software called film process manager. In this film process manager, the pages are divided in two color and black & white format. After that, they select, check and then fire the page. In this software, the fire button is known as Print PDF File. Now these pages pass to Raster Image process. It is also called a Rip Setter. Then it goes to Image setter. In this Image Setter there are two kinds of process that is offline and online. In the online when the sheet is passed to the laser toid in which it moves like a pendulums and prints the data and in this the sheet passes straight. In the off line when the sheet is passed, at this point the sheet tums into oval shaped in the machine and the laser toid prints the data. After the work is completed the sheet comes out form it position.

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Then these sheets pass through the developer. From the developer it goes to fixer. From fixer it goes to water and finally the sheets passes through the dryer and comes out. The printing that is done in Image Setter is full of small dotes. But dotes are so minute that without using magnifying lenses, you cannot come to known that the sheet is made full of dotes, according to the color of the page. In the system department, there is machine called Proofer. In this machine a proof page is printed. This proof page is taken out to show the production people who actually print the newspaper. So to give them proper guidelines about color, what format and the proper image of the papers this machine is useful. Through this sample page, it will be easier for them in printing. So there is not any problem after the final printing is done. In this Proofer, There are 4 color cartridges. They are known as CMYK (C = Cyan, M = Magenta, Y = Yellow, K = Kmart black)

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Through capillary tubes these colors are passed. There is a round block color head to print the page. Macintosh computer is connected to Proofer to convert PDF files in to the readable form. Here the work of system department comes to an end. The actual production department work is starts. Positive sheets come down to plate making department. Here the first table is known as pasting table where the Paris of newspaper is made accordingly: 1-20 2-19 3-18 4-17 5-16 6-15 7-14 8-13 9-12 10-11

These Paris are made in a grid. These sheets are in a form of readable or non-readable.

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From pasting table, the sheets goes to the plat explosion that is they kept on a machine and inside machine vacuum is kept to hit the plate so that all the news get stuck on the sheets. Form this plate exposure; the sheets are passed to the plate processor. Here the image comes on the metal plate. That is known as development in the plant processor machine. After development is done, it is washed with the chemical and kept for drying. This plant is known as image carrier.

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Then all the plats are sending to press. In press there are three kinds of machine. I machine Y machine Folding machine

First the roller is fixed in rill arm of the machine. From one roller only 4 pages are made.

There are 5 units of machine in which I and Y machines are kept accordingly. There are three sections in the machine. Each section has two cylinders. One is blanket and the other is plant cylinder. Plant cylinder has an image plat rolled on it and blanket cylinder has rubber rolled on it. There are area in which fountain solution is there, which is used to show the space between the image and the writing.

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It is like ink repairs to grease and grease repairs water. After the printing is done, they come out through the folder machine which results in cutting and folding. From there it goes to Womack machine which does counting of the newspaper in lot of 100. And bundles are made automatic. In this machine only bundles of 100 is made, but the bundle of 20 or 50 are made manually.

At the press, there is a machine called press logic control machine. This machine is kept for handling all the 5 units of machine that are used for printing. This machine is feather touch machine. In this machine the quality of ink that is to be applied is selected, what form of ink is to be used is selected and how much fountain solution is to be used? All these things are selected through the four different keys. Those keys are shown in below. Impression Ink apply Ink form Fountain solution apply

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We can just touch it and work is started. This is the main machine through which the paper is printed with proper color and perfect printing is done.

If the papers are black & white then it passes through only one unit and if they are colored then it passes through two units from one roller.

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After the newspaper is ready for sale, the first preference or deliver is given to these agents who are situated outside the Surat city. A note is written on every lot of Newspapers that are how many copies, name, place, release time is written so that they can directly be dispatched without any confusion.

Thus this is the procedure of printing newspaper as well as the same procedure for printing supplements, thus this is how GujaratMitra follows its production activity on daily basis.

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Types & Classes of Material Handling Equipments :In Gujaratmitra, Material Handling Equipments used by them are as follows:

Conveyor belt :Conveyor belt is use for traveling of goods from one place to another. It saves time and man power because when lot of goods are bulky this belt has become convenient.

Roll paper :In Gujaratmitra, they used reels paper. These webs are almost 250 kgs. weight. There is a hole in center of webs on which paper is rolled. Roll paper is used to lift webs easily and to fit webs into printing machine.

Waste folding machine :In press there is much wastage so the waste folding machine folds the feed material and ties up into proper way. So, wastage can remove properly.

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Ink container :Since, it is a press company they use ink to print on paper. Generally, there are two ink containers in the machines. They use 100 Kg. ink daily.

Rewinding machine :Rewinding machine is used to rewind the rolls. The webs which are unused, they have to collect them and rewind in the machines. In this way, they make best from west.

Rubber roller trolley :This trolley is used for keeping all the rubber rolls. The rubber rolls are very important in printing machine.

Analysis of Plant Layout Considering Various Factors :The selection of an appropriate location enable the enterprise to operate smoothly, efficiently and with the minimum cost and it is estimated that manufacturing and distribution cost may vary to an extent. Plant layout is physical arrangement of various buildings, production departments, technical utilities, personal utilities and location of various machines. Plant Layout of Gujaratmitra has been established by the Reshamwala who is director of the company in 1863 at the Surat. So it is very difficult to know the factors considering the plant location. But from the view point of general manager of Gujaratmitra, the factors that affecting to the plant layout is as follows:-

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Product :Gujaratmitra is a daily newspaper. So the newspaper published routine every day company print 1, 00,000 to 1, 20,000 of newspapers. So it is huge production for the company. So the Gujaratmitra chooses a product layout. And now it is very successful company in the newspaper.

Government Rules & Regulation :There are some government rules which honestly adopted by the Gujaratmitra which are as follows. Gujaratmitra has providing a good freshening facility of their staff members or every

worker. And also Gujaratmitra has providing a safety facility of their all staff members & all

the workers in the Gujaratmitra press.

Facility for Male & Female employees :Gujaratmitra also focus male & female facility like sitting room, offices, their personal cabin, etc. are separately created in to the for male & female. In the Gujaratmitra many workers that is male & female are working in the organization. And other facilities are given very good comparatively of other company.

General Factor : In to the Gujaratmitra press, huge & heavy machines are at a ground floor, it means the production department is at a ground floor. Advertisement circulation and administration department are on the middle or top floor. That is created like as big or modern office and in this other facilities are good in the

company. The warehouses of the company are also on the middle floor.

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There is an arrangement of elevator for uplift the raw material or finished goods.

Master Planning Schedule :In simple terms, production plan is the plan of the future production schedule. Generally, the schedule of the production is prepared by the production manager or person appointed for planning. Production plan is also known as heart of the organization. Normally, to prepare any plan initial step is to plan about the activities required to achieve targeted goals. In technical terms, production planning is refer to that function of management, which decide about the resources that will be required for future management operations, and allocation of those resources to produce the desire output at a right time, in right amount of required quality and at minimum cost. In Gujaratmitra, they produce newspapers, so they also decide about production plan from their sales plan. Their minimum daily production is 1,00, 000 or 1, 20,000 copies but

sometimes, in some circumstances like earthquake, flood etc. is happened, at that time they produce more. Production planning has three levels: Strategic Planning Tactical Planning Operational Planning Today, Business has become dynamic in nature. So, nowadays the big question arises that what type of production planning is required that will result in success. When any circumstances are raised, the hawkers or agents give their orders by adding more no. of newspapers into their daily orders. So, that the company can produce according to all the hawkers orders. In this way, the company decides about their production plan from their sales plan.

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Production schedule is prepared according to the following diagram:

Sales order

Work order

Sending work order to plant

Production schedule

Inventory Control Systems :Inventory Control System is, The process of controlling timings and quantities of two inventory transactions. The first is purchase or acquisition of inventory and the second is usage of inventory. It is the process, by which the inventory is measured and regulated according to predetermined norms such as EOQ, order or production, safety stock, minimum level maximum level. And order level. It requires determination of inventory policy. For keeping inventories in control, the company should strike balance between two extremes i.e. excess stock of material and shortage of material. Since Gujaratmitra consists of press industry, it cant bear the shortage of material. The company always keeps the excess stock of inventory, so when in any case there is the shortage of inventory, they can use the excess stock and can continue their manufacturing process. Otherwise they have to lose their customers.

Inventory Valuation Methods : ( 1.) ( 2.) There are two methods of valuation: Economic Order Quantity ABC Analysis In Gujaratmitra they use ABC analysis method for valuation of inventories.

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( 1.)

Economic Order Quantity :Economic Order Quantity is that quantity ordered at which the total ordering cost and

inventory carrying costs will be the minimum.

( 2.)

ABC Analysis :Large organizations carry inventories of thousands of items. It is neither possible or

nor advisable to exercise equal degree of inventory control on all items. It is therefore essential to classify inventories into various groups and then to exercise selective inventory control according to relative importance of various items. ABC analysis is popularly known as Always Better Control. According to this approach, there should be a differential treatment for various classes of inventory on the basis of its monetary value. This monetary value is consumption value of various products. Following can be three classes according to this classification

A-Group :These are those 10% of top consumption items who contribute 70% in consumption

value. In this company it is News Print.

B-Group :These are those items which are 20% in terms of number of items and their value wise

contribution is also 20%. In this company it is Ink, plates, developer, fountain solution, water.

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C-Group :All remaining items are C class items, they are 70% of no. of items but their value

wise contribution is only 10%. In this company it is stationary things. This % wise classification can be varied from company to company and from situation to situation.

Classification of Inventories according to ABC Analysis and VED Analysis :ABC Analysis :In Gujaratmitra ABC analysis can be done in terms of following categories:

Items Toner Chemicals Blankets Plates Black Ink Paper Rolls

Quantity 12 Lr. 4000 Lr. 8 Pcs. 2500 Pcs. 1000 Kgs. 20 Pcs.

Price in Rs. 7,000 500 5,000 100 30 7,500

Total Amount in Rs. 84,000 20,00,000 40,000 2,50,000 30,000 1,50,000

VED Analysis :This classification is based on qualitative criteria. As per this classification the items can be classified into three categories:

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Vital Items :These are those without which production will stop instantly. In Gujaratmitra they are Newsprint, water, ink, fountain solution.

Essential Items :These are those without which production may not stop instantly but there can be

problems like slow- down of production. In this company they are plates, developer. Desirable Items :These are those without which production may not stop instantly nor it will slow down but there may be some inconvenience in manufacturing. In this company it is stationary things.

Purchase Procedure
To ensure the availability of material as per the requirement is mainly the responsibilities of the purchase manager and all other departments head also. All the departments are connected with each other. Purchasing and store department both are related to each other. Firstly they are finding requirement from marketing department. Then they are discussed it with store department and then finally give order to purchase department. Mostly when taking purchase decision they try to consider the following things: Firstly receiving the purchase order.Then checking the present stock in the warehouse. And checking the requirement because material at warehouse and at used in production process both percentages is different.

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Generally big items are kept in store may be for long time where as small items like stationary are purchase on the daily basis. Placing orders for purchase on the basis of price and quality. Preparing comparative statement before receiving raw material check the all require parameters. Put order on the basis of price list of manufactures.

Process of purchase is done step by step is as under : Indent :Indent is made in the company. First is the indent is made and then the other process is going to start. Planning :At this step they are making a plan for purchasing. First they are finding the requirement and then on the basis of that they are calculating it as a weekly or monthly. Inquiry :Then the next step is inquiry. Here, they searched or inquired the details of various products like price, quality etc. Quotations :In the quotation price, packing charges, deliver terms, payment terms, erection, and ad validity and identified. Comparison of price :Now at last company make comparison between price level and delivery date etc. Then they select the lesser price product with good quality. Also with earliest delivery.

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Raw Material Purchase Policy:Gujarat Mitra is daily publishing around one lack copy on newspaper. Gujarat Mitra has to make papers daily. So first of all the managing director and in charge of the Production Department of the company have to purchase and collect the raw material which is use for making daily newspaper. The list of requirement of raw material is not so much large but some essential raw material is require for the Production of the newspaper like as: ( 1.) Paper roll:The main raw material Press is paper roll. Without paper roll newspaper is never published. So first basic requirement of the company is to purchase collect paper roll. Company target is published to 1 lakhs papers daily; so company purchase paper roll according to making copies of new paper daily. It weighs 110 kgs. News print available in two size 27 and 31.

( 2.)

Ink:The second main Raw Material

requirement is INK. Without ink the production also never starts. The requirement of ink is very higher. The company uses types of ink like Black, Red (Magenta), Blue (Cyan) and Yellow. The main requirement of ink is blank ink. There two types of ink like old set and hit set. is

( 3.)

Chemicals:There are many type of Chemical. This Chemical is help for protect. The paper from

the external and some production process schedule.

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The company purchases the Chemical according to the need of the company, and it must be non effective. So all member of this departments members and workers are protect from chemical.

( 4.)

Plate Films (steel):This is the internal requirement of

company which develop according the need of Gujarat Mitra. The Gujarat Mitra daily

the

published 1 lakhs copies. So head of production department adjust the production from the volume of sales and then assume the raw material requirement. Firstly on the Plate Film, there are printing news which news they want to print,

then after this plate is adjusted in the machine and the picture and news are printed. If it is printed by color or black but its arrangement is on Plate Films. ( 5.) Fountain:It is used to control the P.H. level of water. Water is used to wipe the ink at the unwanted places or to wash the plate. There is a special P.H. measures to check the P.H.level of the water.

( 6.)

Delete:Delete comes in a small bottle which is

again procured from chemical agent. It is used for rubbing unwanted spots of inks or letters from the plate. Thus delete acts as a rubber for news paper firms

( 7.)

Kerosene:Daily ten liters of kerosene is used for cleaning the machine after printing.

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( 8.)

Plastic Thread:It is used for tying the bunch of papers. Its consumption is 8 kg per rolls.

( 9.)

Developer:Developer is used for developing the

plate. It is called P.S developer. It is a liquid which is again procured from small chemical agents. It comes in a cane and plate is cleared with the help of the developer.

( 10.) Gum:Gum is applied on the plate after it is exposed to plate exposure machine and cleaned by P.S developer. Gum is applied so that plate is not distributed by external effects. While being loaded in machine.

Quality Control :Quality is measure of totality of attributes/properties/characteristics of a product or service which impart it functional or aesthetic value so as to satisfy the needs of users/customers for a given price paid/payable by them. Quality control is the system of policies, procedures and guide lines which establish and maintain the specified standards of quality. It includes all aspects of quality such as R and D (Research and Development), design parameters, inspection, measurement and analysis of current quality levels, future trends and also competitors quality levels, feedback from field performance of quality, choice of machines, tools process, technology etc. GujaratMitra have a similar quality control as compared to other press; moreover GujaratMitra spends less on quality control because GujaratMitra sees every part of production as quality control. The production manager in charge handles all the quality related activities, moreover the workers of production department are very experienced in their work and in their where they are operating, thus quality control itself is mentioned.

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The quality control system mainly appears in production department where different goods and raw material have to be seen and checked. GujaratMitra take different measure regarding quality control at different level of production and they are dividend into.

( 1.) Maintaining the quality of paper roll:

Production of GujaratMitra depends on the paper roll is used for printing purpose. So it has to keep a close watch that the quality of paper does not differ and then. GujaratMitra mainly focus on printing quality of newspaper. So the quality of paper used in production should be the best. The paper roll received every day are checked by the employees to see if any damage has occurred to the paper roll, as being the main part of production.

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( 2.) Raw material checking group:

Raw material used by GujaratMitra is checked at the time of input, because if the inputs of raw material are pure, the output of the product will also be pure. The raw material is roll, fountain solution, ink, chemical, plate films, etc. thus they are checked on regular basis to avoid any defective lots as well as to avoid the wastage.

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( 3.) Work in process inspection:

After receiving all the raw material used in production, the employees start working to meet its day to day demand. While work in progress is going on, the supervisor visits the sites now and then, to check if there is any wastage of raw material. Raw material should be used to their optimum level. Quality control can be maintained only by using the raw material to their optimum level without causing any wastage, or spoiling the materials.

( 4.) Checking the finished goods:

Goods should be produced in such a way that there are chances of wastage. GujaratMitra produce 80000 to 100000 copies a day. So while producing this copies the wastage ratio should be less in order to get more output. By reducing wastage more output is possible and which results to increase in production level.

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The supervisor checks the production level and keeps a watch on the machine and raw material producing newspapers.

Thus GujaratMitra quality control procedure is simple and natural. But it has adopted quality control only to

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To balance between customer requirements and their capability to pay i.e. price

elasticity of demand while designing the product, is to be taken care. them. To balance between customer requirements and organizations capability to meet

To prevent indemnity losses arising out of defective items supplied to customers,

which are covered by them and conditions of sales contract.

To measure the quality of products of competitors so as to make changes in own

products to make them competitive.

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Introduction :-

Human Resource Management is the field of management which has to do with planning, organizing, directing and controlling various operative functions of procuring, developing, maintaining and utilizing a labor force. It is a management function concerned with hiring, motivating and maintaining people in an organization. The main component of an organization is its HUMAN RESOURCE or PEOPLE AT WORK. Since, the process of economic liberalization, globalization and privatization began in 1991; organizations all over the world have come to realize that people are the most valuable asset. Crating an excellence and successful organization requires sound management of human resources. Human beings are quite heterogeneous, complex and dynamic. Therefore, their effective management is big challenge. The main objective of HR department of any organization is to develop people for increase productivity. It is also helps to establish or to develop strategy to get best out of the people. Now-a-days, in every organization there is separate HR department to carry out HR function. So, because of well-developed HR department, the HR manager of today need not face an angry mob of workers, negotiate with union leaders on their unreasonable demands, receive threatening calls through phones, face a strike or convince the management in situation that demand lock outs. All these factors would lead us to think that the job of an HR manager is apparently a soft and cushy one.

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Organization Structure of Human Resource Department:Managing Director

General Manager

Personnel Manager

Personnel Officer

Clerks

Peons

Human Resource Planning :Human Resource Planning is understood as the process of forecasting for an organizations future demand for and supply of the right type of people in the right number. It facilitates the realization of the companys objective by providing the right type and right number of personnel. Human Resources are mainly called man power planning, personnel planning or employment planning. The GujaratMitra favors Human Resource planning process that ensures that company has right number and right kind of people, at the right place, at right time and capable of efficiently and effectively completing those task that will help whole organization to achieve its overall objective.

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Meaning of Human Resource Planning:It is understood as the process of forecasting an organizations future demand for and supply of the right type of people in the right number.

Definition about HRP:Is it facilitates the relation of the companys objectives by providing the right type and right number of personnel. In Gujaratmitra there are required to human resource planning and process In Gujaratmitra HRP like material planning that estimates the types and quality of the material and supplies needed to facilitate the manufacturing activities. In Gujaratmitra they are provide an importance of HRP.

International strategies: They will try to expansion the strategies at international level. They are provided effective HRP and effective development and career planning for personnel department.

Foundation for personnel function: Gujaratmitra PVT LTD has to provide personnel function like recruitment, selection, promotion and training and development.

Future personnel needs: They are determining the future personnel need for their private limited. They have to decide how many numbers of personnel need for organization.

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Process of H.R.Panning in Gujaratmitra Pvt Ltd :-

( 1.) Organizational objectives and policies:

In Gujaratmitra they have to need provide the organizational objectives. They have to decide the policies for the personnel. They have to specify the objectives so the employees can understand about it and also specified the policies.

( 2.) HR demand Forecast:

They have to estimating the future quantity and quality of people required. Demand forecasting must consider several factors both external as well as internal. In external factor include competition, economic climate, changes in technology and social factor. And in internal factor including budget constraints, production levels, new products and services, organizational structure and employee separation.

( 3.) HR Supply Forecast:

Here personnel demand analysis provides the manager with the numbers and kind of employees that will be required. Supply forecasting measures the number of people likely to be available from outside an organization.

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(4.) Supply analysis covers:

Existing human resources Internal source of supply External source of supply

Existing human resources:

SKILL INVENTORIES: These inventories give information about skills of the employees for promotions decisions. The main important information is required in their organization like: Personal data age, sex, marital status. Skills Education, job experience and training. Special qualification special achievement. Company data benefit plan data, seniority Capacity of individual- Health information.

MANAGEMENT INENTORIES: They have to include such a data like: Work History Strength Weaknesses Promotion Career Goals Personal data Number and type of employees supervised Total budget managed

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These inventories are generally computerized in the Gujaratmitra.

Internal source:
Generally it is based on their requirement of personnel and of total employees there are some are absence and so they too done overtime. Any change in productivity would affect the number of persons require per unit of output.

External supply:
They have to need because from outside they can get new blood and experienced personnel they can create organization growth by use of external source.

( 4.) HR Programming:
In Gujaratmitra once personnel demand and supply are forecast they can feel up their vacancies and ordered right number of the people at right job.

( 5.) HR Plan implementation:Implementation requires converting HR plan in to action. A series of action involved such a program like recruitment, selection and placement, training and development.

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Recruitment & Selection Process :Recruitment:Meaning:Recruitment forms the first stage in the process which continues with selection and ceases with the placement of the candidate. It is the next step in the procurement function, the first being the manpower planning. Recruitment is the discovering of applicants for actual or anticipated organizational vacancies. In other words, it is a linking activity bringing together those with jobs and those seeking jobs. Flippo views recruitment both as positive and negative activity. He says, It is a process of searching prospective employees and stimulating and encouraging them to apply for jobs in an organization. In short, recruitment is the process of acquiring at the right time, in the right number, for the right position, persons with the right qualifications.

Sources of Recruitment:Recruitment is to be made when an enterprise is established, current unit expanded, employee resigns, dies or reties. This is a continuous process. Resources for acquiring necessary work force can be divided into two, viz.

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Internal Sources:Transfer Promotion Friends and relatives of employees Recalling retrenched employees

External Sources:Advertisement Employment exchanges Contractors and jobbers Technical institutes, colleges Waiting List Employment agencies In Gujaratmitra both internal as well as external sources are being used. Efficient

persons are given promotions and transfer is also sometimes done to make arrangement the external sources of Gujaratmitra are employment exchange, waiting List, campus interview, employment agencies.

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Recruitment Process:Recruitment Planning Strategy Development

Searching

Screening

Evaluation & Control The ideal recruitment programmed is the one that attracts a relatively large no. of qualified applicants who will survive the screening process & accept position with the organization when offered. Here, In Gujaratmitra also they follow the above steps for new recruitment.

Selection Process: Meaning:Selection is the second step in recruitment. The Selection is the process of choosing the candidate which is fit for the job and rejecting those which are not fit for the job. Therefore, something selection is called as negative process in contrast to positive programmed of recruitment.

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Selection is the process of differentiating between applicants in order to identify those with a gather likelihood of success in a job. Its a long process commencing from the preliminary interview of the applicants and ending with the contract of employment.

The selection procedure mentioned below: Receiving Applicants Screening of Applicants Selection Test Interview Checking of reference Physical Examination Approval by Authority Final Selection If a candidate passes through all the above mentioned steps successfully and also through physical test which is taken in the companys submission of the fitness certificate to the concerned person. The important step of salary negotiation is done on the bases of their qualification and the specified requirements of the job with functional head and then only candidate is recruited in the company.

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Training and Development Training:

Training is a process of learning a sequence of programmed behavior. It is application of knowledge. It gives people an awareness of the rules and procedures to guide their behavior. It attempts to improve their performance on the current job or prepare them for an intended job. Training is a short process utilizing a systematic and organized procedure by which non-managerial personnel learn technical knowledge and skills for a definite purpose.

Need for Training:

The need for training of employees would be clear from the observations made by the different authorities. To increase productivity. To improve quality. To help a company fulfill its future personnel needs. To improve organizational climate. To improve organizational climate. To improve health and safety. Obsolescence prevention. Personal Growth.

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The GujaratMitra believes that a training program makes a good employee, a better one. Employees become more efficient after undergoing programs. Trained and developed employees are the lifelong assets of an organization. Training programs to develop employees knowledge, skills, attitudes and social behavior so that the performance of the organization improves considerably. Their main purpose of training is to specific job related skills. Likewise how get the news from city and how broadcast the news

Induction:Induction is the process of receiving and welcoming an employee when he first joins company and giving him the basic information he needs to settle down quickly and happily and start work. Induction training refers to introduction of a person to the job and to the organization. When a new employee joins the company, he/she is like a stranger in the company so he/she may feel insecure, nervous and isolated. The first few days are very vital to develop confidence in the candidates and allow him/her to get adjusted to the new work environment. In the GujaratMitra, up to the level of Manager every fresh recruit must undergo an induction module which will be administrated by the Department Head. This module would contain information about History of the company, its goal, missions, structure and area of operation. A copy of Induction Manual will be given to every fresh recruit. His/her will be briefed clearly on his/her job description and introduced to all the Managers. It will be administrated in each respective Branch. For the level of Senior Manager and above the induction will be conducted at the Corporate Headquarters at Mumbai/Surat.

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Development:
Development is the long term education process utilizing a systematic and organized procedure by which managerial personnel learn conceptual and theoretical knowledge for general purpose. Whereas Development is a process utilizing a planned and systematic procedure by which managerial personnel acquires conceptual and theoretical knowledge for enhancing general administrative abilities. Training is given by the top level person from their own organization. No outside persons are recruited for imparting a training program. In GujaratMitra have to also provide to development of employees with high skill and knowledge. They are providing philosophy and theoretical knowledge for general purpose. Training is given to those employees who are working in production department because in production department major work is done by the machine and thus the machine operator must be skilled and genius in his/her work in order to operate such heavy machine. In the same way it is for marketing department, when a new employee is selected he/she is unaware of the product and area too.

Job description
Job description is an organized factual statement of job contents in the form of duties and responsibilities of a specific job. The preparation of job description is very important before a vacancy is advertised. It tells in brief the nature and type of job. This type of document is descriptive in nature and it constitutes all those facts which are related to a job such as: Title/ Designation of job and location in the concern. The nature of duties and operations to be performed in that job. The nature of authority- responsibility relationships. Necessary qualifications that is required for job.

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 Relationship of that job with other jobs in a concern. The provision of physical and working condition or the work environment required in performance of that job.

Advantages of Job Description

It helps the supervisors in assigning work to the subordinates so that he can guide and monitor their performances. It helps in recruitment and selection procedures. It assists in manpower planning. It is also helpful in performance appraisal. It is helpful in job evaluation in order to decide about rate of remuneration for a specific job. It also helps in chalking out training and development programmes.

Job specification
Job specification is a statement which tells us minimum acceptable human qualities which helps to perform a job. Job specification translates the job description into human qualifications so that a job can be performed in a better manner. Job specification helps in hiring an appropriate person for an appropriate position. The contents are: Job title and designation Educational qualifications for that title Physical and other related attributes Physique and mental health Special attributes and abilities Maturity and dependability Relationship of that job with other jobs in a concern.

Advantages of Job Specification It is helpful in preliminary screening in the selection procedure. It helps in giving due justification to each job. It also helps in designing training and development programmes. It helps the supervisors for counseling and monitoring performance of employees. It helps in job evaluation. It helps the management to take decisions regarding promotion, transfers and giving extra benefits to the employees.

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Example:

Marketing Manager Job Objectives

As a marketing manager you will have to develop and maintain the strategies to achieve the organizational objectives. Along with this market condition, evaluation of competitors' data, making plans and evaluation of customer research are also done.

Marketing Manager Job Profile

Roles and Responsibilities

Development of annual marketing plan in collaboration with sales department Management of marketing department budget and doing all the activities in the given budget Marketing manager job profile also includes the management of print production, receipt and its distribution Conducting market research and drawing out the specifications in respect to new product or service. Here the market requirements are checked thoroughly Development and implementation of communication strategies within and outside the company Making key messages for the customers for the brand name Professional relationship with media are handled by marketing manager Maintain and build professional relationship with internal and external stakeholders of the company Make monthly report and presenting it to the director of the company Team work skills and ability to lead

Educational Requirement for Marketing Manager Job

To directly get into marketing manager job one must have Master's degree in Administration (MBA Marketing). You can start with Bachelor's Degree in Administration (BBA) and then go for the MBA. If not BBA then complete your graduation in communication or any other allied field. You can also get the diploma in marketing with various marketing certificates.

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Additional Skills for Marketing Manager Job

Apart from education there are many skills required and mentioned in the marketing job description. These are:

Experience of making and developing marketing strategies Understanding of customer and market scenario Excellent verbal and written communication skills Ability to work under pressure and within a said period of time Ability to grasp the problems and giving the solution quickly Flexible and open to change Knowledge of all the medias that can be used in a marketing campaign

Performance Appraisal Process Meaning:Performance Appraisal is the process of evaluating the performance and qualification of the employees in terms of the requirement of the job for which he is employed, for the purposes of administration including placement, selection for promotions, providing financial rewards and other actions which require differential treatment among the members of a group as distinguished from actions affecting all members equally. Performance Appraisal has been considered as a most significant and indispensable tool for an organization, for the information it provides is highly useful in making decisions regarding various personal aspects such as promotion and merit increases. According to Cummings, The overall objective of Performance Appraisal is to improve the efficiency of an enterprise by attempting to mobilize the best possible efforts from individuals employed in it.

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In Gujaratmitra, it is not new bit the systematic approach of evaluating man in by any means a new development Gujaratmitra constantly dues activities of Performance Appraisal as it thinks it helps in improving the performance of an employee. They can know limitations and abilities of the employees for putting right persons at the right job.

Setting performance standards Taking corrective actions Communicating standards

Discussing results Comparing with standards

Measuring performance

Gujaratmitra follow the following steps of Performance Appraisal process for evaluating the Performance of their employees: In Gujaratmitra for evaluating the performance of the employees they take the help of form. It is filled by the departmental head considering the attendance, punctuality, leadership qualities etc.The format of the form is as follows:

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Personal Details:Name Qualification Employee code Date of joining Date of birth Last date of promotion Basic pay Strengths and weaknesses Remarks by supervisor Remarks by reviewer Work Pattern:Job knowledge Competence in work Sincerity, loyalty and commitment Creativity Behavior Pattern:Obedience

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Maturity Stress tolerance Flexibility Work Attitude Initiative Other Potential:Leadership Analytical Ability Risk taking ability Communication skill Ambition Employees major strengths How employee perceives changes Whether the employee is ready to seek transfer to other department

Promotion and Transfer Promotion:

Promotion is a term which covers a change and calls for greater responsibilities and usually involves higher pay and better terms and conditions of service and therefore, a higher status or rank.

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According to the Scott and Clothier: A promotion is the transfer of employees to a job which pays more money or one that carries some preferred status. While making any promotion the following factors are considered: Educational qualification Experience Seniority of service Occupation history in the organization Relation with his subordinates, colleagues, superiors etc.

Promotion Policy should involve six elements which are as follows:

Promotion policy statement Establish a plan of jobs Trace transfer routes Prepare employees for advancement through the provision of some training Communicate the policy Detailed personnel and service records are kept ready on the basis of which promotions may be made. Gujaratmitra considers both aspects of promotion based on performance and seniority of an employee. Here the existing promotion policy is different for officers and workers. It is purely based on merit, seniority, No. of years of services, achieved merits qualifications is at totally decision of the management.

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Transfer:
A lateral shift causing movement of individual from one position to another marked change in duties responsibilities, skills needed or compensation. A transfer is a horizontal movement of an employee from one job section, department shift, plant or position to another at the same or another place where his salary, status and responsibilities are the same. In some organizations, there is particular rule or condition to transfer the employee in every 3 or 5 years. But in GujaratMitra, there is no such rule to transfer the employee after particular year of service. If someone will request to transfer him/her to another city or state then the approval will be taken from the Branch Head and he/she will be transferred. For ex.: suppose a woman employee is working in Surat Branch. Now she got married at Baroda. She will request the Branch for her transfer to Baroda. If her request will be approved, she will be transferred at Baroda. There is other transfer also where employees are transferred for the purpose of company business. Actually it is the policy of the company to assist employee in meeting reasonable expenses on transfer from one station to another for the purpose of company business.

Employee Welfare :Welfare activities mean those activities, which are do always in favor of employees. It means the special extra facilities given to employees from company. As it is GUJARATMITRA provides such kind of facilities to employees which are as follow, Company provides good condition of equipment and also provide

better environment for work. Company provides a proper canteen facility. Company provides individual locker to employees, it also provide Changing room, store room, rest room etc.

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First aid box provided to all department. Safety devices like helmet, glows, and safety shoot are provided by Company The efforts to make life worth living for work man. If refers to the physical,

mental, moral and emotion well being of an individual.

Various facilities provided by the GujaratMitra are:-

Gratuity:
It is the policy of the company to award gratuity to the executives who have served

the company for more than 5 years. Intent of this policy is to provide guidelines for giving gratuity. All permanent executive are eligible who have worked in the organization for more than 5 years. Human Resource and Account Department will administer this policy. An executive will get a gratuity equivalent to 15 months basic wages for the first 25 years of continuous service calculated on the basic wages drawn in the last month of service and half a months basic wages calculated as above for every subsequent year of continuous service. The total gratuity should not exceed 20 months basic wages in any case. Gratuity payment is to be computed by using a devisor Rule of 26 days for monthly rated executive. Gratuity will not be payable to an executive who has been dismissed for misconduct.

Leave Rules:
All applicants for leave must be made on Leave Card signed by the applicant and the

Department Head. Department Heads are responsible for the administration of this policy in respect of executives under their supervision. There are three types of leaves:

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Casual Leave:
It is the policy of the company to grant short period casual leave with pay to meet

special, unforeseen circumstances, which cannot be covered by the executive availing of annual vacation leave due to him/her. All permanent executives are eligible under this policy. Casual Leave is absence of short duration needed to meet special unforeseen or emergent circumstances requiring the executives presence. Casual Leave year for an executive will be the period between his /her date of joining and 31st December of the year.

Sick Leave:
It is the policy of the company to grant leave of absence to executive due to sickness

with full pay. The intent of the policy is to provide reasonable economic security to executive during casual illnesses. It is meant to cover genuine cases of illnesses. All confirmed executives after completion of one year of service are eligible.

Privilege Leave:
It is the policy of the company to provide vacation with pay to all executives. All

permanent executives are eligible. Every executive shall be entitled to 21 days Privilege Leave in case of executive who have joined the services of the company on or after 1st April, & 30 days Privilege Leave in case of executives who have joined the services of the company on or before 31 st March. The executives Department Head & HRD is responsible for administering this policy.

Maternity Leave:
It is the policy of the company to grant maternity leave of absence to married female

executive to cover absence from the job for the purpose of confinement and recuperation thereafter. All married female are eligible who have actually worked in company foe not less than 80 days prior to the date of confinement. The Functional Head, Group Head and Human Resource Department will administer this policy.

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Retirement:
It is the policy of the company that executives and managerial staff has to retirement

after completion of 58 years of age. An employee on retirement is entitled to remuneration up to the date of leaving. This would constitute his/her basic, HRA, reimbursement and annual payments due such as Medical and LTA. The administration of this policy will vest with the Functional Director and Director.

Resignation:
The purpose of this policy is to define the actions to be taken once an employee

submits his/her resignation letter. A permanent employee desirous of leaving the service may do so by giving one months notice in writing in case of executives and three months in case of Senior Manager and above and technical executive. No notice will be required in case of an executive who is dismissed for misconduct or person still in probation or in training period. An employee on resignation is entitled to remuneration up to the date of leaving. An executive interview is conducted for executives who resign from the company on their own accord. This is conducted to receive suggestion from the separation employees for improving employment conditions. The administration of this policy will vest with the Department Head, Vice President and Head of the Human Resource Department.

Working Time:
The employee must have to come timely and employee has to follow the rules made

by the company and government. Employee not goes outside the plant or site without the permission of his superior or authority. In the organization this rules touch every person who work in the firm.

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Time keeping:
Shift timing: In the company has only one shift that is day shift and time is 9 a.m. to 8 p.m. Break: : 10.00-to-10.10 a.m. tea breaks : 12.15-to-01.15 p.m. launch break

Wage and Salary Administration and Package for Various Levels of Employees:-

Wage and salary administration refers to the establishment and implementation of sound policies and practices of employee compensation. It includes salaries analysis or relevant organizational problems, maintenance of wage structure, establishing rules for administrating wages, wage payments, incentives, profit-sharing wage changes etc. The basic purpose of wage and salary administration is to establish and maintain an equitable wage and salary structure. The wage and salary administration is concerned with financial aspect of needs, motivation and rewards. A Wage is the remuneration paid, for the service of labor in production, periodically to an employee / worker. On the other hand, 'salary' normally refers to the weekly or monthly rates paid to clerical, administrative and professional employees. Administration for every work consideration is required wages and salary administration refers to the monetary compensation that an employee receives for his works.

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Here in Gujaratmitra, mainly there are three departments. They are administration, editorial and factory staff. They give wages and salary to all the employees of these three departments, which are quite satisfying. Here employee gets salary as per his position and work done by him/her and also gets salary for his extra work means to say overtime

Basic Salary :MINIMUM Editorial Administration Factory staff H.R.A. =Basic Salary x 11% C.C.A. = RS.120 per month M.A. =RS.150 per month P.F. =Basic Salary x 12% 4235 3760 3760 MAXIMUM 14255 11440 8875

Different Heads: Basic (According to pay scale) D.A. (Rate by Government) H.R.A.(House Rate Allowances; 11% of Basic) C.C.A. (City Compensatory Allowances; Rs. 120 per month) Medical Allowances (Rs. 150 per month) Leave Travel Allowances (After every 2 years) Provident Fund (12% of Basic)

Method of wage payment:Here, as production is based on Machinery time base system is used.

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Human Resource Audit :Meaning:

In any organization the activities of various department are constantly reviewed to ascertain if they are moving in the desired direction and to decide what change should be made in view of where environment at conditions. For instance The H.R Manager himself will be concerned about reviewing the activities of his department.

For example:
Do effective training & development programs exist? Is the remuneration programmer to motivate employees?

Scope of the Human Audit:

The scope of the HR audit is very wide specifically, an HR audit course. The following are: Audit of Human resource function Audit of Managerial compliance Audit of HR climate Audit of corporate strategy

Absenteeism Rate :Absenteeism refers to the factor on the part of employees to report though they are scheduled to work. Absenteeism is computed & is expressed in terms of percentages. Absenteeism cost money to the org. besides selection employee dissatisfaction with the company.

Employee Turnover Rate :Employee turnover rate is nothing in GujaratMitra.

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Application Form

Applicant Name: ______________________________________________ Address: _____________________________________________________ __________________________________________ Pin no: ____________ Father Business: _______________________________________________ Mother Business: ______________________________________________ Date of Birth: _________________________________________________ Qualification: _________________________________________________ Job knowledge: _______________________________________________ Status: _______________________________________________________ Language Known: _____________________________________________ Experience: ___________________________________________________ Mobile no: ____________________________________________________ Which type of skills? ___________________________________________ Expected Salary: ______________________________________________ Reference Name: ______________________________________________

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Introduction :Finance may be defined as the art and science of managing money. It can be called heart for any organization. Financial management is concerned with the efficient use of an important economic resource, namely, capital funds. Two important functions of financial management are to procure finance for business and to make effective use of it. In addition, decision about dividend policy also comes within the scope of financial management. For procuring finance, it is important to make an estimate of the actual requirements of finance and to explore sources from where this finance can be raised. This may be termed as planning for finance procurement. It must also be decided far which activities will finance be needed and whether these are profitable activities or not.

Function of finance department : Finance department can be called Heart for any organization. Finance department does the work of scheduling of the advertising. Billing department create the bill of the advertisement. Accounting department looks after the bookkeeping and maintains the accounts of the organization. News print department looks after the issue of paper rolls to the production department and maintains record of the waste and paper rolls. Recovery department looks after the recovery of the payment of the advertisement.

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Structure of Finance Department :Director General Manager Finance Manager Cash Purchase General Billing

Incharge

Incharge

Incharge

Incharge

Assistant

Assistant

Assistant

Assistant

Ratio analysis:Current Ratio

For 2011-10 Current assets = debtors + cash and bank + inventory + other current assets = 20000000 + 25000000 + 10000000 + 15000000 = 70000000

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Current liabilities = creditors + provision for taxation = 10000000 + 5000000 = 15000000 Current ratio for the year of 2011-10 = = 4.66:1 For 2010-09 Current assets = debtors + cash and bank + inventory + other current assets = 25000000 + 21000000 + 9000000 + 10000000 = 65000000 Current liabilities = creditors + provision for taxation = 11000000 + 4000000 = 15000000 Current ratio for the year of 2010-09 = = 4.33:1 We can analysis that according to the above ratio that current assets of year 2011-10 is more than previous year 2010-09 that is 4.66 is grater that 4.33 thats mean current assets are larger than previous year.

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Gross Profit Ratio =

For 2011-10 Gross profit = 30000000 Sales = 270000000 Gross profit ratio = = 11.11%

For 2010-09

Gross profit = 25000000 Sales = 210000000 Gross profit ratio = = 11.90% The gross profit ratio of 2011-10 is 11.11% and previous year gross profit is ratio is 11.90%, so that we can analysis that there is increase in gross profit compare to last year. That shows good performance of company compare to last year.

Net Profit Ratio

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For 2011-10 Net profit = 18100000 Sales = 270000000

Net profit ratio = = 6.70% For 2010-09 Net profit = 16000000 Sales = 210000000

Net profit ratio = = 7.62% The net profit ratio of 2011-10 is 6.70% and previous year net profit is ratio is 7.62%, so that we can analysis that there is increase in net profit compare to last year. That also shows good performance of company compare to last year

Fixed Assets Turnover Ratio =

For 2011-10 Sales = 270000000 Fixed assets = 250000000

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Fixed assets turnover ratio =

= 1.08

For 2010-09 Sales Fixed assets = 22000000 =21000000

Fixed assets turnover ratio =

= 1.29 We can analysis that according to the above ratio that Fixed assets of year 2011-10 is less than previous year 2010-09 that is 1.08 is less than 1.29 thats mean sales are larger than previous year.

Total Assets Turnover Ratio =

For 2011-10 Total assets = 370000000 Sales = 270000000

Total assets turnover ratio =

= 0.73

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For 2010-09

Total assets = 361000000

Sales =

210000000

Total assets turnover ratio =

= 0.58

We can analysis that according to the above ratio that total assets of year 2011-10 is more than previous year 2010-09 that is 0.73 is greater than 0.58 thats mean sales are larger than previous year.

Quick Ratio

=
=4

Quick ratio for the year of 2011-10 =

Quick ratio for the year of 2010-09 =

=3.73

We can analysis that according to the above ratio that Quick ratio of year 2011-10 is more than previous year 2010-09 that is 4 is greater than 3.73.

Current Assate to working capital Ratio =

For the year of 2011-10

= =1.27

For the year of 2010-09

=1.3
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We can analysis that according to the above ratio that year 2011-10 is less than previous year 2010-09 that is 1.27 is less than 1.3 thats mean current assets to working capital ratio are less than previous year.

Debtors Turnover Ratio

For the year of 2011-10 = =13.5

Collection Period

=
=27 Days

We can analysis that according to the above debtors turnover ratio that year 2011-10 is 13.5 and collection period is 27 days.

Working capital:Working capital is the difference between current assets and current liabilities. Clearly, the safest position to be in is to have more assets than liabilities, and the bigger the difference the better. Current assets and current liabilities include three accounts which are of special importance. These accounts represent the assets of the business where managers have the most direct impact:

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Accounts receivables (current assets) Inventory (current assets), and Accounts payable (current liability) The current portion of debt (payable within 12 months) is critical, because it

represents a short term claim to current assets and is often secured by long term assets. Common types of short term debt are bank loans and lines or credit. An increase in working capital indicates that business has either increased current assets (that is received cash, or other current assets) or has decreased current liabilities, for example has paid off some short term creditors.

Factors determining Working Capital Requirement: Size of business Stage of development Time of production

Working Capital Requirement of the year of 2010-11

Working Capital Requirement of the year of 2010-11 (Rs. In Lacs) Current Assets 2010-11 2009-10 Raw material 1600 1500 Inventory 100 90 Debtors 200 250 Cash 200 210 Other Current Assets 150 100 Total Current Liabilities Creditors Provision for Taxation Total Total Working Capital Requirement 2250 2150

100 50 150 2100

110 40 150 2000

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Capital Budgeting :Every organization has to make plans for expansion, diversification, modernization, replacement of obsolete assets etc. on a regular basis. All the plans require huge investments to be made. Spending money in the acquisition of such permanent facilities is called Capital Expenditure and planning of such expenditure is called Capital Budgeting. Capital as a term refers to that part of mans wealth which is used in production further wealth which yields an income. Capital is a production means of production. The term is generally used to mean capital goods such as plant and machinery, tools, and accessories, stocks of raw materials, goods in process, energy means etc. Capital Budgeting may be defined as decision making process by which an organization evaluates the major investment proposals keeping due consideration for the Amount needed for investment Amount available for investment Amount that can be acquired from different sources The cost of raising funds Future cash inflows. These three steps- Forecasting expenditure, expenditure, estimating the available funds and selection of projects- cover the whole process of capital budgeting.

Advantages of Capital Budgeting:

Capital Budgeting decisions are normally not reversible as along with these decisions organization must have made many commitments for the future. A relatively high degree of risks is associated with these decisions. While finance is scarce in relation to its demand, investment decisions involving

huge amounts will really prove to be a complex task.

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The effects of capital budgeting extend into the future and influence the organizations profitability and its growth in the long run. In Gujaratmitra, at the time of purchasing new printing machines, they also consider

the above mentioned important things. They also prepare budget before taking such decisions.

Analysis of Fund Flow Statement :Fund Flow statement is prepared to indicate in summery form, changes occurring in items of financial position between two different balance sheets dates. The fund flow has a variety of meanings. However, for the purpose of fund flow statements, the term funds means net working capital also known as net current assets. It is defined as the difference between current assets and current liabilities. CURRENT Assets CURRENT Liabilities. Thus FUNDS =

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Preparation of fund flow statement:In order to prepare fund flow statement, it is necessary to find out various sources and applications of funds.

Source of funds
Trading profit Issue of shares Issue of debentures Long term borrowing Sales of fixed assets Non- trading income Total Decrease in Working Capital Total

Application of the funds

Trading Loss Redemption in preference share Redemption of debenture other long term loans Purchase of fixed assets Non- trading expenditure Total Increase in Working Capital Total Repayments of

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Balance sheet of Gujaratmitra Pvt Ltd. As 31st march of 2010-11:(Rs. In Lacs) Particular Source of Capital 1. Capital 2. Reserve & Surplus 3. Loans Secured Debenture Unsecured Loan from Directors Relative Total Application of Funds 1. Fixed Assets 2. Investment Government Security 3. Current Assets, Loan & Advance Inventory Debtors Cash& bank Other Current Assets Loan & Advance Less:Liabilities (creditors) Provision 4. Miscellaneous Expenditure the Extant not write-offs Total Schedule 1 2 3 2010-11 2000 650 1000 2009-10 1500 600 1000 500 3600 2200 700

3650 4 2500 500

100 200 200 150 50 100 50 550 100 3650

90 250 210 100 60 110 40 560 140 3600

According to above companys balance sheet, we can analysis that there are increasing in various sources founds and also increase in application fund. There are lots of changes from last previous year. We can say that that is increase in capital of capital of company and also increase of companys various assets that are include fixed assets, current assets and etc.

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Schedule :- 1 Share Capital Authorized Equity Share Capital of 100 each Issued Surplus Equity Share Capital of 100 each Schedule :- 2 General Reserve Capital Reserve Profit & Loss A/C Schedule :- 3 Debentures Loan from Relative Schedule :- 4 Goodwill Furniture Fix Plant & Machinery Factory Gross Block 300 500 500 1000 500 2800 Dep.

(lacks) 2500 2500

300 50 300

1000

300 300

2500

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Profit & Loss A/C of Gujaratmitra Pvt. Ltd. As on 31st March of 2010-11 :Description (Rs. In Lacs) Net Sales Other Income Total Income Expenditure Staff Cost Other Expenditure Depreciation Cost of Raw Material Consumed / Purchases Cost of Bullion Increase / Decrease in Stock in Trade Interest Exceptional Item Profit (+) / Loss (-) from ordinary Activities before Tax Tax Net Profit (+) / Loss (-) from ordinary Activities After Tax Value 2700 300 3000

150 450 100 1600 75 100 210 15 300 119 181

According to the above profit and loss account of the company we can analysis that there are increases in profit compare to previous year.

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Depreciation :Number of methods is being used to provide for depreciation on various types of assets. The important among them are as under: Straight Line Method Reducing Balance Method Annuity Method Depreciation Fund Method Insurance Policy Method Revaluation Method Depletion Unit Method Sum of years digit Method

Here in Gujaratmitra, they use Reducing Balance Method. This method is also known as written-down value method. The depreciation is charged at a fixed percentage not on the original cost every year as in the first method, but on the Depreciated Value or Reducing Balance every year. The rate of depreciation can be calculated with the help of following formula.

R= 1- nS/C *100

Where, R=rate of depreciation S=Salvage Value C= Cost if acquisition including installing charges n = No. of years of estimated Useful life

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Advantages of Reducing Balance Method:

The depreciation is heavy in the beginning, when there would be fewer increasing repairs. As but the

the asset grows older with the passage of time, the repairs go on depreciation goes on reducing under this method.

It is not necessary to make fresh calculation each time when an addition is made

to

the asset. The assets never completely reduced to zero. The main disadvantage of this method is that it does not take into account interest on capital locked up in the asset.

Accounting Policies :The accounting policies refer to the specific principles and the methods of applying those principles adopted by the enterprise in the preparation and presentation of financial statements. There is no single list of accounting policies which are applicable to all circumstances. The management has to select the appropriate accounting policies looking to the specific circumstances of their own enterprise. The following are the example of the areas in which different accounting policies may be adopted by different enterprises: Methods of depreciation, depletion and amortization. Treatment of foreign currency items. Conversion of inventories. Treatment of goodwill. Valuation of investments. Treatment of retirement benefits. Recognition of profit on long-term contracts. Valuation of fixed assets.

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Treatment of contingent liabilities.

The above list is not exhaustive but illustrative. The primary consideration in the selection of accounting policies by any company is that the financial statement and presented on the basis of such accounting policies should represent a true and fair view of the state of affairs of the enterprise as at the balance sheet date. In Gujaratmitra, The financial statements have been prepared on the Accrual basis of accounting, under the historical cost convention, except for revaluation of certain fixed assets, and in accordance with the Companies Act, 1956 and the applicable accounting standards issued by the Institute of Chartered Accountants of India. Contingent liabilities are disclosed by way of notes on Balance Sheet and are not provided for in the accounts. Long term investments are stated at cost. Current investments are stated at lower of cost and net realizable value.

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 SWOT ANALYSIS

[1]. Strengths: Gujaratmitra is making enormous profit year continuously and has earned very good reputation in the market, which is good for companys long time survival. Gujaratmitra has never faced any legal obstruction because of the care they have taken towards. Environment and surrounding others. Gujaratmitra has paid taxes regularly. So government never interface in Gujaratmitra function. Gujaratmitra has received awards in the field of production, surrounding and record keeping of papers etc. This shows quality policy and environment policy. The all employees of Gujaratmitra are well satisfied with the compensation, incentives and facilities given because it is higher than many other company so there are no bargaining, no strike etc. and peace among employees and management is well established. Gujaratmitra has fully computerized system for Records that provides easy function of documents in each department and it saves the time and provides necessary as proof of the Government in the time of legal obstruction.

Gujaratmitras employees are Skilled and Experienced they are given such work on the basis of their skill, knowledge and ability, first they put on a probation and if they satisfactory pass out, they permanently employed. Gujaratmitra has its many branch office in India and its distribution channel is large so it receiving the more orders and distribution newspaper is facilitated and thus sales are maximum.

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[2]. Weaknesses:
Gujaratmitras working Procedures allows lots of documentation, which slow down the work process of the organization.

In Gujaratmitra, because of Job security and safety employees tend to be motivated and demoralized which slow down the work. They are not working willingly, they are not devoted to the work, so quality of work is not Possible.

Divya bhaskar, Gujarat samachar give a monthly Guarenteed gift to their subscriber, while Gujaratmitra have no scheme to attract a new subscriber.

Due to high expenses in salaries, maintenance and Raw material, the Profit is less.

Advance merit and Promotion are not given according to the performance of the employees it is given according to the recruitment and promotion guidelines. So dissatisfaction among some of the employees is found. The older person does not want to work under youngsters so they tend to leave the job.

[3] Opportunities:
Last five year ago they have grabbed an opportunity for opening a new office at Mumbai (central) and New Delhi, which have expand their Market and with that their sales also Increase.

Gujaratmitra has set up Plants for other Plant for TOSHIBA, FAST 300, etc. to move towards dynamic growth of the company.

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Gujaratmitra has not a large distribution channel like as Divya Bhaskar, Gujarat samachar. So in many states the people are not aware of the gujarati news paper GUJARATMITRA due to they cant increase their sales so it is take an opportunity to increase a Distribution channel and increase a more sales in other states.

[4] Threats:
In the last few year ago, Divya Bhaskar entered in the market of news paper with a good advertisement at the time of launching a newspaper in the surat. During a last year they capture some of the market in the surat. In future also they try to covered much market as possible.

Because of price rising of Chemical, wasted oil, wasted paper is increasing continuously.

The Gujaratmitra PVT. Ltd. Is located with good structure facilities. It has good relationship with its employees and workers and also with outsiders. It is progressive and respected by other companies in the market. The Gujaratmitra PVT. Ltd. is financially very sound. Our experience is good by visiting the company. We lean many things from them and they were also co-operative with us.

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www.gujaratmitra.in
http://gujaratmitra.in/web/ http://www.gujaratmitra.in/web/GujaratmitraWallpapers/tabid/246/Default.aspx http://www.samachar.com/epaper/epaper.php?id=66

BOOKS: Marketing Management: KOT. P, JHA.M, EditionHuman Resource Management: Financial Management: Page no-

Whatever the images, informations put by me in this project those are all guided

by Mr. Anand Updhayay (Administrative Officer).

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Annexure 1:

Organizer Structure of Gujaratmitra Press:The following is showing the structure of the organisation of the Gujaratmitra Pvt. Ltd. : Chairman [Bharat Reshamwala Managing Director [Ruchir Reshamwala]

Director [Milin Reshamwala]

General Manager [G.P.Solanki] Production Manager Officer Supervisor Worker Helper

Personnel Manager
Officer

Accounting Manager

Finance Manager Jr. Clerk

Export Manager Officer Clerk Peon

Marketing Manager Officer Clerk

Peon

Clerk

Peon

Peon

Peon

Annexure 2:

Structure of Marketing Department:Chairman [Bharat Reshamwala] Managing Director [Ruchir Reshamwala] Directors [Milin Reshamwala]

General Manager [G.P. Solanki]

Branch Manager [G.P. Solanki] Surat Manager Ahmedabad Manager Baroda Manager Delhi Manager Calcutta Manager Pune Manager

Marketing Manager [G.P. Solanki]

Sales Manager Agent Vendors Consumers

Annexure 3:

Structure of Production Department:

Directors [Milin Reshamwala]

General Manager [G.P. Solanki]

Production Manager [Rajeshbhai Patel]

Machinery Director

Page Setting

Plate Setting

Image Setting

Ads Designing

Helper

Annexure 4:

Various Stages Of Manufacturing Process :Page Setting Advertising Designer Page Setup Plate Making Printing Machine Finished Goods

Annexure 5:

Organization Structure of Human Resource Department:Managing Director

General Manager

Personnel Manager

Personnel Officer

Clerks

Peons

Annexure 6:
Application Form of Gujaratmitra

Applicant Name: ______________________________________________ Address: _____________________________________________________ __________________________________________ Pin no: ____________ Father Business: _______________________________________________ Mother Business: ______________________________________________ Date of Birth: _________________________________________________ Qualification: _________________________________________________ Job knowledge: _______________________________________________ Status: _______________________________________________________ Language Known: _____________________________________________ Experience: ___________________________________________________ Mobile no: ____________________________________________________ Which type of skills? ___________________________________________ Expected Salary: ______________________________________________ Reference Name: ______________________________________________