Benecol Planning Tool

Using the Media Optimizer
NOTE: Be sure to save a copy of the "clean" Excel file before starting in case you need to go back to the
original assumptions and model.
Model Setup
1) Review your media planning materials to be sure you understand key concepts
2) Use the Results page to choose or customize a frequency response function.
3) Use the "Target Groups" page to enter your target group weights.
4) Use the "Media Vehicle Input" to enter media impact weights. Remember that
differences in media abilities to reach targets defined in "Target Groups" will have
been accounted for. Weights should reflect other media differences.
Current Media Plan
5) go the "Media Decision" page and hit F9 to observe the effect of your decisions on
vehicle efficiencies. Do not change insertions yet.
6) Go to "Results" page and press the "Run Simulation" button. Press the "Save
Original Plan" button and print baseline results.
7) Revise the Number of Insertions on the "Media Decisions" page. Do NOT change
target weights, media impact factors, or frequency response functions.
8) Go the "Results" page, hit the "Run Simulation" button. Print the revised page and
compare to baseline from 6). Repeat 7) as often as you like. Select the best plan
and write a memo justifying your decisions.
9) Once the frequency response function is set, press "Run Simulation" button to the
right to load the plan statistics into the "Results" tab.
Do not touch "Reset Model"
DASHBOARD - Inputs and Results

Group
Statistics
Size
Input
Norm. Weight
Results
Reach
Frequency
GRP/Group
MAIN MENU
Group 1
Group 2
Group 3
Group 4
Group 5
Group 6
Group 7
Group 8
All
Others
6.6%
2.7%
8.1%
3.3%
7.8%
3.2%
9.5%
3.9%
54.9%
0.49
1.71
0.97
1.71
0.49
1.71
0.97
1.71
0.97
Original Plan Statistics

Total cost
76.7%
72.2%
54.3%
53.8%
79.1%
79.4%
49.3%
49.6%
59.6%
3.89
3.69
3.27
3.20
3.97
3.84
2.99
3.02
3.16
3.0
2.7
1.8
1.7
3.1
3.0
1.5
1.5
1.9
Frequency Response Function
S-Shaped 6
Total cost
0.60
S-Shaped 9
0.50
0.80
Ad Impact
1.00
1.00
1.00
$111.63
0.80
0.00
1.00
1.00
Cost per weighted effective

exposure
Recommended Plan Statistics
Weight
0
1
2
3
4
5
6
7
8
9
1.00
1.00
221,169
0.10
22,183
0.95
0.85
17,985
S-Shaped 3
Frequency
1.00
Linear
Exposures
Frequency Index
Effective Reach
Group Attractiveness Index
Media Impact Index
Total Weighted Effective Reach
$2,007,767
Weight
0.40
Decline-3
0.20
Decline-6
0.00
0
4Frequency 6
10
Decline-9
$1,981,898
Exposures
Frequency Index
Effective Reach
Group Attractiveness Index
Media Impact Index
Total Weighted Effective Reach
#NAME?
0.54
#NAME?
#NAME?
#NAME?
#NAME?
Cost per weighted effective

exposure
#NAME?
Model Assumptions & Constraints

Maximum Budget
Size of Total Population
Maximum Insertions Per
Media Vehicle
MAIN MENU
$2,000,000
199,438
5
Vehicle input
Do not adjust Impact Factors or Target Group Multipliers on this page.
Insertions and impact Hit the F9 key before revising "Number of Insertions"
Vehicle
Online Services - Microsoft
Better Homes & Gardens
Business Week
New York Times (Daily)
Wall Street Journal
TV Early News: 7:30p-8p
Radio: Rush Limbaugh
Radio: Premiere AM Drive
CNN
Fortune
AARP The Magazine
Newsweek
Cooking Light
TV Guide
USA Today
The New Yorker
Parade
TV Daytime: 9:00a-4p
n/a
n/a
Number of
insertions
Normalized
Impact
factor
1-issue
reach
Cost in
(000)
Target Grp
Multiplier
Target
Weighted
CPM
1
0
0
0
0
5
0
5
5
0
0
0
1
5
0
0
0
4
0
0
1.77
1.01
1.01
0.50
0.50
1.01
1.77
1.26
1.01
0.76
1.01
0.76
1.01
0.50
1.01
0.76
1.01
1.01
n/a
n/a
6.7%
18.8%
2.3%
2.5%
1.9%
9.8%
2.3%
8.7%
3.1%
1.9%
11.0%
9.8%
5.0%
14.0%
2.8%
1.4%
39.3%
2.8%
n/a
n/a
$132,880
$339,700
$103,302
$111,636
$177,636
$122,667
$52,716
$10,179
$38,953
$84,500
$385,000
$200,000
$63,600
$166,100
$78,900
$54,940
$794,000
$23,981
n/a
n/a
0.97
0.99
0.89
0.80
0.84
0.97
0.94
0.92
0.98
0.89
1.07
0.92
0.95
0.99
0.94
0.86
0.93
1.00
n/a
n/a
$5.86
$9.08
$24.68
$54.91
$112.98
$6.36
$7.08
$0.51
$6.32
$33.84
$16.21
$14.73
$6.75
$11.91
$14.85
$30.37
$10.82
$4.33
n/a
n/a
Total Audience Identified

Normalization Factor
Total Potential Population (In
000's)
100%
1.03
DIRECTIONS: Use the drop down menu to adjust "Weighting Factor". Leave the other choices as
shown.
MAIN MENU
199,438
Group 1
Group Name
% of Media Audience
### Weighting Factor
Group 2
Group 1
6.6%
Group Name
% of Media Audience
Worse Than Average (.5x)
Normalized Weighting
0.49
Marital Status
Kids Under 18 (yes/no)
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Male
45
$50,000
Other Identifiers/Notes
County A+B
7
4
3
1
to
to
Up
Up
yrs
1.71
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Male
45
$50,000
County C+D
Average (1x)
0.97
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Male
45
$0
County A+B
Group 5
4
3
1
to
to
Up
Up
yrs
4
3
1
to
to
Up
$55,000
yrs
Group 4
3.3%
Much Better Than Average (1.75x)
1.71
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Male
45
$0
County C+D
Group 5
Group Name
Group 4
Group Name
% of Media Audience
Group 3
8.1%
Group 3
Group Name
% of Media Audience
Group 2
2.7%
Group 6
Group Name
Group 6
2
4
3
1
to
to
Up
$55,000
yrs
% of Media Audience
7.8%
% of Media Audience
0.49
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Female
45
$50,000
County A+B
7
4
3
2
to
to
Up
Up
yrs
1.71
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Female
25
$50,000
County C+D
Average (1x)
0.97
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Female
45
$0
County A+B
5
4
3
2
to
to
Up
$55,000
yrs
Group 9
Group Name
% of Media Audience

Marital Status
Gender
All Others
54.9%
Average (1x)
0.97
Married
Doesn't Matter
No
Doesn't Matter
Male
Doesn't Matter
2
4
3
2
to
to
55
Up
yrs
Group 8
Group Name
% of Media Audience
Group 7
9.5%
Group 7
Group Name
% of Media Audience
3.2%
5
4
3
3
Group 8
3.9%
1.71
Marital Status
Gender
Age Range
Household Income
Doesn't Matter
Married
No
Doesn't Matter
Male
Female
45
$0
County C+D
Summary
Group 1
Group 2
% of Media
7%
3%
Group 3
Group 4
Group 5
Group 6
Group 7
8%
3%
8%
3%
10%
2
4
3
2
to
to
Up
$55,000
Impact
0.50
1.75
1.00
1.75
0.50
1.75
1.00
yrs
Doesn't Matter
Age Range
Household Income
0
$0
All Counties
to
to
45
Up
yrs
Group 8
Group 9
4%
55%
1.75
1.00
Sum
100%
11
MAIN MENU
Normalized
0.49
1.71
0.97
1.71
0.49
1.71
0.97
Group 1
0.487
Group 2
1.705
Group 3
0.974
Group 4
1.705
Group 5
0.487
Group 6
1.705
Group 7
0.974
Group 8
1.705
Group 9
0.974
1.71
0.97
10.7
Media Vehicles Input

DIRECTIONS: Select the appropriate "Impact Factor" for Media 1-18.
leave other values as shown.
Active
# Media Name
Impact Factor
1-issue
reach
(Total
Adults
'000)
Advertisin
g Costs
Yes
1 Online Services - Microsoft
Much Better Than Average (1.75x)13,288
$132,880
Yes
2 Better Homes & Gardens
Average (1x)
37,570
$339,700
Yes
3 Business Week
Average (1x)
4,666
$103,302
Yes
4 New York Times (Daily)
5,031
$111,636
Yes
5 Wall Street Journal
3,718
$177,636
Yes
6 TV Early News: 7:30p-8p
Average (1x)
19,627
$122,667
Yes
7 Radio: Rush Limbaugh
Much Better Than Average (1.75x)4,509
$52,716
Yes
8 Radio: Premiere AM Drive
Slightly Better Than Average (1.25x)

17,343
$10,179
Yes
9 CNN
Average (1x)
6,232
$38,953
$84,500
Yes
10 Fortune
Slightly Worse Than Average (.75x)3,728
Yes
11 AARP The Magazine
Average (1x)
22,000
$385,000
Yes
12 Newsweek
Slightly Worse Than Average (.75x)

19,454
$200,000
Yes
13 Cooking Light
Average (1x)
Yes
14 TV Guide
Yes
15 USA Today
Average (1x)
Yes
9,879
$63,600
27,982
$166,100
5,616
$78,900
16 The New Yorker
Slightly Worse Than Average (.75x)2,767
$54,940
Yes
17 Parade
Average (1x)
78,385
$794,000
Yes
18 TV Daytime: 9:00a-4p
Average (1x)
5,500
$23,981
No
19 n/a
Average (1x)
n/a
n/a
No
20 n/a
Average (1x)
n/a
n/a
1 Online Srvcs: Microsoft
Average (1x)
13,288
$132,880
2 Better Homes & Gardens
Average (1x)
37,570
$339,700
3 Business Week
Average (1x)
4,666
$103,302
4 Cooking Light
Average (1x)
9,879
$63,600
5 Family Circle
Average (1x)
4,200
$210,100
6 Fortune
Average (1x)
3,728
$84,500
7 AARP The Magazine
Average (1x)
22,000
$385,000
8 Newsweek
Average (1x)
19,454
$200,000
9 New York Times (Daily)
Average (1x)
5,031
$111,636
10 The New Yorker
Average (1x)
2,767
$54,940
11 Parade
Average (1x)
78,385
$794,000
12 People
Average (1x)
36,026
$180,000
13 Reader's Digest
Average (1x)
39,691
$221,600
14 Road & Track
Average (1x)
4,810
$90,303
15 Sports Illustrated
Average (1x)
3,210
$226,000
16 Time
Average (1x)
24,000
$202,000
17 TV Guide
Average (1x)
27,982
$166,100
18 USA Today
Average (1x)
5,616
$78,900
19 USA Weekend
Average (1x)
50,000
$1,205,000
20 Wall Street Journal
Average (1x)
3,718
$177,636
21 TV Daytime: 9:00a-4p
Average (1x)
5,500
$23,981
22 TV Early News: 7:30p-8p
Average (1x)
19,627
$122,667
23 TV Prime Time: 8:00p-11p
Average (1x)
22,034
$271,896
24 TV Late Fringe: 11:30p-1a
Average (1x)
5,558
$55,522
25 CNN
Average (1x)
6,232
$38,953
26 ESPN
Average (1x)
5,059
$24,028
27 Food Network
Average (1x)
1,581
$6,721
28 Lifetime
Average (1x)
4,082
$20,004
29 QVC
Average (1x)
795
$4,341
30 The Weather Channel
Average (1x)
6,065
$33,355
31 Radio: Dow Jones / WSJ
Average (1x)
8,832
$142,853
32 Radio: Rush Limbaugh
Average (1x)
4,509
$52,716
33 Radio: Premiere AM Drive
Average (1x)
17,343
$10,179
34 Radio: Premiere Core
Average (1x)
9,733
$190,015
35 Radio: Westwood-CBS
Average (1x)
29,233
$230,951
t
Ratio of
Audience
to those
Cost per Viewing
Thousan a Single
d
Instance
Media is most similar

to which National
Media?
Group 1
Group 2
Group 3
Group 4
Group 5
$10.00
2.0
Online Srvcs: Microsoft
8.0%
3.6%
3.1%
1.4%
10.4%
$9.04
2.0
4.1%
1.9%
3.0%
1.4%
18.4%
$22.14
2.0
Business Week
19.4%
5.2%
4.8%
1.3%
14.7%
$22.19
2.0
21.0%
2.2%
4.4%
0.5%
22.8%
$47.78
2.0
Wall Street Journal
24.0%
4.8%
3.7%
0.8%
18.3%
$6.25
2.0
9.4%
3.9%
6.5%
2.8%
12.3%
$11.69
2.0
19.7%
6.5%
12.5%
4.1%
15.1%
$0.59
2.0
17.4%
5.1%
10.1%
3.0%
15.9%
$6.25
2.0
CNN
11.8%
5.3%
7.4%
3.4%
13.4%
$22.67
2.0
Fortune
17.2%
3.2%
4.3%
0.8%
10.7%
$17.50
2.0
AARP The Magazine
9.0%
4.8%
12.3%
6.7%
18.4%
$10.28
2.0
Newsweek
13.8%
4.0%
6.5%
1.9%
13.6%
$6.44
2.0
Cooking Light
3.6%
1.3%
2.0%
0.7%
24.9%
$5.94
2.0
TV Guide
5.4%
2.3%
5.7%
2.4%
9.0%
$14.05
2.0
USA Today
16.5%
6.2%
4.7%
1.8%
9.1%
$19.86
2.0
The New Yorker
17.2%
3.5%
6.7%
1.4%
21.2%
$10.13
2.0
Parade
11.4%
3.2%
7.1%
2.0%
15.2%
$4.36
2.0
5.6%
2.4%
6.6%
2.9%
12.3%
n/a
n/a
Custom (Enter to Right)
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
$10.00
2.0
8.0%
3.6%
3.1%
1.4%
10.4%
$9.04
2.0
4.1%
1.9%
3.0%
1.4%
18.4%
$22.14
2.0
19.4%
5.2%
4.8%
1.3%
14.7%
$6.44
2.0
3.6%
1.3%
2.0%
0.7%
24.9%
$50.02
2.0
1.6%
0.8%
1.6%
0.8%
19.8%
$22.67
2.0
17.2%
3.2%
4.3%
0.8%
10.7%
$17.50
2.0
9.0%
4.8%
12.3%
6.7%
18.4%
$10.28
2.0
13.8%
4.0%
6.5%
1.9%
13.6%
$22.19
2.0
21.0%
2.2%
4.4%
0.5%
22.8%
$19.86
2.0
17.2%
3.5%
6.7%
1.4%
21.2%
$10.13
2.0
11.4%
3.2%
7.1%
2.0%
15.2%
$5.00
2.0
5.7%
1.7%
3.8%
1.1%
13.8%
$5.58
2.0
7.3%
3.6%
7.0%
3.5%
13.6%
$18.77
2.0
14.2%
5.1%
6.9%
2.5%
1.9%
$70.40
2.0
10.8%
3.7%
6.8%
2.4%
3.4%
$8.42
2.0
11.5%
3.2%
7.0%
2.0%
12.8%
$5.94
2.0
5.4%
2.3%
5.7%
2.4%
9.0%
$14.05
2.0
16.5%
6.2%
4.7%
1.8%
9.1%
$24.10
2.0
8.3%
4.9%
6.2%
3.7%
12.0%
$47.78
2.0
24.0%
4.8%
3.7%
0.8%
18.3%
$4.36
2.0
5.6%
2.4%
6.6%
2.9%
12.3%
$6.25
2.0
9.4%
3.9%
6.5%
2.8%
12.3%
$12.34
2.0
7.5%
3.2%
7.2%
3.1%
9.8%
$9.99
2.0
7.0%
2.6%
7.3%
2.7%
7.5%
$6.25
2.0
11.8%
5.3%
7.4%
3.4%
13.4%
$4.75
2.0
12.9%
6.2%
7.5%
3.7%
5.9%
$4.25
2.0
7.0%
2.2%
5.3%
1.7%
15.6%
$4.90
2.0
3.6%
1.8%
3.4%
1.7%
14.1%
$5.46
2.0
5.1%
3.0%
4.8%
2.8%
14.1%
$5.50
2.0
9.5%
5.2%
6.9%
3.9%
11.8%
$16.17
2.0
22.6%
3.7%
10.0%
1.6%
20.1%
$11.69
2.0
19.7%
6.5%
12.5%
4.1%
15.1%
$0.59
2.0
17.4%
5.1%
10.1%
3.0%
15.9%
$19.52
2.0
3.4%
1.3%
2.3%
0.9%
4.8%
$7.90
2.0
14.7%
5.3%
8.1%
3.0%
14.2%
Normalize
d Impact
Value
Group 6
Group 7
Group 8
All
Others
Impact
Value
4.7%
3.1%
1.4%
64.3%
1.75
1.77
8.5%
10.6%
4.9%
47.2%
1.01
3.9%
2.8%
0.7%
47.2%
1.01
2.4%
3.7%
0.4%
42.6%
0.5
0.50
3.6%
2.2%
0.4%
42.2%
0.5
0.50
20
5.1%
6.6%
2.7%
50.7%
1.01
22
4.9%
7.4%
2.4%
27.4%
1.75
1.77
32
4.7%
7.2%
2.1%
34.5%
1.25
1.26
33
6.0%
6.6%
2.9%
43.2%
1.01
25
2.0%
2.1%
0.4%
59.3%
0.75
0.76
9.7%
19.4%
10.2%
9.5%
1.01
3.9%
4.9%
1.4%
50.0%
0.75
0.76
9.2%
10.5%
3.8%
44.0%
1.01
3.8%
7.3%
3.0%
61.1%
0.5
0.50
17
3.4%
2.0%
0.7%
55.6%
1.01
18
4.3%
6.4%
1.3%
38.0%
0.75
0.76
10
4.2%
7.3%
2.0%
47.6%
1.01
11
5.3%
11.1%
4.7%
49.1%
1.01
21
n/a
n/a
n/a
n/a
n/a
n/a
36
n/a
n/a
n/a
n/a
n/a
n/a
36
4.7%
3.1%
1.4%
64.3%
1.01
8.5%
10.6%
4.9%
47.2%
1.01
3.9%
2.8%
0.7%
47.2%
1.01
9.2%
10.5%
3.8%
44.0%
1.01
9.6%
15.3%
7.3%
43.2%
1.01
2.0%
2.1%
0.4%
59.3%
1.01
9.7%
19.4%
10.2%
9.5%
1.01
3.9%
4.9%
1.4%
50.0%
1.01
2.4%
3.7%
0.4%
42.6%
1.01
4.3%
6.4%
1.3%
38.0%
1.01
4.2%
7.3%
2.0%
47.6%
1.01
4.1%
7.0%
2.0%
60.8%
1.01
6.7%
10.1%
5.0%
43.2%
1.01
0.7%
0.7%
0.3%
67.7%
1.01
1.2%
1.7%
0.6%
69.4%
1.01
3.6%
6.0%
1.7%
52.2%
1.01
3.8%
7.3%
3.0%
61.1%
1.01
3.4%
2.0%
0.7%
55.6%
1.01
7.1%
7.0%
4.1%
46.7%
1.01
3.6%
2.2%
0.4%
42.2%
1.01
5.3%
11.1%
4.7%
49.1%
1.01
5.1%
6.6%
2.7%
50.7%
1.01
4.2%
7.3%
3.1%
54.6%
1.01
2.8%
6.0%
2.2%
61.9%
1.01
6.0%
6.6%
2.9%
43.2%
1.01
2.8%
2.6%
1.3%
57.1%
1.01
4.9%
9.2%
2.9%
51.2%
1.01
7.1%
10.2%
5.1%
53.0%
1.01
8.2%
10.2%
5.9%
45.9%
1.01
6.5%
6.6%
3.6%
46.0%
1.01
3.2%
6.9%
1.1%
30.8%
1.01
4.9%
7.4%
2.4%
27.4%
1.01
4.7%
7.2%
2.1%
34.5%
1.01
1.8%
2.6%
1.0%
81.9%
1.01
5.1%
6.1%
2.2%
41.3%
1.01
Normalization
Factor
0.99
Calculations
MAIN MENU
General
Adult
Audience
nr Media
% of total
Online Services - Microsoft 6.7%
Better Homes & Gardens 18.8%
Business Week
2.3%
2.5%
Wall Street Journal
1.9%
TV Early News: 7:30p-8p 9.8%
2.3%
Radio: Premiere AM Drive 8.7%
CNN
3.1%
Fortune
1.9%
AARP The Magazine
11.0%
Newsweek
9.8%
Cooking Light
5.0%
TV Guide
14.0%
USA Today
2.8%
The New Yorker
1.4%
Parade
39.3%
2.8%
n/a
n/a
n/a
n/a
% of Z Audience in Grp Y
Cume
Multiplier
2.0
COSTS
Group 1
Group 2
Group 3
Group 4
Group 5
Group 6
Group 7
Group 8
All Others
Weighted
Group
Weighted
Impact
Reach
Cost per
insertion
Cost per
thousan
d (CPM)
Target
Group
CPM
$10.00
$10.35
Target
weighted Number of
CPM
Insertions
Total cost
Total
weighted
reach
8.0%
3.6%
3.1%
1.4%
10.4%
4.7%
3.1%
1.4%
64.3%
0.97
12,835
132,880
$5.86
$132,880
12,835
4.1%
1.9%
3.0%
1.4%
18.4%
8.5%
10.6%
4.9%
47.2%
0.99
37,076
339,700
$9.04
$9.16
$9.08
$0
19.4%
5.2%
4.8%
1.3%
14.7%
3.9%
2.8%
0.7%
47.2%
0.89
4,150
103,302
$22.14
$24.89
$24.68
$0
21.0%
2.2%
4.4%
0.5%
22.8%
2.4%
3.7%
0.4%
42.6%
0.80
4,031
111,636
$22.19
$27.69
$54.91
$0
24.0%
4.8%
3.7%
0.8%
18.3%
3.6%
2.2%
0.4%
42.2%
0.84
3,118
177,636
$47.78
$56.98
$112.98
$0
9.4%
3.9%
6.5%
2.8%
12.3%
5.1%
6.6%
2.7%
50.7%
0.97
19,130
122,667
$6.25
$6.41
$6.36
$613,336
95,648
19.7%
6.5%
12.5%
4.1%
15.1%
4.9%
7.4%
2.4%
27.4%
0.94
4,219
52,716
$11.69
12.494851
$7.08
$0
17.4%
5.1%
10.1%
3.0%
15.9%
4.7%
7.2%
2.1%
34.5%
0.92
15,974
10,179
$0.59
$0.64
$0.51
$50,895
79,871
11.8%
5.3%
7.4%
3.4%
13.4%
6.0%
2.9%
43.2%
0.98
38,953
$6.25
$6.38
$6.32
$194,763
30,547
17.2%
3.2%
4.3%
0.8%
10.7%
2.0%
2.1%
0.4%
59.3%
0.89
3,300
84,500
$22.67
$25.60
$33.84
$0
9.0%
4.8%
12.3%
6.7%
18.4%
9.7%
19.4%
10.2%
9.5%
1.07
23,549
385,000
$17.50
$16.35
$16.21
$0
13.8%
4.0%
6.5%
1.9%
13.6%
3.9%
4.9%
1.4%
50.0%
0.92
17,952
200,000
$10.28
$11.14
$14.73
$0
3.6%
1.3%
2.0%
0.7%
24.9%
9.2%
10.5%
3.8%
44.0%
0.95
9,338
63,600
$6.44
$6.81
$6.75
$63,600
9,338
5.4%
2.3%
5.7%
2.4%
9.0%
3.8%
7.3%
3.0%
61.1%
0.99
27,655
166,100
$5.94
$6.01
$11.91
$830,500
138,274
16.5%
6.2%
4.7%
1.8%
9.1%
3.4%
2.0%
0.7%
55.6%
0.94
5,269
78,900
$14.05
$14.98
$14.85
$0
17.2%
3.5%
6.7%
1.4%
21.2%
4.3%
6.4%
1.3%
38.0%
0.86
2,391
54,940
$19.86
$22.98
$30.37
$0
11.4%
3.2%
7.1%
2.0%
15.2%
4.2%
7.3%
2.0%
47.6%
0.93
72,752
794,000
$10.13
$10.91
$10.82
$0
5.6%
2.4%
6.6%
2.9%
12.3%
5.3%
11.1%
4.7%
49.1%
1.00
5,495
23,981
$4.36
$4.36
$4.33
$95,924
21,980
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
$10.00
$10.35
6.6%
6,109
6.7%
2.0
8.0%
3.6%
3.1%
1.4%
10.4%
4.7%
3.1%
1.4%
64.3%
0.97
12,835
$132,880
$10.26
$0
18.8%
2.0
4.1%
1.9%
3.0%
1.4%
18.4%
8.5%
10.6%
4.9%
47.2%
0.99
37,076
$339,700
$9.04
$9.16
$9.08
$0
Business Week
2.3%
2.0
19.4%
5.2%
4.8%
1.3%
14.7%
3.9%
2.8%
0.7%
47.2%
0.89
4,150
$103,302
$22.14
$24.89
$24.68
$0
Cooking Light
5.0%
2.0
3.6%
1.3%
2.0%
0.7%
24.9%
9.2%
10.5%
3.8%
44.0%
0.95
9,338
$63,600
$6.44
$6.81
$6.75
$0
Family Circle
2.1%
2.0
1.6%
0.8%
1.6%
0.8%
19.8%
9.6%
15.3%
7.3%
43.2%
1.01
4,223
$210,100
$50.02
$49.76
$49.33
$0
Fortune
1.9%
2.0
17.2%
3.2%
4.3%
0.8%
10.7%
2.0%
2.1%
0.4%
59.3%
0.89
3,300
$84,500
$22.67
$25.60
$25.38
$0
AARP The Magazine
11.0%
2.0
9.0%
4.8%
12.3%
6.7%
18.4%
9.7%
19.4%
10.2%
9.5%
1.07
23,549
$385,000
$17.50
$16.35
$16.21
$0
Newsweek
9.8%
2.0
13.8%
4.0%
6.5%
1.9%
13.6%
3.9%
4.9%
1.4%
50.0%
0.92
17,952
$200,000
$10.28
$11.14
$11.04
$0
2.5%
2.0
21.0%
2.2%
4.4%
0.5%
22.8%
2.4%
3.7%
0.4%
42.6%
0.80
4,031
$111,636
$22.19
$27.69
$27.46
$0
10
The New Yorker
1.4%
2.0
17.2%
3.5%
6.7%
1.4%
21.2%
4.3%
6.4%
1.3%
38.0%
0.86
2,391
$54,940
$19.86
$22.98
$22.78
$0
11
Parade
39.3%
2.0
11.4%
3.2%
7.1%
2.0%
15.2%
4.2%
7.3%
2.0%
47.6%
0.93
72,752
$794,000
$10.13
$10.91
$10.82
$0
12
People
18.1%
2.0
5.7%
1.7%
3.8%
1.1%
13.8%
4.1%
7.0%
2.0%
60.8%
0.94
34,025
$180,000
$5.00
$5.29
$5.24
$0
13
Reader's Digest
19.9%
2.0
7.3%
3.6%
7.0%
3.5%
13.6%
6.7%
10.1%
5.0%
43.2%
1.01
40,087
$221,600
$5.58
$5.53
$5.48
$0
14
Road & Track
2.4%
2.0
14.2%
5.1%
6.9%
2.5%
1.9%
0.7%
0.7%
0.3%
67.7%
0.96
4,612
$90,303
$18.77
$19.58
$19.41
$0
15
Sports Illustrated
1.6%
2.0
10.8%
3.7%
6.8%
2.4%
3.4%
1.2%
1.7%
0.6%
69.4%
0.96
3,091
$226,000
$70.40
$73.11
$72.48
$0
16
Time
12.0%
2.0
11.5%
3.2%
7.0%
2.0%
12.8%
3.6%
6.0%
1.7%
52.2%
0.93
22,386
$202,000
$8.42
$9.02
$8.95
$0
17
TV Guide
14.0%
2.0
5.4%
2.3%
5.7%
2.4%
9.0%
3.8%
7.3%
3.0%
61.1%
0.99
27,655
$166,100
$5.94
$6.01
$5.95
$0
18
USA Today
2.8%
2.0
16.5%
6.2%
4.7%
1.8%
9.1%
3.4%
2.0%
0.7%
55.6%
0.94
5,269
$78,900
$14.05
$14.98
$14.85
$0
19
USA Weekend
25.1%
2.0
8.3%
4.9%
6.2%
3.7%
12.0%
7.1%
7.0%
4.1%
46.7%
1.02
51,011
$1,205,000
$24.10
$23.62
$23.42
$0
20
Wall Street Journal
1.9%
2.0
24.0%
4.8%
3.7%
0.8%
18.3%
3.6%
2.2%
0.4%
42.2%
0.84
3,118
$177,636
$47.78
$56.98
$56.49
$0
21
22
23
24
2.8%
2.0
5.6%
2.4%
6.6%
2.9%
12.3%
5.3%
11.1%
4.7%
49.1%
1.00
5,495
$23,981
$4.36
$4.36
$4.33
$0
9.8%
2.0
9.4%
3.9%
6.5%
2.8%
12.3%
5.1%
6.6%
2.7%
50.7%
0.97
19,130
$122,667
$6.25
$6.41
$6.36
$0
TV Prime Time: 8:00p-11p
11.0%
2.0
7.5%
3.2%
7.2%
3.1%
9.8%
4.2%
7.3%
3.1%
54.6%
0.99
21,803
$271,896
$12.34
$12.47
$12.36
$0
TV Late Fringe: 11:30p-1a
2.8%
2.0
7.0%
2.6%
7.3%
2.7%
7.5%
2.8%
6.0%
2.2%
61.9%
0.98
5,441
$55,522
$9.99
$10.20
$10.12
$0
25
CNN
3.1%
2.0
11.8%
5.3%
7.4%
3.4%
13.4%
6.0%
6.6%
2.9%
43.2%
0.98
6,109
$38,953
$6.25
$6.38
$6.32
$0
26
ESPN
2.5%
2.0
12.9%
6.2%
7.5%
3.7%
5.9%
2.8%
2.6%
1.3%
57.1%
0.99
4,983
$24,028
$4.75
$4.82
$4.78
$0
27
Food Network
0.8%
2.0
7.0%
2.2%
5.3%
1.7%
15.6%
4.9%
9.2%
2.9%
51.2%
0.95
1,502
$6,721
$4.25
$4.47
$4.44
$0
28
Lifetime
2.0%
2.0
3.6%
1.8%
3.4%
1.7%
14.1%
7.1%
10.2%
5.1%
53.0%
1.00
4,094
$20,004
$4.90
$4.89
$4.84
$0
29
QVC
0.4%
2.0
5.1%
3.0%
4.8%
2.8%
14.1%
8.2%
10.2%
5.9%
45.9%
1.03
816
$4,341
$5.46
$5.32
$5.27
$0
30
The Weather Channel
3.0%
2.0
9.5%
5.2%
6.9%
3.9%
11.8%
6.5%
6.6%
3.6%
46.0%
1.01
6,131
$33,355
$5.50
$5.44
$5.39
$0
31
32
33
34
35
Radio: Dow Jones / WSJ
4.4%
2.0
22.6%
3.7%
10.0%
1.6%
20.1%
3.2%
6.9%
1.1%
30.8%
0.84
7,388
$142,853
$16.17
$19.33
$19.17
$0
2.3%
2.0
19.7%
6.5%
12.5%
4.1%
15.1%
4.9%
7.4%
2.4%
27.4%
0.94
4,219
$52,716
$11.69
$12.49
$12.39
$0
8.7%
2.0
17.4%
5.1%
10.1%
3.0%
15.9%
4.7%
7.2%
2.1%
34.5%
0.92
15,974
$10,179
$0.59
$0.64
$0.63
$0
Radio: Premiere Core
4.9%
2.0
3.4%
1.3%
2.3%
0.9%
4.8%
1.8%
2.6%
1.0%
81.9%
0.97
9,451
$190,015
$19.52
$20.11
$19.93
$0
Radio: Westwood-CBS
14.7%
2.0
14.7%
5.3%
8.1%
3.0%
14.2%
5.1%
6.1%
2.2%
41.3%
0.95
27,702
$230,951
$7.90
$8.34
$8.26
$0
Total cost
Total weighted reach
$1,981,898
Main Menu
Frequency percentages per Group
Reach
Frequency
Multiplier
Exposures
Grp1
76.7%
3.89
3.0
596
Total Exposures
Count
0
646
1
155
2
251
3
267
4
172
5
140
6
74
7
35
8
26
9+
14
Grp2
72.2%
3.69
2.7
533
%
36%
9%
14%
15%
10%
8%
4%
2%
1%
1%
99%
Grp3
54.3%
3.27
1.8
355
1
38%
10%
12%
14%
9%
7%
4%
3%
2%
1%
100%
Grp4
53.8%
3.20
1.7
344
2
37%
11%
12%
14%
10%
5%
4%
4%
2%
0%
100%
Sample #:
200
Grp5
79.1%
3.97
3.1
628
Grp6
79.4%
3.84
3.0
609
Grp7
49.3%
2.99
1.5
295
3
37%
10%
12%
15%
10%
5%
4%
3%
2%
1%
99%
4
39%
10%
13%
15%
9%
5%
4%
3%
2%
1%
99%
5
38%
8%
13%
14%
11%
6%
4%
3%
1%
1%
99%
Grp8
49.6%
3.02
1.5
300
6
38%
10%
12%
14%
10%
6%
4%
3%
2%
1%
100%
Grp9
59.6%
3.16
1.9
377
7
37%
9%
13%
13%
10%
6%
4%
4%
2%
1%
99%
Total
8
38%
10%
13%
14%
11%
6%
4%
2%
2%
1%
99%
9
38%
11%
12%
13%
10%
6%
4%
3%
2%
1%
99%
10
37%
9%
13%
14%
11%
5%
5%
3%
1%
1%
99%
AVG
38%
10%
13%
14%
10%
6%
4%
3%
2%
1%
99%
Groups Frequency
TOTAL SAMPLE
200
Run #
Current
1
2
3
4
5
6
7
8
9
10
Average
Total Insertions
1
2
3
4
5
6
7
8
9
10
Reach
79%
81%
71%
73%
77%
80%
79%
78%
82%
70%
78%
77%
Group 1
Frequency
3.66
3.89
4.12
3.84
3.82
3.67
3.75
3.58
4.41
3.79
4.01
3.89
Group 2
Reach
Frequency
69%
3.88
68%
3.48
75%
3.91
73%
3.79
75%
3.78
70%
3.66
69%
3.72
75%
3.79
72%
3.54
72%
3.79
75%
3.46
72%
3.69
Online Services
- Microsoft
1
0
0
0
0
0
0
0
0
0
Better Homes
& Gardens
0
0
0
0
0
0
0
0
0
0
Business
Week
0
0
0
0
0
0
0
0
0
0
0
New York
Times
(Daily)
0
0
0
0
0
0
0
0
0
0
Online Services
- Microsoft
8%
2
16%
50%
Better Homes
& Gardens
12%
2
23%
50%
Business
Week
7%
2
14%
50%
New York
Times
(Daily)
8%
2
16%
50%
Online Services
- Microsoft
Better Homes
& Gardens
Business
Week
New York
Times
(Daily)
GROUP 1
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 2
Consumer
Page
Group Reach
Cume Multiplier
Cume Prob
Within Cume
9%
2
18%
50%
13%
2
27%
50%
5%
2
9%
50%
2%
2
4%
50%
Online Services
- Microsoft
3%
2
5%
50%
Better Homes
& Gardens
7%
2
14%
50%
Business
Week
1%
2
3%
50%
New York
Times
(Daily)
1%
2
3%
50%
Online Services
- Microsoft
3%
2
6%
50%
Better Homes
& Gardens
8%
2
16%
50%
Business
Week
1%
2
2%
50%
New York
Times
(Daily)
0%
2
1%
50%
Online Services
- Microsoft
9%
2
18%
50%
Better Homes
& Gardens
44%
2
89%
50%
Business
Week
4%
2
9%
50%
New York
Times
(Daily)
7%
2
15%
50%
Online Services
- Microsoft
10%
2
20%
50%
Better Homes
& Gardens
50%
2
95%
53%
Business
Week
3%
2
6%
50%
New York
Times
(Daily)
2%
2
4%
50%
Online Services
- Microsoft
Better Homes
& Gardens
Business
Week
New York
Times
(Daily)
GROUP 3
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 4
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 5
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 6
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 7
Consumer
Page
Group Reach
Cume Multiplier
Cume Prob
Within Cume
2%
2
4%
50%
21%
2
42%
50%
1%
2
1%
50%
1%
2
2%
50%
Online Services
- Microsoft
2%
2
5%
50%
Better Homes
& Gardens
24%
2
47%
50%
Business
Week
0%
2
1%
50%
New York
Times
(Daily)
0%
2
1%
50%
Online Services
- Microsoft
8%
2
16%
50%
Better Homes
& Gardens
16%
2
32%
50%
Business
Week
2%
2
4%
50%
New York
Times
(Daily)
2%
2
4%
50%
GROUP 8
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 9
Consumer
Group Reach
Cume Multiplier
Cume Prob
Within Cume
GROUP 1
Consumer #
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Page
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
Page
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
Page
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
Page
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
GROUP 2
Consumer #
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Page
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
Page
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
Page
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
Page
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
GROUP 3
Consumer #
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Page
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
Page
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
Page
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
Page
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
GROUP 4
Consumer #
1
2
3
4
5
6
7
8
9
10
11
Page
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
Page
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
Page
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
Page
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
GROUP 5
Consumer #
1
2
3
4
5
6
7
Page
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
Page
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
Page
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
Page
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
GROUP 6
Consumer #
1
2
3
Page
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
Page
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
Page
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
Page
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
GROUP 7
Page
Consumer #
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
Page
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
Page
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
146
147
148
149
Page
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
Page
200
GROUP 8
Consumer #
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
Page
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
Page
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
141
142
143
144
145
Page
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
Page
196
197
198
199
200
GROUP 9
Consumer #
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
Page
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84
85
86
87
88
89
90
Page
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
138
139
140
Page
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
180
181
182
183
184
185
186
187
188
189
190
Page
191
192
193
194
195
196
197
198
199
200
Page
MAIN MENU
Group 3
Reach
Frequency
55%
3.06
51%
3.58
53%
3.20
48%
3.29
53%
3.05
63%
3.17
54%
3.51
60%
3.29
50%
2.94
56%
3.36
58%
3.30
54%
3.27
0
Wall Street
Journal
0
0
0
0
0
0
0
0
0
0
5
TV Early
News:
7:30p-8p
1
1
1
1
1
0
0
0
0
0
Wall Street
Journal
7%
2
14%
50%
Wall Street
Journal
Reach
53%
52%
55%
58%
51%
54%
56%
54%
48%
56%
56%
54%
Group 4
Frequency
3.20
3.34
3.14
3.35
3.15
3.24
3.11
2.97
3.37
3.01
3.29
3.20
Group 5
Reach
Frequency
83%
4.08
78%
3.90
80%
4.04
82%
3.87
75%
3.83
77%
4.07
83%
3.84
81%
3.94
78%
4.12
80%
4.13
79%
4.01
79%
3.97
Radio: Rush Radio: Premiere

Limbaugh
AM Drive
0
1
0
1
0
1
0
1
0
1
0
0
0
0
0
0
0
0
0
0
CNN
1
1
1
1
1
0
0
0
0
0
Fortune
0
0
0
0
0
0
0
0
0
0
TV Early
News:
7:30p-8p
14%
2
28%
50%

Limbaugh
AM Drive
7%
23%
2
2
13%
46%
50%
50%
CNN
6%
2
11%
50%
Fortune
5%
2
10%
50%
TV Early
News:
7:30p-8p

Limbaugh
AM Drive
CNN
Fortune
Page
3%
2
7%
50%
14%
2
28%
50%
Wall Street
Journal
1%
2
2%
50%
TV Early
News:
7:30p-8p
8%
2
16%
50%
Wall Street
Journal
0%
2
1%
50%
5%
2
11%
50%
16%
2
33%
50%
6%
2
12%
50%
2%
2
4%
50%

Limbaugh
AM Drive
3%
11%
2
2
7%
22%
50%
50%
CNN
3%
2
6%
50%
Fortune
1%
2
2%
50%
TV Early
News:
7:30p-8p
8%
2
17%
50%

Limbaugh
AM Drive
3%
8%
2
2
6%
16%
50%
50%
CNN
3%
2
6%
50%
Fortune
0%
2
1%
50%
Wall Street
Journal
4%
2
9%
50%
TV Early
News:
7:30p-8p
16%
2
31%
50%

Limbaugh
AM Drive
4%
18%
2
2
9%
35%
50%
50%
CNN
5%
2
11%
50%
Fortune
3%
2
5%
50%
Wall Street
Journal
2%
2
4%
50%
TV Early
News:
7:30p-8p
16%
2
31%
50%

Limbaugh
AM Drive
3%
13%
2
2
7%
26%
50%
50%
CNN
6%
2
12%
50%
Fortune
1%
2
2%
50%
Wall Street
Journal
TV Early
News:
7:30p-8p

Limbaugh
AM Drive
CNN
Fortune
Page
0%
2
1%
50%
7%
2
14%
50%
2%
2
4%
50%
Wall Street
Journal
0%
2
0%
50%
TV Early
News:
7:30p-8p
7%
2
14%
50%
Wall Street
Journal
1%
2
3%
50%
TV Early
News:
7:30p-8p
9%
2
18%
50%
0
0
7%
2
13%
50%
2%
2
4%
50%
0%
2
1%
50%

Limbaugh
AM Drive
1%
5%
2
2
3%
9%
50%
50%
CNN
2%
2
5%
50%
Fortune
0%
2
0%
50%

Limbaugh
AM Drive
1%
5%
2
2
2%
11%
50%
50%
CNN
2%
2
5%
50%
Fortune
2%
2
4%
50%
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Group 6
Reach
Frequency
76%
3.90
83%
3.95
80%
3.86
77%
3.67
79%
3.72
79%
3.65
80%
3.91
77%
4.02
79%
3.89
78%
3.79
82%
3.91
79%
3.84
Group 7
Group 8
Reach
51%
47%
46%
49%
51%
50%
43%
54%
50%
52%
53%
49%
Frequency
3.14
3.11
2.77
2.78
3.10
3.12
3.26
3.12
2.69
2.86
3.10
2.99
Reach
46%
49%
52%
49%
49%
51%
51%
51%
42%
51%
53%
50%
AARP The
Magazine
0
0
0
0
0
0
0
0
0
0
Newswe
ek
0
0
0
0
0
0
0
0
0
0
Cooking Light
1
0
0
0
0
0
0
0
0
0
TV Guide
1
1
1
1
1
0
0
0
0
0
USA Today
0
0
0
0
0
0
0
0
0
0
AARP The
Magazine
15%
2
30%
50%
Newswe
ek
20%
2
41%
50%
Cooking Light
3%
2
5%
50%
TV Guide
11%
2
23%
50%
USA Today
7%
2
14%
50%
AARP The
Magazine
Newswe
ek
Cooking Light
TV Guide
USA Today
Page
20%
2
39%
50%
14%
2
29%
50%
2%
2
5%
50%
12%
2
24%
50%
6%
2
13%
50%
AARP The
Magazine
17%
2
34%
50%
Newswe
ek
8%
2
16%
50%
Cooking Light
1%
2
2%
50%
TV Guide
10%
2
20%
50%
USA Today
2%
2
3%
50%
AARP The
Magazine
22%
2
45%
50%
Newswe
ek
6%
2
11%
50%
Cooking Light
1%
2
2%
50%
TV Guide
10%
2
20%
50%
USA Today
2%
2
3%
50%
AARP The
Magazine
26%
2
52%
50%
Newswe
ek
17%
2
34%
50%
Cooking Light
16%
2
32%
50%
TV Guide
16%
2
32%
50%
USA Today
3%
2
7%
50%
AARP The
Magazine
33%
2
67%
50%
Newswe
ek
12%
2
24%
50%
Cooking Light
14%
2
28%
50%
TV Guide
17%
2
33%
50%
USA Today
3%
2
6%
50%
AARP The
Magazine
Newswe
ek
Cooking Light
TV Guide
USA Today
Page
23%
2
45%
50%
5%
2
10%
50%
5%
2
11%
50%
11%
2
22%
50%
1%
2
1%
50%
AARP The
Magazine
29%
2
58%
50%
Newswe
ek
4%
2
7%
50%
Cooking Light
5%
2
10%
50%
TV Guide
11%
2
22%
50%
USA Today
1%
2
1%
50%
AARP The
Magazine
2%
2
4%
50%
Newswe
ek
9%
2
18%
50%
Cooking Light
4%
2
8%
50%
TV Guide
16%
2
31%
50%
USA Today
3%
2
6%
50%
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Page
Group 8
Frequency
3.24
3.31
3.11
3.05
3.13
3.01
2.86
2.94
2.81
2.77
3.24
3.02
Reach
67%
65%
61%
57%
53%
65%
54%
58%
63%
59%
62%
60%
Group 9
Frequency
3.06
3.05
3.31
3.03
3.29
3.08
3.39
3.29
3.29
2.80
3.11
3.16
The New Yorker

0
0
0
0
0
0
0
0
0
0
Parade
0
0
0
0
0
0
0
0
0
0
TV Daytime:
9:00a-4p
1
1
1
1
0
0
0
0
0
0
n/a
0
0
0
0
0
0
0
0
0
0
n/a
0
0
0
0
0
0
0
0
0
0
The New Yorker

4%
2
7%
50%
Parade
68%
2
95%
71%
TV Daytime:
9:00a-4p
2%
2
5%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker
Parade
TV Daytime:
9:00a-4p
n/a
n/a
Page
2%
2
4%
50%
47%
2
93%
50%
2%
2
5%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker

1%
2
2%
50%
Parade
34%
2
69%
50%
TV Daytime:
9:00a-4p
2%
2
4%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker

1%
2
1%
50%
Parade
24%
2
48%
50%
TV Daytime:
9:00a-4p
2%
2
5%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker

4%
2
8%
50%
Parade
77%
2
95%
81%
TV Daytime:
9:00a-4p
4%
2
9%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker

2%
2
4%
50%
Parade
52%
2
95%
54%
TV Daytime:
9:00a-4p
5%
2
9%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker
Parade
TV Daytime:
9:00a-4p
n/a
n/a
Page
1%
2
2%
50%
30%
2
60%
50%
3%
2
6%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker

0%
2
1%
50%
Parade
20%
2
40%
50%
TV Daytime:
9:00a-4p
3%
2
7%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
n/a
The New Yorker

1%
2
2%
50%
Parade
34%
2
68%
50%
TV Daytime:
9:00a-4p
2%
2
5%
50%
n/a
n/a
n/a
n/a
n/a
n/a
n/a
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3
12
7
5
5
5
1
2
1
5
0
7
2
2
3
6
6
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0
3
1
4
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8
4
2
0
4
6
5
3
5
0
2
0
2
2
1
9
4
5
3
2
3
1
2
4
4
3
2
3
0
1
0
3
2
0
3
4
2
5
7
1
8
6
0
0
2
9
Page
0
0
0
6
7
8
0
4
6
0
8
11
4
2
6
4
3
5
4
0
4
2
2
3
6
3
0
4
0
0
9
8
2
0
4
2
4
2
1
1
4
0
3
0
0
5
4
0
3
3
Page
4
4
0
2
10
0
6
1
1
3
0
4
5
0
6
3
1
0
3
5
4
6
5
2
0
8
0
3
0
4
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5
4
4
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3
5
1
1
2
2
3
3
0
3
2
5
0
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0
6
0
6
5
1
0
5
2
4
1
4
5
3
3
3
4
6
3
2
3
1
4
0
3
4
0
5
2
2
5
6
9
3
8
3
0
1
1
2
7
8
4
4
2
0
4
0
3
0
Page
7
2
3
0
2
2
2
5
4
1
0
3
0
0
5
2
2
1
0
4
5
4
3
4
10
3
0
2
0
0
4
3
2
2
2
0
0
0
8
3
0
4
5
0
3
3
0
Page
3
6
0
0
3
0
0
3
0
0
5
2
0
1
0
4
4
6
0
1
0
1
3
1
4
3
0
5
0
0
0
0
4
0
0
3
0
1
0
2
3
0
0
0
1
0
6
2
2
Page
4
2
0
8
2
0
2
2
0
9
4
0
3
1
0
0
0
5
0
6
6
3
0
0
2
0
0
6
3
0
0
3
2
3
1
0
4
0
3
0
0
0
0
0
0
0
5
0
0
0
Page
0
0
0
2
3
0
0
2
1
4
6
3
2
0
0
1
4
2
2
2
4
1
0
3
0
7
0
0
4
2
1
3
5
0
2
4
0
3
0
0
4
3
0
0
3
3
3
4
2
2
Page
0
0
0
3
0
1
0
3
0
3
6
1
1
0
4
3
3
0
3
0
0
0
0
0
0
0
3
1
0
0
0
0
0
0
0
0
3
0
4
5
0
3
0
0
0
0
0
2
0
0
Page
4
4
1
0
0
0
0
0
0
7
2
0
0
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0
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0
2
0
3
0
2
4
0
2
0
5
0
0
0
3
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0
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0
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0
7
0
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0
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4
0
0
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0
1
3
2
0
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0
3
5
0
0
3
3
3
3
3
5
1
3
1
2
0
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0
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3
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3
4
0
0
0
3
3
0
2
7
4
3
0
1
0
0
0
0
0
2
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3
2
0
3
6
0
1
0
1
9
2
0
3
0
0
0
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2
5
1
0
4
0
6
0
0
1
0
0
Page
0
0
0
0
2
4
0
0
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0
0
0
0
0
2
0
0
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0
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0
3
2
2
3
2
9
0
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1
0
3
0
3
0
0
5
3
0
0
3
1
4
0
0
0
0
0
0
Page
4
0
3
3
2
0
2
6
1
1
0
0
0
1
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3
1
2
2
1
0
4
0
2
2
2
6
3
4
7
3
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2
3
4
2
0
2
2
2
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0
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Page
4
3
2
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1
2
2
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2
0
2
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0
1
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4
1
0
0
5
2
0
4
3
0
2
1
3
0
3
0
0
3
1
4
0
1
0
6
5
0
4
0
0
2
3
1
5
Page
2
0
2
4
5
3
2
2
0
1
1
6
2
0
0
4
0
4
2
0
0
5
3
5
2
0
3
0
0
0
5
2
2
0
4
2
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4
7
8
2
2
4
3
3
0
2
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3
Page
6
0
5
1
0
2
0
0
2
3
2
2
4
2
7
1
1
6
1
0
0
4
5
0
0
3
2
0
0
4
0
3
8
0
0
2
0
0
3
0
0
2
6
0
2
3
3
0
3
0
Page
0
2
6
2
3
0
1
0
0
2
Page
Model Settings
Media Impact Level
Excellent (2x)
Better Than Average (1.5x)
Average (1x)
Much Worse Than Average (.25x)
Terrible (0x)
Group Impact Level:

Excellent (2x)
Better Than Average (1.5x)
Average (1x)
Much Worse Than Average (.25x)
Terrible (0x)
Gender
Male
Female
Doesn't Matter
Impact Factor:
2
1.75
1.5
1.25
1
0.75
0.5
0.25
0
Impact Factor:
2
1.75
1.5
1.25
1
0.75
0.5
0.25
0
Weight
1
2
3
S-Shaped - 3
Frequency
0
1
2
3
4
5
6
7
8
9
Weight
0.00
0.50
0.80
1.00
1.00
1.00
1.00
1.00
1.00
1.00
S-Shaped - 9
Frequency
0
1
2
3
4
5
6
7
8
9
Weight
0.00
0.05
0.15
0.30
0.45
0.60
0.70
0.80
0.90
1.00
Decreasing - 3
Marital Status
Single
Married
Divorced
Doesn't Matter
Kids Under 18
Yes
No
Doesn't Matter
Weight
1
2
3
4
Weight
1
2
3
Frequency
0
1
2
3
4
5
6
7
8
9
Weight
0.00
0.30
0.50
0.85
0.88
0.91
0.94
0.96
0.98
1.00
Decreasing - 9
Media is Active
Yes
Frequency
Weight
No
Media Comparison Options

Business Week
Cooking Light
Family Circle
Fortune
AARP The Magazine
Newsweek
The New Yorker
Parade
People
Reader's Digest
Road & Track
Sports Illustrated
Time
TV Guide
USA Today
USA Weekend
Wall Street Journal
TV Prime Time: 8:00p-11p
TV Late Fringe: 11:30p-1a
CNN
ESPN
Food Network
Lifetime
QVC
The Weather Channel
Radio: Dow Jones / WSJ
Radio: Premiere Core
Radio: Westwood-CBS
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
0
1
2
3
4
5
6
7
8
9
0.00
0.30
0.50
0.60
0.70
0.85
0.88
0.90
0.95
1.00
S-Shaped - 6
Frequency
0
1
2
3
4
5
6
7
8
9
Weight
0.00
0.05
0.15
0.35
0.60
0.85
1.00
1.00
1.00
1.00
Frequency
0
1
2
3
4
5
6
7
8
9
Weight
0.00
0.15
0.30
0.40
0.50
0.60
0.70
0.80
0.90
1.00
Linear
Decreasing - 6
Frequency
0
1
2
3
4
5
6
7
8
9
Weight
0.00
0.20
0.40
0.55
0.70
0.85
0.94
0.96
0.98
1.00

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Using the Media Optimizer

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DASHBOARD - Inputs and Results

Original Plan Statistics

Frequency Response Function

Cost per weighted effective

Recommended Plan Statistics

Cost per weighted effective

Model Assumptions & Constraints

Do not adjust Impact Factors or Target Group Multipliers on this page.

Total Audience Identified

### Weighting Factor

Worse Than Average (.5x)

### Weighting Factor

### Weighting Factor

### Weighting Factor

Much Better Than Average (1.75x)

### Weighting Factor

Worse Than Average (.5x)

### Weighting Factor

### Weighting Factor

### Weighting Factor

### Weighting Factor

Much Better Than Average (1.75x)

Media Vehicles Input

1 Online Services - Microsoft

Much Better Than Average (1.75x)13,288

2 Better Homes & Gardens

4 New York Times (Daily)

Worse Than Average (.5x)

5 Wall Street Journal

Worse Than Average (.5x)

6 TV Early News: 7:30p-8p

7 Radio: Rush Limbaugh

Much Better Than Average (1.75x)4,509

8 Radio: Premiere AM Drive

Slightly Better Than Average (1.25x)

Slightly Worse Than Average (.75x)3,728

11 AARP The Magazine

Slightly Worse Than Average (.75x)

Worse Than Average (.5x)

16 The New Yorker

Slightly Worse Than Average (.75x)2,767

1 Online Srvcs: Microsoft

2 Better Homes & Gardens

7 AARP The Magazine

9 New York Times (Daily)

10 The New Yorker

14 Road & Track

20 Wall Street Journal

22 TV Early News: 7:30p-8p

23 TV Prime Time: 8:00p-11p

24 TV Late Fringe: 11:30p-1a

30 The Weather Channel

31 Radio: Dow Jones / WSJ

32 Radio: Rush Limbaugh

33 Radio: Premiere AM Drive

34 Radio: Premiere Core

Media is most similar

Online Srvcs: Microsoft

Better Homes & Gardens

New York Times (Daily)

Wall Street Journal

TV Early News: 7:30p-8p