Construction & Marketing Strategies of Real Estate Sector

(A Case study of CEDAR Group of Companies)

INDEX
Introduction CEDAR Group Company Profile Board Of Directors Vision & Mission Real Estate Market Types of Constructions Completed Projects Ongoing Projects Upcoming Projects Marketing Strategies Agencies Associated My Job at Work Customer Satisfaction

INTRODUCTION
Real estate is "Property consisting of land and the buildings on it, along with its natural resources such as crops, minerals, or water; immovable property of this nature; an interest vested in this; (also) an item of real property; (more generally) buildings or housing in general. Also: the business of real estate; the profession of buying, selling, or renting land, buildings or housing."

In the fields of architecture and civil engineering, construction is a process that consists of the building or assembling of infrastructure. Far from being a single activity, large scale construction is a feat of human multitasking. Normally, the job is managed by a project manager, and supervised by a construction manager, design engineer, construction engineeror project architect. For the successful execution of a project, effective planning is essential. Involved with the design and execution of the infrastructure in question must consider the environmental impact of the job, the successful scheduling, budgeting, construction site safety, availability of building materials, logistics, inconvenience to the public caused by construction delaysand bidding,

A professional real estate marketing approach requires research-based insights into market demand, micro and macro-economic market influences and the study of historic sales graphs of a particular project typology in a given location. These insights can give an accurate and predictive road map of what the market wants now and will want in the future. This kind of approach is extremely important from the standpoint that marketing of a project invariably begins much before construction begins. It is imperative to have a marketing plan which factors in real-time demand drivers as well as those that will prevail when the project nears completion. In short, real-time real estate marketing consists of: Studying every facet of the project Juxtaposing it against prevalent and future market requirements Developing accurately targeted promotion collaterals and advertisements Allocating marketing funds in a highly focused, resultoriented manner Interestingly, such an approach can often result in a 25% decrease in marketing spend and yield with a 20-30% increase in market response.

CEDAR GROUP OF COMPANIES

CEDAR Group, have been the pioneers in bringing new age living, shopping and entertainment to the citizens of Jaipur since last 15 years. The group started its journey with a vision and commitment and has very successfully carved niche for itself in real estate industry of Jaipur in a short span of years. CEDAR Group, who has long captured the imagination of citizens of Jaipur with their stunning residential creations, has gone from strength to strength because of their forward thinking and progressive ethos. In this legacy of being the trendsetter, they have been instrumental in redefining the lifestyles of the people of Jaipur, through their world class luxury residences.

About Us Who we are ? Miracle Group, have been the pioneers in bringing new age living, shopping and entertainment to the citizens of Jaipur since last 10 years. The group has started its journey with a vision and commitment and has very successfully carved niche for

itself in real estate industry of Jaipur in a short span of a years. Miracle Group, who has long captured the imagination of citizens of Jaipur with their stunning residential creations, has gone from strength to strength because of their forward thinking and progressive ethos. In this legacy of being the trendsetter, they have been instrumental in redefining the lifestyles of the people of Jaipur, through their world class luxury residences. the Journey of Miracle Group has been very successfully diversified into real estate more than years, creating various mile stones in its way today has development into a colossal in the field of Real Estate. Committed to deliver real estate solutions with a difference, creating difference not just the way we build our buildings the way build relationship with our clients. We work towards bringing the-state-of-the-arts residential properties and asset management to our client, to meet and exceed global bench marks. We stay dedicated and committed to meet the needs of our customers in time and with future in mind every time. We not just build world-class properties but have gone beyond in real estate business emerging as front-runners in managing and maintaining assets. We set new standards in architectural design, efficiency and quality with strict monitoring leading to outcome of properties, which exceed market expectations. Our central objective is to ensure our commitment and customer satisfaction.

Board of Directors
Anish Raj Sethi
The Managing Director of the company is an experienced entrepreneur with over 15 years in construction and Real Estate Development. He has made many ultra luxurious bungalows in jaipur for high segment customers. He believes in delivering quality and excellence and considers the customers trust as the greatest asset of the organization. his values and cultural beliefs has been his strength behind the companys fast paced growth. Under his guidance, the company has so far achieved many milestones and continues to do so.

Nilesh Goyal
From modest beginnings in manufacturing and trading of stone and all type of materials business over a decade ago. He is responsible towards making best construction devising corporate strategies and directing the organization towards a well-planned future. His performance and decision making capabilities. The group has emerged as one of the most competent organization in real estate under his supervision.

Ankur Jain He has reflective experience of 6 years in Real Estate Company, he has also garnered 2 years of discerning experience in Business Management. The youngest of all, he is passionate and aims at bringing revolutionary ideas and concepts strengthening the hold of the industry with passing years. With a motto of combining modern innovations with contemporary standards, He is assured to change the face of the real estate industry positively.

Ghanshyam Gupta He is a hardcore professional committed to providing quality and value to the company's discerning clientele. His firm belief and practices of transparent, fair & methodical business procedures has earned the Group a reputation for providing hassle free dealing, clear and legal titles and quality homes that are affordable.

Ashutosh Joshi From modest beginnings in selling and purchasing property and making the ultra luxurious projects commercial and residential over a decade ago, to a real estate company, He has carried the success amicably on his shoulders. he has taken Miracle Group to new heights with his foresight and leadership attributes.

Shama Khurana
From modest beginnings in manufacturing and trading of bathroom wares and construction of residential bungalows and apartments business over 10 years. She is spearheading the marketing of the Real Estate company. Her systematic approach includes budgeting the marketing plan, using it wisely, and converting in to sales has remained effective even during the highest point of economic depression. Other than marketing she is also looking after construction activity.

VISION & MISSION

TYPES OF CONSTRUCTION

REAL ESTATE MARKET

Ananda Apartment
Designed for your essential

An Ananda Home is where our heart is-breathe In opulence, reside in deluxe homes set in a pristine, natural, environment friendly setting, spanning over acres of lush greenery, Ananda is one of the most exclusive, selfsustaining communities. A secure residential haven that many aspire for but only an elite few can achieve. Offering a variety of luxurious villas and apartments of leisure amenities.

Ananda seeks to evoke and inspire the spirit of family living in a reserved yet flourishing neighborhood. The ultimate in luxury apartments living... Like the view? Now imagine life in a stunning green natural environment. Come to Ananda, where tranquility, greenery and luxury combine to form the perfect home. Where you get Villas and Apartments to choose from. Surrounded with greenery, near 200 ft. wide road. Ananda, is the place to be. Inspired by the overwhelming success of previous projects is a spectacular naturefriendly lifestyle you could ever envisage. The premium villas and apartments are conveniently located opposite Patrakar Colony, Mansarovar, just minutes away from prime locations of Vaishali Nagar. Moreover, excellent connectivity to Ajmer road( NH-8),

Delhi-Sikar byepass and proposed Metro Hub Station makes this location more desirable. Imagine life in a stunning green natural environment. Beautiful abode for your dear ones... The well segregated living space, affording you and your family with enhanced privacy.

Ananda Apartment Project Specification

STRUCTURE Seismic Soundness: Earthquake Resistant RCC Frame Structure External Finish: External quality paint system and ACP sheeting. Dining & Passage Flooring: Designer vitrified tiles. Walls and Ceiling: POP finish and painted with pleasing shades of plastic emulsion paints. DRAWING ROOM Floor: Designer vitrified tiles. Walls and Ceiling: POP finish and painted with pleasing shades of plastic emulsion paints. MASTER BEDROOM Floor: Laminated wooden flooring / vitrified tiles. Walls and Ceiling: POP finish and painted with pleasing shades of plastic emulsion paints. Naturally lit and well ventilated room.

OTHER BEDROOMS Floor: Designer vitrified tiles. Walls and Ceiling: POP finish and painted with pleasing shades of plastic emulsion paints.

KITCHEN
Floor: Designer vitrified tiles. Walls and Ceiling: Designer ceramic tiles above the central

level, rest plastered surface and painted with pleasing shades of plastic/emulsion paint. Electrical: Sufficient electric points for water purifier, chimney, oven and other gadgets. Washing machine provision at utility with washing area at convenient location. Others: Granite working top with semi modular kitchen, hot and cold mixer stainless steel sink, electric chimney.

WASH ROOM - Designer ceramic tiles up to door height. - Wall hung W.C. in mater wash room. - Premium brand C.P. fitting with shower and exhaust fan. - Shower Panel will be provided in master wash room. - Anti Skid Ceramic Flooring.

BALCONIES Floor: Anti Skid Ceramic Flooring Tiles. Ceiling: As per exterior. DOORS & WARDROBE Doors: Designer main door with magic eye. Superior quality internal flush doors with painted finish. Wardrobe: Wooden wardrobe in master bedroom. SS wooden wardrobe in master bedroom. SS finish accessories on wooden frames inside the apartments. LIFT LOBBY / CORRIDORS Corridors: Granite Flooring Lights: Decorative Lights Wire: Copper Concealed Wiring Electric Switches: Modular Switches STAIRCASE Riser and Tread: Superior quality natural stone/ granite Hand Rail: Ms rail with enamel paint AIR CONDITIONERS Living/Dining: Provision for high wall split units Bedrooms: Provision for high wall split units/window A.C

SECURITY State-of-the-art Gadgetry: 24X7 Security with hi-end equipments, CCTV, Surveillance in the entire complex connected to security control room/management office. WATER MANAGEMENT Water Harvesting: Rainwater harvesting system. Water supply centralized pressure pump for water supply. Centralized underground storage tank connected with separate borewell. POWER BACK-UP 100% Power back-up for common area. TELEPHONE & T.V. - Telephone points in all bedrooms, living room and drawing room. - TV Points in all bedrooms and living rooms with DTH provision. SEWAGE Sewage line laid with proper piping and huge septic tank made. ---------------------------------------------------------------------------------------------------------------------------ROADS - Common road will be a minimum of 30 ft and main road will be 40 ft wide. - All roads will be cemented finish with VDC (Vacuum dewatered Concrete). - Proper Designer Street lights in campus.

---------------------------------------------------------------------------------------------------------------------------CONVENIENCE STORE Retail convenient shopping area. ---------------------------------------------------------------------------------------------------------------------------FACILITIES Lift: Latest high speed lift. Others: Ample parking space, landscape, and DTH provision for satellite TV. Intercom: All flats connected with reception area through intercom. Private Mail Box LANDSCAPE GARDEN Beautiful landscape garden in common area. CLUB Well equipped gymnasium, kids play area, indoor games, chess, carom board etc.

Ananda The Villa

The Ultimate in Luxury

Villas living... A new level of exclusivity LIVE NEXT TO THE NATURE, EXPERIENCE THE PEACE to grow, play, dream, discover. Enjoy a sense of belonging to an exclusive yet vibrant neighborhood. Beautifully landscaped gardens line broad avenues. Enhance the sense of fun. A Health Zone at the heart of it all gives you space to relax, unwind or just discover yourself.

Ananda Villa - Project Specification STRUCTURE - RCC composite structure with brick masonry, cement plastering and pop finish.

FLOORING - Vitrified flooring in drawing + dining + kitchen and in bed rooms. - Ceramic tiles for toilets and balcony. - Inter locking pavers in drive way and porch. - Master bed room shall have laminated wooden flooring.

DOORS and WINDOWS - Superior quality internal flush doors. - Designer main door with magic eye - Wooden wardrobe in master bedroom.

KITCHEN - Semi modular kitchen with electric hood. - Granite counter. - Stainless steel sink. - Ceramic wall cladding above counter up to two feet height. - Sufficient electric points for water purifier, chimney, oven and other gadgets. - Exhaust fan, hot and cold mixer and washing machine

provision at utility with washing area at convenient location.

WASH ROOM - Designer ceramic tiles up to door height. - Wall hung w.c. in master wash room. - Premium brand c.p. fitting with shower and exhaust fan. PAINT - Plastic emulsion for all internal walls. - Water proof cement paints for external walls/ stone cladding.

ELECTRICAL - Modular switches. - Segregated power and light circuits. - Provision for a.c. in all bedrooms with sleevs in the walls. - TV points in all bed rooms and dining area. - Concealed conduit with fire retardant copper wire. - DTH to be installed independently in each villa by the purchaser. - Electric infrastructure (l.t. line) through underground cable. - Video door phone.

WATER SUPPLY - Centralized underground pump and individual water storage tanks in each villa.

TELEPHONE - Telephone points in all bedrooms, living room and drawing room. - WI- FI enabled environment.

SEWAGE - Sewage line lay with proper piping & huge septic tank made.

ROADS - Common road will be a minimum of 30 feet and main road will be 40 feet wide. - All road will be cemented finish with vdc (vacuum dewatered concrete) - Proper designer street lights in campus.

SECURITY - The entire estate is secured round the clock. - Entire campus will be surrounded by 5 feet highwall.

LANDSCAPE GARDEN - will be provided for all villas with low rise fences / hedges at boundary of each plot of the sides. A tradition of creating lifestyles... For over a decade, miracle build teck pvt. Ltd. And myra real estates pvt. Ltd. Have played a major role in the real estate industry. They are a professionally managed group that has promoted several projects in and around jaipur. The group are optimum and modest realtors promoting secured plots in ideal locations worthy of our customers' investments. Commitment to excellence, our motto, which greets our global customers, keeping in mind their maximum benefits.

CEDAR

LUXURY :

Fully furnished home to keep you inspired Cedar gives your family a guest-style welcome to your own good home. You need not have to shift in with your truckload households. Just leave it to us. Come with your wardrobe necessities only and believe us, the rest youll find here the fully complete furnished and equipped good style home.

The fully complete furnished and quipped good style home. - A Fully Furnished Home - At Win Win Location - With World Class Amenities - For selected few...

Career We offers challenging and fulfilling career opportunities in a professional work environment with ample scope for advancement and growth. Remuneration structure will match the best in industry and will not be a constraint for right candidate. Interested candidates may apply with their CVs in MSword format through E-Mail jobs@miraclebuildteck.com.Shortlisted candidates will be called for personal discussions.

EMI CALCULATOR

OUR ARCHITECTS : 1. SPACES ARCHITECTS

B-6/109, Safdarjung Enclave New delhi-110029 2. M A ARCHITECTS for CEDAR Luxuria, mansarovar.