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Questionnaire
Questionnaire
[Year] Questionnaire
Dear Sir/Madam,
We the students of K.C.L. I.M.T. MBA Jalandhar are conducting a project on Satisfaction Comparison of Pepsi & Coke I kindly request you to fill this questionnaire below and assure you that this data will remain confidential.
Coke
Pepsi
Both
2) Does the soft drink company provide you with refrigeration facilities?
Coke Pepsi
Yes Yes
No No
3) Dose the company provide you with mechanics for the repair and maintenance of fridges?
Coke Pepsi
Yes Yes
No No
Page 1
[Year]
Worse Worse
5) If the bottles are broken in transit or in the shop due to natural causes or calamities then does the company bear the loss for you? Coke Pepsi Yes Yes No No
6) If the products have crossed their expiry dates then dose the company replace the products for you? Coke Pepsi Yes Yes No No
7) If yes then
Coke Pepsi
8) How many distributors of the company are there in your area? Coke Pepsi 0-2 0-2 2-4 2-4 4-6 4-6 more than 6 more than 6
Page 2
[Year]
Coke
Satisfied
Neutral
Dissatisfied
Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
12) Are you satisfied with the lead time? Coke Very Satisfied Dissatisfied Very Satisfied Dissatisfied Satisfied Neutral Dissatisfied Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
13) Dose the company give you products you require or they follow their own rules and regulations?
Coke Pepsi
Yes Yes
No No
14) Do you place order with the dealer or directly with the company
Page 3
[Year]
15) Does the products you order comes from the dealers godown or directly come from the company itself?
Coke Pepsi
Dealer Dealer
Company Company
16) How much time dose it take to process an order? Coke Pepsi 0-2 0-2 2-4 2-4 4-6 4-6 more than 6 more than 6 (days) (days)
Coke Pepsi
Yes Yes
No No
Page 4
[Year]
pay to the salesman
Coke
Satisfied
Neutral
Dissatisfied
Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
20) Are you satisfied with the margins given to you by the company?
Coke
Satisfied
Neutral
Dissatisfied
Very
Pepsi
Satisfied
Neutral
Dissatisfied
Very
21) Rank the company from 1 to 5 in the terms of the best margin giver? (1 is the lowest and 5 the highest)
1 Coke Pepsi
Page 5
[Year]
Coke
Pepsi
None
Coke
Pepsi
None
24) According to you which factor plays a major role in achieving sales for Coke or Pepsi? (Rank 1-7)
Coke
Pepsi
Brand Name
Price
Page 6
[Year]
Loyalty
Quality
Packaging
Page 7