Professional Documents
Culture Documents
Corporate Proposal Fa
Corporate Proposal Fa
2013
stylemax
2013
Introduction: Fashion Avenue is a successful multi-brand store with its current outlets in Lahore- Gulberg (MM Alam Road) and Defence (Y Block). The stores have been helping several designers in achieving their marketing and sales goals for the last two years.
A few names that the stores have partnered with are: Ayesha Khurram Kamiar Rokni Rana Noman Zara Shahjehan Ahsan Nazir Deepak Perwani Omer Saeed Maryam & Amina Shafaq Ayesha Somaya Combination by Hira Omer
Keeping its promise of delivering strategic placement and value to brands, Fashion Avenue is hosting a 2 day exhibition at the Royal
stylemax
2013
stylemax
2013
Media Campaign Covering four cities: Lahore, Gujranwala, Gujrat, Faislabad 1. Billboards - 8 ( 1 week to 1 month) 2. Magazine advertisements: Daily Times Ad gallery Home Express Pakistan Today Good Times Tribune Student blog Masala
Extensive campaign to reach and excite four cities to attend the exhibition
Top Models and Fashion icons along with celebrities to attend the show
3. Face Book An intensive paid advertisement campaign will be run on facebook. The campaign will target females based on the expertise and experience of understanding of our social media partner. 4. SMS Alerts will be sent through mobile services (ocial) to targeted females in Lahore. 5. Posters (Placed in colleges, schools, Institutes, Cafes, Places of interest) 6. Invitations 10,000 invitations to be mailed out by name to existing customers of Fashion Avenue and other leading brands 7. Radio
Floor plan
32
18x9
31
30
29
28
27
26
25
24
23
18x9
Corporate Booth Corporate Booth Corporate Booth Corporate Booth Corporate Booth
Corporate Booth
61 60 59 58 57 56 55 54
33
34
35
36
19
20
21
22
62 63
40 41
39 42
38 43
37 44
18 11
17 12
16 13
15 14
64 65 66
48 49
47 50
46
45
Corporate Booth
Corporate Booth
10
8 6
7 5
67 68
18x9
18x9
Corporate Booth
53
52
51
24
ENTRANCE
Corporate Booth
stylemax
stylemax
2013
Additional Promotional spaces available 1. Vertical steamers (Stands) placed outside the exhibition hall: Size: 6 x 3 (height x width) Rent: Rs. 5,000 each 2. Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Rent: Rs. 7,000 each 3. Floor branding (walkway between stalls) Size: 7 x 7 Rent: Rs. 4,000 4. Floor runner (highlighted pathway from one point to another e.g from entrance to your stall) Rent: Rs. 100 per running foot (6 inches in width) 5. Entrance hangers inside the exhibition hall (next to the door) Size: 10 x 8 (height x width) Quantity: 2 Rent: Rs. 20,000 each 6. Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Rent: Rs. 500 per square foot 7. Hangers outside the exhibition hall Size: 10 x 8 (height x width) Quantity: 10 Rent: Rs. 20,000 each 8. Presentation run on ten 40 inch LCDs with sound across the exhibition hall Duration: 3 minuets Rent: Rs. 1,000 per 3 minuets
Sponsor Packages
1 2 3 4 5 6 7 8 9 10 11 12
Partner
Booth size: 18 x 9 Promotional space Vertical steamers (Stands) placed outside the Exhibition Hall Size: 6 x 3 (height x width) Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Floor branding (walkway between stalls) Size: 7 x 7 Floor runner 5. Entrance hangers inside the exhibition hall (next to the door) Size: 10 x 8 (height x width) Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Billboard logo space Poster logo Magazine Advertisement Logo Facebook Page placement SMS slogan Invitation card half back Endorsement amount: Rs. 1,160,000
Platinum
1 2 3 4 5 6 7 8 9 10 Booth size: 18 x 9 Promotional space Vertical steamers (Stands) placed outside the Exhibition Hall Size: 6 x 3 (height x width) Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Floor branding (walkway between stalls) Size: 7 x 7 Floor runner Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Billboard logo space Poster logo Magazine Advertisement Logo Facebook Page placement Invitation card logo Endorsement amount: Rs. 828, 000
Sponsor Packages
Gold
1 2 3 4 5 6 7 8 Booth size: 9 x 9 Promotional space Vertical steamers (Stands) placed outside the Exhibition Hall Size: 6 x 3 (height x width) Ceiling Runners places inside the exhibition hall on top of stalls: Size: 3 x 9 (height x width) Floor branding (walkway between stalls) Size: 7 x 7 Floor runner Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Billboard logo space Poster logo Invitation card logo Endorsement amount: Rs. 612, 000 Quantity 1 1 10 10 100 rft 30
Silver
1 2 3 4 Booth size: 9 x 9 Promotional space Floor branding (walkway between stalls) Size: 7 x 7 Ceiling Hangers Guidelines: Hung at least 14 feet above the ground Poster logo Invitation card logo Endorsement amount: Rs. 423, 000
Quantity 1 10 10
Bronze
Booth size: 9 x 9 Endorsement amount: Rs. 200,000 1
stylemax