Thursday, June 3, 2010 Dedham Transcript wickedlocaldedham.

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CLOTHES CALL AT LEGACY PLACE

Locals kick up their heels at Sex and the City 2 event at Showcase Cinema De Lux
By Andrea Salisbury and Julie M. Cohen
STAFF WRITERS

Walking with poise in a pair of towering green heels from Aldo, store manager Cassandra Cavalieri modeled her stores wares last Thursday at Showcase Cinema De Lux at Legacy Place, greeting Sex and the City fans at the opening night of the sequel. Aldo was just one of the shops at the open-air mall located along the Providence Highway in Dedham to showcase its spring line at the fashion event in the lobby of the cinema. Joan Jolley, director of marketing and business development for Legacy Place, said over 40 shops participated in the fashion event that included raffles, modeling, and free makeovers. But, like the HBO series, the focus was on the clothes, she said. This is a way to show off the clothes, Jolley said. Even people who work (at Legacy Place) dont know whats here. A few hours before the evening festivities, the newly opened Salon Capri, with a second location in Newton, was abuzz as neighboring store employees took a break from the sales counter to get glammed up for the fashion show. Stylist Jamie Champagne, of Boston, has been working as a hairdresser for eight years, and admitted that she was looking forward to doing something not conventional, for the Sex and the City fashion event. For her first up-do of the day, Champagne curled and pulled back Kara Murphys dirty blond hair. Looking at her from across the room, Champagne explained Murphy has shoulder-length hair and isnt used to something so short. Murphy, of the Paper Store, couldnt hold back the smiles. I am up for anything, the Dedham resident said when asked how she was chosen to model for the store. My boss asked me and I said sure. Amy Penna, owner of Salon Capri, said stylists at her newly open salon at Legacy Place, had at least 15 up-dos booked for the fashion event. As her hair was being pampered, Rebecca Stein, director of marketing for National Amusements, said she was excited for the nights festivities. She said the cinema de lux was the perfect place to see Sex and the City 2. Where else can you can have your drink and watch the movie? she asked. When the clock struck 5, the lobby of the cinema was transformed into a fashion extravaganza. With waiters offering free appetizers and models weaving through the crowds of mostly women, many stopped to have their photograph with a cutout of Carrie Bradshaw (aka Sarah Jessica Parker) or to enter one of the many raffles. Gap employees Abdoul Cisse, 20, of Roslindale; Maria Simone, 20, of Dedham; and Kate Budzilko, 22, of Stoughton all strutted their stuff in store garb for the event. Simone, daringly dressed in

a bathing suit under a white tunic, said it was no big deal to her to don beachwear for the show. And, compared to some of the outfits worn during the movie, her clothes were quite modest. At Salon Capris station set up near the Studio 3 restaurant and bar, hairstylists were busy curling, twisting, gelling, primping, spraying and styling coifs for all who wanted to try out an instant new do. Across the lobby, Beauty and Main offered free makeovers to complete the look. Darlene Fuller, of Florida, was visiting the area and came to the event since she was a fan of the show. I love those girls theyre sassy, she said while getting some new curls at the Salon Capri station. Her daughter, Keyona Fuller, was also getting her hair curled for the movie. With wide eyes, Keyona said she loves Sex and the City and owns all the TV episodes. Sitting on another pedestal having her hair styled was Oakley store manager Courtney Boudreau, 28, of Rhode Island. When asked if she liked the show and the first movie, Boudreau said, yes, obviously I am a girl. Yet not all models were enthusiastic about the new movie. Oakley employee Griffin Walker, of Norfolk, said he was asked that day to model the eyewear. I showed up for work, printed a sign (with the stores name on it) and here I am, he said. When asked if he was a Sex and the City fan, Walker shrugged and said Why not? Dedham Transcript editor Andrea Salisbury can be reached at 781-433-8322 or asalisbu@cnc.com. Norwood Transcript and Bulletin editor Julie M. Cohen can be reached at 781-433-8356 or jcohen@cnc.com.

DEDHAM TRANSCRIPT PHOTOS BY ANDREA SALISBURY

Top left, Gap employees, from left, Kate Budzilko, 22, of Stoughton, Abdoul Cisse, 20, of Roslindale, and Maria Simone, 20, of Dedham, model the spring fashion line at Showcase Cinema De Lux at Legacy Place last Thursday night. The cinema hosted a fashion event to mark the opening of Sex and the City 2. Top right, Giovanna Guman, of Dedham models a dress from Stil Studio. Left, Darlene Fuller of Dedham has her hair done by a stylist at Salon Capri in Legacy Place. The salon offered free up-dos during last Thursday nights Sex and the City fashion event at Showcase Cinema De Lux.

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The lobby of Showcase Cinema De Lux was transformed into a fashion show for the opening of Sex and the City 2 at Dedhams Legacy Place. Area stores showcased its clothing line and Salon Capri and Beauty and Main offered free makeovers and up-dos.

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