In-Mall Escalators, Travelators & Arches Media Kit 2013 KSA

Contents
Escalators, Travelators and Arches Media

Media Overview.
Malls Target Audience Distribution and Coverage. Shopping Malls Listing Photo Gallery Rate Card 2011 Production Specifications

Escalator Media Overview

Escalators ,Travelators and Arches
are impactful and cost efficient media opportunities that enable messages to be displayed on extremely high visible area within the mall. They offer the best chance to communicate with consumers when they're in a buying mindset.

Benefits of Escalators, Travelators & Arches Media:

Ensure high OTS considering shopping malls importance in KSA as a major entertainment. Provide intensity and repetitive exposure considering the average time span spent in Mall per visit. Reach of quality demographic in key neighborhoods within a leisure environment. Reinforce the memorability of advertising campaigns media mix. Reach mall shoppers when they are poised to purchase and provide the last impression before a purchase is made. Optimize synergy with other mall media thus creating a real buzz and high impact with shoppers

Escalator Media Overview

Todays Malls offer more than an advertising opportunity, they represent a destination where marketers can enhance the brand experience and influence consumer perceptions.

Some Facts about Shopping Malls

Based on research on consumer behavior and purchase pattern of In Mall visitors: 70% of all consumer purchases take place in malls. 80% of all mall visitors make a purchase The average spending/capita is 266 SAR.

Shopping Malls Target Audience

Distribution and Coverage

City Mall Al Andalus Mall Red Sea Mall Flamingo Jeddah Central Park Mall Roshan Mall Al Jamea Plaza Riyadh Gallery Danube Hyperpanda Hyperpanda Hyperpanda
Danube

Markets Hyperpanda Danube Carrefour

Daily Traffic 25,000 35,000 35,000 55,000 Opening on 1/3/2013 15,000 20,000 15,000 20,000 15,000 20,000 30,000 45,000

Al Hayat Mall
Aziziah Mall Othaim Rabwa

30,000 40,000
15,000 30,000 15,000 30,000 17,000 32,000 35,000 50,000

Hyperpanda Othaim Othaim Danube

Riyadh

Othaim Khurais Panorama Mall

Kingdom Mall
Al Remal Mall Khobar/Dammam Dareen Mall Othaim Al Manar Mall Alia Mall Aseer Mall

N/A
Hyperpanda Hyperpanda Othaim Panda Hyperpanda Panda

30,000 45,000
15,000 30,000 10,000 20,000 18,000 30,000 20,000 35,000 20,000 35,000 8,000 15,000

Madina Abha

Photo Gallery

Photo Gallery

Photo Gallery

Photo Gallery

Photo Gallery

Mega Escalator

Standard Escalator

Arch

Standard Escalator (Glass Sides) Rate Card 2013

Premium Shopping Malls ___________________________

City
Jeddah Jeddah

Standard Shopping Malls ___________________________

Gross Cost/Unit: 60,000 SR/Month

Red Sea Mall Al Andalus Mall

Gross Cost: 50,000 SR/Month

Central Park
Flamingo Mall Roshan Mall Panorama Mall Kingdom Mall Al Hayat Mall Riyadh Gallery

Jeddah
Jeddah Jeddah Riyadh Riyadh Riyadh Riyadh Riyadh Riyadh Khobar Khobar Remal Mall Aziziah Mall Al Othaim Mall Dareen Mall

Khobar
Jeddah Madinah Abha Madinah

Jarir Mall
Al Jamea Plaza Al Manar Mall Aseer Mall Al Alia Mall

Mega Escalator (Glass Sides + Stainless Steel Part) Rate Card 2013

Premium Shopping Malls ___________________________

City
Jeddah Jeddah Jeddah Jeddah Riyadh Riyadh Riyadh Riyadh Riyadh Khobar Khobar Khobar Madinah Abha

Standard Shopping Malls ___________________________

Gross Cost: 75,000 SR/Month

Al Andalus Mall Central Park Flamingo Mall Roshan Mall Panorama Mall Al Hayat Mall Riyadh Gallery

Gross Cost: 60,000 SR/Month

Remal Mall Aziziah Mall Al Othaim Mall Dareen Mall Jarir Mall Al Manar Mall Aseer Mall

Madinah

Al Alia Mall

Arches Rate Card 2013

Gross Cost/Unit: 30,000 SAR/Month

Shopping Malls Red Sea Mall Roshan Mall City Jeddah Jeddah

Al Andalus Mall
Al Jamea Plaza Central Park Flamingo Mall Panorama Mall Al Hayat Mall Remal Mall Aziziah Mall Dareen Mall

Jeddah
Jeddah Jeddah Jeddah Riyadh Riyadh Riyadh Riyadh Khobar

Othaim Mall
Al Manar Mall Al Alia Mall Al Aseer Mall

Khobar
Al Madinah Al Madinah Abha

Escalators Standards Specifications

Escalators with S. Steel Specifications

15 Meter Escalator Specs:

Escalators with S. Steel Specifications

12 Meter Escalator Specs:

Arches Technical Specifications

Exclusive Media Representatives

Dubai Capricorn Tower 9th Floor, Office No. 904 Sheikh Zayed Road Dubai, U.A.E. Tel. No. + 971 4 331 6114 Fax No. + 971 4 331 6124

Jeddah 13th Floor, Office No. 1314 Saudi Business Center Madinah Road, Jeddah Saudi Arabia Tel. No. + 966 2 652 6400 Fax No. + 966 2 652 6440

Riyadh Al Nemr Center (2) Olaya Main Road Riyadh Saudi Arabia Tel. No. + 966 1 217 4340 Fax No. + 966 1 217 4340 Ext. 30

Kuwait Salmiya Salem Al Mubarak Street Zahra Complex Kuwait Tel. No. + 965 2 571 2455 Fax No. + 965 2 571 2445

Beirut 4th Floor, Lazarieh Center Bloc A2-2, Central District Beirut, Lebanon Tel. No. + 961 1 970 612/ 613 Fax NO. + 961 1 970 611

Paris 120 Avenue Charles De Gaulle 92200 Neuilly-sur-Seine Paris Tel. No. + 331 7 292 0612 Fax No. + 331 7 292 0610