Marketing 1.

Business Marketing is the practice of individuals, or organizations, including commercial

businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services they offer, or use them to support their operations. Also known asindustrial marketing, business marketing is also called business-to-business marketing, or B2B marketing, for short. 2. Consumer behaviour is the study of when, why, how, and where people do or do not buy aproduct. It blends elements from psychology, sociology, social anthropology and economics. It attempts to understand the buyer decision making process, both individually and in groups. It studies characteristics of individual consumers such as demographics and behavioural variables in an attempt to understand people's wants. It also tries to assess influences on the consumer from groups such as family, friends, reference groups, and society in general. 3. Integrated Marketing Communication:- (IMC) is defined as customer centric, data driven method of communicating with the customers. IMC is the coordination and integration of all marketing communication tools, avenues, functions and sources within a company into a seamless program that [1] maximizes the impact on consumers and other end users at a minimal cost. This management concept is designed to make all aspects of marketing communication such as advertising, sales promotion, public relations, and direct marketing work together as a unified force, rather than permitting each to work in isolation. 4. International Marketing:- refers to marketing carried out by companies overseas or across national [1] borderlines. This strategy uses an extension of the techniques used in the home country of a firm. It refers to the firm-level marketing practices across the border including market identification and targeting, entry mode selection, marketing mix, and strategic decisions to compete in international [2] markets. According to the American Marketing Association (AMA) "international marketing is the multinational process of planning and executing the conception, pricing, promotion and distribution of [3] ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." In [3] contrast to the definition of marketing only the wordmultinational has been added. In simple words international marketing is the application of marketing principles to across national boundaries. However, there is a crossover between what is commonly expressed as international marketing and global marketing, which is a similar term.
5. Marketing Finance:-

refer to any effort to quantify the contribution of marketing to increased business

value.
6. Customer Relationship Management:- is a widely implemented model for managing a companys interactions

with customers, clients, and sales prospects. It involves using technology to organize, automate, and synchronize business processesprincipallysales activities, but also those for marketing, customer [1] service, and technical support. The overall goals are to find, attract, and win new clients; nurture and retain those the company already has; entice former clients back into the fold; and reduce the costs of [2] marketing and client service. Customer relationship management describes a company-wide business [3] strategy including customer-interface departments as well as other departments. Measuring and valuing [4] customer relationships is critical to implementing this strategy. 7. Marketing Research:- Marketing research is the systematic gathering, recording, and analysis of data about issues relating to marketing products and services. The goal of marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. The term is commonly interchanged with market research; however, expert practitioners may wish to draw a distinction, in that market research is concerned specifically with markets, while marketing research is [1] concerned specifically about marketing processes. It has been described as "the function that links the consumers, customers, and public to the marketer through information information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve understanding of marketing as a process. Marketing research specifies the information required to address these issues, designs the method for collecting information, manages and implements the data collection process, analyzes the results, and communicates the [2] findings and their implications."

8. Marketing Strategy:- is a process that can allow an organization to concentrate its limited resources on

the greatest opportunities to increase sales and achieve a sustainablecompetitive advantage. specific product,product line, or brand.

[1]

9. Product / Brand Management:- Brand management is the application of marketing techniques to a

The discipline of brand management was started at Procter & Gamble as a result of a famous memo
10. 11. 12. 13. 14. Retail Marketing Rural & Social Marketing Sales & Distribution Management Services Marketing & Marketing of Financial Services Quantitative Techniques in Marketing

What is Marketing? Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires. It defines, measures and quantifies the size of the identified market and the profit potential. It pinpoints which segments the company is capable of serving best and it designs and promotes the appropriate products and services. In simple terms, Marketing activities and strategies result in making products available that satisfy customers while making profits for the companies that offer those products. Working vocabulary of a marketing professional include following terms: Segmentation, targeting, positioning, needs, wants, demand, offerings, brands, value and satisfaction, exchange, transactions, relationships and networks, marketing channels, supply chain, competition, the marketing environment, and marketing programs.