4.

B) Market Research
1/ Place/Location: Inner city Brisbane Fortitude valley, spring hill and woollloongabba 2/ Position: Personal trainer at a gym, $40 per half hour session, have loyal client after 3-6 month 3/ People: 20-30 Y.O Strength & Conditioning 4/ Target Market: Anyone needing to improve strength, speed & agility, athletes wanting sport specific conditioning, athletes that needs targeting of strength and weaknesses

6. Welcome Pack
A) Welcome letter: Dear Client, Welcome to Davids personal training, I would like to thank you for hiring me as your personal trainer. First I want to assure you that you made the right decision in choosing me because I will be there with you every step from writing youre specialized exercise program to being there training with you to reach your goal. Thanks again for being my client, I look forward to training you. David Le B) Trainer biography: Name: David Le Education: Studying Certificate 3&4 in personal training at Australian Institute of Fitness Experience: 6 month training C) Services on offer for clients: Please arrive 5min early every session, expect to have water and a towel for you every session, bring any medication with you every session and wear some comfortable clothes suitable for training

13. F) Marketing Plan

Month January February March April May June July August September October November December Promotion NYR Valentines Day St. Patricks Day Spring cleaning Labor Day Clients Birthday Multiculturalism International Youth Day Clients Birthday Halloween Clients Birthday Christmas Activity Free PT session Sweet heart special Free PT for friend Free program for every that joins No Joining fee Refer and get free PT Join 2 pay half price 1 Week Gym Trial Free PT session Free 1 month extra membership Free massage Give some a gift free PT Session Estimated Cost $50 $0 $50 $0 $100 $50 $50 $10 $100 $30 $0 $50

14. Project Plan

Month January February March April May June July August September October November December Action Get ABN Insurance Business Card Uniform Take gym photo Video Walkthrough Design Rules for gym Edit Photos Edit Videos Set up Phones Look for Equipment Advertise Gym Who Me Me Print company Clothe shop Me Me Me Editor Editor Phone company Fitness Shop Newspaper When 1/1/12 12/2/12 15/3/12 4/4/12 8/5/12 15/6/12 2/7/12 6/8/12 3/9/12 11/10/12 6/11/12 9/12/12 Completion Date 15/1/12 20/2/12 25/3/12 19/4/12 27/5/12 30/6/12 12/7/12 18/8/12 21/9/12 20/10/12 24/11/12 28/12/12

15. Financial Plan

A) Schedule of fees: Gym membership - $21 per fortnight Joining Fee - $100 Personal Trainer 1 on 1 - $40/Hour Personal Trainer 2 on 1 - $20/Hour Per person Gym Instructor - $25/Hour B) Start up cost: Insurance - $99/Year Course - $6600 Membership - $100 Gym Rent $60/Week Total - $6859 C) Profit Projection: Month Income Expenses January $0 PT course $6199 February $3000 Train 2 client per Rent Fee $1200 day March $5000 Find more client Driving expense $300 April $5000 Continue with Supplies $200 clients May $4000 Train less days Buy more equipment $1000 June $4000 Train same days Buy laptop $1200 July $6000 Include more Print business cards client per day $150 August $6000 keep same client Buy work clothes $200 September $3000 Start Massage Massage Course $6000 course October $3000 Finish Course Internet services $720 November $8000 Start including Buy Massage oil and massage in PT equipment $500 December $8000 PT and Buy Massage Bench massaging $200 Total $55000 $17869

Profit/Loss -$6199 -$3099 +$1601 +$6401 +$9401 +$12401 +$18251 +$24051 +$21051 +$23331 +$30831 +$38631

$38631