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E-Business Consulting Project Management: Dr. Fadi Fayez
E-Business Consulting Project Management: Dr. Fadi Fayez
E-Business Consulting Project Management: Dr. Fadi Fayez
Executive Summary
Radiance General Trading LLC is an established corporation in 1999 located in Dubai. The company represents various cosmetic production companies located in China and serve as distributors for consumers located within UAE and the Middle East. Some of the Chinese factories represented in the UAE by Ever Beauty Trading LLC include Leche, Yada, Talameh. The target market of Radiance General Trading LLC is the middle and low class adult females. The current trend indicating the high increasing rate of the population of the target markets as well as the increase in internet usage They are looking forward to facilitate easy and rapid communication between consumers, retailers and the managers of Ever Beauty Trading LLC through creating their company website. It is forecasted that the following sales will be achieved twelve months from the development and launching of the website: Source of Sale 1st Quarter 2nd Quarter 3rd Quarter 3rd Quarter Totals Support Contracts With support contracts Units Sold 28700 52500 78500 11770 25790 Revenue from Unit Sales $1,219,750 $2,231,250 $2,170,000 $5,281,790 $10,623,250 $616,790 $11,240,040
The Goal
The goal of this consulting project is to lead the company in a way to achieve higher market share and expand their business into new markets. That is done by defining their business plan and developing their informative website.
The Objectives:
Evaluate the market context the Radiance General Trading
Identify their customers segments Analysis their current products portfolio Assess Radiance General Trading costs and spending Identify their high rate and potential customers Understand online customers expectation Identify and evaluate their competitors strategies Develop a sustainable competitive advantage Allocate the informative website Select a domain name Track customers activity through web usage Develop the mobile application
Outcomes:
As a result of this consulting project Radiance General Trading will be able to : Better understand their market segments and increase their market share through usage of technology and build competitive advantage Inform their customers faster and easier of their new products Refine the products range through the customer feedback Attract new customers
female segments of the population between the ages of 15 and 64 in the middle and low class will be the target consumer base of Ever Beauty
Companies Stakeholders:
Stakeholders
Government
All the Government department interact for the company local activity and Import and Export government departments of GCC countries and China
Employees
Customers
Suppliers
Creditors
Contracts
Trade Unions
Owner(s)
Nada Naiif
Investor
Nada Naiif
Financial Community
Feasibility Study:
Economic Feasibility
The radiance company uses the cash flow analysis for their cost- benefit analysis techniques which is shows here, and that indicate the launching the website is beneficiary a the total cost is less than the total benefits.
CASH
RADIANCE GENERAL TRADING LLC CASH FLOW STATEMENT May-11 Jun-11 1,052,0 125,000 17 Jul-11 958,22 6 Aug-11 925,80 5
Sep11 876,8 87
Oct11 834,4 31
Nov11 796,1 73
Feb12 663,8 05
Mar12 627,2 32
Beginning Cash Flow Cash Inflows (Income): Cash Inflows (Income): cash collections Investment Income Other Total Cash Inflows Available Cash Balance Cash Outflows (Expenses): Advertising Bank Service Charges Insurance Interest Inventory Purchases Maintenance and Repairs Operating Supplies Payroll Payroll Expenses
12206 23316 100000 0 102331 6 1,148,3 16 28,140 1,080,1 57 52773 1,010,9 99 53849 979,65 4 56875 933,7 62 62,87 5 897,3 06 71725 867,8 98 77110 825,9 50 88740 797,8 42 12206 0 785,8 65 28140 52773 53849 56875 62875 71725 77110 88740 0
12744 4
17303 8
93794 5 0
127,4 44 754,6 76
17303 8 787,6 05
0 2200 14400 0
938
938
5000
938
938
25004 1200
Sales Commisions Professional Fees Communication Rent Office Supplies Permits & Liscences Utilities & Telephone Travel Taxes Other: *Annual Training for Salesmen Sub-total Other Cash Outflows: Capital Purchases Loan Principal Owner's Draw Other: Sub-total Total Cash Outflows Ending Cash Balance
867 3000
867
950 6000
950 6000
950
950 6000
950
1077
1077
1077
1077
11659 21000 0 0
11905 8
11684 8
11903 7
14363 3
14010 9
14565 7
7000 13309 97 0
25000
10000
15000
10000
15000
15000
90000 0 0 0
0 10276 7 876,88 7
0 99331 834,4 31
0 11905 8 748,8 40
0 11684 8 709,1 02
0 14010 9 614,5 67
0 14565 7 641,9 48
90000 14209 97
Technical feasibility
The Radiance General Company has some strength point and weakness. The radiance company has high variety of products and located in place that has high potential demand of their products therefore the radiance decided to target more costumers as well as enhancing their relation with their existing customers and in order to achieve that they plan to develop an informative website as well as creating mobile app for the smart phone. The Initial study analyzes shown that it is possible to implement this technical solution to ensure that they could achieve the effectiveness to their business. In order to implement the website their IT department and marketing department will involve in order helping me to develop a real user-friendly and helpful website in order to improve their customer relation and increase their sales.
Operational feasibility
Through the operational feasibility we need to make in consideration that the solving the problem worth or does the problem solving works? In answer to that , I can mention developing an informative website is connecting to our potential customers through a new marketing channel as well as it helps to improve the customer relationship so all that will lead to keep our existing customer and make them more satisfy as well as attracting new number of customers. As the forecasting of sales and cash flow already showed it will be beneficiary for radiance to develop their website. The management in order to control and process the website, I need to mention because for now they will only implement an informative website there will be no problem except updating the website content which can be done by Radiance IT department , also they need to be more responding regarding to customers to be more success.