CENTRAL & EASTERN EUROPE

BREAKFAST MENU

Start date 1st of December 2009 end of testing period * 31st of May 2010 All traditional restaurants are required to offer breakfast and follow these guidelines.

* After testing period Breakfast Subs will be removed or implemented as regular COP for all stores in CEE area

Breakfast sub should be offered till 11am from Monday to Sunday. Those stores that are 24 hours opened can start to serve breakfast subs at 5am.

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ITEMS OFFERED FOR SALE BREAKFAST SANDWICHES: Store breakfast menu: Egg Omelette & Sausage Egg Omelette & Bacon Egg Omelette & Turkey Egg Omelette & Cheese Sauces: All stores are required to offer ketchup and brown sauces. Drinks: Breakfast menu contains Coffee and Juice. Apart of that all regular drinks have to be available Bread: Breakfast subs are served on regular SUBWAY bread. They are sold as 6 inches or footlongs. Breakfast sub cant be served as Baby Sub. Treats: You must offer one good baked item, preferably Muffin or Donut apart of regular cookies Regular Sandwiches: Regular Subs and Baby Subs must be for sale during all morning hours when additionally are served Breakfast Subs.

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DISTRIBUTION DETAILS: Subway 6 70gr Folded Egg Omelette SUPREME item no. 2752 Subway Slices Port Sausage Halves SUPREME item no. 3027 SHELF LIFE: Subway 6 70gr Folded Egg Omelette Storage Area Shelf Life Freezor approx. 9 months >> please see expiration date on the case Refrigerator 1 day = 24 hours Sandwich Unit 3 days = 72 hours Subway Slices Port Sausage Halves Storage Area Shelf Life Freezor approx. 9 months >> please see expiration date on the case Refrigerator 1 day = 24 hours Sandwich Unit 3 days = 72 hours

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Egg Omelette & Bacon omelette 2 slices of bacon 2 slices of cheese ketchup or brown sauce Egg Omelette & Turkey omelette 2 slices of turkey 2 slices of cheese ketchup or brown sauce Egg Omelette & Sausage omelette 2x sausages 2 slices of cheese ketchup or brown sauce Egg Omelette & Cheese omelette 2 slices of cheese ketchup or brown sauce

SUB FORMULA & PREPARATION:

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Place two slices of bacon rasher on the top half

Place two slices of cheese on top of the bacon rasher & toast

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Place one sausage half cut side up on top of half bread

Place two cheese slices on top of sausage & toast

Sandwich preparation Turkey, Egg & Cheese Sub

Place one slice of turkey on the top half

Place two slices of cheese on top of turkey & toast

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INGREDIENT PLACING IN SANDWICH COUNTER: Egg Omelette, Sausage, Turkey, Bacon should be placed in 1/3rd Cambro and recommended placing in cold unit is second cambro column from hot unit on top Egg Omelette (closer to customer, middle Sausage, bottom Bacon (closer to sandwich artist), next column closer to veggies in middle Turkey. This way we can make breakfast sub preparation easier to sandwich artist keeping certain productivity level. TEMPERATURE TAKING: Temperature has to be recorded for 2 new additional ingredients Egg Omelette and Sausage 1x during morning hours.

COST OF GOODS & RECOMMENDED PRICING:

quantity per price per price per ingredient unit box box** stick formula cost per 6' sub white bread stick pcs 75 10.98 0.151/2 bread EUR 0.07 wheat bread stick pcs 75 11.11 0.151/2 bread EUR 0.07 wrap pcs 100 18.29 0.181 pcs EUR 0.18 egg omelette pcs 120 28.1 0.231/2 omelette EUR 0.12 sausage pcs 300 39.73 0.131x 1/2 sausage EUR 0.26 turkey kg 12 70.44 0.0114 gr = 1 slice EUR 0.22 bacon kg 6 68.6 0.0114 gr = 1 slice EUR 0.32 cheese pcs 2112 41.25 0.022 slices EUR 0.04 ketchup ml 8750 14.01 0.0010 ml EUR 0.02 sub wrap paper pcs 3000 42.88 0.011 pcs EUR 0.01 napkin pcs 5850 30.15 0.011 pcs EUR 0.01 silicon paper pcs 4000 33.82 0.011 pcs EUR 0.01 gloves pcs 10000 32.02 0.002 pcs EUR 0.01 bag pcs 3000 29.32 0.011 bag EUR 0.01sausage cheese turkey bacon exchange cost of goods / without VAT EUR 0.55 EUR 0.29 EUR 0.51 EUR 0.61 rate* CZECH REPUBLIC CZK 14.3 7.5 13.3 15.8 25.87511 cost of goods VAT 9% % 40.1 20.9 37.1 44.1 cost of goods VAT 19% % 43.8 22.9 40.5 48.1 price without VAT 9% CZK 35.8 35.8 35.8 35.8 price without VAT 19% CZK 32.8 32.8 32.8 32.8 final recommended price CZK 39.0 39.0 39.0 39.0 SLOVAKIA EUR 0.55 0.29 0.51 0.61 1 cost of goods % % 33.1 21.7 38.4 45.6 price without VAT 19% EUR 1.67 1.34 1.34 1.34 final recommended price EUR 1.99 1.59 1.59 1.59 POLAND PLN 2.29 1.19 2.12 2.52 4.1272 cost of goods % % 40.87 21.34 37.78 44.94 price without VAT 7% PLN 5.60 5.60 5.60 5.60 final recommended price PLN 5.99 5.99 5.99 5.99 HUNGARY HUF 148.49 77.53 137.29 163.29 267.877 cost of goods % % 42.18 22.03 39.00 46.39 price without VAT 25% HUF 352.00 352.00 352.00 352.00 final recommended price HUF 440.00 440.00 440.00 440.00 * exchange rate source www.oanda.com 21st of November 2009 ** SUPREME price on 11th of November 2009 next revision of recommended prices will be in February 2010

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OUR GOAL PER STORE: Our goal is to increase sales during low productive morning hours. Goal is to sell minimum of 15 breakfast subs a day, 60% of them in a menu (either with coffee, tea and/or juice. 15 subs a day * 7 days = +105 subs a week CZECH REPUBLIC >> 105 * 39CZK = 4095 CZK additional weekly turnover SLOVAKIA >> 105 * 1.49 EUR = 156.45 EUR additional weekly turnover POLAND >> 105 * 5.99 PLN = 628.95 PLN of additional weekly turnover HUNGARY >> 105 * 440 HUF = 46200 HUF of additional weekly turnover POS: Subshop please create new PLU number and button if needing help contact your DA/ ADM and request training flash file how to create new PLU. All other POS please contact your local POS vendor to up date your system Each breakfast sub is counted as one unit.

MARKETING MATERIAL:

BREAKFAST MENU

MENU BOARD IN LOCAL LANGUAGE

BREAKFAST SUB IMAGE

For creating own additional marketing material.

ATTRACTING CUSTOMERS PURCHASING REGULAR SUB AFTER 11am: We do recommend to make a stamp with discount or free espresso if customer will come next day to buy breakfast sub. Each receipt should be stamped and customer informed about this offer. Menu board will sent to you in editable file. Please print it locally, consider if you need backlid or regular menu translite. Please use black number stickers to indicate price of each product. ATTRACTING CUSTOMERS PURCHASING BREAKFAST SUB BEFORE11am: We do recommend to make a stamp with discount if customer will come same day to buy regular sub. Each receipt should be stamped and customer informed about this offer.

now available on FTP server

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LETS BUILD SALES LETS BUILD PROFIT!

Breakfast program is one of new 3 pillars to build sales during 2010