CEDAR FALLS LUTHERAN HOME REBRAND

The Cedar Falls Lutheran Home wanted a new brand to reflect its new energy and vitalityto show the type of atmosphere it provides to residents, with a focus on helping each resident live better. ME&V conducted a full rebrand, including audience research, naming, logo and tagline development, graphic guidelines and core messaging.
The Cedar Falls Lutheran Home is now

WEBSITE
The Cedar Falls Lutheran Home is now
7511 University Ave. | Cedar Falls, IA 50613 (319) 268-0401 | www.NewAldaya.org

A Lasting, Living Remembrance...

This gift of love and respect, in the amount of $_ _ _ _ _ , is given to ____ New Aldaya Lifescapes In memory of In honor of

Dear Sirs, This letter is to inform you of your deliquent account. In a sponsorship deal pegged at $1.2 billion, Anheuser-Busch InBev NV beer Bud Light will be the official beer of the National Football League for six years. The deal kicks off at the end of the 2011 season. The NFL and its existing sponsor, Coors Light, tried to reach a deal but could not agree on price, according to this article. The Wall Street Journal (5/4) 100 spots left! There's still time to register for the month-long, all-online Social Media Success Summit 2010. You'll get full access to social media's best practitioners and brightest minds both live and recorded, so you can tap in at your convenience. Limited space remains get in while you can. Dawn helps clean up oil-soaked wildlife in Gulf Procter & Gamble brand Dawn, as part of its long-term cause-marketing effort to support wildlife-rescue groups, has stepped in to assist the effort to help animals affected by the oil spill in the Gulf of Mexico. The dish detergent label has sent to the Gulf Coast 1,000 bottles of its product, to be used to remove the grease from the animals. It plans another shipment by the end of the week. Advertising Age (tiered subscription model) (5/4) Starbucks' Frappuccino push promises "liquid love" Starbucks is inviting consumers to drink their feelings with BBDO, New York's "Express Your Love!" campaign, which on TV and in print equates Frappuccinos to "liquid love" and "amazing ice bliss." The push, to back a new range of blended drinks, also includes digital efforts and a promotional contest on "Gossip Girl" on the CW. Brandweek (5/4) Once again, thank you for your time and for considering making a payment. Sincerely,

______________ _ _ _ _ _ _ _ _ _ _ _ _ _ _________________.
Name of person remembered

Your Name _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ ____ _ _ _ ________ Address _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ __________________ City_ _ _ _ _ _ _ _ State______ Zip________ ________

NEW LOGO

The

Phone_ _ _ _ _ _ Email______________ ______ _______

over >

Flash Gordon

OLD LOGO

Youll Live Better

For the wages of sin is death, but the free gift of God is eternal life in Christ Jesus our Lord. Romans 6 23

STATIONARY The team at ME&V did a great job guiding our organization through the rebranding process, from the initial study to a new brand. It was quite a procedure for an organization of 50 years to undergo, but with ME&Vs professional experts there each step of the way, we were successful. The team was organized, professional and timely. Millisa Tierney Executive Director NewAldaya Lifescapes

GIVING CARD

ENVELOPE

NP_CFH

WWW.MEandV.COM 319.268.9151 CEDAR FALLS, CEDAR RAPIDS & DES MOINES