LIGHTS

Mission Statement: From fashion to movies, popular culture to music, LIGHTS is the only magazine to offer the modern world on a budget. The things we promote won't break your piggy bank and they'll be delivered with the same quality and passion as a magazine catering to a six-figure salary. W aim to inspire not only the office managers, but also the grocery-baggers, the interns, and the errand girls. Salaries change, we don't. Editorial Philosophy: LIGHTS is written for modern and intelligent college women ages 18 to 25. We offer the newest trends, classic looks and beauty tips galore; then we tell readers how to pull it all off on a budget. We also offer the latest in music and movies, as well as what's new in television and popular culture. We appeal to everyone not just the fashionistas and the concert-goers, but also the class-skippers, over-achievers and burger-flippers. LIGHTS is the fashion-forward best friend that will tell you the truth about that skirt you put on, and then re-dress you for your date Friday night; the music-loving, televisionobsessed roommate that always knows the best in entertainment; and the sassy, yet sophisticated, new girl turning heads wherever she goes. LIGHTS is a consumer magazine that will begin as a bi-monthly publication and eventually switch to a monthly publication as circulation increases. LIGHTS's target readers are intelligent, classy women ages 18 to 25. They love fashion and knowing all the current trends, and they aren't afraid to be bold and to think outside the box. They may not drive a Mercedes or vacation in the Hamptons yet, but they don't let that get in the way of looking great. Our readers understand the importance of always putting your best foot forward, and they look to LIGHTS to help them make that happen without spending their entire savings account in the process. Demographic Research: All research was conducted using MRI+ databases using information collected in 2009. What we gathered from these tables is that there exists a large audience for LIGHTS. These tables show that of 116.7 million women in the United States, there are 13.7 million women who read women's fashion magazines. That is a very large group which LIGHTS will be able to tap into to find readers. The following bullet points further break down that number to find how many of those women fit into LIGHTS' target audience.

 Age

This table shows that there are about 14,112,000 women ages 18-24 in the United States. It also shows that 3,831,000 women who read women's fashion magazines are in the age range we are targeting. Out of all women ages 18-24, about 74% of them read women's magazines, and about 27% read women's fashion magazines. This leads us to believe LIGHTS will have a large audience base. College Students

LIGHTS is also targeting women attending college. This table shows there are about 10,477,000 women who are college or university students, and nearly 2.3 million women who read fashion magazines are college students. Of those women attending college, nearly 22% of them read women's fashion magazines, and over 71% of them read women's magazines.

 Income

our

LIGHTS' target audience has a lower income. We chose to look at an income range of $25,000-$30,000, since that will most likely be the higher end of audience. The table shows there are about 5.8 million women who make this much money. About 1 million women who read fashion magazines make this income. The table also shows that about 69% of people making this income read women's magazines, and over 17% read women's fashion magazines.

This table shows the lower end of our target income range ($0-$4999). We found that 4.3 million women total and 607,000 women who read fashion magazines make this much money. The table also shows that about 14% of women who make that income read fashion magazines and about 70% read women's magazines. From this research, we can see that LIGHTS will have a large audience. Of women who read fashion magazines, about 3.8 million are in our target age range, about 2.3 million are college students, and those making our target income range from 600,000 women to 1 million women. These numbers prove that our target audience not only exists, but that they read fashion magazines. Psychographic Research: Women who read LIGHTS enjoy shopping. Some of their biggest purchases are clothing ones:

The table shows that our target audience (college education, ages 18-24 and a lower income) makes clothing purchases. Out of all women who made clothing purchases in 2009, nearly 81% are women ages 18-24, and between 60% and 70% fall within our target income range. Women who read LIGHTS also enjoy decorating their homes

This table shows that about 1.4 million women ages 18-24 participated in home decorating and furnishing in 2009, and 1.2 million women with an HHI of less that $20,000/year also decorated their homes. LIGHTS includes decorating tips and DIY projects that involve decorating and furnishing a home because we understand that although our readers are young, some of them are living in their own house or apartment for the first time. They enjoy defining themselves through the decoration of their home, because it is possibly the first space that is entirely theirs.

LIGHTS' readers also enjoy cooking for fun and entertaining guests

This table shows that of the projected 32.2 million women in the United States in 2009, 3.9 million of them ages 18-24 enjoy cooking for fun. LIGHTS realizes that our readers like to cook, which is one reason we include a full recipe in our magazine every issue. Many of our readers are in college or recent graduates, and so they're cooking for themselves, possibly for the first time. We want to give them healthy, affordable options to include in their meals.

This table shows the number of women who entertain friends or relatives. 5.5 million women ages 18-24 participate in this activity. 16.1 million women who have attended college do so as well. LIGHTS includes a music section in every issue, because we know that music can be influential to younger audiences. Everyone has a favorite band, or a song that cheers them up when they're sad. LIGHTS' readers also enjoy listening to music.

This table shows that 7.5 million women ages 18-24 listen to music (although this number is most likely much higher inacuality. Who doesn't listen to music in some form?) 18.3 million women who have attended college also listen to music. These are the women LIGHTS will be targeting. Competition: Marie Claire Circulation Median Age IEI Subject 961000 37.1 $38,759.00 Fashion, beauty, social, relationships Lucky 1.1 million 33.9 $38,078.00 Shopping Vogue 1.2 million 37.4 $29,965.00 Fashion, culture Allure 1.1 million 32.5 $27,816.00 Beauty Nylon 225000 25.7 $42,500.00 Fashion, music, beauty

*All information found on the Media Kits of these magazines

LIGHTS will appeal to readers because there really isn't anything else like it in the market at this time. Magazines such as Vogue and Allure typically appeal to an older audience of women. There are multiple magazines for women in their 30s, as our competition table shows, and there are also multiple magazines for teens, such as Teen Vogue and Seventeen magazines. There is an entire age group that is neglected in the magazine world, and LIGHTS aims to target that age group and give them what they want. Nylon is the only other magazine that reaches readers of the same age. Our competitors also tend to target an audience with a higher income. Women in their 30s that read Vogue and Allure are already making higher salaries in their professional careers, and so they can afford to buy the clothing featured in those magazines. Although Nylon also targets the same age group, the individual income of their readers is much higher than that of a LIGHTS reader, and so they can also afford to purchase items from high end designers. LIGHTS understands that while everyone loves a good Michael Kors watch or Jimmy Choo pump, not everyone can afford them.

LIGHTS will target a group of young readers that have market influence, and will give them what they want by showing them how to dress like the women reading Marie Claire and Lucky without completely depleting their bank accounts in the process. Circulation Plan: Total Circulation: 20,000 in the first year of publication Bull's Eye Circulation Target: Outside Ring: Casual consumers, including young women with lower incomes. (5,000) Third Ring: Young women that enjoy fashion and occasionally keep up with current trends. (3,000) Second Ring: Fashion-forward women that enjoy staying up-to-date on the latest trends. (3,000) First Ring: Avid consumers, including women in big cities or attending liberal arts colleges around the world where students are more fashionconscious and fashion-forward (4,000) Bull's Eye: Boutiques, salons, coffee shops, retail stores and newsstands in campus stores in college towns where we will reach the most people in our target age group (5,000) Circulation Strategies and Planned Promotions: Direct Mailings LIGHTS will reach some consumers by direct mailings aimed at our first ring and bull's eye on our circulation target in order to reach people who are more likely to buy subscriptions Advertising We will purchase advertisements in our competitors' magazines, especially Nylon, in order to reach potential readers that will appreciate our product. We will also purchase advertisements to be placed on the websites of stores where our target readers frequently shop. Events LIGHTS will host a touring fashion show in major cities and college towns across the nation. We'll show the latest styles and hand out free copies of our magazine to people in attendance. We'll also host a giveaway at each show and give the winner a goody bag of donated items from some of our favorite brands or a free year's subscription. We will also host a launching party for some key industry professionals. Executive members from our favorite brands and clothing lines will be invited so they can gain a better understanding of our mission and realize the advertising opportunity LIGHTS will present to their companies. We will also host a clothing drive in major cities across the nation, where we'll collect clothing from local people to donate to the Salvation Army, GoodWill or anywhere else that needs it. Single-Copy Distribution

LIGHTS will hand out free copies to college campuses around the nation in order to gain interest from our target audience. Social Media For the two months of the first edition, we will host a social media competition, which we will advertise in our magazine, on our website and on our ads we place in other magazines and online. Everyone that likes our page on Facebook or follows us on Twitter will be entered into a drawing to receive a free subscription for a year or some other type of gift.

Advertising: Target List of Advertisers: Absolut, ABC Family, Aldo, American Apparel, American Eagle, American Spirit, Apple, Aussie, Banana Republic, Bare Essentuals, Belvedere, Billabong, Calvil Klein Fragrances, Camel, Candie's, Chanel Fragrances, Chi, Clean & Clear, CoverGirl Cosmetics, Degree, Dillard's, Dove Products, DSW, Express, Gap, Garnier Fructise, Got2b, H&M, Herbal Essences, J. Crew, Jergins, John Freida, Keds, Khols, Levi's, M.A.C., Macy's, Marc Jacobs Daisy, Maybelline Cosmetics, Minnetonka, NARS, Neutragena, Nike, Old Navy, O'Neill, O.P.I, Pac Sun, Pantene, Playtex, PUMA, Quicksilver, Ray Ban, Revlon, Rimmel, Secret, Sephora, Sprint, Target, T-Mobile, TOMS, Tresseme, Urban Outfitters, Vans, Vera Wang Fragrances, Verizon Wireless, Victoria's Secret, Virgin Mobile, Wrigley LIGHTS will be able to dedicate 40% of its pages to advertising in the first two years of publication, and will dedicate 50% of its pages to advertising in the years following. LIGHTS will offer advertising for mostly beauty products, clothing and a few miscellaneous items such as alcohol, television shows and tobacco. CPM: LIGHTS will have CPM of $50 throughout the first five years of publication. With circulation expanding from 20,000 to 100,000 in the first five years, our advertising rates will increase each year as well, which will keep our CPM constant. We feel a CPM of $50 for the first five years is justifiable because of the audience we are reaching. Although our circulation is small for the first few years, the audience we will reach will make significant use of the products we advertise. Also, our closest competitor's (Nylon) CPM is $93. They have a larger audience than LIGHTS will during its first five years, and so we feel that a lower CPM is acceptable until we gain a higher circulation.

 Rate Card:

4 C o lo r 2 F u ll P a g e $ 1 ,0 0 0 Page $500 Page $250

C o l oBr l a c k & W h i t e $750 $500 $400 $300 $200 $150

C o v e r s: 2 3 4

$ 4 ,5 0 0 $ 3 ,5 0 0 $ 4 ,5 0 0

Issue June/July August/Sept Oct/Nov Dec/Jan

Closing 03/30/12 05/31/12 07/31/12 09/30/12

Release 05/30/12 07/31/12 09/30/12 11/30/12

Start-Up Costs: Roughly $48,750 Computers: 13 Apple computers at $1100 each= $14,300 Computer Software: InDesign, Photoshop, Dreamweaver, etc.= roughly $25,000 Printer/Fax/Scanner/Copier: Combo machine=$600 Desks: 11 at $250 each= $2750 Desk Chairs: 11 at $100 each= $1100 Miscellaneous supplies: $5,000 Fixed Costs: Roughly $544,800/year Staff Salaries: $534,000/year Rent: $9600/year Internet/phone bill: $1200/year Variable Costs: Printing costs, postage, travel, other utilities, etc. will vary each year. Initial Funding: A pitch will be made to the Hearst Corporation in order to receive initial funding for this magazine. Since Hearst does not currently publish any similar magazines, our pitch will be successful. In case our pitch fails (which it won't, but who doesn't have a plan B?), initial funding for LIGHTS will come from the large inheritance the publisher unexpectedly received when she was informed that Steve Jobs was her

second cousin four times removed. Apparently he recognized her potential and considered it a good investment, therefore willing her half of his estate. We'll also take out a few loans. It is expected that LIGHTS will require roughly $2 million to begin publication. Five Year Financial Plan:
Issues per year Total Circulation/000 Number of Subscribers/000 Newsstand Sales/000 Subscription Price Cover Price Online Issue Price Ad:Editorial Ratio Advertising Pages/Issue Editorial Pages/Issue Total Pages CPM Ratebase/000 Full-Color Ad Rate Revenues Subscriptions/000 Single-Copy Sales/000 Advertising/000 Total Revenues/000 Expenses Advertising/000 Subscriptions/000 Single-Copy Sales/000 Editorial/000 Production/000 Distribution/000 Administrative Costs/000 Total Expenses/000 Total Income (Loss)/000 Year 1 6 20 10 10 $15 $3.49 2 40:60 40 60 100 $50 20 $1,000 Year 2 6 35 20 15 $15 $3.49 2 40:60 48 72 120 $50 35 $1,750 Year 3 10 50 30 20 $20 $3.99 3 50: 50 60 60 120 $50 50 $2,500 Year 4 10 75 45 35 $20 $3.99 3 50: 50 70 70 140 $50 75 $3,750 Year 5 12 100 55 45 $20 $3.99 3 50: 50 75 75 150 $50 100 $5,000

$150 $104.70 $240 $494.70

$300 $157.05 $504 $961.05

$600 $399 $1,500 $2,499

$900 $698.25 $2,625 $4,223.25

$1,100 $1,077.30 $4,500 $6,677.30

102 100 55 50 100 50 500 $957 $(462)

147 164 70 94 153 73 650 $1,351 $(390)

400 450 179 186 398 188 800 $2,601 $(102)

560 603 207 270 500 260 1100 $3,500 $ 723.25

500 727 350 370 630 390 1500 $4,467 $2,210.30

Structure of Staff: Editor in Chief He/she will have the final say in the organization and inclusion/exclusion of content, and will be responsible for making sure all necessary content is in the magazine, and no open areas are left. He/she will have to handle and address complaints from readers, as he/she is the one ultimately

responsible for the final product. The editor in chief will also have to address any staff issues, such as low productivity or consistently less than ideal production of content. Managing Editor The managing editor will have to make sure all articles and pieces are correct, original and ready for publication. He/she will be in charge of assigning content to the editors in charge of each section and overseeing the creation of that content. The managing editor will come up with the order of content to be approved by the editor in chief. He/she will act as a supervisor for all other editors. The managing editor will also have to approve all freelance work before it may go in the magazine. Will work closely with the art director in order to prepare the current issue. Features Editor The features editor will be in charge of assigning and accepting all feature content to and from freelance writers. After accepting work from freelancers, the article in question will then be given to the managing editor for approval before it is accepted into the magazine. The features editor will also be in charge of editing articles before they are passed onto the managing editor. He/she will determine which articles should be in print and which should be online. Departments Editor The departments editor will have a job similar to that of the features editor, but will cover all departments of the magazine. Must be very current on all content found in the various departments of the magazine. Will be responsible for choosing the people featured in the Spotlight sections of the magazine. He/she will work closely with the art director in order to prepare the photography portions of the departments. Fashion Director The fashion director will be in charge of choosing all clothing, shoes and accessories that will be included in the magazine. He/she must be very knowledgeable of fashion and current trends. The fashion director will be in charge of putting together all outfits for fashion spreads and cover looks. Any photography requiring clothing, shoes and accessories will be styled by the fashion editor before it is photographed. The fashion editor will also be in charge of gathering items to use for fashion photography. Digital Director The digital director will oversee production and content of the website. He/she will edit web content and see to it that the magazine's mission is apparent in the website and social media. The digital director will oversee the web designer/editor. Web Design/Editor

The web designer will be in charge of designing and editing the webpage. He/she will work closely with the digital director to create and manage the website for the magazine and will be in charge of making sure all aspects of the magazine are current and working properly.

Art Director The art director is in charge of all visual components of the magazine. He/she is in charge of keeping all design aspects in line with the magazine's mission. The art director will work closely with the managing editor in order to design each issue. Ad Sales Director The ad sales director will be in charge or procuring advertisements to be placed in the magazine. He/she will handle all correspondence with the advertisers and will be in charge of collecting payment and making sure each ad goes into the magazine correctly. Circulation Director The circulation director will be in charge of managing subscriptions and newsstand sales. He/she will be in charge of procuring newsstand space and making sure all copies go where they are supposed to. Promotions and Marketing Director The promotions and marketing director will be in charge of generating ideas to promote the magazine and gain more subscriptions/sales. He/she will also be in charge of executing these ideas. Photography Initially, all photography will be freelance. The magazine will hire photographers when necessary based on previous experience in the industry. Writers Writers for LIGHTS will also be freelancers. Initially, we will contact freelance writers from publications similar to ours to write stories we assign. Eventually, we'll receive freelance work from writers without assigning it and will determine what should go into the magazine and what should go online. Various Assistants LIGHTS will also employ various assistants to help with basic office needs, such as filing, fact-checking, etc. This will be done by paid assistants and unpaid interns. Visual Philosophy: LIGHTS is a magazine for intelligent and sophisticated women, but also for those who are young at heart and still know how to have fun. This is

evident in our content, as well as our design. LIGHTS will use the typeface Lucida. Within that typeface, LIGHTS will use Lucida Sans, Lucida Handwriting and Lucida Bright. The Sans font will be used for our logo and other headlines throughout the magazine. The Handwriting font, a cursive, girly one, will be used to add embellishment and draw attention to certain text. The Bright font, which this portfolio is written in, will be used for the majority of the text. Other types of Lucida fonts, such as Fax, Console and Calligraphy, will be used as necessary within the design. This typeface was chosen because it is simple and clean, but also gives of a young, laid-back vibe. Lucida isn't rushed or stuffy, but it also isn't a font for little girls. This typeface was chosen mainly because it's characteristics reflect those of our readers. The magazine colors are chosen for the same reasons. We aren't going to scream at you from a newsstand, because we're a bit more mature than that. We will, however, use bright, happy colors throughout our magazine. The use of green, light blue, yellow and violet-red in this issue was carefully planned because of the theme of the issue. The June/July issue is all about summer. Summer is easy-going, light and fun, and we felt the colors we chose should reflect that. LIGHTS will make use of bright yellows and magentas on occaision, but we aren't going to be over-the-top about it.

Cover Design: The cover for LIGHTS is always clean and sophisticated, but also vibrant and fun, which will make it stand out on a newsstand. The main colors used light blue, grass green, bright yellow and red-violet were chosen because they are fun and bright without being loud or annoying. They are also summer colors, which fit with our June/July issue. These colors fit with our editorial mission because they fit with our audience. We attract a younger audience, but these women aren't children anymore. They're more mature and sophistocated than teens, but more fun-loving and adventurous than women in their thirties and older. Our sophistication shows in how clean our lines and font are; our cover makes sense. * Picture on cover came from http://www.eftekasat.net/details.php?image_id=273553#.TsRxBD3NlGU Table of Contents: The table of contents for LIGHTS keeps the same visual cohesiveness as the rest of the magazine. The color used is the same as the one used for the logo, and the fonts are the same as those used on the cover and throughout the body of the magazine. The lines are kept clean and simple, because LIGHTS isn't a cluttered magazine. Pictures from some of the more interesting stories are included in the table of contents. Web Component: Website: www.lightsthemag.com

On our website, we'll constantly post more beauty and fashion tips and articles other than just what we have in the print edition. We'll have a fashion, beauty and what's hot section to our website, where our staff will constantly post things as they occur. We'll have a LIGHTS Closet' section where our staff will put together a collection of our favorite pieces from the current issue and we'll tell readers where to get those items and how much they cost. Advertisers will be able to find our media kit on our website, and it will also host all of our contact information. Readers will be able to purchase a print or online subscription from our website. Readers will also be able to purchase any previous issue we've published in an online form.

The app for LIGHTS will be highly interactive and will feature multiple extras for our print articles. Our app will be released during our third year of publication. Some of our features will include: When you click on the cover of the current issue, it will take you to extra photos from behind the scenes of the cover shoot and details about the cover looks. Clicking on any article on the cover will take you straight to that article in the magazine. For the DIY section in our print edition, we'll have a video that will show our audience how to do the project step-by-step. For Radar, we'll have trailers of movies and shows we feature, as well as songs from the artists and more photos than we have in the print edition. For Runway to Your Way, we'll link to the websites of stores where you can buy those items. Spotlight sections will have videos, pictures and sample songs for each section. The fashion section will have a video of a fashion show by the designer we feature or one put together by the store. We'll have a day in the life section for the people we feature in each section as well. We'll also have a virtual closet where you can piece together separate outfits using all the clothing we feature in that issue, not just the outfits we put together. We'll also include links to buy these items from their respective stores, or at least include a price if they aren't available for online purchase. For our features of that issue, we'll include more photos and complimentary videos. If we feature people, we'll have special extra interviews from them. Components of both the website and app: Readers will have the ability to post any article, photo or video to multiple social media outlets, including Facebook, Twitter, Tumblr and Blogger. For our sponsored events, readers will be able to buy tickets through our app and also get directions to the event. You'll be able to buy the entire issue for cheaper than the print and will

also be able to purchase one article at a time. Social Media: Facebook: We'll have a Facebook page where we'll post link to new additions to the website and keep people updated on what's going on with our publication Twitter: Much of the same content as our Facebook page. Blog: We'll have a blog that will have more mini-articles each week, more recipes and more photos and videos than our website and print editions. Departments: Letter from the Editor: Letter from the editor detailing some of what went into getting that particular issue ready for press. This department will make us more personable to readers, because they'll know some of the bumps and also some of the great things that happen along the way. Fan Mail: Letter to the Editor We'll allow readers to send in letters, pictures, drawings and anything else they can think of in order to express their opinions about LIGHTS, both good and bad. We'll pick a few every month to include in the magazine. Staff Picks: Every issue, some of the main people on our staff will choose one new product they love, whether it's a clothing trend they like, a lipstick brand and color, or a perfume scent. What's New: A page or two of everything new and exciting. Perfumes, books, albums, movies, makeup and clothing lines that are affordable and more. We want out readers to always be in the know, so we're going to make it easy for them to stay up-to-date on all the newest things coming out. Trend Spotter: LIGHTS offers the leading and most fashionable trends, so we have a department devoted specifically to that purpose. Our readers will be wellinformed of the latest trends in fashion and beauty, because that's what they want and what they expect of us. They may not be able to afford looks straight from the runway, but we're going to show them anyway so they have inspiration and are better able to find ways to pull off those looks in a more affordable way. Radar: This section will feature highly anticipated items to look forward to. It's our teaser section, and a preview of things we'll most likely be talking

about in more detail in future issues. We'll cover the topics of music, movies, fashion, books and everything in between. Anything that isn't yet out is fair game, as long as it's of interest to our readers. Runway to Your Way: This department sums up everything LIGHTS is all about. We take runway styles (hair,makeup, and clothing) and teach readers how to pull them off on a budget. We'll show the look as it is on the runway, and then put together an outfit and tell readers where to buy each piece and how much it costs. We'll teach readers how to do the hottest makeup looks and hairstyles using more affordable products. Spotlight Sections: This department will be split up into 3 different sections: Music, Fashion and Hometown Hero. This department will show readers something new and inspire them to do great things. This will be our human interest section, especially in the fashion and hometown hero sections. They'll feature people deserving of the attention and inspire our readers to go out in the world and accomplish something of their own. Music: This section will feature an artist/band or album we think is particularly awesome and why we think that way. The bands we choose will most likely be less well-known, whereas albums will come from any band or artist. What we choose will reflect our tastes and personality, which will reflect those of our readers. Fashion: This section will feature a store, designer or model that we love and explain why we love them. They may be on here because of something awesome they're doing with a new clothing line, the way their store gives back to their community or even just detailing how generally awesome they are. Hometown Hero: This section will feature normal, down-to-earth people from all over the country, and eventually the world. These people will have done something worth celebrating, whether it's designing an environmentally friendly lawn-mower, starting a nonprofit organization at their school or anything in between. We'll pick the first few Heroes, but eventually readers will submit their friends, family members and even themselves. Do It Yourself: Each issue, this department will feature one DIY project for readers to complete. It may be a piece of jewelry, a clothing item or a decorative piece for a bedroom or apartment. It will be inexpensive to do, and will be something readers will enjoy and look forward to each month. Recipe of the Month: This department will feature a recipe for one complete meal, including dessert and drinks. We'll have recipes for all genres of food, including vegetarian options, in order to appeal to everyone in our audience. Even

if they don't like the main dish, there will still be a side dish, a dessert and a drink (alcoholic and non-alcoholic versions) they may be able to enjoy. Around the World: This department will also be out last best page. It will showcase people from around the world with a great fashion sense. Freelancers will take pictures of real people on the streets wearing cute, fashionable styles put together with affordable pieces. We'll show a picture of the person, say where they're from, what they're wearing and where they got the pieces, allowing readers to pull off their styles. This section will be one readers look forward to every month because it will be evidence that real people in the world are capable of achieving the same things their aiming for: fashion on a budget. The sample of Around the World uses pictures taken from http://lookbook.nu/?utm_source=weibolife.appspot.com Features: June-July Issue: 27 Vacation Looks: Our fashion team will put together 27 outfits that minimize the amount you have to pack by using a few key pieces in different ways and emphasizing how to change daytime looks into nighttime looks without having to pack two completely different outfits. Summer Nights: How to make the most of the warm summer weather. This story will include ideas for day trips, dates, girls' nights and fun party ideas. Decorating on a Budget: Cute decorating ideas our readers can utilize in their homes. Some DIY ideas and how to transform basic, cheap household objects into cute dcor for different rooms of the house, as well as where to find cute decorations that are inexpensive. Zooey Deschanel: The New All-American Girly Girl: Profile on Zooey. We'll interview her about her life, her style and how being a girly girl has impacted her career and life. This article will include a fashion spread with Zooey wearing outfits our fashion department puts together. She will also be on our cover. August-September Issue: New Kids on the Block: Fall television series' are starting, so this issue will feature new shows and their stars. These will most likely be people new to Hollywood or people who had formerly been movie actors and are switching to television. We'll pick one guy and one girl to be on our cover. How to make your best first impression: We'll detail ways to make a good impression in a variety of situations from first dates, job interviews, talking with professors, meeting your boyfriend's family for the first time and more. We'll cover what to wear, how to present yourself and give tips on how to handle different tricky situations that may arise. Does Recycling Really Make a Difference? A feature story in which we'll examine the effects of recycling and whether or not it really makes a

difference. We'll look at recycling trends and how the growing increase in recycling has really helped the environment, if it has. October-November Issue: The End of the Twilight Saga: Since Breaking Dawn, Part 2 will be released in mid-November, we'll feature the stars and their journey through the four movies. We'll cover the ending of the series and if anything is coming next, and what the actors are going to be involved in after this. We'll put the three main actors on the cover. 547 Things You Can't Live without This Season: This will be a spread showcasing all the things we find to be essential to fall beauty products, clothing items, accessories and more. How to Enjoy the Cooler Weather: Fun things to do during the fall, including outdoor activities and fun Fall recipes (pumpkin things, cider, etc.). Fall Makeup Looks: This section will feature the new makeup trends for the season, including nail polish colors, eyeshadow combinations and lip colors. December-January Issue: Best of 2012 and Most Anticipated of 2013: We'll recognize the best parts of 2012, including movies, trends, technologies, products and anything else we can think of. We'll also detail a list of what we're excited to see next year. Holiday Party Styles: Outfits for different types of holiday parties, from office Christmas parties to New Year's Parties in the big cities to small gatherings with your family and friends. 10 Small Changes for a Healthier Lifestyle: We'll detail 10 tips and small changes readers can make to help them live healthier lifestyles. We'll talk about things like parking farther away in parking lots to get even just a little bit more walking into their day, small diet changes and better habits in sleeping and eating that promote a healthier lifestyle. We'll interview an expert and get their opinions on the subject. How to Make the Most of Your Holiday Vacation: Different ways to have a productive holiday break rather than just sitting on the couch eating leftovers and watching movie marathons. We'll include things like projects around the house to finally start on (like organizing different things), what to do with the food you have left over and fun little things to do instead of sitting at home.