The Economist: Consolidated Media Report

Consolidated Media Report
The Economist
(Worldwide)
As of June 2012
See each paragraph for specific data measurement period
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/US and ABC/UK) Paid Digital Editions Circulation (sold separately from print)
Replica (sourced from ABC/US) Full Print Edition (sourced from ABC/UK) Non-Replica (sourced from ABC/US) Other Digital Edition (sourced from ABC/UK)
1,466,818
7,985 754 54,762 24,630
Paid Digital Editions - Jan-June 2012
88,131
TOTAL Average Print and Paid Digital Editions Circulation Jan-June 2012
Subject to audit for six months ended June 30, 2012 (Publishers Statement)
1,554,949
Key numbers
Worldwide Statistics The Economist App

Average Weekly Unique Devices
Month of
June 2012
631,967
The Economist Online

Total Monthly Unique Browsers Total Visits Total Page Impressions Average Visit Duration June 2012 June 2012 June 2012 June 2012 6,944,305 13,698,860 30,397,093 8 minutes 57 seconds
Newsletters
Total Net Distribution Total Unique Opens Unique Open Rate June 2012 June 2012 June 2012
As of
14,665,631 2,038,696 13.9%

Key numbers
Social Media Sites

Facebook Likes Twitter Followers (Total) LinkedIn Group Members Google+ Circle Members Tumblr Followers
August 31, 2012 August 31, 2012 August 31, 2012 August 31, 2012 August 31, 2012
1,106,176 2,811,302 27,097 1,656,102 54,314 04-0261-0

Worldwide Statistics
The Economist Magazine

The Economist was established in 1843 to take part in a severe contest between intelligence, which presses forward, and unworthy, timid ignorance obstructing our progress. Today The Economist acts as a compass for Ideas People as they look for guidance in an increasingly topsy-turvy international world.
The Economist App

The Economist app replicates the lean-back, immersive experience that readers get in print. Readers are able to authenticate their existing print subscription, purchase a digital subscription, buy single copies or read the free Editors Highlights. Although the editorial is the same as the printed edition, the advertising is sold separately, and the iPad version provides the ability for interactive features.
The Economist App Average Weekly Unique Devices
631,967
Month of June 2012

The Economist online is the home of intelligent analysis, discussion and debate. Completely redesigned in 2010, the site contains the complete print edition (behind a pay barrier). It also includes channels on politics, business, culture, science and technology, as well as 20 editorial blogs. To engage our audience of Ideas People there is a series of online debates, a bi-weekly poll on What the world thinks, and a conversation cloud so users can easily find the topics of discussion that interest them.
Total Monthly Unique Browsers
Total Page Impressions
6,944,305
Month of June 2012
30,397,093
The Economist, London, England, Page 2 of 13

Worldwide Statistics (Continued) Newsletters

The Economist online provides registered users with a selection of newsletters highlighting content on the site. From business (The World This Week: Business and Management Thinking) to politics (The World This Week: Politics), from travel (Gullivers Best) to everything in between (Editors Highlights and New on The Economist online) our readers are able to access insight on the worlds most pressing issues.
Newsletters Total Net Distribution Total Unique Opens Unique Open Rate
14,665,631
Month of June 2012
2,038,696
13.9%
Social Media Sites

The Economists success in print and digital is matched by its reach across social platforms.
Social Media Sites
Facebook Likes
Twitter Followers (Total)
LinkedIn Group Members
1,106,176
Google+ Circle Members
2,811,302
Tumblr Followers
27,097 54,314
1,656,102
As of August 31, 2012

Explanatory
The Economist Magazine:
Field Served: International journal of news and opinion, covering aspects of public life, finance, business, economics, politics, world affairs, arts and science and technology. Published by The Economist Newspaper Ltd Issues in this report period: 26 (six months ended June 30, 2012) DESCRIPTION OF DIGITAL Replica (ABC/US) and Full Print Edition (ABC/UK). These are an exact replica of the print product in format and advertising content. The digital edition is available at www.zinio. com, www.barnesandnoble.com (Nook) and www.amazon.com (Kindle Fire). Non-Replica (ABC/US) and Other Digital Edition (ABC/UK). These editions carry different editorial content to the print edition. Advertising for these editions is sold separately. For additional circulation information, see the June 2012 (ABC/US) Publishers Statement for The Economist (North American Edition and Latin American Edition) and ABC/UK Cross Platform Circulation Certificates for UK, Continental Europe, Middle East and Africa, Asia Pacific. Prices: Average Print And Digital (Replica) subscription price as reported on the ABC/US six months ended June 30, 2012 Publishers Statement. Average Digital (Non-Replica) subscription price annualized period audited: Subscriptions served for the six months ended June 30, 2012 (ABC/US). Basic cover prices and annual subscription rates for print, full digital edition and other digital editions are reported on the Cross Platform Circulation Certificates for January to June 2012 (ABC/UK).
The Economist App:
Worldwide App Usage reported is for all devices accessing any one of The Economist apps. Regional app usage is reported only for devices accessing any one of The Economist apps from an IP address associated with geographic location of the Regional Edition. Included in the App Usage reported are the following versions of The Economist Apps: Economist Android, Economist iPad Live, Economist iPad Live 1.3, Economist iPhone, iPad Asia Pacific, iPad Central and South America, iPad Continental Europe, iPad Middle East and Africa, iPad North America, iPad United Kingdom, iPhone Asia Pacific, iPhone Central and South Americas, iPhone Continental Europe, iPhone Live 1.1, iPhone Middle East and Africa, iPhone North America, and iPhone United Kingdom. Worldwide Weekly Usage by Platform:
Week Ended June 3, 2012 June 10, 2012 June 17, 2012 June 24, 2012 July 1, 2012 Weekly Average Android 202,273 199,484 196,658 194,282 193,525 197,244 iPad 244,677 239,668 247,379 248,594 249,484 245,960 iPhone 190,109 187,898 193,445 183,495 188,862 188,762 Totals 637,059 627,050 637,482 626,371 631,871 631,967
Definitions: App Unique Device: Any unique device that has accessed an app during the period stated. App unique browsers may use consistent/persistent identifiers that are wholly or partially based on identifiers (e.g. UID) and passed to the app by the device.
The Economist Online:
Worldwide Website Usage reported is for all browsers accessing The Economist website (as defined below). Regional website usage is reported only for browsers accessing The Economist website from an IP address associated with geographic location of the regional edition. Domains included in Web Activity : www.economist.com, jobs.economist.com, www.store.economist.com, and economistsquares.economist.com. The Average Worldwide Duration per Visit calculation excludes 8,739,454 visits for which duration could not be measured due to only one request during a particular browser session. Definitions: Page Impressions: The combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. Unique Browser: A unique and valid identifier. Sites may use (i) IP+User-Agent and/or (ii) Cookie. This metric measures each browser, it does not measure a person. Counting of unique browsers may overstate or understate the number of individual devices concerned due to factors such as dynamic IP address allocation, significant levels of uniformity in IP and browser combinations operating through a proxy, cookie blocking and deletion. Visit: A series of interactions by a visitor with a site without 30 consecutive minutes of inactivity. Visit Duration: The amount of time spent during a browser/visit measured from the first recorded transaction with the server until the last recorded transaction. Single page visits are excluded from this calculation and no assumption is made of their duration or of the time spent on the last page of the visit. Internal Page Impressions: Website activity that is generated by individuals with IP addresses known to be associated with the website. This activity is excluded from the report. Nonqualifying Activity: Unsuccessful transfers of requested documents, as well as successful transfers of requested documents where evidence suggests that browsers were not in use (i.e., a human was not viewing the page at the time of the request) are considered nonqualifying and have been deducted from the report.

Explanatory (continued)
Newsletters:
Included in the Newsletter Activity are the following mailings branded to The Economist: Business This Week, Editors Highlights, Gullivers Best, Management Thinking, New on The Economist online, Politics This Week, Publishers Newsletter, The Economist Debates, and The Economist in Audio. Newsletter Business This Week Editors Highlights Gullivers Best Management Thinking New on The Economist online Politics This Week Publishers Newsletter The Economist Debates The Economist in Audio Issues in Period 4 4 4 4 13 4 2 9 5 Total Net Distribution 2,434,365 869,671 752,435 760,706 6,320,886 2,275,753 779,797 252,536 219,482 Total Unique Opens 300,705 154,419 129,335 116,906 868,438 281,089 103,007 40,785 44,012 Unique Open Rate 12.4% 17.8% 17.2% 15.4% 13.7% 12.4% 13.2% 16.2% 20.1%
Unique Opens were calculated 60 days after the send date of the newsletter. Definitions: Net Distribution: The newsletters from a given newsletter mailing that reached the subscribers email delivery server with a positive status code response received in return, net of any internal and test addresses. Calculated by subtracting undelivered messages from gross sent messages. Unique Open: The total number of HTML newsletters opened by a unique (individual) subscribers email address. Unique Open Rate: The total number of HTML newsletters opened by a unique (individual) subscribers email address, divided by the number of net deliveries of the issue.
Social Media Sites:
Facebook Likes: Facebook is a social networking website that is operated by Facebook Inc. The number of Likes are the number of individual Facebook profiles that have signed onto Facebook pages created and/or branded to The Economist. Likes may allow content from these Facebook Pages to be displayed on their personal News Feed tab. The number represented in this report is the total Likes and may contain individuals that like more than one page (e.g., may contain duplicates). A Facebook profile (account) may not equate to an individual person. A total of three Economist branded Facebook accounts were included in the total shown on this report. Twitter Followers (Total): Twitter is a real-time short messaging service that works over multiple networks and devices. Followers are registered accounts of Twitter who may receive one of The Economist branded tweets on their personal Twitter account pages. (A tweet consists of a text message of 140 characters or less.) The number represented in this report is the total followers and may contain accounts that follow more than one feed (e.g., may contain duplicates). A Twitter account may not equate to an individual person. A total of 17 of The Economist branded Twitter feeds were included in the total shown in this report. LinkedIn Group Members: LinkedIn is the professional social network. LinkedIn members of a group are allowed to post comments, follow conversations and permit content from the group to be posted on their own personal LinkedIn Page. Tumblr Followers: Tumblr is a microblogging platform that allows users to post text, images, videos, links, quotes and audio to their tumblelog, a short-form blog. Users can follow other users and allow entries from The Economist into their personal Tumblr pages. Google+ Circle Members: These are Google+ users who have chosen to allow The Economist content on Google+ to be shared on their personal pages within the service. There may be duplication of users between the accounts reported.
To Members of the Audit Bureau of Circulations: Data annotated as subject to audit represent items reported on the most recent ABC Publishers Statement (US) and Cross Platform Circulation Certificate (ABC/UK) and will be verified at the next scheduled audit period by the ABC (US/UK). Other data have been examined in accordance with the ABC/US Bureaus Bylaws and Rules, and included such tests and other audit procedures as we considered necessary under the circumstances. In our opinion, the other data items contained in this report are fairly stated in all respects material to the totals reported. Audit Bureau of Circulations
THE ECONOMIST, published by The Economist Newspaper Ltd, 25 St. Jamess Street - London SW1A 1HG September 2012
Copyright 2012 Audit Bureau of Circulations. All rights reserved.
04-0261-0
The Economist, London, England, Page 5 of 13 - #230 - 744

The Economist Regional Editions

North American Latin American UK Continental Europe Middle East and Africa Asia Pacific
Links to the individual regional ABC US/UK statements are available on the following seven pages
The Economist
(North American Edition)
As of June 2012
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/US) Paid Digital Editions Circulation (sold separately from print)
839,698
7,615 49,699
57,314
TOTAL Average Print And Paid Digital Editions Circulation Jan-June 2012
897,012
Key numbers
North America Statistics The Economist App

Month of
June 2012
259,348

Newsletters (Worldwide Activity)

As of
14,665,631 2,038,696 13.9%

Key numbers
Social Media Sites (Worldwide Activity)

Facebook Likes Twitter Followers (Total) LinkedIn Group Members Google+ Circle Members Tumblr Followers The Economist, London, England, Page 7 of 13
1,106,176 2,811,302 27,097 1,656,102 54,314
The Economist
(North American Edition)
As of June 2012
Prices Average Print And Digital Replica Subscription Price Annualized

Subject to audit for six months ended June 30, 2012 (ABC/US Publishers Statement)
$103.56 $106.61
Average Digital (Non-Replica) Subscription Price Annualized

Subscriptions served for the six months ended June 30, 2012 (ABC/US)
Print and Digital Replica

900,000 850,000 800,000 750,000 700,000 650,000 600,000
Circulation
Rate Base
Jan
ry ua
Feb
ry rua
rch Ma
Ap
ril
y Ma
Jun
Subject to Audit for six months ended June 30, 2012 Publishers Statement (ABC/US)
The Economist
(Latin American Edition)
As of June 2012
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/US) Paid Digital Editions Circulation (sold separately from print)
13,301
370 5,063
5,433
18,734
Key numbers
Latin America Statistics The Economist App

Month of
June 2012
32,325

Total Monthly Unique Browsers Total Visits Total Page Impressions Average Visit Duration June 2012 June 2012 June 2012 June 2012 330,804 684,737 1,576,856 9 minutes 5 seconds

As of
14,665,631 2,038,696 13.9%

Key numbers

Facebook Likes Twitter Followers (Total) LinkedIn Group Members Google+ Circle Members Tumblr Followers The Economist, London, England, Page 9 of 13
1,106,176 2,811,302 27,097 1,656,102 54,314
The Economist
(UK Edition)
As of June 2012
Average circulation
Total Average Print Circulation Jan-June 2012 (sourced from ABC/UK) Paid Digital Editions Circulation (sold separately from print)
210,386
169 5,977
6,146
Subject to audit for Jan-June 2012 Cross Platform Circulation Certificate
216,532
Key numbers
UK Statistics The Economist App

Month of
June 2012
79,829

Total Monthly Unique Browsers Total Visits Total Page Impressions Average Visit Duration June 2012 June 2012 June 2012 June 2012 649,102 1,263,729 2,931,533 8 minutes 54 seconds

As of
14,665,631 2,038,696 13.9%

Key numbers

August 31, 2012 August 31, 2012 August 31, 2012 August 31, 2012 August 31, 2012 The Economist, London, England, Page 10 of 13
1,106,176 2,811,302 27,097 1,656,102 54,314
The Economist
(Continental Europe Edition)
As of June 2012
Average circulation
235,058
181 8,969
9,150
244,208
Key numbers
Continental Europe Statistics The Economist App

Month of
June 2012
103,896


As of
14,665,631 2,038,696 13.9%

Key numbers

1,106,176 2,811,302 27,097 1,656,102 54,314
(Middle East and Africa Edition)

As of June 2012
The Economist
Average circulation
25,047
124 1,959
2,083
27,130
Key numbers
Middle East and Africa Statistics The Economist App

Month of
June 2012
25,256

Total Monthly Unique Browsers Total Visits Total Page Impressions Average Visit Duration June 2012 June 2012 June 2012 June 2012 204,373 382,580 867,371 9 minutes 38 seconds

As of
14,665,631 2,038,696 13.9%

Key numbers

1,106,176 2,811,302 27,097 1,656,102 54,314
The Economist
(Asia Pacific Edition)
As of June 2012
Average circulation
143,328
280 7,725
8,005
151,333
Key numbers
Asia Pacific Statistics The Economist App

Month of
June 2012
131,313


As of
14,665,631 2,038,696 13.9%

Key numbers

1,106,176 2,811,302 27,097 1,656,102 54,314

The Economist: Consolidated Media Report

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Consolidated Media Report

Paid Digital Editions - Jan-June 2012

Worldwide Statistics The Economist App

The Economist Online

14,665,631 2,038,696 13.9%

Social Media Sites

1,106,176 2,811,302 27,097 1,656,102 54,314 04-0261-0

Consolidated Media Report

The Economist Magazine

The Economist App

The Economist App Average Weekly Unique Devices

The Economist Online

The Economist Online

Total Monthly Unique Browsers

Total Page Impressions

The Economist, London, England, Page 2 of 13

Consolidated Media Report

Worldwide Statistics (Continued) Newsletters

Social Media Sites

Social Media Sites

Twitter Followers (Total)

LinkedIn Group Members

The Economist, London, England, Page 3 of 13

Consolidated Media Report

The Economist App:

The Economist Online:

The Economist, London, England, Page 4 of 13

Consolidated Media Report

Social Media Sites:

The Economist, London, England, Page 5 of 13 - #230 - 744

Consolidated Media Report

The Economist Regional Editions

The Economist, London, England, Page 6 of 13

Consolidated Media Report

Paid Digital Editions - Jan-June 2012

North America Statistics The Economist App

The Economist Online

Newsletters (Worldwide Activity)

14,665,631 2,038,696 13.9%

Social Media Sites (Worldwide Activity)

1,106,176 2,811,302 27,097 1,656,102 54,314

Consolidated Media Report

Prices Average Print And Digital Replica Subscription Price Annualized

Average Digital (Non-Replica) Subscription Price Annualized

Print and Digital Replica

The Economist, London, England, Page 8 of 13

Consolidated Media Report

Paid Digital Editions - Jan-June 2012

Latin America Statistics The Economist App

The Economist Online

Newsletters (Worldwide Activity)

14,665,631 2,038,696 13.9%

Social Media Sites (Worldwide Activity)

1,106,176 2,811,302 27,097 1,656,102 54,314

Consolidated Media Report

Paid Digital Editions - Jan-June 2012

UK Statistics The Economist App

The Economist Online

Newsletters (Worldwide Activity)

14,665,631 2,038,696 13.9%

Social Media Sites (Worldwide Activity)

1,106,176 2,811,302 27,097 1,656,102 54,314

Consolidated Media Report