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Tactical Day-To-Day Business Decisions and Operations
Tactical Day-To-Day Business Decisions and Operations
What is RTDWH?
Business Intelligence (BI) applications and their underlying
data warehouses have been used primarily as strategic
decision-making tools
Significant industry momentum toward using BI for driving
tactical day-to-day business decisions and operations
DW initiative was driven by the different silos of
information that exists with the different departments or
functional groups within a company
Getting access to this information required a process that
was typically only done on a periodic basis.
Real-time data warehousing requires a solid approach to
data integration and most importantly, the ability to
transform and filter data on-the-fly to ensure it meets the
needs of its different users.
1
Zero-latency enterprise business deal
In a real-time, zero-latency enterprise, information is
delivered to the right place at the right time for
maximum business value
DWs are under pressure to provide low-latency view
of the health of the business
Globalization & the Web
24x7 businesses and round the clock access to DW
Coupled with the need to warehouse more & more
data.
Da ta w ar e hou si ng and ER P:
Many businesses are adopting ERP.
What is an ERP?
2
Integrating ERP and Data warehouse:
Integration options:
3
Data ware housing and KM:
User Query
Knowledge management:
4
Data ware housing and CRM:
CRM
Modern CRM demands a contemporary, consistent, &
complete profile of the customer available to all
operational systems that directly or indirectly serve
the customer
DWHs need constant customer information streams
from operations
But, increasingly operational systems also rely on
DW enrichment of customer information
Architectural alternatives need to be explored that
can support more generalized integration scenario –
between OLTP & DW - with ever increasing urgency.