January 2013 - ComScore Media Dashboard

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FACEBOOK.

COMDecember2012January2013

Vietnam

KeyMeasures 10,798(180)
TotalUniqueVisitors(000)

13.2(0)
AverageMinutesperVisit

3,819(80)
AverageDailyVisitors(000)

31.4(1.1)
AverageVisitsperVisitor

6,904(257)
TotalPagesViewed(MM)

Demographics
ThisMonth LastMonth

FullUniverse
FACEBOOK.COMisnotyetUnified. Pleasevisitwww.comScoreDirect.comtolearnhowto becomeUnified. 25% 50% 75% 100%

CrossVisiting
Thefollowingsiteshavethehighestpercentageofvisitors thatalsovisitedFACEBOOK.COM:

Gender
+0.57% 0.84% Male Female

ThisMonth
Media DUYPHUONG.ME Index 145 145 145 145 145 145 145 145 145 145 TotalUnique Visitors(000) 60 73 130 248 77 311 207 250 81 84

TotalUniqueVisitors(000)Trend

FBSBX.COM VLHANOI.VN LIKEFB.NET OHREQUA.VN

PersonsAge
2.29% +1.87% +2.86% +1.72% +2.86% 1524 2534 3544 4554 55+ 25% 50% 75% 100%

EDIGITAL.VN KEEK.COM TUBEPLUSVN.COM YOUNETCO.COM GIM.VN

LastMonth
Media IGG.COM YOUNETCO.COM TotalUniqueVisitors(000)toFACEBOOK.COM decreased1.6%sincePreviousMonth TUBEPLUSVN.COM MYCALENDARBOOK.COM AGREENET.VN REEBONZ.COM MARKETINGVIETNAM.NET EDIGITAL.VN KEEK.COM DUYPHUONG.ME Index 141 141 141 141 141 141 141 141 141 141 TotalUnique Visitors(000) 71 101 154 122 196 57 72 326 188 117

KeyMeasures
Thismoduleprovidesaquickviewofkeymeasurestohelpunderstandtheselectedentity.Witheachdata point,wealsoprovideaquickviewofthepreviousthirteenmonthstrend.

Demographics
Thismoduleshowstheprofileofvisitorstoamediaentitybyvariousdemographicbreaksandcomparesit tothethetotalinternet.Ineachchart,therowwiththehighestindexishighlightedandunderlinedingold.

TotalUniqueVisitors(000)Trend
ThismoduleshowsthehistoricaltrendofUniqueVisitorsvisitingthemediaentitybymonthfortheselected geographyandyearoveryearchangeforthecurrentmonth.

CrossVisiting
Thismoduleshowsthetoptenentitieswhosevisitorsarehighlylikelytoalsovisittheselectedentity.This informationcanbeutilizedforplanningmarketingstrategies,cobrandsandpartnerships,aswellas evaluatingtheaudienceoncompetitorsites.

Search
Thismoduledeliversinsightonthetopsearchkeywordsthatdrovetraffictotheselectedentity,thetotal numberofsearchrelatedclickthrus,andthepercentofthoseclickthrusthatwereonpaidadsforthegiven month.

FullUniverse
TheFullUniversemoduleshowsmeasuresforentitiesthatarePanelCentricUnified.TotalUniversePage ViewsreportsonthetotalpageviewsincludingthoseoutsideofthetraditionalcomScoreuniverseHome& Work.

AdMetrix
Thismoduleshowsthetopcategoriesofdisplayadsmorelikelytobedisplayedontheselectedmedia entityand(ifapplicable)whatcategorieswheretheselectedmediaentityismostadvertised.

All information provided through this comScore Media Dashboard remains the exclusive property of comScore, Inc. A license is hereby provided so that the data provided through the comScore Media Dashboard may be used for the licensee's business purposes, to include the printing of data through the interface, however, under no circumstances may any information be resold by the licensee.

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REEBONZ.COM MARKETINGVIETNAM.NET EDIGITAL.VN KEEK.COM DUYPHUONG.ME

141 141 141 141 141

57 72 326 188 117

KeyMeasures
Thismoduleprovidesaquickviewofkeymeasurestohelpunderstandtheselectedentity.Witheachdata point,wealsoprovideaquickviewofthepreviousthirteenmonthstrend.

Demographics
Thismoduleshowstheprofileofvisitorstoamediaentitybyvariousdemographicbreaksandcomparesit tothethetotalinternet.Ineachchart,therowwiththehighestindexishighlightedandunderlinedingold.

TotalUniqueVisitors(000)Trend
ThismoduleshowsthehistoricaltrendofUniqueVisitorsvisitingthemediaentitybymonthfortheselected geographyandyearoveryearchangeforthecurrentmonth.

CrossVisiting
Thismoduleshowsthetoptenentitieswhosevisitorsarehighlylikelytoalsovisittheselectedentity.This informationcanbeutilizedforplanningmarketingstrategies,cobrandsandpartnerships,aswellas evaluatingtheaudienceoncompetitorsites.

Search
Thismoduledeliversinsightonthetopsearchkeywordsthatdrovetraffictotheselectedentity,thetotal numberofsearchrelatedclickthrus,andthepercentofthoseclickthrusthatwereonpaidadsforthegiven month.

FullUniverse
TheFullUniversemoduleshowsmeasuresforentitiesthatarePanelCentricUnified.TotalUniversePage ViewsreportsonthetotalpageviewsincludingthoseoutsideofthetraditionalcomScoreuniverseHome& Work.

AdMetrix
Thismoduleshowsthetopcategoriesofdisplayadsmorelikelytobedisplayedontheselectedmedia entityand(ifapplicable)whatcategorieswheretheselectedmediaentityismostadvertised.

All information provided through this comScore Media Dashboard remains the exclusive property of comScore, Inc. A license is hereby provided so that the data provided through the comScore Media Dashboard may be used for the licensee's business purposes, to include the printing of data through the interface, however, under no circumstances may any information be resold by the licensee.

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