Rate Card 2012

Get your brand in the hands of 3 million consumers per month!

countries

20

passengers flew in 2011

30m

destinations

75

routes

145

105 aircraft
Low Cost Airline for 3
Consecutive Years

flown by

600
daily flights including...

over

....Australia, Brunei, Cambodia, China, Hong Kong, India, Indonesia, Iran, Japan, Laos, Macau, Malaysia, Myanmar, New Zealand, Singapore, South Korea, Sri Lanka, Taiwan, Thailand, Vietnam

Worlds Best

No.1 e-commerce site in Asia No.1 social media fan following in Asia Largest travel website in Asia

Our fares may be low, but AirAsia customers are young, educated, upwardly mobile and affluent.

84%
English Speaking

68% 48% 52%

graduated from university
fly for both business and leisure

fly for leisure

Air travel is affordable and targets the higher earning households globally.

46%

of AirAsia passengers are employed as Managers, Senior Officials or Professionals

53%

47%

25-40

Key audience segment age

79% a city live within

*Source: AC Nielsen Media Index LCC Profile

AirAsia passengers earn above the mean average salary*

Travel 3SIXTYO Magazine

Our lively and colourful Travel 3Sixty magazine has top-end content, engaging features and a potential readership of...

3,000,000 per issue.

Did you know surveys show*

Available on-board every aircraft, Travel 3Sixty is a monthly magazine that enables you to book advertisments on a one-off basis, or keep your brand in the skies with 3, 6 and 12-month options.
Drive brand awareness though full page, inside/ outside covers, reverse gatefold and cover wraps. Get integrated content with editorial sponsorship in magazine sections such as Books, Health, Tech Talk, Sleep-Inns and many more. Build brand and new product awareness through advertorials and product sponsorship.

91% of passengers acted upon the information they read in inflight magazine 86% of passengers read the inflight magazine more closely than they would 68% have written down information taken from the inflight magazine
Publication Details/ Dimensions Frequency: Monthly Language: English Print Order: 45,000 copies Publication Deadline: 1st of each month Booking Dateline: 8 weeks before publication Copy Dateline: 6 weeks before publication Full Page Print Bleed: 220mm (w) x 285mm (h) Trimmed: 210mm (w) x 275mm (h) Text: 190mm (w) x 255mm (h)

read a consumer magazine (elsewhere), because they were in an aircraft

*Source: Craig Waller, World Airline Entertainment Association, 2006

Online & New Media

Number1 travel website in Asia

200m
300m
monthly page views

country homepages in different languages:

Over

English, Bahasa Malaysia, Thai, Bahasa Indonesia, Simplified Chinese, Cantonese, Traditional Chinese, Vietnamese, Korean, Japanese, Farsi

sellable impressions a year

2.6m

smartphone application downloads

Over

minutes average per use

WAP visitors a month

3m

8m 4m
monthly visits
opt-in email subscribers

Advertising on AirAsia.com is the easiest way to guarantee millions of eyes on your advertisement:
Build brand awareness with homepage and run of site skyscraper advertising Route targeting available on online confirmation pages, PDF itineraries and boarding passes Engage directly with your consumers via targeted AirAsias substantial email database Target mobile phone users with WAP advertising

Ambient Media
you can target different passengers based on their travel route, origin or destination and demographic profile with a variety of impactful, route specific advertising options Over

passengers flew with AirAsia in 2011

30m

flyering;

"Phar's experience and expertise in media and sponsorship sales makes them ideally placed to enable AirAsia to increase their ancillary income whilst we concentrate on delivering a first-class airline." - Tony Fernandes, CEO AirAsia
PHAR Partnerships is the exclusive media sales vendor of AirAsia, an airline that flies over 30 million passengers a year across the world. Responsible for all media sales across print, online, ambient and new media, PHAR Partnerships enables brands to connect and engage with the 600 million population of the ASEAN region. With over 15 years of experience in the world of media and sponsorship, we strive to offer to offer you creative, cost effective solutions that deliver excellent ROI and target your desired customer base. For more information about these exciting advertising opportunities and more, please contact a member of our sales team.

Singapore, East Asia and Australia

M.Reardon@pharpartnerships.com +65 6827 9764 Diana.Kwan@pharpartnerships.com +65 6827 5624

Malaysia

Indran.Balavishnu@pharpartnerships.com +603 7966 8515 Sen.Mohan@pharpartnerships.com +603 7966 8514

Indonesia Thailand

Vikhram.R@pharpartnerships.com +65 6827 5674 Paragorn.P@pharpartnerships.com +66 2645 2004