Sam L.

Roth
Summary

Work@SamLRoth.com 215.801.7681

421 84th Street Apt. 1R Brooklyn, NY, 11209

Digital Producer with a talent for keeping teams organized, specialized skills across multiple disciplines, and the passion to drive projects from ideation to realized vision. Im well-steeped in digital process and have a track record of successfully leading teams from different backgrounds on projects as small as an email and as large as global mobile platforms.

Experience

Havas Life New York (April 11- Present) Digital Producer At HLNY, previously MetaMax, Ive worked on many projects and worn many hats, primarily on several Walgreens brands, as well as diabetes, MS, and pediatric nutrition. Day-to-day responsibilities include creating project plans, managing large creative teams, coordinating efforts with vendors internal and client-side, spearheading quality assurance/control efforts, providing input for user experience design, and digital strategy brainstorming. Project highlights include: Creating iPad CRM and presentation platform and implementing it for two Walgreens brands MaxU mentorship program with management classes, presentation workshops, and a not-for-prot strategic development opportunity. Developing global mobile platforms and standards for an MS launch brand People on Picnics (Freelance) (May 06- April 11) Digital Project Manager One-man consultancy working to give voice to small brands with lots to say. Previous roles include: Partnering with local non-prot photography exhibition to create online entry and payment systems Paid search advertising campaigns for ne-dining restaurant and hospitality clients. Creating a social media-friendly web presence for local, reclaimed-materials artisan, Strategy/message development for market research gaming agency 2nd Spark, inc. Lorl Marketing Group- King of Prussia, PA (April 10-November 10) Interactive Project manager Coordinating a large, diverse team, I managed strategic, creative, and technical processes for regional and national brands in healthcare and retail, focusing efforts to: Design and develop mobile messaging campaigns, sites, and a cross-platform retail platform Execute social media applications and brand messaging Support online campaigns with print, radio, Point-of-Purchase, and convention materials Coordinate and audit website development, eCommerce implementation, email marketing, web analytics, Facebook applications, and search advertising campaigns

Saatchi & Saatchi Healthcare Innovations- Newtown, PA (June 09-December 09) Account Coordinator

Sam L. Roth

Work@SamLRoth.com 215.801.7681

421 84th Street Apt. 1R Brooklyn, NY, 11209

Working in project management and then account services, I developed high-level digital strategy and guided creative processes for new and existing clients: Performed in-depth research with HCPs, patients, and industry leaders Coordinated the efforts of clients, peers, vendors, and partner agencies Shaped pitch strategy to t niche audiences and a dynamic marketplace Worked primarily in oncology, medical devices, clinical trials, pediatric nutrition, and vaccines. GSW Worldwide- Newtown, PA (May 08- August 08) Emerging Technology Intern Working in the strategy group at GSW, I wore many hats and learned many things, including: Brand development, user experience, client relations, competitive analysis Updated a vendor list, drafted proposals for an in-house web development team Wrote technical documentation and a best practices guide to web writing Client meeting tech. advisor: aligning brainstorming with technical feasibility Centocor, Inc.- Horsham, PA (May 07- August 07) Internal Communications Intern Working within Corporate Communications, I focused on internal projects, taking on both day-today, and long-term projects. During my time I: Wrote and edited the president's blog and global intranet content. Established a video podcasting infrastructure; acting as writer, editor, producer, advisor Produced internal launch of new consumer website, emergency town hall event, interviews Presented long-term research project on new media and potential applications, all of which I implemented, or were put into place within 6 months of my leave WBCR FM- Beloit, WI (September 06- May 09) Web Director As a board-member of the entirely student-run FM station I wrote and managed all online content and maintained many online tools, including: Social media tools for community messaging and internal coordination Development of an online playlisting application and archive Maintenance of production and broadcast software and hardware

Education
Beloit College- Beloit, WI (Graduated May 09) Bachelor of Arts Though a Literary Studies major, my studies epitomized the liberal arts, with courses as diverse as Creative Writing and Contemporary Chinese Art, Logic and Cosmology. Activities and Groups: WBCR FM, Coughy Haus Programming Board, Rowing Club, Beloit Student Congress