Marketing Madness Networking Event

Marketing on a Shoestring Budget With the March Madness NCAA basketball tournament now in the rear view mirror, its time to shift our focus back to the one critical activity that will make or break every small business Marketing! Like basketball, successful marketing is all about the fundamentals. You have to master the fundamentals before you can ever hope to master the marketing. Join us at the Marketing Madness (M2) networking event where expert coaches will help you master your marketing jump shot in an action-packed forum of learning, networking and business-building activities. Remember that you must stand out from the crowdor you are the crowd. Grab your front row seat at the big event to learn the secrets of integrating shoestring marketing strategies into your overall marketing action plan! If you want to generate more traffic, leads and sales, then you need to get the word out about your small business. But, like most small business owners youre so busy working in your small business that you dont have time to research and implement a full-fledged marketing plan. And, without a marketing plan youre literally spinning your wheels. You certainly dont need an MBA in marketing to transform your small business. But, you do need a step-by-step marketing system that teaches you how to construct a solid marketing foundation, how to become the go-to expert in your field, how to get noticed by your target market and how to convert your prospects to customers and evangelists. Discover a simple-to-follow marketing system that will literally explode your small business income on a shoestring marketing budget.

Marketing Madness Networking Event

Wednesday, April 3, 2013 5:00 9:00 p.m.
Waukesha County Technical College Richard T. Anderson Education Center 800 Main Street Pewaukee WI 53072

REGISTER ONLINE
Visit the event registration website at www.wctcmm.eventbrite.com. Click the Attendee ticket option and remit $35 credit card payment.

FEE: $25 AGENDA

5:00 5:30 p.m. 5:30 5:45 p.m. 5:45 6:15 p.m. 6:15 7:30 p.m. 7:30 8:00 p.m. 8:00 8:20 p.m. 8:20 8:30 p.m. 8:30 9:00 p.m. Doors Open, Networking, Refreshments Tip Off, How to Tie Your Shoestrings Russ Roberts, WCTC Small Business Center Table Activity - Team Name/One Offline Tip The Complete Shoestring Marketing System Jessica Swanson, Shoestring Marketing University Table Activity - Final Four Showdown Ten Offline Tips for Business Game Day Paul Decker, Maverick Innovation Lab Final Buzzer Open Networking

Online registration deadline: Monday, April 1, 2013, at 12:00 p.m. Walk-in registrations accepted starting at 4:45 p.m. on April 3 (first-come, firstserve, subject to capacity). For a map, visit www.wctc.edu/maps. All net proceeds benefit WCTC students and Small Business Center clients.

800 Main Street, Pewaukee, WI 53072 Manager Russ Roberts, rroberts@wctc.edu, 262.695.3468 Noelle Youakim, nyouakim@wctc.edu, 262.695.3420

Marketing Madness Networking Event

Marketing on a Shoestring Budget

SPEAKER BIOS
Jessica Swanson
Jessica Swanson is the Founder and President of Shoestring Marketing University and Shoestring Marketing Solutions. She has helped thousands of small business owners, all over the world, implement low-cost, high-impact marketing campaigns. Armed with years of teaching and a M.S. in Written Communications, Jessica takes complicated marketing concepts, turns them upside-down, and makes them incredibly simple and outrageously straightforward. Known for her energy, passion and get-it-done attitude, Jessica shares her savvy marketing tips through her information-packed blog at www.ShoestringMarketingUniversity.com

Paul L. Decker, M.S.

Paul Decker currently serves as the Director of Maverick Innovation Lab (Hartland, WI), Chairman of the Waukesha County Board of Supervisors and adjunct instructor in the WCTC Small Business Center. He is also a member of the WCTC Small Business Center Volunteer Hall of Fame and a sought-after local, regional and national keynote speaker. In addition, Paul has extensive work experience with Xerox Corporation; Abbott Labs; Bausch & Lomb, Soflens Division, Bushnell Sports Optics Division; Bowthorpe Holdings, PLC, London; Vaportek, Resource D & Associates and the WCTC Planning Commission Village of Hartland while actively serving on several for-profit and non-profit boards. Paul is the past president of the Hartland-Lake Country Rotary Club and served as Rotary International District Governor 2010-11 in South East Wisconsin utilizing his leadership skills and working with community leaders in 60 clubs to build stronger local and international communities.

FUTURE EVENTS
Small Business Connections June 5, 2013 6:00 9:30 p.m. Women Entrepreneurs Speaker Series September 4, 2013 11:30 a.m. 1:30 p.m. Grow Your Business Expo October 23, 2013 5:30 9:30 p.m.

800 Main Street, Pewaukee, WI 53072 Manager Russ Roberts, rroberts@wctc.edu, 262.695.3468 Noelle Youakim, nyouakim@wctc.edu, 262.695.3420
4094/13