Professional Documents
Culture Documents
UNILEVER-Company Profile
UNILEVER-Company Profile
UNILEVER-Company Profile
ideas for Sunlight Soap his revolutionary new product that helped popularise cleanliness and hygiene in Victorian England and that is where it all began
Unilever was created in 1930 when the British soap-maker Lever Brothers merged with the Dutch margarine producer. Unilever Company came into the Pakistan market in 1949 with the name of Lever Brothers Pakistan. Changed the name Lever Brothers Pakistan to Unilever in year 2003. Its a leading consumer products company in Pakistan, a multinational with deep roots in the country. Meet the everyday needs of people everywhere to anticipate the aspirations of consumers and customers and to respond creatively and competitively with branded products and services which raise the quality of life.
The average per annum consumption of laundry detergent in Pakistan is approximately 33,000 tons. Launched somewhere in 1960, Surf Excel was the first in the Pakistan Laundry detergent market.
Its a company that uses superior consumer understanding to produce breakthrough innovation in brands and channels. Unilever is committed to making continuous improvements in the management of our environmental impact and to the longer-term goal of developing a sustainable business. Brands capture the heart of consumers through outstanding communication. They are exemplary through commitment to business ethics, health, environment and involvement in the community.
In the Thirties, Unilever introduced improved technology to the business. The business grew and new ventures were launched in Latin America. The entrepreneurial spirit of the founders and their caring approach to their employees and their communities remain at the heart of Unilever's business today. Unilever has a universal appeal. One of the largest producers of packaged consumer goods, Unilever operates in 150 countries in Asia, Africa, North America, the Middle East, Western Europe, and Latin America. Unilever is one of the world's leading suppliers of fast moving consumer goods in foods, household and personal care products. Unilever are growing biggest brands through innovative product
development and compelling brand communications. Each of these brands has enormous potential to meet the changing needs of consumers through a variety of products that fulfill their brand's promise. At the same time they also have the potential scale, profitability and international appeal needed to be world-leaders. Unilever Best foods' strength lies in its ability to tailor products to different markets and anticipate consumers demands. This comes from in-depth understanding of the countries in which they operate and policy of listening to the customers. Employing more than 247,000 people, Unilever is part of the Unilever Group owned by the Hollandbased Unilever N.V. and UK-based Unilever PLC. Unilever has two global divisions, Home & Personal Care and Food.In much of the world, Unilever leads the Home Care market, which includes cleansing and hygiene products. Many of the products are market leaders.
Unilever Pakistan Limited (Unilever Pakistan) is one of the largest FMCG companies in Pakistan. The company principally engages in the manufacture and marketing of home and personal care products, ice creams, beverages and spreads. Unilever Pakistan is a subsidiary of Unilever Overseas Holdings Limited, the UK, whereas its ultimate parent company is Unilever PLC, the UK. It offers a broad range of cleaning, skin care, hair care and oral care products under the home and personal care products category. In the beverages category, the company provides tea, ice creams and margarine. The company markets its products under the brands Surf, Lux, Lifebuoy, Fair & Lovely, Sunsilk, Clear, Lipton, Brooke Bond Supreme, Flora, and Blue Band. Unilever Pakistan operates through five regional offices, four wholly owned and six third party manufacturing sites across Pakistan. The company is headquartered in Karachi, Pakistan.
The company is a subsidiary of Conopco Inc USA and its parent company is Unilever NV Holland with 75% of its interests. Employees = 2064 . Major industry = Food and Beverages . Sub industry = Diversified Food. 2012 sales = 44 671507 000
Lever Chemicals (Pvt) Ltd. Lever Chemical (Pvt.) Ltd. Is a limited liability company incorporated on 20th of August 1981 under the Companies Ordinance 1984. It is a wholly owned subsidiary of Unilever Pakistan Limited. Its registered office is situated at Avari, Plaza, Fatima Jinnah Road, Karachi, Pakistan. The company is not carrying out any business operation at present. Registration No.: 0024884 The Sadiq Pvt Ltd. Sadiq (Pvt.) Ltd. Is a limited liability company incorporated on 28th of March 1949 under the Companies Ordinance 1984. It is a wholly owned subsidiary of Unilever Pakistan Limited. . Its registered office is situated at Avari, Plaza, Fatima Jinnah Road, Karachi, Pakistan. The company is not carrying out any business operation at present. Registration No.: 0000270 Lever Associated of Pakistan Trusts Lever Associated of Pakistan Trusts is a limited liability company incorporated on 28th of March 1949 under the Companies Ordinance 1984. It is a wholly owned subsidiary of Unilever Pakistan Limited. . Its registered office is situated at Avari, Plaza, Fatima Jinnah Road, Karachi, Pakistan. The company is not carrying out any business at present. Registration No.: 0000269 (Associated) Unilever Birds Eye Foods Pakistan Pvt Ltd. Unilever Birds Eye Foods Pakistan (Pvt.) Ltd is a limited liability company incorporated on 8th of June 1984. It is an associated company with Unilever Pakistan Limited. Its registered office is situated at Avari Plaza, Fatima Jinna Road, Karachi Pakistan. The company is not carrying out any business in Pakistan at present
Unilever Pakistan (70.4% Unilever equity) is the largest FMCG company in Pakistan, as well as one of the largest multinationals operating in the country.
Make a positive difference to the lives of low income consumers Create new opportunities for growth Improve the overall quality of life in Pakistan, by promoting education, nutrition, health and hygiene.