Telefonica O2 UK Microsoft Google Orange Unilever

17 May 2012, Regent Esplanade, Zagreb, Croatia

Speakers
Head of Enterprise - CEE, Russia & CIS @ Google

Przemek Sienkiewicz,

CIO Central & Eastern Europe @ Microsoft

Ludwig Wilhelm

Europe CIO @ France Telecom Orange Group

Luiza Warno

Ulrich Mohr

Corporate Director IT @ Henkel Ag & Co. KGaA

Evangelos Kotsovinos

Vice President, Technology @ Morgan Stanley

Alberto Peralta

CIO @ AstraZeneca

Alfonso Vazquez

Thomas Lejeune

IT Strategy and Innovation @ Telefonica O2 UK

CI Strategy, Performance & Governance Corporate Information Services CI-O IT Value & Cost (CI-OV) @ Merck Serono

Dimitri Kalokyris

MCO IT Director Benelux, France, Spain @ Unilever

Andrew Easton

Head of Technology Strategy and Architecture @ Bupa Cloud & Shared Services

Company profiles
oogles mission is to organise the worlds information and make it universally accessible and useful. From the beginning, they have been working on technology that can improve on existing ways of doing business. Google provide a variety of services and tools for advertisers of all sizes, from simple text ads to display and mobile advertising, and to publishers, whether small or large. n any given day, two billion people use Unilever products to look good, feel good and get more out of life.With more than 400 brands focused on health and wellbeing, no company touches so many peoples lives in so many different ways. Out of the 400 brands, 12 generate sales in excess of 1 billion a year, they are Axe/Lynx, Blue Band, Dove, Flora/Becel, Heartbrand, Hellmanns, Knorr, Lipton, Lux (soap), Omo/Surf, Rexona/Sure, Sunsilk and TIGI. Our portfolio ranges from nutritionally balanced foods to indulgent ice creams, affordable soaps, luxurious shampoos and everyday household care products. We produce world-leading brands including Lipton, Knorr, Dove, Axe, Hellmanns and Omo, alongside trusted local names such as Blue Band, Pureit and Suave.

G O T

t Microsoft, we are about helping customers realize their potential. From gamers to governments, moms to megacorporations, we serve just about every kind of customer, all over the globe.Many people think Microsoft = software. We do software; but we also do hardware, services, research, and more. We work on PC operating systems and applications; like Windows and Windows Live. Products for IT professionals and developers;like Windows Server and Visual Studio. Online services such as Bing and MSN. Business solutions like Office and Exchange. And devices like Xbox, keyboards, webcams, and mice. We are passionate about what we do.

A B

elefnica UK Limited is a leading communications company for consumers and businesses in the UK, with 22.2 million mobile customers and 800,000 fixed broadband customers. Telefnica UK Limited is part of Telefnica Europe plc, a business division of Telefnica S.A. which uses O2 as its commercial brand in the UK, Ireland, Slovakia, Germany and the Czech Republic, and has 57.8 million customers across these markets. Telefnica UK employs around 11,000 people in the UK and has 450 retail stores. In October 2010 O2 was voted the UKs best mobile network by the readers of both What Mobile and Mobile Choice magazine.

range is the key brand of France Telecom, one of the worlds leading telecommunications operators. At 30 September 2011, the Group had a total customer base of 221 million customers. These include more than 162 million mobile customers and 14,2 million broadband internet (ADSL) customers worldwide. Orange is one of the main European operators for mobile and broadband internet services and, under the brand Orange Business Services, is one of the world leaders in providing telecommunication services to multinational companies. enkel operates worldwide with leading brands and technologies in three business areas: Laundry & Home Care, Cosmetics/Toiletries and Adhesive Technologies. Founded in 1876, Henkel holds globally leading market positions both in the consumer and industrial businesses with well-known brands such as Persil, Schwarzkopf and Loctite. Henkel, headquartered in Dsseldorf Germany, has about 48,000 employees worldwide and counts among the most internationally aligned Germanbased companies in the global marketplace. unique force in the pharmaceutical industry Merck Serono combines its complementary expertise in new chemical entities (NCEs) and new biological entities (NBEs) to offer innovative prescription drugs of either origin. With comprehensive skills in all areas from research and development to manufacturing, marketing and sales, the division offers its world-class products in over 150 countries worldwide. Our strategically positioned workforce of 8,000 sales and marketing employees ensures commercial coverage in the U.S. and Canada, Latin America, Europe, Asia-Pacific and Japan.

O H A S

upas purpose is to help people lead longer, healthier, happier lives. A leading international healthcare group, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. Employing nearly 52,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America.

straZeneca is a British multinational pharmaceutical and biologics company headquartered in London, United Kingdom. Created in 1999 through the merger of Swedish Astra AB and British Zeneca Group, it is the worlds seventh-largest pharmaceutical company measured by revenues and has operations in over 100 countries. It has a portfolio of products for major disease areas including cancer, cardiovascular, gastrointestinal, infection, neuroscience, respiratory and inflammation. The corporate headquarters are in London, United Kingdom and research and development headquarters are in Sweden. The company employs over 11,000 people at research facilities in the United Kingdom, United States, Sweden, France, Canada, India, China and Japan..

ince Morgan Stanley was founded in New York City in 1935, it has evolved into one of the worlds foremost financial institutions, with more than 45,000 employees in 600 offices in 30 countries. Though headquartered in the United States, Morgan Stanley is a leader in the global integration of financial services. Our U.S.-based clients rely on our worldwide presence, while non-U.S. clients often choose us to manage the largest and most complex U.S. transactions

Agenda 17 May 2012 Zagreb, Croatia

08.00 09.00 09.15 Registrations And Morning Coffee Chairmans Opening Remarks Keynote session: Work in the Future! Still Debating the Cloud? What you need to know! successfully corporate data warehouse solution. Before re-joining FT Group (in years 2001-2003 she was head of BI at TelekomunikacjaPolska SA) Luiza worked at Pepsico International as Head of Eastern European IT Operations. During that time she integrated newly acquired businesses and supported extensive development of the business in Russia. Luizas background is diverse. She spent her early years after studying law at University of Warsaw in UK. She holds an LL.M degree from the University of Leicester. She gained experience at various industries: entertainment, FMCG and recently telecommunications. She is not afraid of new challenges and she thrives in international environment. 11.30 12.15 Networking And Refreshment Break IT-From Last to First; how to successfully transform your IT department

IT Forum, 17 May 2012 Zagreb, Croatia

Przemek Sienkiewicz, Head of Enterprise - CEE, Russia & CIS @ Google

BIO: As Head of Google Enterprise for Central and Eastern Europe (CEE), Russia and Commonwealth Independent States (CIS), Przemek Sienkiewicz is responsible for the sales and business operations. Przemek Sienkiewicz had been working in the Telco and IT markets since 1994. He has successively been responsible for new products introductions, sales strategy and operations in CEE, Russia and CIS for companies like Minolta, T-Mobile, Lucent Technologies, Portal Software and Oracle. Przemek holds an academic degree from Economic University in Poznan, Poland. Cloud Computing and Expanding Your Business Impact

Ulrich Mohr Corporate Director IT @ Henkel Ag & Co. KGaA

BIO: Ulrich Mohr has over 25 years experience as a manager in Information Technology. He is the Corporate Director IT at Henkel Ag & Co KGaA with responsibility for IT Program Management and IT Shared Services. Prior to joining the IT Program Management Ulrich Mohr worked in different senior management positions in IT including IT Governance, Service Operations, Change-Management, Sourcing and Vendor Governance and Service Management. Ulrich Mohr holds a degree in mathematics from the University Muenster. He lives in Duesseldorf with his wife and his daughter 13.00 Challenges in building a real, large private cloud

10.00

Ludwig Wilhelm CIO Central & Eastern Europe @ Microsoft

BIO: Ludwig has worked 16 years in Software development, Consulting, Sales and IT Leadership roles before he joined Microsoft in 1996. In his time at Microsoft Ludwig has worked in various roles like being responsible for Microsofts Data Centers along with the field Infrastructure and Security in EMEA, architecting a global organizational structure within MSIT and optimizing and designing Sales processes and Systems in Enterprise Sales. He is holding a diploma in electronics and communication engineering and is a six sigma green belt. What Makes A Successful CIO?

Evangelos Kotsovinos, Vice President, Technology @ Morgan Stanley

BIO: Evangelos is an Executive Director at Morgan Stanley, where he leads virtualization and cloud computing engineering. His areas of interest include massive-scale provisioning, predictive monitoring, scalable storage for virtualization, and operational tooling for efficiently managing a global cloud. He also serves as the chief strategy officer at Virtual Trip, an ecosystem of dynamic start-up companies, and is on the Board of Directors of NewCred Ltd. Previously, Evangelos was a senior research scientist at T-Labs, where he helped develop a cloud-computing R&D project into a VC-fundedInternet start-up. A pioneer in the field of cloud computing, he led the XenoServers project, which produced one of the first cloud-computing blueprints. He holds a PhD from the University of Cambridge and is the author of several patents and peer-reviewed publications.

10.45

Luiza Warno CIO Europe @ France Telecom Orange Group

BIO: The Group CIO appointed Luiza to this role in January 2010. Most of the year she spent on supporting creation of FT/DT joint venture in UK called today Everything Everywhere. By end of 2010 she started building a new governance organization facing FT/Orange affiliates in Europe zone. Interestingly this zone covers also countries as remote as Armenia, Moldova and Dominican Republic. As Europe CIO Luiza is influencing and supporting countries to achieve best-in-class Information Systems but also to deliver Group ambitions in consolidating and optimizing key activities. Prior to this role from August 2008 Luiza was heading Business Intelligence domain implementing

13.45 14.45

Lunch For Speakers And Delegates How Can IT Add Value And Enable Growth In 2012?

15.45

The Role Of The CIO In Improving The Business And Increasing Productivity For Today And The Future

IT Forum, 17 May 2012 Zagreb, Croatia

Alfonso Vazquez, IT Strategy and Innovation @ Telefonica O2 UK

BIO:Alfonso is currently an entrepreneur in residence in Telefonica, specializing in driving business organic growth through technology innovation. He has a strong track record of innovating using technology to develop revenue generating products and has been head of several successful, business oriented IT strategic initiatives in blue chip clients that generated over 1000M EUR the last 15 years combined operational efficienciesand strategic investments. Previously to working in Telefonica, he set up his own boutique consulting firm dedicated to Enterprise Architecture, was Chief Software Architect at Telefonica Moviles, were he was responsible for defining the IT software architecture to serve +100M customers over +20 countries, worked at PwC Management Consulting and at HP Researchand Development Labs as Engineer. Setting up a Local IT Organization in a Global Consumer Goods Company: From Services to Launching New Capabilities

Alberto Peralta, CIO @ AstraZeneca

BIO: Alberto Peralta is an Information Systems Manager, with broad experience in all aspects of Applications and Service Management. He has extensive track record in implementing and deploying systems in international environments, and in diverse industries ranging from telecommunications, engineering, fast moving consumer goods to life sciences. Currently Alberto is the CIO Italy for AstraZeneca where he is responsible for the creation, management and update of all sales and marketing applications for the head offices and field force. His main fields of expertise are budgeting and strategic planning, portfolio management, architecture definition, account and service management and systems implementation. He has previous working experience in Coca Cola Bevande Italy and Sirti. 16.30 16.45 Networking And Refreshment Break Project Costing and Value within IT Governance

15.30

Thomas Lejeune, CI Strategy, Performance & Governance Corporate Information Services CI-O IT Value & Cost (CI-OV) @ Merck Serono
Thomas Lejeune has been working the past several years in Merck Serono to control and provide analysis on IT Project Costing in the IT Governance team. As Project Costing Analyst in the CI Governance department, Thomas brings financial expertise to IT Project stakeholders throughout the project life cycle. Thanks to the double hat Finance and Governance IT, he contributes also to projects and ad hoc tasks such as the determination of the Project Value and the enhancement of the Service Delivery Life Cycle (SDLC) financial processes 17.30 Cloud, Consumerization and Collaboration

Dimitri Kalokyris, MCO IT Director Benelux, France, Spain @ Unilever

BIO: Dimitri joined Unilever in 1992 in the Home and Personal Care business group. He was appointed IT Manager of the Belgian operations in 1995 and was then involved in a number of business transformations supported by SAP implementations (including disposals and M&As). In 1999, he moved to Paris first as a European Project Manager and lately to lead the Finance and Customer Development IT Europe teams. He was in charge of the roll-out of Innovations as well as organising the Application Services supporting Financial and Customer Development Processes. In 2004, he moved to Eastern Europe and became Head of IT for Central and Eastern Europe, looking after 40+ offices across 20 countries. He was involved in large re-organisation aiming at aligning processes across Europe : infrastructure (telecom, data centres), applications (cloud, ASP). In 2006, he became IT Director of a pan-European SAP integration program aiming at bringing all of Europe in one single instance of SAP (25.000 users across 50 countries and 54 factories). In 2008, he decided to accept an offer at Volvo Financial Services where he became Head of IT Europe. His main focus was to propose and implement a strategy for aligning processes and solutions across Europe. In 2011, Unilever approached him with a new opportunity to take the lead of multiple local IT Organisations in a Global IT and Business framework.

Andrew Easton, Head of Technology Strategy and Architecture @ Bupa Cloud & Shared Services
BIO: Andrew is the Head of Technology Strategy and Architecture(Shared Services &Bupa Cloud) and is currently leading the adoption of Cloud Consumerisation and Collaboration at Bupa. Andrew has held senior IT positions over the last 17 years in both the Private Sector in the UK for Bupa and in the Public Sector in Australia for the Health Department of Western Australia (Kalgoorlie Regional Hospital and Sir Charles Gairdner Hospital). Andrew has a Bachelor of Science (Computer Science) from James Cook University and grew up in mining towns in Africa, Papua New Guinea, Western Australia and Northern Territory in Australia. 18.15 End of Forum

17 May 2012, Regent esplanade, ZagReb, CRoatia

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