INTRODUCTION

Nokia is the world's number one manufacturer of mobile devices by market share and a leader in the converging Internet and communications industries. They make a wide range of devices for all major consumer segments and offer Internet services that enable people to experience music, maps, media, messaging and games. Nokia also provide comprehensive digital map information through NAVTEQ and equipment, solutions and services for communications networks through Nokia Siemens Networks.

2008

FACTS AND FIGURES

Worlds #1 manufacturer of mobile devices, with estimated 39% share of global device market in 2008. Mobile device volumes 468 million units. Net sales EUR 50.7 billion. Operating profit EUR 5.0 billion. 128445 employees at year end (including Nokia Siemens Networks). Strong R&D presence in 16 countries. R&D investment EUR 6.0 billion. 39350 employees in R&D (approximately 31% of workforce, including Nokia Siemens Networks). Sales in more than 150 countries.

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STRUCTURE

G R O U P E X E C U T I V E B O A R D is the topmost level of management of Nokia.

D E V I C E S is responsible for developing and managing our mobile device portfolio, including the sourcing of components. S E R V I C E S is responsible for developing consumer Internet services in five areasmusic, maps, media, messaging and gamesand working to deliver those services in an easily accessible manner to consumers.

M A R K E T S is responsible for the management of our supply chains, sales channels, brand and marketing activities.

T H E C O R P O R A T E D E V E L O P M E N T O F F I C E gives operational support to the units and explores corporate strategic and future growth opportunities.

N O K I A S I E M E N S N E T W O R K S provides wireless and fixed network infrastructure, communications and networks service platforms, as well as professional services to operators and service providers.

NAVTEQ is a leading provider of comprehensive digital map data for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQs map data will be an important part of the Nokia Maps service that brings downloadable maps, voice-guided navigation and other context-aware web services to peoples pockets.

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Strategy
Nokias strategy is to build trusted consumer relationships by offering compelling and valued consumer solutions that combine beautiful devices with context enriched services.

KEYS TO SUCCESS
I N N O V A T I O N : From 1992 Nokia has been always an innovative company that delivers products that satisfy customer needs. Within 6 years of entering the telecommunication market Nokia became the market leader. It was a Nokia who produced worlds first satellite calling mobile and wap enabled mobile. Today Nokias N Series is a leading product line in the market.

P R O D U C T D I V E R S I T Y : Nokia has wide range of mobiles available for different market segments and regional areas. From high-end to low-end, Nokias mobiles

S E R V I C E : All over the world Nokia has a very high reputation for its service.

MOTIVATION FOR THE people as their workforce.

EMPLOYEES:

Nokia hires very talented and skilled

ANALYSIS
INNOVATION: MOTIVATION
FOR THE EMPLOYEES:

Nokias executive compensation programs have been designed to attract, retain and motivate talented executive officers that drive Nokias success and industry leadership worldwide. Nokias compensation program includes:

Competitive base pay rates

Short- and long-term incentives that are intended to result in competitive total compensation package.
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The objectives of Nokias executive compensation programs are to:

attract and retain outstanding executive talent;

deliver a significant amount of performance-related variable compensation for the achievement of both short- and long-term stretch goals. Appropriately balance individuals performance.

rewards

between

both

Nokias

and

an

Align the interests of the executive officers with those of the shareholders through long-term incentives in the form of equity-based awards.

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