Mean Product Price for Overlapping Products All values in Dollars 1) Color TVs ((Tweeter carries 14 Models: 11 overlap

and 3 are unique to Tweeter) Lechmere Circuit City TheWiz 675 552 666 668 566 676 10 5 9

Competitors Mean Price Tweeter's Mean Price Number Of Overlapping Models

We can see that in the overlapping colour TVs Tweeter has a lower mean price than Lachmere but has a higher mean pric

2)

CD Players (Tweeter carries 20 Models: 7 overlap and 13 are unique to Tweeter) Lechmere Circuit City TheWiz 193 255 215 180 257 200 3 4 4

Competitors' Mean Price Tweeter's Mean Price Number Of Overlapping Models

We can see that in the overlapping CD Player models, Tweeter again has a lower mean price than Lachmere and also The

3)

Camcorders (Tweeter carries 13 Models: 12 overlap and 1 is unique to Tweeter) Lechmere Circuit City TheWiz Competitors' Mean Price 893 875 805 Tweeter's Mean Price 895 877 806 Number Of Overlapping Models 11 11 8

We can see that in the overlapping Camcorder models, Tweeter again has a higher mean price than all the three competito

4)

Stereo Speakers (Tweeter carries 23 Models: 1 overlap and 22 are unique to Tweeter) Lechmere Circuit City TheWiz Competitors' Mean Price N/A N/A 198 Tweeter's Mean Price N/A N/A 200 Number Of Overlapping Models 0 0 1 We can see that in the overlapping stereo speaker model, Tweeter has a higher mean price than The Wiz.

*Data from pg-20,21,22,23 Exhibit 13

mean price than Lachmere but has a higher mean price than both Circuit City and The Wiz

has a lower mean price than Lachmere and also The Wiz but has a higher mean price than Circuit City.

has a higher mean price than all the three competitors viz. Lachmere, The Wiz and Circuit City.

e unique to Tweeter)

a higher mean price than The Wiz.

Mean Product Price within Selected Product Categories

All values in $ Lechmere Circuit City The Wiz Tweeter 553 507 563 648 229 240 229 389 713 740 737 845 261 244 355 642

27" Color TV Multiple CD Player Camcorders Stereo Speakers

Conclusion :

The above table displays the mean prices of all the products sold by Tweeter and its three major competitors. We can see that p We see that in colour TVs segment, prices at Tweeter are almost 20% higher than the average prices offered by its competitors Similarly, in camcorders, prices at Tweeter are almost 16% higher than prices at the other retailers. This is more pronounced in the case of CD Players and Stereo Speakers where prices at Tweeter are higher by almost 67% and Thus we can say that Tweeter has a low price competitiveness when compared with other retailers.

Average Price of all competitors 541 233 730 287

%age by which Tweeter is high priced 19.78 67.19 15.75 123.95

ree major competitors. We can see that products at Tweeter are priced higher than the competitors in all four categories. average prices offered by its competitors. her retailers. at Tweeter are higher by almost 67% and 124% respectively.

her retailers.