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1. Just do it

2. 99% 99% of decisions aren't permanent

3. Be slow to hire and quick to fire

4. Measure what you manage

5. Competition isn't as important as the customer

6.95% 95% of startups shouldn't raise money

7. Join a startup peer group

8. The biggest challenge with growth is keeping everyone aligned

9.

Price differentiation doesn't last long but customer service does

10. Market timing is the most important factor for homeruns

11. Empower customers to help sell new customers

12. Create the best environment you can for your team

13. Asking good questions is more important than guessing the answer

14. Build relationships before you need them

15. Always consider the best alternative outcome before beginning a negotiation

16. Consciously balance time working in the business vs working on the business

17. You only get one first impression

18.

What you start out doing isn't likely where you'll find success

19. Get the corporate culture right and everything will fall into place

20. The best exit strategy is to not need one

21. "" The biggest enemy of websites is the browser Back button

22. Recurring revenue is the best form of revenue

23. Don't burn any bridges as it is a small world

24. Build a niche brand and curate all aspects of it

25. Pivoting and iterating is healthy in a startup

26. Always ask for a discount

27.

Your idea isn't unique

28. Sharing your idea with others will lead to benefits you can't predict

29. Keep it as simple as possible

30. People identify with companies more so than products

31.() It's worth paying a professional (lawyer, accountant, etc) to do it right the first time

32. Set goals and adapt to changing information

33. Storytelling is more powerful than marketing

34. Most startups initially price their product/service too low

35. Make time to think

36.

Focus on rhythm, data, and priorities

37. Develop offline analogies to describe your startup

38. Companies aren't just about profits

39. Celebrate the small victories

40. Play to your strengths

41. Be opinionated about your product when considering customer suggestions

42. Know why you're different and clearly articulate it

43. Don't develop products in a vacuum

44. Regularly communicate with employees, customers, investors, and the community

45.

Remove friction for all stakeholders

46. Absent information people make up reasons

47. It is difficult to concentrate on more than three things at any one time

48. Employees are the most important stakeholder

49. No plan is perfect

50."""" Consume the startup but don't let it consume you