Professional Documents
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DAN Rate Card
DAN Rate Card
D I G I T A L
Travel
94% of travel markets see a higher rate of return with online advertising compared to TV & radio advertising.
Education
74% of high school students used the Internet to research colleges and universities. 72% of these students also reported looking at college websites as part of that research.
Entertainment With nearly 50% of consumers purchasing media and entertainment products online, the U.S. entertainment industry increased online ad spending 21.2% from 2011 to 2012. Automotive Most automotive markets are allocating 30% of their ad budgets to online formats. Healthcare
A Pew study found that consumers in 2011 depended on the internet for research on particular medical treatments (47%), sources for diet and nutrition(44%).
Restaurant The National Restaurant Association found that customers are more likely to visit or order from a restaurant after receiving customized marketing messages that reference past patronage (68%), allow them to make reservations (66%), or provide a discount (87%). CPG Consumer Package Goods companies saw a 21% in-store sales lift among shoppers who had been exposed to online ads. Retargeting allows companies to offer both offline and online purchases.
DAN offers access to over 95% of online audiences in the US. Sample sites in our network:
Standard Packages:
1. 250,000 monthly impressions 500 monthly clicks $3,000/month 2. 500,000 monthly impressions 650 monthly clicks $5,000/mo
Custom campaigns available Volume and frequency discounts available
Retargeting:
Capitalize on your websites traffic by showing your ads to targeted and segmented viewers. Never miss a conversion again.
Pricing
Retarget up to 10,000 visitors per month for $1,250/mo (minimum of 3 months) Ticketing Allows them to raise awareness of upcoming shows by retargeting to their most engaged customers Segment clients audience around website actions (e.g. seating selection, schedule, ticket pricing) for higher conversions. Drive visitors to your Facebook page to increase likes. Politics Retargeting has become essential for increasing donor/ voter participation in a successful political campaign. Online ad spending has increased 333.5% from 2010 to 2012.
9/20/12
SouthComm Inc. Digital is a suite of digital marketing solutions tailored to your business needs.
D I G I T A L
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SouthComm Inc. Digital is a suite of digital marketing solutions tailored to your business needs.
9/20/12