SUSTA

AINABLE SEAFOO
OD CAM
MPAIGN
Overfishing and destruc
ctive fishing are
a among the
e most signific
cant threats fa
acing our oce
eans. The UN
reports tha
at three-quartters of global fish stocks are
e either fully exploited
e verexploited. Scientists estim
or ov mate
that 90% of
o top marine predators suc
ch as tuna an
nd sharks are already
a gone
e. Pirate fishing
g, estimated to
account for
f up to a thirrd of the glob
bal catch, is no
otorious for ta
argeting at-risk
k populations and using hig
ghly
destructive methods. Destructive
D fish
hing indiscriminately kills “no
on-target” spe
ecies, includin
ng marine
mammalss and seabirdss, and destroy
ys habitats tha
at marine species depend on for surviva
al. In addition to
t the
direct and
d cascading effects
e on ma
arine ecosyste
ems, overfishin
ng and destruc
ctive fishing make
m our ocean
ecosystem
ms more vulne
erable to glob
bal warming.

If curren
nt trends continue, scie
entists predict global fiisheries willl collapse in
n forty yearrs.

U.S. consu
umers buy half their seafood
d at superma
arkets, to the tune of $16 billion every yea
ar. As consum
mer
interest in sustainable products
p has grown,
g so hav
ve retailer effo
orts to promote their eco-friendly initiatives.
Yet, few su
upermarkets have
h made siignificant effo
orts to improve
e their seafoo
od sustainabilitty. Greenpeace is
calling on supermarkets to sell only sustainable seafood and to
o support posittive reforms in
n fisheries
managem
ment. By doing
g so, superma
arkets will do their part to he
elp avert the crisis facing our
o oceans wh
hile
ensuring their customerrs quality fish from
f sustainab
ble fisheries fo
or years to com
me.

Supermaarkets have e enormouss purchasing power, and

a are well positioned
d to influenc
ce
the way
y the fishing industry op
perates.

What You Can Do! Gre

eenpeace nee
eds your help
p monitoring su
upermarket se
eafood policies and practices.
mation you ga
The inform ather will be ussed to update
e our superma
arket scoreca
ard. These periiodic reviews
assess and
d rank 20 top supermarketss on their seafood purchasiing policies, su
upport for susttainable seafo
ood
initiatives, labeling & tra
ansparency, and
a sales of re
ed list seafood
ds. To see passt scorecards, go to
www.gree
enpeace.org//seafood.

In this toollkit, you will fin

nd a survey an
nd questionna
aire to use at your local sup
permarket. Usse the survey to
t
determine
e which red-lisst seafoods th
he supermarke
et sells, and th
he questionna
aire to inquire about the
supermark
ket’s seafood purchasing policies
p and la
abeling practiices.

Log
L your results at www.greeenpeace.orgg/usa/seafoodsurvey,
or fax the
em to 202-4622-4507. If you have any que
estions, feel frree to email us
u at
seafoodprojectt@wdc.greenp peace.org.