Style

Guide ECIR

Ji Hye Song SI520 Homework 7

Logotype Design

Firstly, I visited ECIR site and looked at their informaOon like who they are and what they do. The next step was to nd out their compeOtors logotypes. It looks like most of them illustrate their citys or world in logotype. I decided to illustrate world for ECIRs logo. I then explored ve dierent logotype and focused on three logo design. I choose one of three logos which is visible and balanced. I add one more blue color so it looks more sophisOcated than using only two colors.

Choice for Logo and Design Process:

Color Harmony: Shades of Blue

Blue represents trust, intellect, and stable. These are important images that internaOonal House should have since ECIR is the place for people to live and learn.
CMYK: 63.59.0.4 RGB: 91.100.245 CMYK: 63.59.0.75 RGB: 23.26.63 CMYK: 63.59.0.50 RGB: 47.52.127

Typography
Logotype Font: Helvetica" For the logo Helvetica Bold was used. I used this logotype because it is easy to read and clear. I tried Helvetica Regular and Italic but I believe Helvetica Bold is the most appropriate for the organization since it looks more stable and reliable."

Helvetica Regular" ABCDEFGHIJKLMNOPQRSTUVWXYZ" Abcdefghijklmnopqrstuvwxyz" 1234567890" Helvetica Bold! ABCDEFGHIJKLMNOPQRSTUVWXYZ! Abcdefghijklmnopqrstuvwxyz! 1234567890! ! ! Helvetica Italic" ABCDEFGHIJKLMNOPQRSTUVWXYZ! Abcdefghijklmnopqrstuvwxyz! 1234567890!

Logotype Scalability

.5

Free Space / Safety Area

1/5 X X

Color Variants

T-Shirts Shown in 1/10 scale

T-Shirt Designs

Design 1

Logotype width: 10.64 Logotype height: 5.35

Design 2

Logotype width: 2.53 Logotype height: 2.53