For Immediate Release

Date

14 March 2013

Location Shanghai

DDB China Group wins Bentley in China

Shanghai, March 14, 2013 - DDB China Group is awarded the creative lead agency role for Bentley Motors China, following a competitive pitch against three undisclosed agencies. The win signifies the agency as the first creative lead agency to be appointed in China. Bentleys global headquarters primarily managed previous communications prior to the appointment. Richard Tan, President and CEO of DDB Group North China, said: Its fantastic partnering with such an iconic brand as Bentley in its second largest market worldwide. This is a great testament to the team of automotive talents we assembled from China and around the world to demonstrate our solid understanding of the market, the brand, the Chinese high net worth consumers and sheer strength as an experienced team. Bentley Motors China appointed DDB China Group to immediately start working on the communications that will debut at the upcoming Shanghai Auto Show. Richard Leopold, Brand & Marketing Director of Bentley Motors China said, We immediately liked DDBs passion for the Bentley brand which they demonstrated throughout the pitch process. We look forward to a long and fruitful partnership. Darren Hester, Business Director of DDB Guoan Beijing, DDB China Group added, Bentley is a legendary automotive brand producing exquisite handmade cars and we are excited to continue helping Bentley brand grow in China."
DDB China Group Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 China Tel: (8621) 6151 3300 Website: www.ddbchina.com

DDB
2013 3 xx

DDB Bentley Motors China DDB , DDB CEO Richard Tan DDB Richard Leopold DDB DDB DDB DDB Darren Hester - end About DDB China Group DDB China Group http://www.ddbchina.com is united behind our founder, Bill Bernbach's belief that creativity is the most powerful force in business. Today, we use this creativity to develop ideas that people want to play with, participate in, and pass on. We call this social creativity. DDB China Group comprises DDB, DDB Guoan, Tribal DDB and RAPP with offices in Shanghai and Beijing. The agency is one of the most awarded agencies across Greater China, leading in creativity and effectiveness. The Global Effie Effectiveness Index ranks us the number one most
DDB China Group Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 China Tel: (8621) 6151 3300 Website: www.ddbchina.com

effective agency office in Greater China 2012 and Campaign Asia Pacific has consistently placed the agency in the top of the Greater China Agency of the Year Awards.
DDB Bill Bernbach DDB <http://www.ddbchina.com/>

DDB <http://www.ddbchina.com/> DDB, DDB, Tribal DDB RAPP DDB 2012 DDB Campaign Asia Pacific DDB

DDB Group Asia Pacific

DDB Group Asia Pacific is cohesive collaboration of global businesses, including DDB (advertising), Tribal DDB (digital) Rapp (data-driven marketing and analytics) Interbrand (brand consultancy), DDB Remedy (healthcare and medical), Mango PR (PR and experiential) and Tracey Locke (shopper marketing). We are one of the most awarded advertising and marketing network in the region. In 2012, DDB Group Asia Pacific was named AdFests Network of the Year for the second consecutive year and we consistently rank among the top two most effective agencies in each local market. The network comprises 33 offices in 14 countries across the region and is part of the DDB Worldwide communications network and Omnicom Group. In 2012, DDB Worldwide was named Advertising Network of the Year by Campaign (UK).

For more information please contact: Michelle Tan Director of Communications & Knowledge Management, DDB China Group Direct: (86 21) 6151 3653 Email: michelle.tan@ddbchinagroup.com ***

DDB China Group Park2Space, 4th Floor, Building 2, 169 Mengzi Road, Luwan District, China, 200023 China Tel: (8621) 6151 3300 Website: www.ddbchina.com