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Contents
1.0 Introduction to Lufthansa............................................................................................................................................ 3 1.1 INDUSTRY PRODUCT AND SERVICES OFFERED ............................................................................................................ 4 1.2 MISSION ................................................................................................................................................................... 4 1.3 VISION ...................................................................................................................................................................... 4 2.0 Information Requirements ......................................................................................................................................... 4 2.1 Service engineering department ..................................................................................................................................... 4 2.2 Fleet Managers. ....................................................................................................................................................... 5 2.3 Middle Fleet manager ............................................................................................................................................. 5 2.4 Operational Fleet manager...................................................................................................................................... 5 2.5 Finance department ........................................................................................................................................................ 5 2.6 Top managers .......................................................................................................................................................... 5 2.7 Middle managers ..................................................................................................................................................... 5 2.8 Low Managers ......................................................................................................................................................... 5 3.0 Information system ..................................................................................................................................................... 5 3.1 Information & service .............................................................................................................................................. 6 4.0 Key features ................................................................................................................................................................. 6 4.1 Mobile portal and smart phone apps ...................................................................................................................... 7 4.2 Board Connect ......................................................................................................................................................... 7 5.0 Impact of e-commerce ................................................................................................................................................ 7 6.0 Conclusion and recommendation ............................................................................................................................... 8
Germanys` well - known largest airline is Lufthansa and the 5th largest airline in the world. Lufthansa is providing comfortable and flexible services not only for domestic and also for international flights
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Lufthansa got 18 flights in Germany and about 183 international destinations. Lufthansa main office is in Germany and second large office is in Frankfurt. Every year more than forty five million passengers are using Lufthansa air lines to travel or business trips around the world. Lufthansa carries out the activity in various types of business segments, such as passenger transportation, logistics, MRO, public catering and IT services also the Lufthansa airline provides cargo services and is known as the largest service provider worldwide. (Air Cargo World, 2012)
The mission of Lufthansa to propose solutions, providing to clients true competitive advantage at any time and everywhere
1.3 VISION
Lufthansa focusing on the future and mission leads them to their vision ( Global Telesales 2007, 2007)
Processing and drawing-up maintenance guidelines, those are in deviation or in addition to the manufacturer guidelines. Evaluating maintenance checks in order to review the maintenance intervals in the maintenance programs.
2.3 Middle Fleet manager
Helping for the Fleet Manager with customers or authorities. Taking measures in order to fulfill authority requirements. Evaluation and implementation of manufacturer suggestions.
2.4 Operational Fleet manager
Representing customer interests in international committees (for example: Maintenance Working Groups, specialized conferences). Advising for customers of regarding functional questions.
Top managers of Lufthansa manage finance functions including accounting, budget preparation, payables and receivables as per the adopted policies and procedures.
2.7 Middle managers
At Lufthansa they are conducting performance appraisals for subordinates according to scheduled plans and recommending necessary actions as per the applied practices.
2.8 Low Managers
Low managers are preparing periodic reports with respect to the department's activities and achievements to be submitted to the VP/Resources. (Lufthansa, 2012)
internet. The internet is the best giant marketing in the business area to appeal customers and solve problems quickly. Lufthansa systems proposes solutions, consulting, development and industry realization. The system data is secure, very easy to use and available 24/7. It can use any customer who has knowledge of Excel. Lufthansa follows 5 main business segments to lead in their industry that covers areas such as passenger transportation, air transportation and airline services. These segments are Passenger Airline Group, Logistics, MRO, IT Services and Catering. The Lufthansa Passenger Airlines are offering good services in the passenger business and thus are known as the best quality carriers. All special cargos, standard and express burdens are under Logistics segment. The Lufthansa Catering Segment is the global market leader. The outside and inside full spectrum services for airlines are done by MRO, IT Services and Catering. To carry out all requirements of customers Lufthansa offers the best quality services and products to satisfy passenger wishes. (Company Overview of Lufthansa Systems AG, 2012)
3.1 Information & service
Lufthansa Systems is one of the leaders in full IT service providers and specialists of airlines and aviation branch in the world. Lufthansa system offers to their customers many easy find applications or needs around the world. Here are requirements that people need during flying and after : plan and book, offers and ideas, Information and service, miles and more. When you go to Information & Service you can find some benefits offered to customers by Lufthansa system such as flight information, check-in, at the airport, on board, baggage , before the trip, to and from the airport and Lufthansa services. For instance, if client want to relax or have a rest in a different country`s air port, client can find the lounge and detailed information about it. Lounges got many advantages for passengers such as using of wireless network, PC with internet access, TV, International magazines and newspapers and many other benefits. (A star AllianceMember, 2012)
The portal of Lufthansa mobile.lufthansa.com propose a new comfortable booking procedure and also rebooking a flight by using smart device like phone. Moreover, the other feature of booking flights is customers can book for their children and babies. A new feature that added to mobile app is from navigation screen you can approach to ``info-service`` directly. A time table section offers extra accessory like weather information. When the latest special offer coming out it will inform you and can book straight away. Its unique because as we mentioned before it is not force able to go to counter stations and wait there. (A Star Alliance Member, 2012)
The relationship between company and passengers is the most significant interface which Board Connected from Lufthansa Systems presents as an modernization to all business of airlines. The Lufthansa Board Connect make available to all its passengers video on require. The Board Connect provides videos via wireless to the passengers own devises such as laptop, smart phones and iPads whish has got WI-FI. Also, Lufthansa offers to their customers various auxiliary services such as movies, duty - free shopping, electronic books and magazines, individual cabin service and many others. Everything that need passengers will be easily transferred to their smart devices. One more thing that offers Lufthansa BoardConnect is that clients can go sufficiently easy to Lufthansa portal and enjoy content of library. ( 2012 Lufthansa Systems, 2012)
are sleeping. Clients can go on-line and look through your products thus, they can place their orders. Also, they can save and manage their times, it is not compulsory to be in the store physically . Even customers lying on the bed or driving a car they can order whatever they want.
On the other hand, electronic commerce has some disadvantages. Everyone can begin business easily. There are many bad sites that can deception and eat money of clients. The opportunity to sit, carry, wear or touch a product is not existing. If buy product in a store you can touch , know what it is and how it looks like even smell it. One more thing is you have to wait for your order hours, days even months. (eSales Track Blog, 2012)
Bibliography
2008 Copyright by Lufthansa City Center Poland, 2008. Lufthansa Citi Center. [Online] Available at: http://www.lcc.com.pl/products-services.php [Accessed 10 december 2012]. 2012 Lufthansa Systems, 2012. Lufthansa Systems. [Online] Available at: https://www.lhsystems.com/ [Accessed 15 december 2012]. Global Telesales 2007, 2007. GTS Group. [Online] Available at: http://www.globaltelesales.co.za/gts_mission.php [Accessed 15 december 2012]. A Star Alliance Member, 2012. Environmental care. [Online] Available at: http://www.lufthansa.com/cn/en/EnvironmentalCare [Accessed 16 december 2012]. A Star Alliance Member, 2012. Lufthasa Nonstop you. [Online] Available at: http://www.lufthansa.com/in/en/Lufthansa-eFlyServices-on-your-mobile-phone [Accessed 16 december 2012]. A star AllianceMember, 2012. Lufthansa Nonstop you. [Online] Available at: https://www.lufthansa.com/online/portal/lh/ru/homepage?l=ru&cid=1000348&WT.srch=1&WT.mc_id=SEABRAN D [Accessed 16 december 2012]. Air Cargo World, 2012. Deutsche Lufthansa. 70 years seven thrilling decades of air cargo, 102(5), pp.40-53. Company Overview of Lufthansa Systems AG, 2012. Bloomberg Businessweek. [Online] Available at: http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=23867407 [Accessed 15 december 2012]. eSales Track Blog, 2012. eSalesTrack. [Online] Available at: http://www.esalestrack.com/blog/2008/09/advantages-and-disadvantages-of.html [Accessed 16 december 2012]. Lufthansa, 2012. Jobs and career with Lufthansa Technik. [Online] Available at: http://www.belufthansa.com/en/companies/lufthansa-technik/about-us/job-profiles/serviceengineering/cHash/861ce866134c024cb37d4142fb5dd1ba/ [Accessed 14 december 2012].
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