Jonathan S.

Schultz
ADVERTISING

Education

University of Illinois at Urbana-Champaign | Dec. 2014 B.S. of Advertising | Communication & Informatics Minors | Public Relations & Leadership Certificates | 4.0 GPA

223.387.6399 jsschultz88@gmail.com projeqt.com/jsschultz88 /in/jsschultz88

Experience

Advertising Dept. Head | Chevrolet Campus Promotions | Champaign, IL | Sep 12 Dec 12 Promoted the Chevrolet brand, its college discount program, and a related promotional event to University of Illinois undergraduate students through a fully integrated marketing campaign Organized and executed a social media campaign with a reach of over 2,480 people and a Klout score of 44 Organized and executed an advertising campaign based in traditional and guerilla media with a reach of over 29,000 undergraduate students and a total of 70,686 impressions per day Developed and presented a campaign brief and post-campaign analysis to General Motors executives Social Media Director | Public Relations Student Society of America, Illinois | Champaign, IL | Jan 13 Pres. Formulated and executed social media initiatives designed to increase awareness of film critic Roger Eberts annual Ebertfest film festival held on the University of Illinois campus and community Facilitated Facebook, Twitter, Pinterest, and Instagram accounts In two weeks, increased total Facebook page likes by 17% (531 to 619), weekly total reach by 831% (230 to 2141), and Klout score by 10% (50 to 55) Account Planner | Midnight Oil | Urbana, IL | Feb 13 Pres. Developed and executed upon primary and secondary research strategies to arrive at key insights for creative team Promoted independent art-house The Art Theaters Late Night films and 100th year anniversary The LeaderShape Institute | Monticello, IL | Jan 13 1 of 62 selected from 250+ applicants to participate in a six-day leadership retreat focused on visioning, actionplanning, relationship-building, leading with integrity, pursuing positive change, and healthily disregarding the impossible Marketer | American Advertising Federation at Illinois | Urbana, IL | Sep 12 Pres. Social Media Chair & Creative for Pangaea (student-run multicultural advertising agency) directed social media effort including Facebook & Twitter, designed print fliers for student organizations Marketer for On the House (student-run advertising agency) designed print event fliers, developed taglines Public Relations Associate for Professional Development committee -- organized presentations and lectures for fellow AAF members to help develop professional skills, wrote news briefs and created Facebook events Marketing & Sales Intern | Burton History Trees | Chicago, IL | Dec 11 Jan 12 Wrote promotional body copy and taglines for products Contacted clients, customers, and advertisers to promote the brand Utilized Facebook marketing to promote the brand through coupon-based discount program Advertising Manager & Staff Writer | The Observer | Elgin Community College, IL | Jan 12 May 12 Event Promoter | Amnesty Intl | Elgin Community College, IL | Aug 11 May 12

Activities & Interests

Skills: Social Media (Klout Score of 60), Adobe Premiere Pro, Audacity, Public Speaking, Fluent English, Basic Spanish Memberships: American Advertising Federation at Illinois, Illinois Public Relations Student Society of America, Phi Theta Kappa Natl Honors Society, Mu Alpha Theta Math Honors Society, Illini Union Board Honors: College Board certified AP Scholar of Distinction, College of Media Deans List for Fall 12, Elgin Community Colleges Top 10% Scholarship, The Presidents Award for Education Excellence (Larkin High School) Passions: Rock n roll & heavy metal, movies and TV shows, the NBA, coffee, Jones Soda Co., NPR, athleticism,