Successful media products depend as much on marketing and distribution to a specific audience as they do upon good production practices

To what extent do you agree with this statement?

Les Misrables British production co. (Working Title) and am American distribution co.
(Universal) AGREE: Fits the on-going debate that British film institutions are best at the creative production side of a film and American companies are the best at distributing and marketing a film. As wonderful as the film itself was, it was not an original idea has the film industry used up all original ideas? A major buzz was created around the film due to the extensive marketing campaign: o Ingenious poster campaign o Gradually releasing short footage and teaser trailers from the Facebook Page o PR from articles and stories surrounding the celebrities i.e. Anne Hathaways hair and her secret wedding o Premieres in popular cities such as London, LA and New York o Stars from the film going on international talk shows The distribution campaign is what encouraged audiences to go and see the movie, even if they were not fans of the play.

DISAGREE: The film would have been successful anyway as it won 28 awards from various award ceremonies, which shows how the critical acclimation is down to the production practices rather than the distribution. The film had increased sales once it won Oscars and BAFTAs no need for marketing as the wonderful production advertised the film itself and encouraged audiences to view it. Some argue that the success of the film was purely down to the 158 minutes of authentic emotion through the un-edited singing and mesmerising actors who made the story come to life which portrays how the production processes could be more important than distribution and marketing.

HOWEVER, In Martin Campblells 2011 movie based on the DC comics and distributed by Warner Bros, Green AGREE:
Had Marketing/Promotion costs of $100 million, however the campaign failed due to a lukewarm initial trailer shown before screenings of Harry Potter and The Deathly Hallows Part 1 Due to the poor reception from fans of this trailer, the film's marketing campaign was delayed.

Lantern

Sue Kroll, the studio's worldwide marketing president stated, "Part of the reason the response to the first trailer was lukewarm was that the big-scale sequences weren't ready to show, and we suffered for it. We can't afford to do that again."

This portrays how a bad distribution campaign could ruin the success of a movie. However Warner Bros made a comeback with this film by debuting 9 minutes of footage at the 2011 WonderCon which seemed to have wowed their target audience. This was followed by a rollercoaster at Six Flags theme park and many video games DISAGREE: Even though the film made a successful comeback with the marketing campaign, they still failed to become critically successful Green Lantern received generally unfavourable reviews from critics. The film has a
27% approval rating Rotten Tomatoes, based on 221 reviews with an average rating of 4.6/10 and the consensus being "Noisy, overproduced, and thinly written, Green Lantern squanders an impressive budget and decades of comics mythology"

This shows how the production of the film is clearly as important as the distribution Even though it brought in an international total of $219,851,172, in its second weekend Green Lantern experienced a 66.1% decline, which was the largest second weekend decline for a superhero film in 2011., which shows how a good distribution campaign can not make a film successful. Portrays the unoriginality as even though this film was quite unsuccessful, Warner Bros and many other companies have continued to make many superhero movies and others that are based on comic books.