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GMBA Program

INNOVATION AND VENTURING


PROF. DONNA KELLY

Assignment: “Internal Entrepreneurship at the Dow Chemical Company)”

Analysis maker: Pham Le Minh ( 2008417060)

1. Evaluation of Ian Telford as a corporate entrepreneur and effectiveness with the e-


epoxy.com venture:
- Articulated position
- Clearly defined business role
- A model customer

2. Key organizational elements to support venture:


- Entrepreneurial activities must be supported and created conditions to be applied
- Individual should be encouraged for self-development
- Make communication throughout organization in correlation with venture’s goals and
financial capacity

3. Lessons could be learned from e-epoxy venture offer to study of entrepreneurship in


established organizations:
- Internal entrepreneurship could support for the development of organization
- Support and belief are key elements
- It is important to combine multiple models of corporate growth
- It is possible to break rules however must be stick to objectives and visions of organization

PHAM LE MINH 1
phamleminhkansai@gmail.com

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