Broadway Streetcar Extension Community Priorities Survey

Summary

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Contents
Overview ............................................................................................................................................................................................................. 2 Methodology ...................................................................................................................................................................................................... 3 Survey Responses ........................................................................................................................................................................................... 4 Summary of Survey Results ........................................................................................................................................................................ 5 Most Important Features on Broadway .......................................................................................................................................... 6 - 7 Alignment and Terminus ............................................................................................................................................................................. 8 How Will You Use the Streetcar? .............................................................................................................................................................. 9 Survey Questions - Community...............................................................................................................................................................10 Survey Questions - Businesses ...............................................................................................................................................................11 Door-to-Door Material ...................................................................................................................................................................... 12 - 13

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Broadway Streetcar Extension Community Priorities Survey

Overview
The City of Seattle is building a modern streetcar network that will provide new urban mobility options, support economic growth and strengthen connections among the places where people live, work and socialize. The First Hill Streetcar Line will be an important link in the regional transit system, connecting diverse and vibrant residential neighborhoods and business districts, while also serving major medical centers, higher learning institutions and major sporting event venues. The City of Seattle Department of Transportation (SDOT) has secured funding to review and design an extension of the First Hill Streetcar Line into the Broadway Business District. As part of SDOTs effort to involve and engage the public in the design of the Broadway Streetcar Extension, between December 13, 2012, and February 25, 2013, the project posted and promoted a community survey. Interviewers also conducted a door-to-door survey of businesses along Broadway. The objective of the survey was to learn more about: What features of Broadway are most important to preserve and/or enhance Where the northern streetcar terminus should be located Which of the proposed streetcar alignments are preferred How people intend to use the First Hill Streetcar and the Broadway Streetcar Extension once they are operational

This document summarizes the survey results. Because of many factors, survey results, while generally informative, should not be viewed as statistically valid. The feedback the project team received while conducting the community survey will help guide the planning and design process for the Broadway Streetcar Extension.

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Methodology
The community survey contained six questions, some of which allowed respondents to supply multiple answers. To reach a broad audience, the community survey was posted on the Seattle Streetcar website, available at the project open house, promoted on the Seattle Streetcars Facebook page and sent out over the Seattle Streetcars listserv (1,500+ emails). The project also reached out to community organizations requesting they distribute the survey to their members. Broadway Business Outreach: To ensure that Broadway businesses along the extension area were included and able to provide feedback, the project team went door-to-door to conduct face-to-face interviews. For ease of tabulation, answers were written on a printed survey used by interviewers. On average a survey took approximately 5 - 8 minutes to administer. Survey questions for businesses, refined following feedback from the community, focused on the alignment options and Broadway street prioritization. The project team conducted door-to-door outreach on five different occasions in late January 2013. In order to connect with someone the interviewers visited a business more than once. Interviewers visited 90 businesses and were able to connect personally with about 80 of these businesses. Forty-two businesses chose to participate in the survey.

COMMUNITY PRIORITIES SURVEY

TOOL/ACTIVITY Broadway Streetcar Open House Seattle Streetcar Website DATE December 13, 2012 December 13, 2012, to February 25, 2013 January 8, 2013 January 24 to January 30, 2013

Seattle Streetcar Facebook Page Broadway Business Door-to-Door

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Survey Responses
A total of 673 people completed the survey. There was a tremendous amount of interest in the extension of the streetcar on Broadway. Respondents were especially interested in providing feedback on the alignment and the location of the streetcar terminus. Below is a breakdown of the number of responses received via the community survey and the door-to-door survey of Broadway businesses.

SURVEY RESULTS
Completed Survey Community Survey (open house) Community Survey (online) Door-to-Door Business Survey Total 31 600 42 673

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Summary of Survey Results

The majority of respondents use transit in the Capitol Hill area on a daily-to-weekly basis. Over 38% of respondents noted that they use transit every day. Majority of respondents live or work near First Hill or Broadway Streetcar Extension line. Over 46% of respondents reported that they worked or lived in the Capitol Hill area. Strong support for extending the streetcar to Prospect Street. 64% of respondents preferred Prospect Street as the terminus option. Alignment Option #1 (maintaining parking along Broadway) and Alignment Option #2 (maintaining left hand turns along Broadway) received almost identical support in the community survey. Businesses interviewed during door-to-door overwhelmingly supported Option #1 (89%) because it preserved more parking and passenger/commercial loading areas. Community survey respondents noted that bicycle safety, traffic flow and pedestrian safety were the most important features to preserve or enhance along the Broadway corridor. When mentioned, an extension of the bikeway was generally well received. Broadway businesses wanted to preserve parking and commercial loading. There was significant support for preserving as much parking on Broadway as possible. The Chinatown/International District, the future Link Light Rail station on Broadway, and Pioneer Square were all highly ranked by community survey respondents as places to which theyd travel on the First Hill Streetcar. Retail/dining establishments along the future streetcar line were the single most frequently cited destination (83%).

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Most Important Features on Broadway - Community

What are the most important features to preserve or add in the Broadway Corridor? Other (9%) Bio-Swales (17%) Safe Pedestrian Routes (64%) Commercial Loading Zones (10%) Left Turns at Cross Streets (22%) Safe Bicycle Routes (63%) Traffic Flow (58%) Parking (23%) 0 50 100 150 200 250 300 350 400 450

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Most Important Features on Broadway - Businesses

What are the most important features to preserve or add in the Broadway Corridor? Other (0%) Bio-Swales (0%) Safe Pedestrian Routes (10%) Commercial Loading Zones (29%) Left Turns at Cross Streets (19%) Safe Bicycle Routes (23%) Traffic Flow (42%) Parking (78%) 0 5 10 15 20 25 30 35

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

Alignment and Terminus

Alignment Preferences Community Survey

Option #1 (41%) Option #2 (42%) Option #3 (16%)

Alignment Option #1

Alignment Preferences Business Survey

Alignment and Stop Locations

Option #1 (89%) Option #2 (4%) No Preference (7%)

Where should the Broadway Extension terminate?

Roy Street (21%) Aloha Street (14%) Prospect Street (64%)

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

How Will You Use the Streetcar?

Where would you travel on the First Hill Streetcar? Other (8.4%) Pioneer Square (60%) CenturyLink Field and Safeco Field (54%) Transit connections at King Street Station (60%) The Chinatown/International District (73%) Yesler Terrace (8%) Hospitals and Medical Centers (42%) Seattle University (15%) Seattle Central Community College (16%) Link light rail station on Capitol Hill (72%) Volunteer Park (50%) Retail, dining and entertainment (83%) 0 100 200 300 400 500 600

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

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Survey Questions Community

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

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Survey Questions Businesses

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

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Door-to-Door Materials

BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY

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BROADWAY STREETCAR EXTENSION COMMUNITY AND BUSINESS SURVEY SUMMARY