#Ecme13 #Ecme13: Analysis of The Session '#Ecme13' Created With Tweet Category

#ecme13
Day 2
Date: 03/26/2013
Analysis of the session '#ecme13' created with Tweet Category
OVERVIEW
Session #ecme13
Introduction: Analysis of the activity on Twitter during the second day of #ecme13.
Statistics
Categories
69
Retweets Links
total tweets
8
Replies Pictures
users
11 7
Tweets Checkins
39 0
8 4
Category Liz King Alan Stevens Links Other Paul Cook Replies Tomo Ohno Positive Rest of categories
Impressions Potential impact Users Potential reach
82.923 12.934
Tweets per user
8,6
Total tweets 10 9 9 8 8 8 7 5 5
% 14 13 13 12 12 12 10 7 7
Original Tweets 6 9 7 5 8 8 7 3 5
RT 4 0 2 3 0 0 0 2 0
Users 7 4 4 3 3 5 3 3 4
Followers per user
1.617
Charts
num. tweets
Most Active Users

20 16
marie_clair
tweets followers
19
21
946
craigrispin
4 2 0
08:24 26 mar 08:59 09:35
5 2 0
10:11 10:46 11:22 11:57
3
tweets followers
12:33 13:08
15
1143
time
showgizmo
tweets followers
14
num. users
1365
4
0 >10000
GIBTMevent
tweets followers
10
1313
0-50
50-100
100-150
150-200
200-250
250-300
300-400
400-500
500-750
750-1000
1000-1500
1500-5000 5000-10000
num. followers
5 6 7
TrevorRoald
tweets followers
num. tweets per user
2494
mediacoach
tweets followers
>5 5 4 3 2 1 0 2 0 1 1
7916
KudanAR
tweets followers
num. users
252
CATEGORIES
Categories Rankings Potential Reach Liz King Replies Alan Stevens Number of impressions Liz King Replies Alan Stevens Number of users Liz King Replies Alan Stevens Number of tweets Alan Stevens Paul Cook Replies Retweets Liz King Other Links
4 5
Links Paul Cook
4 5
Links Paul Cook
4 5
Links Other
4 5
Links Tomo Ohno
4 5
Positive -
Charts Impressions per category Tweets per category Users per category
Categories Rankings Category Liz King Alan Stevens Links Other Paul Cook Replies Tomo Ohno Positive Pictures Adi Ben Nester Total tweets 10 9 9 8 8 8 7 5 4 1 % 14 13 13 12 12 12 10 7 6 1 Original Tweets 6 9 7 5 8 8 7 3 4 1 RT 4 0 2 3 0 0 0 2 0 0 Users 7 4 4 3 3 5 3 3 3 1 Impressions 20.182 17.307 12.476 9.022 9.090 18.198 7.383 5.935 4.400 1.313 Potential Reach 15.429 11.370 5.703 3.454 3.402 13.812 3.402 3.624 3.454 1.313 Tweets/ User 1,4 2,2 2,2 2,7 2,7 1,6 2,3 1,7 1,3 1,0 Followers/ User 2.204 2.842 1.425 1.151 1.134 2.762 1.134 1.208 1.151 1.313
USERS
Statistics
8
Number of users Top 5 users Most active users
marie_clair
0,9
Number of users per category
8,6
Number of tweets per user
10.365
Number of impressions per user
Most popular users

mediacoach
Users with the highest impact

mediacoach
21
tweets craigrispin TrevorRoald
7.916
followers marie_clair
23.748
impressions
15
tweets showgizmo etouches
2.494
followers showgizmo
19.866
impressions
14
tweets
2.079
followers
19.110
impressions
4 5
GIBTMevent
10
tweets TrevorRoald
4 5
showgizmo
1.365
followers GIBTMevent
4 5
craigrispin
17.145
impressions GIBTMevent
4
tweets
1.313
followers
13.130
impressions
Most participative users

marie_clair
Retwitters
showgizmo
Most original users

marie_clair
9
num. categories GIBTMevent GIBTMevent
4
num. of RTs craigrispin
19
original tweets
7
num. categories craigrispin marie_clair
3
num. of RTs showgizmo
15
original tweets
7
num. categories
2
num. of RTs
10
original tweets
4 5
Charts
showgizmo
6
num. categories mediacoach
4 5
KudanAR
1
num. of RTs mediacoach
4 5
GIBTMevent
7
original tweets TrevorRoald
3
num. categories
1
num. of RTs
4
original tweets
1617
Followers per user HIGH INFLUENCE
1 0
influence level
Very low 0 to 10 followers
1
Medium-high High 500 to 1000 1000 to 5000 followers followers
1
Very high >5000 followers
0
Low 10 to 50 followers
0
Medium-low 50 to 200 followers Medium 200 to 500 followers
Highlighted tweets
Craig Rispin @craigrispin
10:37 - 26 Mar 13
Cat.: Tomo Ohno
Marie-Claire Andrews @marie_clair
10:11 - 26 Mar 13
Cat.: Tomo Ohno
#ECME13 Thanks Tomo - great answer! I don't want more advertising either!
Bring on @KudanAR talking about making AR less gimmicky. Because the topic is great AND because they're from down my way #bristol #ecme13
12:08 - 26 Mar 13
Cat.: Replies
GIBTM Abu Dhabi 2013 @GIBTMevent
12:03 - 26 Mar 13
Cat.: Positive
@showgizmo @gibtmevent #ECME13 You're very welcome. I love to speak virtually!
Thanks to all of our incredible speakers that took part in #ECME13 over the last 2 days, we hope you enjoyed as much as we did! #GIBTM13
10:17 - 26 Mar 13
Cat.: Positive
11:17 - 26 Mar 13
Cat.: Paul Cook
I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in my PJs and also attending a global #eventtech conference #ecme13
@planetplanitbiz speaking in the event camp #ECME13 http://t.co/kDpbYHA26a
10:53 - 26 Mar 13
Cat.: Paul Cook
12:07 - 26 Mar 13
Cat.: Liz King
interesting angle @planetplanitbiz - venues should see hybridevents as a way to generate brand awareness; an audience is an audience #ecme13
hurrah! @lizkingevents 'no-one wants an app for one event' 'use the app at your event and someone elses' WOOT @showgizmo is the go! #ecme13
11:59 - 26 Mar 13
Cat.: Liz King
11:23 - 26 Mar 13
Cat.: Alan Stevens
#ECME13 @lizkingevents "Know the product, but have an education plan."
#ECME13 @mediacoach Great Value Alan! You're a true professional.
11:17 - 26 Mar 13
Cat.: Alan Stevens
Alan Stevens @mediacoach
10:47 - 26 Mar 13
Cat.: Alan Stevens
#ECME13 @mediacoach "Plan, prepare and get training!"
Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30 minutes time #ECME13
CONCLUSIONS
High participation (8,6 tweets per user).
Almost 13,000 users reached.
Most tweeted chat: Liz King.
Most active user: @marie_clair (21 tweets)
Most popular user: @mediacoach
Annexes
TWEETS BY CATEGORY
Category
Liz King
Tweets related to Liz King's intervention.
Most Active Users
6
tweets Tweets from this category
7
users
4
retweets
15.429
potential reach
20.182
potential impact
0,9
tweets / user
1. GIBTMevent 2. TrevorRoald 3. marie_clair 4. KudanAR 5. craigrispin
11:26 - 26 Mar 13
11:31 - 26 Mar 13
almost signed off for the night then you said @lizkingevents is on soon so now just poured a coffee #ecme13
In 15 minutes @lizkingevents will be discussing the social media world for #eventprofs around the digital campfire #ECME13
Trevor Roald @TrevorRoald
11:53 - 26 Mar 13
11:59 - 26 Mar 13
@lizkingevents is in Abu Dhabi! #ECME13 #GIBTM13 http://t.co/YdJ8cn3p1o
#ECME13 @lizkingevents "Know the product, but have an education plan."
Trevor Roald @TrevorRoald
12:03 - 26 Mar 13
12:07 - 26 Mar 13
@lizkingevents here an awesome shot of our #GIBTM13 Booth. #ECME13 @QuickMobile http://t.co/cyUtREtHCu
hurrah! @lizkingevents 'no-one wants an app for one event' 'use the app at your event and someone elses' WOOT @showgizmo is the go! #ecme13
TWEETS BY CATEGORY
Category
Alan Stevens
Tweets related to Alan Steven's intervention.
Most Active Users
9
4
users
0
retweets
11.370
potential reach
17.307
potential impact
2,2
tweets / user
1. craigrispin 2. showgizmo 3. marie_clair 4. mediacoach
Alan Stevens @mediacoach
10:47 - 26 Mar 13
the Events app @showgizmo
10:49 - 26 Mar 13
Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30 minutes time #ECME13
And us to see you present Alan! RT @mediacoach: Looking forward to presenting virtually to #GIBTM Abu Dhabi in 30 minutes time #ECME13
11:15 - 26 Mar 13
11:17 - 26 Mar 13
#ECME13 Alen Stevens @mediacoach making great points about being a virtual speaker right now.
#ECME13 @mediacoach "Plan, prepare and get training!"
11:18 - 26 Mar 13
11:20 - 26 Mar 13
#ECME13 @mediacoach "It's not just when you're speaking - it's what you do before and after your engagement too."
#ECME13 @mediacoach Here's a great idea -"Test a virtual speaker out via Skype first. Do they look right into the lens, do they engage you."
11:23 - 26 Mar 13
11:26 - 26 Mar 13
#ECME13 @mediacoach Great Value Alan! You're a true professional.
WHOAH two hours prep and @mediacoach delivered an awesome presentation!! nice work #ecme13
the Events app @showgizmo
11:29 - 26 Mar 13
#ECME13 Thank You @mediacoach for an amazing 'off-the-cuff' presentation with under two hours preparation just now! #GIBTM audience stunned
TWEETS BY CATEGORY
Category
Paul Cook
Tweets related to Paul Cook's intervention.
Most Active Users
8
3
users
0
retweets
3.402
potential reach
9.090
potential impact
2,7
tweets / user
1. craigrispin 2. GIBTMevent 3. marie_clair
10:53 - 26 Mar 13

#ECME13 I frequently pay! But I like free too :)
10:54 - 26 Mar 13
interesting angle @planetplanitbiz - venues should see hybridevents as a way to generate brand awareness; an audience is an audience #ecme13

#ECME13 I'm happy to pay for value.
10:54 - 26 Mar 13
10:55 - 26 Mar 13
Absolutely prepared to pay for content - WAY cheaper than the plane ticket, time away from office & I still get the same interaction #ecme13
10:55 - 26 Mar 13
10:56 - 26 Mar 13
#ECME13 The money question was the 2nd question actually Paul.
#ECME13 The first question was from the remote audience, but the question in the room was about money.
11:02 - 26 Mar 13
11:17 - 26 Mar 13
In 15 minutes @planetplanitbiz will be discussing the exciting top of Hybrid events and what it can do for #eventprofs #ECME13
@planetplanitbiz speaking in the event camp #ECME13 http://t.co/kDpbYHA26a
11
TWEETS BY CATEGORY
Category
Tomo Ohno
Tweets related to Tomo Ohno's intervention.
Most Active Users
7
3
users
0
retweets
3.402
potential reach
7.383
potential impact
2,3
tweets / user
1. marie_clair 2. craigrispin 3. GIBTMevent
10:01 - 26 Mar 13
10:11 - 26 Mar 13
In 15 minutes our 2nd edition of #ECME13 kicks off with @woodtom from @KudanAR talking about the magical world of augmented reality!
Bring on @KudanAR talking about making AR less gimmicky. Because the topic is great AND because they're from down my way #bristol #ecme13
10:28 - 26 Mar 13
10:32 - 26 Mar 13
oh WOW augmented reality CD music what on earth AWESOME i want i want #ecme13
#ECME13 Q: for Tomo - When we have AR in our Google Glass glasses how will we know what's real and what's AR?
10:36 - 26 Mar 13
10:37 - 26 Mar 13
thanks Tomo for showing us virtual attendees what the room looks like - tip for hybrid event hosts - it is GREAT to see the location #ecme13
#ECME13 Thanks Tomo - great answer! I don't want more advertising either!
10:38 - 26 Mar 13
Q for Tomo - you're showing apps based on iOS - is augmented reality a possibility on other platforms? as good? different? #ecme13
13
TWEETS BY CATEGORY
Category
Positive
Positive tweets
Most Active Users
3
3
users
2
retweets
3.624
potential reach
5.935
potential impact
1,0
tweets / user
1. marie_clair 2. showgizmo 3. GIBTMevent
10:17 - 26 Mar 13

*waving* #ecme13
10:21 - 26 Mar 13
I love hybrid events. Sitting in my hotel room, enjoying a bed picnic in my PJs and also attending a global #eventtech conference #ecme13
12:03 - 26 Mar 13
Thanks to all of our incredible speakers that took part in #ECME13 over the last 2 days, we hope you enjoyed as much as we did! #GIBTM13
15
Glossary
Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.
Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.
17
ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).
18

#Ecme13 #Ecme13: Analysis of The Session '#Ecme13' Created With Tweet Category

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#ecme13

Analysis of the session '#ecme13' created with Tweet Category

Impressions Potential impact Users Potential reach

Tweets per user

Followers per user

Most Active Users

num. tweets per user

Analysis of the session '#ecme13' created with Tweet Category

Links Paul Cook

Links Paul Cook

Links Tomo Ohno

Analysis of the session '#ecme13' created with Tweet Category

Most popular users

Users with the highest impact

Most participative users

Most original users

Analysis of the session '#ecme13' created with Tweet Category

Cat.: Tomo Ohno

Marie-Claire Andrews @marie_clair

Cat.: Tomo Ohno

Craig Rispin @craigrispin

GIBTM Abu Dhabi 2013 @GIBTMevent

@showgizmo @gibtmevent #ECME13 You're very welcome. I love to speak virtually!

Marie-Claire Andrews @marie_clair

GIBTM Abu Dhabi 2013 @GIBTMevent

Cat.: Paul Cook

@planetplanitbiz speaking in the event camp #ECME13 http://t.co/kDpbYHA26a

Marie-Claire Andrews @marie_clair

Cat.: Paul Cook

Marie-Claire Andrews @marie_clair

Cat.: Liz King

Craig Rispin @craigrispin

Cat.: Liz King

Craig Rispin @craigrispin

Cat.: Alan Stevens

#ECME13 @lizkingevents "Know the product, but have an education plan."

#ECME13 @mediacoach Great Value Alan! You're a true professional.

Craig Rispin @craigrispin

Cat.: Alan Stevens

Alan Stevens @mediacoach

Cat.: Alan Stevens

#ECME13 @mediacoach "Plan, prepare and get training!"

Analysis of the session '#ecme13' created with Tweet Category

High participation (8,6 tweets per user).

Almost 13,000 users reached.

Most tweeted chat: Liz King.

Most active user: @marie_clair (21 tweets)

Most popular user: @mediacoach

Analysis of the session '#ecme13' created with Tweet Category

Most Active Users

1. GIBTMevent 2. TrevorRoald 3. marie_clair 4. KudanAR 5. craigrispin

Marie-Claire Andrews @marie_clair

GIBTM Abu Dhabi 2013 @GIBTMevent

Trevor Roald @TrevorRoald

Craig Rispin @craigrispin

@lizkingevents is in Abu Dhabi! #ECME13 #GIBTM13 http://t.co/YdJ8cn3p1o

#ECME13 @lizkingevents "Know the product, but have an education plan."