#advSEOtool

Date: 03/27/2013

Analysis of the session '#advSEOtool' created with Tweet Category

OVERVIEW

Session #advSEOtool
Introduction: Analysis of the #advSEOtool event celebranted in Bolonia.

Statistics

Categories total tweets

858
Retweets Links

100
Replies Pictures

users

351 23

Tweets Checkins

339 5

111 29

Category Marco Quadrella Others Andrea Pernici Replies Links Pictures Positive Giorgio Tave Rest of categories

1.220.872 Impressions
Potential impact Users Potential reach

Tweets per user

8,6

Total tweets 268 132 114 111 76 59 54 39 5

% 31 15 13 13 9 7 6 5 1

Original Tweets 152 61 63 111 23 29 31 32 5

RT 116 71 51 0 53 30 23 7 0

Users 42 49 31 23 28 24 31 20 5

62.511

Followers per user

625

Charts
num. tweets

Most Active Users

255 203

SpaceChimpWeb
tweets followers

152 76

102

101 39

ComeStilVuole
89 51 tweets followers

114

5
07:30 27 mar

12
08:59 10:28 11:57 13:27 14:56 16:25 17:54 19:23

410

time

laseomante
tweets followers

num. users

15

58

13

1056

11

11

9 8 7 7 8

4
1 0 >10000

giorgiotave
tweets

55

3 2

13183
AngeloMarolla

followers

0-50

50-100

100-150

150-200

200-250

250-300

300-400

400-500

500-750

750-1000

1000-1500

1500-5000 5000-10000

num. followers

5 6

tweets followers

47

num. tweets per user

831

andreapernici
tweets followers

>5 5 4 3 2 1 4 7 12 5

27

43

3023

45
num. users

GTMasterClub
tweets followers

38

193

Analysis of the session '#advSEOtool' created with Tweet Category

CATEGORIES
Categories Rankings Potential Reach Marco Quadrella Replies Links Number of impressions Marco Quadrella Replies Links Number of users Others Marco Quadrella Andrea Pernici Number of tweets Marco Quadrella Replies Andrea Pernici Retweets Marco Quadrella Others Links

4 5

Andrea Pernici Others

4 5

Andrea Pernici Others

4 5

Positive Links

4 5

Others Giorgio Tave

4 5

Andrea Pernici Pictures

Charts Impressions per category Tweets per category Users per category

Categories Rankings Category Marco Quadrella Others Andrea Pernici Replies Links Pictures Positive Giorgio Tave Checkins Total tweets 268 132 114 111 76 59 54 39 5 % 31 15 13 13 9 7 6 5 1 Original Tweets 152 61 63 111 23 29 31 32 5 RT 116 71 51 0 53 30 23 7 0 Users 42 49 31 23 28 24 31 20 5 Impressions 319.044 152.214 152.695 234.567 163.969 70.483 33.845 92.355 1.700 Potential Reach 38.301 38.588 32.377 30.921 33.614 25.156 26.148 23.586 1.700 Tweets/ User 6,4 2,7 3,7 4,8 2,7 2,5 1,7 2,0 1,0 Followers/ User 911 787 1.044 1.344 1.200 1.048 843 1.179 340

Analysis of the session '#advSEOtool' created with Tweet Category

USERS
Statistics

100
Number of users Top 5 users Most active users
SpaceChimpWeb

12,5
Number of users per category

8,6
Number of tweets per user

12.209
Number of impressions per user

Most popular users

giorgiotave

Users with the highest impact

giorgiotave

152
tweets ComeStilVuole

13.183
followers trancedesigner

725.065
impressions andreapernici

114
tweets laseomante andreapernici

3.820
followers

129.989
impressions laseomante

58
tweets

3.023
followers

61.248
impressions

4 5

giorgiotave

55
tweets AngeloMarolla

4 5

rosati_luca

3.015
followers valijolie

4 5

ComeStilVuole

46.740
impressions AngeloMarolla

47
tweets

2.679
followers

39.057
impressions

Most participative users

AnnaAnika

Retwitters
SpaceChimpWeb

Most original users

SpaceChimpWeb

9
num. categories AngeloMarolla ComeStilVuole

80
num. of RTs ComeStilVuole

72
original tweets

8
num. categories ComeStilVuole giorgiotave

57
num. of RTs laseomante

57
original tweets

8
num. categories

26
num. of RTs

52
original tweets

4 5
Charts

GTMasterClub

8
num. categories SpaceChimpWeb

4 5

AngeloMarolla

24
num. of RTs GTMasterClub

4 5

giorgiotave

29
original tweets andreapernici

8
num. categories

23
num. of RTs

24
original tweets

625
Followers per user MEDIUM-HIGH INFLUENCE

37

24 17 10 3
influence level
Very low 0 to 10 followers Low 10 to 50 followers Medium-low 50 to 200 followers Medium 200 to 500 followers Medium-high High 500 to 1000 1000 to 5000 followers followers

8 1
Very high >5000 followers

Analysis of the session '#advSEOtool' created with Tweet Category

Highlighted tweets
Giorgio Taverniti @giorgiotave
17:47 - 27 Mar 13

Cat.: Positive

Antonio Stellato @stellanto82

17:05 - 27 Mar 13

Cat.: Positive

un ringraziamento a tutto lo Staff GT, questi eventi riescono solo se ci sono persone che ci mettono l'anima :) @GTMasterClub #advSEOtool

Interessante e istruttiva giornata a #advseotool!!!!

Daniele @danielemerca

12:29 - 27 Mar 13

Cat.: Positive

Pasquale Altamura @blaysworld

09:36 - 27 Mar 13

Cat.: Positive

Grazie a #advSEOtool ho scoperto due tool molto interessanti e che risolvono i problemi!!

Un saluto a tutta la community GT dal vostro moderatore un po' latitante! :) Buona giornata e buona formazione! #advSEOtool

ComeStilVuole @ComeStilVuole

16:15 - 27 Mar 13

Cat.: Marco Quadrella

Giorgio Taverniti @giorgiotave

15:15 - 27 Mar 13

Cat.: Marco Quadrella

Ci crederesti che puoi divertirti con excel? Certo, e con il tool #seo per #excel vedrai che gas che dai al tuo lavoro! #advSEOtool

#QuadroQuadretti sta spiegando come tracciare i link dei concorrenti, quelli prendono e perdono :D #advSEOtool momenti di vero godimento SEO

Anna Covone @laseomante

14:52 - 27 Mar 13

Cat.: Marco Quadrella

Vanny Rosso @Vanny_Rosso

11:37 - 27 Mar 13

Cat.: Marco Quadrella

Link Building oggi Link Earning, l'arte di farsi amare adattata alla SEO: impariamola con #quadroquadretti #advSEOtool

#advseotool Quadrella un robot, confessate! :) #quadroquadretti #bravissimo

ComeStilVuole @ComeStilVuole

10:04 - 27 Mar 13

Cat.: Marco Quadrella

Eleonora Cipolletta @elecipo

06:35 - 27 Mar 13

Cat.: Links

La gerarchia dei contenuti deve essere rispettata nella struttura interna del sito #sapevatelo #QuadroQuadretti #advSEOtool

Oggi a #Bologna si parla #SEO http://t.co/PBA3n8rx4c con @giorgiotave @andreapernici e Marco Quadrella #advSEOtool

Artera @artera

17:18 - 27 Mar 13

Cat.: Giorgio Tave

Space Chimp Design @SpaceChimpWeb

10:39 - 27 Mar 13

Cat.: Giorgio Tave

Evento molto istruttivo #advSEOtool, grazie @giorgiotave!

@giorgiotave bravo e sintetico le doti di un bravo oratore anche se con un programma di oltre 3 ore sembra una contraddizione #advSEOtool

Artera @artera

09:36 - 27 Mar 13

Cat.: Giorgio Tave

Francesca Lorenzoni @FrancescaLor

10:12 - 27 Mar 13

Cat.: Checkins

@giorgiotave ha presentato l'evento #advSEOtool e adesso #quadroquadretti inizia con il so intervento sul SEO on site

#advSEOtool (@ NH Bologna De La Gare - @nh_hoteles w/ @rosati_luca) http://t.co/h4QIjgTF1q

Anna Magri @AnnaAnika

14:49 - 27 Mar 13

Cat.: Andrea Pernici

Guglielmo Cornelli @GuglieCornelli

14:43 - 27 Mar 13

Cat.: Andrea Pernici

Bravo @andreapernici e il suo intervento sulla velocit #advseotool

Poveri programmatori ... non colpa dell' hosting, l' 80% dei problemi e' lato client ;) @andreapernici #advSEOtool

Analysis of the session '#advSEOtool' created with Tweet Category

ViviMarketing @ViviMarketing

14:24 - 27 Mar 13

Cat.: Andrea Pernici

Anna Covone @laseomante

14:15 - 27 Mar 13

Cat.: Andrea Pernici

Nuova parola imparata: "minificare" grazie ad @andreapernici ad #advSEOtool

Con un tool automatico puoi imparare nuove cose da fare manualmente, magari meglio di come farebbe il tool!! #advSEOtool @andreapernici

Andrea Cardinali @andreacardinali

14:11 - 27 Mar 13

Cat.: Andrea Pernici

Intervento di @andreapernici mod_pagespeed, web performance e francesismi :) #advSEOtool

Analysis of the session '#advSEOtool' created with Tweet Category

CONCLUSIONS

Very active users (8,6 tweets per user)

Very high potential impact. (More than 1.220.000 impressions)

High participation (almost 900 tweets by 100 users)

Analysis of the session '#advSEOtool' created with Tweet Category

Glossary

Page 1: General Overview: This page shows at a glance the evolution and the global statistics of the session. Statistics Number of Tweets: Total number of Tweets sent during the session, RTs and replies included. It is shown below, a breakdown of the types of tweets: original tweets (those containing text only) tweets with links, retweets, conversations (tweets as part of a conversation between several users), check-ins and photos. - Number of users: Total number of users who participated in the session using the given hashtag. It also includes users who only sent RTs. - Potential Impact: Number of impressions of the hashtag, which is the number of times that people could have seen the hashtag. This is important because it tells you how many times it has been possible to visualize the hashtag. This number is calculated by multiplying the number of followers of each user by the number of number of Tweets and adding those results. Example: If a user sends 2 tweets and he has 100 followers, the number of impressions generated by the users would be 200. If another user sends 3 tweets and he has 50 followers, the number of impressions generated by this person would be 150 which would make a total of 350 impressions of the session. - Potential Reach: Number of users who have been unable to see the hashtag and could have been impacted by the hashtag. This number is calculated by adding all the followers of each user who participated in the session. Using the previous example, if the session had 2 users, one with 100 followers and the other one with 50, the reach will be 150 followers, regardless of the number of tweets sent. IMPORTANT: both the impact and reach are 'potential' because not everyone may have seen the hashtag and users can have other users in common. - Average number of Tweets per user: this number is the average of Tweets sent per each user. This number is calculated by dividing the number of tweets between the number of users who have participated. RTs included. - Average followers per user: the average number of followers that users of the session have. This figure indicates how influential are the participants in our session. Given that the average number of followers that a Twitter user has is about 250, you can calculate if participants in your session exceed that average. This number is calculated by dividing the sum of followers by the number of users who have participated. - Difference between Total Tweets and Tweets: The Total Tweets include RTs, links, replies, links and 'Tweets'. 'Tweets' are the ones containing only text. ChaRTs There are different types of graphs in the report Tweet Category: Temporal Evolution: shows the time evolution of the tweets sent by users. Tweet Category takes the first and last tweet and draws the timeline of the session. Thanks to this chart you will be able to identify the moment people tweeted the most or the least. Influence of Users: shows the influence of the users who participated in the session. On the vertical axis you will find the total number of users and on the horizontal one, the number of followers of those users. As we move to the right part of the graph you will see the users who have a greater number of followers and therefore influence. The higher the columns on the right, the higher influence of your users. User activity: shows the number of tweets sent by users. The vertical axis shows the number of tweets sent and the horizontal one the number of users who have participated. Page 2: Statistics of the categories: on this page you will find the detailed statistics for each category.

Rankings of categories: This ranking shows which categories have reached the top 5 according to several statistics. It is interesting to note that although a category may have a greater number of tweets that another one, it could have a minor number of impressions (lower impact). The rankings show the categories with the highest reach, impact, number of users, number of tweets and number of RTs.

Analysis of the session '#advSEOtool' created with Tweet Category

ChaRTs: Impact by category: This graph shows which category has the highest number of impressions and therefore the highest impact. Tweets by category Chart: This chart shows which category has the highest number of total tweets. Users by category Chart: This chart shows which category has the highest number of users. Table of categories: This table shows detailed statistics for each category; these statistics are the same variables as the global statistics of the session but applied to each of the category. Thus you can see which category gets more impact, more users, and so on. It is worth taking a second to consider this table as very interesting conclusions can be obtained from it. Page 3: User Rankings Tweet Category offers different kinds of user rankings: Most active users: the ones who tweeted the most using the hashtag. RTs included. Most popular users: the ones who have the highest number of followers in the session. Users with the highest impact: the ones who generated the highest number of impressions. Most participative users: the ones who participated in more categories. Most retweeter users: the ones who sent the highest number of RTs. Most original users: the ones who sent the highest number of original tweets (No RTs).

Analysis of the session '#advSEOtool' created with Tweet Category