Industry Overview

Indian Newspaper primarily segmented across 2 categories:

English Newspapers Regional/Vernacular Newspapers English newspaper industry fragmented with players having regional focus Deccan Chronicle in Hyderabad Hindustan Times in Delhi Times of India in Mumbai, Hindu in Chennai, Telegraph and Statesman in Kolkata, Deccan Herald in Bangalore, Gujarat Samachar in Ahmedabad.

Company Profile Started in 1975 in Kolkata by Ananda Publishers group Business Standard was hived off as a separate company in 1996. Then it was bought by Mumbai-based financial investors led by the Kotak Mahindra Bank, after which began a phase of rapid expansion with the launch of new editions. At present time Business Standard has publication in 12 different cities in India.

Vision: To stand at a respectful position in this marathon and also keep up with the pace of the changing needs of their valued readers.

Mission To expand the market share of Business Standard by creating a new market and by taking bites from competitors market share.

Company Profile Mr. T. N. Ninan was editor from 1993 to 2009. In January 2010, Mr. T.N.Ninan became chairman and Editorial Director of BSL.

The current editor of Business Standard is Mr. Sanjaya Baru. Appr. 200 people are employed in the editorial team, including well-known Indian journalists: AK Bhattacharya, Sunil Jain Shyamal Majumdar

Facts 97% OF Business Standard readers are graduates and higher educated. Very highly read among policy decision makers in government, and the bureaucracy. High visibility among the CEOs and industry chief tans. Young achievers in the age group of 25-34 are also an emerging set of readers who contribute to 45% of the reader base.

Departments of business Standard

Product portfolio

Research Topic Develop A Plan To Increase The Sales Of Business Standard In Corporate Sectors & Implement The Same To study the target market of Business standard. To identify the segment of Business Standard. To study the market penetration strategy of Business standard in various areas.

To know which business newspaper consumer reads. To know which is their preferred business newspaper. To analyze different sections of the newspaper like,

Research Methodology

Sales Promotion Types Demos & Samplings Coupons Price Reductions Free Products/Gifts

Sales Promotion Techniques Data Analysis & Interpretation