ELLIOTT M.

BROWN
elliott.brown (at) stanfordalumni (dot) org

Summary: Creative writer and content manager who excels in the collaborative development and implementation of
communication and marketing strategies. Efficiently manages the production of SEO-friendly content from creative
inception to maintenance in CMS. Previous experience as a practicing lawyer.

ChefsBest, Content Manager, San Francisco, CA October 2007 – September 2008

Managed the production of all site content, marketing copy, and collateral for food website targeted to moms.
Oversaw freelancers and vendors, edited submissions, and coordinated integration of content with both design team
and CMS. Worked directly with CEO and CIO on ongoing site strategy, including SEO.
• Oversaw the creation of over 1,000 pages of content from concept through CMS workflow.
• Built and managed team of 10 freelance writers and external vendors, both on and offshore.
• Developed SEO strategy that propelled key terms to top rankings using existing design; recommended design
enhancements to facilitate further improvement.
• Formed strategic partnerships with content providers, saving company over $1M.
• Launched email marketing newsletter by guiding design, establishing approval process, and managing service
provider.
• Developed and maintained style guides, editorial calendars, and instruction manuals to ensure consistent
messaging and efficient processes both internally and among external vendors.
SeniorDiscounts.com, Contributing Editor June 2005 – October 2007
Identified and reworked brand identity and voice for content-driven website targeting baby boomers and senior
citizens.
• Selected topics and composed direct marketing emails to site’s 40K registered users, resulting in increased click
through and conversion.
• Revised and rewrote all marketing and site copy to appeal to both consumers and potential corporate partners.
Increased registered users by 50%.
• Wrote promotional jacket copy and edited printed discount guidebook—10.5K copies in print.
• Collaborated with web developers to improve site SEO, page layout, and information hierarchy.
New York University, Instructor, New York, NY January 2007 – May 2007
Developed and implemented curriculum for undergraduate Intermediate Creative Writing course. Designed course
reader, syllabus, and critique format specifically for the 15-student course.
• Planned and delivered 10 original lectures on the craft of fiction writing to inform and inspire students’ writing.
• Moderated weekly writing workshops.
• Provided edits, written critiques, and one-on-one counseling for multiple revisions of each student’s work.
• Received a 4.61 out of 5 cumulative rating on student evaluations.
KUSF Radio, Director of Promotions, San Francisco, CA February 2004–June 2005
Coordinated promotional activities and communications for a community-based radio station, including organizing
staff of eight volunteers, music venues, bands, and local businesses for station-sponsored events.
• Composed and edited copy for on-air promotional spots.
• Managed relationships with over 20 music venues for ticket giveaways, station promotions, and fundraisers.
• Entertained morning commuters as DJ for weekly 6am – 9am radio show.

EDUCATION:
New York University, New York, NY, Master of Fine Arts, Creative Writing, 2007
Goldwater Writing and Teaching Fellow, 2005-06
Stanford University, Stanford, CA, Bachelor of Arts, Urban Studies, 1997
Alfred Hettinger Scholarship, 1996-97
PUBLICATIONS:
1996 Columnist, The Stanford Daily
1/03 The Bus, Sí Señor Magazine
5/04 Brutally Honest Personal Ads, Esquire
1/05 My Start, 400 Words
2005 Music Columnist, The Outer Loop
INTERESTS:
Stanford sports, urban hikes, New Mexican green chile, records from Amoeba’s dollar bin

LEGAL EXPERIENCE:

Law Office of Elliott Brown, Attorney, San Francisco, CA January 2003 – June 2005
Ran law practice representing estate planning clients and small businesses at the organizational stage.
• Consulted closely with clients to identify their needs and establish best practices for new businesses.
• Drafted partnership agreements, articles of incorporation, employment contracts, and trademark filings.
• Represented a range of clients including a biotech startup, bars and restaurants, a web design firm, a punk band,
and a lavender farm.
Spolter, McDonald & Mannion, Contract Attorney, San Francisco, CA October 2001 – November 2002
Performed extensive research and writing related to estate planning.
• Reviewed firm’s 800 estate planning files for completeness. Reorganized and updated filing system.
• Corresponded with estate planning clients.

LEGAL EDUCATION:
University of San Francisco, San Francisco, CA, Juris Doctor, 2001
Cali Award for Excellence in Legal Research and Writing, Fall 1998