on the go

Product Redesign by Katie Camilla Bowns Advance Visual Media, Winter 2013 Brigham Young University - Idaho

IRVINE, CA 92618 MADE IN U.S.A. Maruchan, Inc. 2013 www.maruchan.com

Table of Contents
1-2 Plan 3-4 Style Guide 5-6 Logo & Logo Placement 7-8 Package Design 9-10 Advertisement

Product Name: Instant Lunch Target Group: 16-35 year olds. Climbers, Hikers, Backpackers, as well as Students, Business persons and On-The-Go persons who love a warm, fresh noodle taste. Brief History: Maruchan was started in 1961 by Toyo Suisan. In 1977, Maruchan opened its first noodle factory in Irvine, California. Now, It has grown into three state of the art food processing plants that supply products all over the world. It has always been a top competitor in the ramen noodle market, but proceeded to the number one spot with Instant Lunch. Maruchans Instant Lunch costumers have grown with its company. Because of a more diverse customer market, Maruchan has chosen to give its well loved product Instant Lunch healthier ingredients and a new look!

PLAN

Big Idea: Maruchan first chose to re-invent Instant Lunch so people who were on-the-go, indoors and outdoors, could have a healthier alternative lunch or a snack. After much research, Maruchan has chosen to change the name and the packaging for the product. First we plan to change the 4 sided packaging to a 6 sided package. A new color scheme and logo/font style will be added to the packaging. High grade solar reflecters on the inside of the package will be added to the package as well to insure ease of cooking in remote locations.Changing the packaging allows the negative connotation of our product to almost dissapear and re-invent itself as a healthy alternative to a fast and easy lunch or snack. Although the cost of packaging will increase, these new additions and a broader target marketing audience, we plan to not only meet but surpass previous financial quarters.

Outdoor Orange CMYK: 0 39 100 2 RGB: 251 152 0 Panotne: P 17-8 C Hex: fb9800 Raising Red CMYK: 0 71 90 2 RGB: 251 73 24 Panotne: P 34-8 C Hex: fb4918

Style Guide
Going Green CMYK: 5 0 100 18 RGB: 200 210 0 Panotne: P 166-16 C Hex: c8d200 Bold Blue CMYK: 100 21 0 35 RGB: 0 130 165 Panotne: P 110-15 C Hex: 0082a5 Bounding Brown CMYK: 0 13 27 76 RGB: 60 52 44 Panotne: P 23-15 C Hex: 3c342c

ABCDEFGHIJKLMNOPQRSTUWXYZ abcdefghijklmnopqrstuvwxyz
Harabara

abcdefghijklmnopqrstuvwxyz Bebas Neue

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Helvetica
Font Size: 18-24 (Body Copy), 70-120(Titles) Placement: Left Aligned

Logo
Original Logo circa 1961

New Logo circa 2013

Although much of the Maruchan logo is the same, we feel that adding stronger lines in our logotype gives a more modern and updated feel to our growing company. The logos key color is black and will always be printed in pure black.

LOGO PLACEMENT
The Maruchan Logo is always placed at the top center of packaging.

1. FIL FOLD BO L C BA 2. ILIN UP TO CK L STA CLOS G WA INS ID H 3. ND E L TE IDE ALF LIN -WA AN REM FOR ID SE R. E W Y. D E OV 3 M CU ITH NJO E L IN RL ID, UT Y A Ca Y u FR ST ES ND ca tio re n: OM IR . LET es Pr pe od CU THO cia ut lly is P R . OU wh hot; en pl GL se eas Y Ma rv e h i

a ch ndl ild e w re ith n.

de

in

U.S

.A.

|N

Ramen Noodles with Vegtables

NET WT 2.25 OZ (64G)

ng

et

Wt .2

.25

oz

(64

g)

nriched wheat lour wheat lour , niacin, reduced iron, thiamine mononitrate, ribo la in, olic acid , partiall h drogenated egetable oil contains one or more o the ollowing canola, cottonseed, palm , preser ed b and or egetable oil contains one or more o the ollowing canola, cottonseed, palm , preser ed b , deh drated egetables corn, carrot, onion, garlic, chi e , salt, te tured so protein, monosodium glutamate, h drol ed corn, wheat and so protein, chicken at, deh drated so sauce wheat, so beans, salt, maltode trin , powdered cooked chicken, natural and arti icial la ors, sugar , spices, autol ed east e tract, chicken borth, so a lecithin, potassium carbonate, silicon dio ide anti-caking agent , sodium phosphate, sodium carbonate, turmeric, disodium inosinate, disodium guan late, caramel color. ontains Wheat, o and ilk ingredients. a ontain races o hrimp . , 92618 . . . aruchan, nc. 2013 www.maruchan.com

, 92618 . . . aruchan, nc. 2013 www.maruchan.com

Ramen Noodles with Vegtables

Maruchan

When writing us, please include code number stamped on package.

938439 999 38374 09384

AY. D HALF-W H ACK LIBy: 03-06-2020 LINE WIT 1. FOLD B Best DE SI IN TO FILL CUP ER. T WAT BOILING D SECURLY AND LE LI 2. CLOSE 3 MINUTES. R UGLY STAND FO LID, STIR THORO VE 3. REMO FROM CUP. th Y ndle wi AND ENJO odut is hot; please ha n. childre

: Pr serving Caution y when peciall care es

41924 23423 12345 67890

NET WT 2.25 OZ (64G)

Package Design

Net Wt.

2.25 oz

(64g)

nriched wheat lour wheat lour , niacin, reduced iron, thiamine mononitrate, ribo la in, olic acid , partiall h drogenated egetable oil contains one or more o the ollowing canola, cottonseed, palm , preser ed b and or egetable oil contains one or more o the ollowing canola, cottonseed, palm , preser ed b , deh drated egetables corn, carrot, onion, garlic, chi e , salt, te tured so protein, monosodium glutamate, h drol ed corn, wheat and so protein, chicken at, deh drated so sauce wheat, so beans, salt, maltode trin , powdered cooked chicken, natural and arti icial la ors, sugar , spices, autol ed east e tract, chicken borth, so a lecithin, potassium carbonate, silicon dio ide anti-caking agent , sodium phosphate, sodium carbonate, turmeric, disodium inosinate, disodium guan late, caramel color. ontains Wheat, o and ilk ingredients. a ontain races o hrimp .

S.A. | ade in U.

Old Package Design

Ramen Noodles with Vegtables

Maruchan

When writing us, please include code number stamped on package.

New Package Design

938439 999 38374 09384
41924 23423 12345 67890

Best By: 03-06-2020

NET WT 2.25 OZ (64G)

s a h t snac r e Recommended Cooking Directions:

1. Fold Back lid half 2. Close lid securly 3. Romove lid, stir way. Fill to inside and let stand for 3 thorougly and enjoy line with boiling minutes. from cup. water.

Maruchan

When writing us, please include code number stamped on package.

For best results, please use boiling water.

938439 999 38374 09384

Do not Microwave

Best By: 03-06-2020

41924 67890 23423 12345

Caution: Product is hot; please handle with care especially when serving children.

us

ea

anyt

any here

s a h t snac r e Recommended Cooking Directions:

1. Fold Back lid half 2. Close lid securly 3. Romove lid, stir way. Fill to inside and let stand for 3 thorougly and enjoy line with boiling minutes. from cup. water.

Maruchan

When writing us, please include code number stamped on package.

For best results, please use boiling water.

938439 999 38374 09384

Do not Microwave

Best By: 03-06-2020

41924 67890 23423 12345

Caution: Product is hot; please handle with care especially when serving children.

us

ea

an

Advertisement
At Maruchan, we believe that noodles on the go are meant to be eaten anywhere! The ad below is designed for magazines of all niches. We plan to place our ad in outdoor, travel, family, and business magazines.

Noddles on the go. Eat them anywhere.

Maruchan Inc. | Irvine, CA