Steven Ambeau

nd me on linkedin...

(705) 794.1800 j steve@steveambeau.com www.steveambeau.com

Online Marketing, Branding & Communications Professional Leader with the highest degree of integrity and dedication | Creative Communications Techniques
Strategic Brand Planning | Lead Generation | International Market Channel Management Web based Marketing/Optimization (SEO, SEM) | Social Media and Analytics Expert | Team Manager/builder Financial P&L Management | Strong Focus on Bottom-line growth | Web developer (HTML, CSS, Java, PHP) Expert knowledge Adobe Creative Suite (CS2 CS5) inDesign, Illustrator, Photoshop, Quark, Dreamweaver MBA (2012) | B.A., Business-Marketing/Communications | NCAA Scholarship Recipient

Career Highlights u Day-to-day I strategize and develop large-scale online initiatives for BMW Group and the MINI brand to conquest,
retain and build customer loyalty. I successfully implemented SEO, SEM, mobile, desktop and social strategies to increase overall online trafc over 100% in a 6 month period. u While with Zurich Investments, I developed, implemented and managed successful digital and print branding/communications campaigns to our business-to-business (Broker) channels. Along with the CRMs I managed consumer driven communications for a tier one client roster of Kodak, Southwestern Energy, 3M, Farmers Insurance and other industry leaders 401K communications plans. Consistently meeting and exceeding goals and objectives for technology based organizations and retail brokers alike. u Created successful B2B & B2B2C digital marketing platforms and global lead generation strategies resulting in dealer/ distributor growth of over 30% internationally during a 2 year span for a mid-size environmental chemical corporation. u Within the Environmental Sector, responsible for opening international market channels (commercial, industrial, environmental) and the introduction of targeted product lines into 32 different countries. u Partnered with lead communications agencies in developing and delivering innovative business improvement strategies, POS, POP and digital web based branding for leading tier one CPG food and beverage companies such as; Frito Lay and the Mars group of companies. u Staying current with social media and its benets with SEM and SEO, responsible for the successful design, development and marketing of LeadGen program equating to increased revenue of over 15% for a communications agency and up to 35% more consumer leads for a medium sized client roster. u Passionate about aligning technology with business marketing, responsible for the successful design and development of an interactive merchandising tool, iMT, developed to improve retailer supply chain relationships for a leading CPG organizations Grocery and Convenience channels. u Developed and implemented strategic digital planning, store layout and CPG PP (Product Placement) for new Suncor (Sunoco) Convenience gas stops in Canada. Digital planning process decreased Suncors blueprint and regulatory time process by over 40%.

RAND Specialist

Career Path Online Marketing & Communications Specialist.

BMW Group Canada - June 2011 to present Richmond Hill, Ontario, Canada Responsible for managing the strategy, development, execution and measurement of large scale online customer acquisition and retention initiatives. Through MINI Canadas online, social, and mobile platforms as well as overall brand communications strategy my role spans the full digital spectrum to enhance the user experience. Responsible day-to-day for the development of all SEM, SEO eCampaigns and brand eCRM and partnership campaigns to assist in providing a standard of excellence accustomed to the BMW Group brand.

www.steveambeau.com | steve ambeau resum

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leadership

Steven Ambeau
nd me on linkedin...

(705) 790.6500 j steve@steveambeau.com www.steveambeau.com

Career Path Continued Creative Director - GEL Communications. Ltd., 2001-2011

Toronto, Ontario, Canada Marketing/Communications Agency Developed new interactive merchandising tool, iMT, to enhance and improve CPG Companies merchandising relationship within retail/consumer channels. Responsible for the development of creative interactive channel marketing tools grounded in consumer insight for Mars, Frito Lay, Suncor, Global Furniture, Fiesta Barbecues, J&J, Pzer, Hunter Douglas, Electrolux, Kenmore, Ontario Tourism and The Ministry of Health. Architect and core creative development of digital communications and brand strategies for the Concerta pharma brand for J&Js director of product branding. Lead the development of the initial strategic branding initiatives of Telecorp, an IPO CRM, SaaS and Client Contact Software solutions company listed on the Frankfurt Exchange. Manage creative teams of 5-10, overseeing all creative brand strategies, sales, growth and P&L initiatives for key consumer accounts/projects in the food and beverage, insurance and large consumer products, while managing internal agency P&L project cost basis. Lead SEM (Search Engine Marketing) and SEO (Search Engine Optimization) teams and developed new web based tools to enhance clients existing online customer reach and new business development strategies within their target market segment. Education and Marketing Specialist, Zurich Financial, USA 1997-2001 Chicago, Illinois Asset Management Division of Zurich Financial Developed marketing and educational strategies, marketing into multiple channels including retail clients (B2C), brokers (B2B2C) and senior management across the USA. Responsible for communications to key accounts such as Farmers Insurance, Kodak, Stations Casinos, Southwestern Energy and 3M. Designed, implemented and presented at national workshops and seminars. Partnered with CRM managers, Legal, Compliance and other key stakeholders in developing lead business marketing initiatives. Designed digital/web based training and communication materials for training and coaching new recruits, employees, management, brokers and retail channels on new services, mutual fund lineup, diversication and portfolio management.

RAND Specialist

Education & Professional Development

MBA, Laurentian University, Sudbury ON, Barrie Campus. (2012) Bachelor of Arts, Business Marketing Loras College, Dubuque Iowa, USA (1997) Decker Communications, Executive Communication Techniques, Chicago, Illinois, USA (1999) Zurich Investment Corporate Training Certication, Chicago, Illinois, USA (1998) Series 63 and 6 Financial Securities Certications, Chicago, Illinois, USA (1998) SEM (Search Engine Marketing) Non-credited Course, Georgian College, Barrie, ON (2005) Course Certicates in Desk top publishing - Web interface design, Queensland, Australia (2004)

Past/Present Associations & Interests CMA (Canadian Marketing Association) Member, Young Executives Board Member (Georgian College),
Past President, International Students Association (Loras College), I enjoy tness, travel with family, graphic and website design, programming, ne arts, guitar and golf.
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leadership