IMPACT OF PACKAGING ON CONSUMER

Synopsis
Submitted to: Management Department Malout Institute of Mangement & Technology.

Submitted By: RAJWINDER SINGH Roll No. 1174486 MBA, MIMIT, Malout

Impact of Packaging on Consumers

Introduction
Impact of Packaging on Consumers and Retailers Buying Behaviour Packaging is concerned with designing and producing of appropriate packages for a product. The significance of packing has increased these days because of severe competition in the markets and rise in the standard of the living of people, good packaging protects the products on its route from the seller to the buyer and in some cases even during its life with the user. Packaged goods are generally more convenient to handle. Packaged facilitates the sale of the products. It acts as a silent salesman to the manufacturers particularly at a place where there is widespread use of self service, automatic vending and other self selection method of retail selling. Sometimes, packages are duly sealed to endure products of right quality to the consumers. So from above it is clear packing means wrapping compressing, filling or creating of goods for the purpose of protection of goods and there convenient handling. Levels of Packaging : The container or wrapped is called the package. The package might include up to three levels of material. Thus old spice After Shave Lotion is in a bottle (Primary Package) i.e. in a cardboard box (secondary package) i.e. in a corrugated box (shipping package) containing six dozen boxes of Old Spice. Function of Packaging : As a important peripheral attribute of a product, a package has the following function to perform. 1. Utilitarian Function : Package performs the utilitarian function by retaining and enhancing the product value to consumers in the following ways :

(a) Package protects from deterioration, spilling, spoilage and Evaporation during its transit from manufacturer to consumer. (b) It enhances product use convenience why keeping it cleans and undistributed. (c) It helps easy brand identification. (d) It makes products handling easier and safe on the retail store shelves. 2. Communication Function : Package performs a communication function by becoming an important adjust to the components of the communication mixed namely, advertising and sales promotion, it performs this function the following ways: (a) It marks products identification and differentiation both and effective. In a competitive market when differences in the tangible product attributes are not conspicuous, it is the package whose unique presentation makes products looked different from competiting brands. (b) Package feature communicate product massage and motivate consumers to buy. (c) A change in the product package design and message considerably facilitates implementation of product repositioning strategy of the company.

Packaging: packaging can be defined quite simply as an extrinsic

element of the product. packaging is the container for a product

Objectives of the Study

Consumers perception of packaging. To find of effect of packaging on the buying behaviour. To invite suggestion from consumers for improvement in Packaging. To investigate the reasons for brand preference with respect to packaging.

Questionnaire

Dear Participants, I will be very thankful to you for this cooperation. The topic of this questionnaire is Role of Packaging in Consumer Buying Behaviour . This questionnaire is for the research purpose. Its results will be used for analysis in Master Thesis. Please provide Information with confidence. Your information will not be disclosed. Name .. Age Education Contact No . Gender . Profession .. E-Mail

Q1) Do you generally prefer to buy consumer goods ? With packaging without packaging

Q2) Please rank the following characteristics that you look for Packaging when buy product according to your preference .
Quality packaging Price

Q3) Do you purchase goods as advised by. Family friends advertisement internet

Q4) Have you ever purchased product on the basis of good packaging ? Yes No

Q5) Do you select product according to your life style?

Yes No

Q6) Colour of packaging matters you in purchasing a product? Yes No

Q7) Are you loyal in buying your brand mainly because it is a well packaging ?
Definitely Most probably Definitely Not

Q8 ) The quality of packaging can save product better?

Yes No

Q9) The product packed in high quality material is more preferable.

Strongly agree

agree

normal

Disagree

strongly disagree

Q10) Do you think good packaging of a product enhances promotion ? Yes No May be

Q11) Do you like creative font style in package of any product? Yes No

Q12) Wrapper design is important in packaging.

Strongly agree agree normal Disagree strongly disagree

Q13) Did design of product wrapper inspire you in purchasing?

Yes No

Q14) Do you read printed information on the package of product? Yes No

Q15) Do you evaluate product according to printed information while purchasing? Yes No

Q16) Do you prefer packaging with better handling and transportation .

Strongly agree agree normal Disagree strongly disagree

Q17) Innovation is important in packaging.

Strongly agree agree normal Disagree strongly disagree

Q18) The innovative package can change your decision while purchasing?
Strongly agree agree normal Disagree strongly disagree