EVENT CONTROL SHEET

In any event, an event control sheet is generally made. It takes revenues and costs into account.

A Hypothetical example:
EVENT CONTROL SHEET
Costs Head of expense Units Days Cost/Unit or Days Total Cost Sponsored Net Cash Out Venue Artist Branding Travel Food Sound Lights Accommodation Total Cost Revenues Title Sponsor Associate Sponsor Associate Sponsor (2) Ticket Sales Total Revenues 765000 25000 225000 ` 540000 Mr. N 98xxx 0 Mr. L 98xxx 3 3 10 5 200 1 1 10 100000 50000 10000 3000 100 100000 50000 3000 300000 150000 100000 15000 20000 100000 50000 30000 765000 0 0 0 15000 0 0 0 15000 30000 200000 0 30000 150000 100000 0 20000 100000 50000 15000 735000 Mr. K Mr. K 98xxx 98xxx Mr. A Mr. AB Mr. C Mr. D Mr. E Mr. F Mr. G Mr. H 98xxx 98xxx 98xxx 98xxx 98xxx 98xxx 98xxx 98xxx Responsibility Phone

It is now clear that the project now needs another 5,40,000 to break-even. With the event control sheet in place, a firm will know how much the gap is, and will have to strategize as to how to bridge it.

KEY ELEMENTS OF EVENTS

Organizer

Event Infrastructure

Venue

Event

Target Audience

Media

Client

A CASE EXAMPLE Event: LOreal femina elite model look 98

Event Infrastructure: Core concept: Search for a new top class modeling talent through a contest and pageant interspersed with entertainment. Core people: Participants i.e. models taking part in the competition and other performers during entertainment slots such as well known classical musicians Pt Shiv Kumar Sharma, Rahul Kumar Sharma accompanied by Ustad Shafat Ali Khan and popular music by Shweta Shetty and Stereo Nation. Core Talent: Physical Looks and Proportion Core Structure: Annual event of Beauty pageant

Event organizers:

Femina with Fountain ahead: Event support Banyan Tree: arrangements for classical music performance Hemant Trivedi with assistance from Noyonika Chatterjee: Choreography and direction Omung Kumar Bhandula for Opus construction: Sets

Venue Shoot location: the retreat, marve Official Host: Taj Mahal Hotel

Media Pre-event: magazines and newspapers to inform about event and call for enteries with entry forms in them. Electronic Media: TV and FM radio to inform target audience about event coverage, date and time. During event: live coverage on DD2 for widest coverage Post-event: Re-telecast on Star Plus. Interviews and appearances of winner on shows sponsored by LOreal on the electronic media. Reports on the events in the print media.

Clients Main Sponsor: LOreal Gift Sponsors: Onida, Siemens, Baush and Lomb, Global Telesystems, Akbarallys, Department store, Trussadi, Catwalk Shoes, Estelle, The Orchids, Lakme, Sony Music Communication Convience: Gloal Telesystems. Beverages: Coca-Cola

Target Audience

Youth or family though with a younger mindset or young at heart