QUESTIONNAIRE

The data or information collected through this questionnaire will be kept confidential and will be used exclusively for research purpose.

PERSONAL DETAILS Name: . Gender: Male Female Phone Number: +91 Profession: ..

1. Do you eat chocolates? YES NO

2. Which brand do you prefer? o Cadbury o Nestle o Amul o Others

3. Which of these factors affect your purchase? o Taste o Price o Availability o Quality

4. Which promotional offer attracts you? o Free gift

o Price offer o Any other

5. Which chocolate do you prefer? o Dairy Milk o 5 Star o Perk o Celebrations o Temptation

6. Which form of chocolate do you like? o Hard o Crunchy o Nutties o Chew

7. Which pack do you purchase? o Small o Big o Family pack

8. Where do you buy chocolates from? o Super stores o Retail stores o Restaurants o Movie Halls o Others

9. How do you feel about Cadbury chocolates? o Very Good o Good o Neutral o Bad

10. How easily do you switch over to other brands due to non-availability of Cadbury chocolates? o Easily o Not Easily o Rarely

11. If any suggestions for the company

PERSONAL DETAILS Name: . Address: Age: Between 0-10 Between 20-30 Gender: Male Female Phone Number: +91. Education: Profession: Between10-20 Above 30